Rider Choices Save Lives: How The Motorcycle Safety .
Rider Choices Save Lives: How the Motorcycle Safety Foundation (MSF) isChallenging Riders to See more, Think more, and Learn more!Sherry Williams, Ph.D.Director, Quality Assurance & ResearchMotorcycle Safety FoundationA Presentation toWomen in the Wind - 2013 Summer NationalsCrystal City – Arlington, VAJune 2013The presentation gives an overview of how the Motorcycle Safety Foundation has beenfocusing on producing programs for smart motorcyclists who want to have some seriousfun since 1973! Our programs utilize past and current research in the fields of trafficsafety, psychology, adult learning, and motor skills development. The presentationsummarizes previous and current research in the area of perception and conspicuity,including the most important conspicuity mechanism – the motorcyclists’ awareness,judgment and strategies. The MSF’s work on advanced behavioral-based trainingdesigned to significantly improve a rider’s perceptual capacity and her strategicconspicuity is reviewed. In addition, a general update of MSF programs and services isprovided.
Rider Choices Save Lives:How the Motorcycle SafetyFoundation (MSF) is ChallengingRiders to See More, Think More,and Learn More!Dr. Sherry WilliamsDirector, MSF Quality Assurance & Research1
See More! And BE SEEN more!2
Conspicuity (con-spik-CUE-i-tee):A term used to define the condition ofbeing "visible", "easy to notice" or "obvious";the ability of an object to draw attention toitself, even if no one's actively searching forit. Rider conspicuity, therefore, is the abilityof a motorcyclist to draw attention tothemselves, even though other drivers maynot be actively looking for them.3
“I didn’t see the motorcycle.”Man drives into a rockslide:http://www.youtube.com/watch?feature player embedded&v gBmE92n5mEI4
Conspicuity: Lights Day time lights –small effect T-shape recognizedfaster5
Conspicuity: Gear White helmet lowers risk compared to black Reflective or fluorescent gear lowers risk24%– Hurt report Consider the age of the report (1981) Population proportion of neon – white gear compared to black37% Some inconsistencies6
Conspicuity: Motorcycle Motorcycle– Reflectivematerial on frontalarea studied7
The Limits of Conspicuity: Cognitive Conspicuity Contrast & Context– High contrast needed in low saliencecondition– Object/Background dependent Hole et al. (1996): the contrast betweenmotorcyclists and background plays aconsiderable role in motorcyclists’conspicuity.8
The Limits of Conspicuity: Cognitive ConspicuityHas anemergencyvehicle eversnuck up on you?What is themake up of atypicalhighwaytraffic scene? Expectation-dependent– Langham et al. (2002) suggest that even highly conspicuousobjects (like a police car with flashing lights) will not beidentified quickly enough as a potential hazard if a driver’sexpectations are not equal to the actual traffic situation.– Common objects (89%) versus uncommon objects (48%)– Car drivers who are also licensed motorcycle riders areinvolved in fewer car-motorcycle collisions than car driverswho do not hold a motorcycle licence (Magazzù, Comelli andMarinoni, 2006). Little crash data is currently available on this issue.9
MSF ‘s GoalA Rider-Based Solution, CHOOSE StrategicConspicuity Awareness Judgment Strategy– Adaptable to situation Self Reflection leading to RiderImprovement Many possible responses under amotorcyclists control – most are not skillbased.10
Improving Awareness / e monkey business illusion11
the invisible gorillaWe truly are arguingthat directing our eyesat something does notguarantee that we willconsciously see it.12
the invisible gorillaThe problem is not withthe limitations on motorcontrol, but withlimitations on attentionresources andawareness.13
Improving PerceptionYou’re riding down the road.What do you see in this scene?14
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“I have the right-of-way.”18120
Agree or Disagree?Our eyes don’t necessarilytell our brain what we see; rather ourbrain tells our eyes what to look for.19
An organizing schemaSigns: Traffic Controls & Roadway FeaturesEscape PathsOther Roadway UsersSurface Conditions20
MSF Website: www.msf-usa.org21
Think More! CHOOSE to:–Engage in Self Assessment–Employ a Riding Strategy–Be Aware of Risk Factors–Manage Risk22
Serious About Safety Safe Riding versus Risky Riding It is fairly easy to distinguish between safe behavior and riskybehavior. Sometimes the choice to behave safely or otherwise is easy tosee, but difficult to make. A rider’s approach to safety (could be called attitude) often ismore exposed by what a rider does versus what a rider says. Safe riding behavior involves both a general attitude aboutsafety, but more importantly it reveals itself in the moment-tomoment choices a rider makes.23
Self Assessment: Skill and RiskSkillRiskResultingRiskHigh skill/high riskTo the LimitGood skill/Moderate riskTo the LimitAverage skill/Average riskTo the LimitTo the LimitWeak skill/Mild riskTo the LimitPoor skill/Low riskSkillRiskOverall & Moment-to-Moment24
HigherRiskHighHighRiskOffsetLowSkill ScaleResultingRiskScaleNo Risk OffsetBadRiskOffsetRiding the EdgeGoodRiskOffsetLowRisk ScaleLowerRisk25
Value of safety training if higher risks are taken?HighHighHigher RiskNo Risk OffsetStill Riding the EdgeLowLowLower RiskSkill ScaleRisk ScaleResultantRisk ScaleMSF Advanced RiderCourse2626
Value of safety training!HighHighHigher RiskNo Risk OffsetStill Riding the EdgeLowLowLower RiskSkillScaleRiskScaleResultantRisk ScaleMSF Advanced RiderCourse2727
Self Assessment: Continuous ImprovementAre you a Level IV Rider?Level 0 Self taught and/or rides without a licenseLevel I Completes a learn-to-ride course & licensedLevel II I Completes additional coursesLevel III II Reflects on experiencesLevel IV III Lifelong learner & subconsciously safe28
Rider Education Training System (RETS)A Level 4 Rider
Self Assessment: A Constant Intent to ImproveThe Upper Half of the MotorcycleImprovement requires aconstant intent to improve.The implementation andmaintenance of this intent is atask that requires the utmostin rational control, which is aduty—a “leadership duty”—ofthe conscious self.30
Self Assessment:Competencies & AbilitiesSelf-ControlSelf-AssessmentCourtesy / CooperationConspicuity / Protective GearCornering / Hard Braking / SwervingStrategy / Perception / JudgmentControls / Braking / Turning / ShiftingKnowledge / Skills / Attitude / Habits / Values31
Learn More! Choose Lifelong learning–One course is not enough–It’s not an inoculation Safety Renewal is the key32
MSF NetworkLast year MSF curricula were used to train over500,000 riders (6 million riders to date)Thanks to 9,499 certified RiderCoaches275 certified RiderCoach TrainersOver 10,000 certifications1,102 RERP Sponsors managing 2,691 sitesState, Military, Other Administrators
MSF RETSLearning-to-RideBasic RiderCourse (BRC)StandardExpandedSmall GroupTutoringSkills PracticeFormal Remedial TrainingBasic RiderCourse 2License WaiverSkills PracticeStreet RiderCourse 1Basic Bike Bonding RiderCourseReturning Rider BRC3-Wheel BRCScooter BRCImproving-the-RideStreet RiderCourse 2Advanced RiderCourseSafe MotorcyclistAwareness andRecognition Trainer(SMART)Ultimate Bike BondingRiderCourseMSF Kevin SchwantzSpecialized ProgramsHost-An-EventIntroductory MotorcycleExperienceIntersection –ScooterSchool: Introductionto Scooters RiderCourseShare the Adventure –Motorist AwarenessMilitary MotorcycleStreet Smart –RiderCourseRider PerceptionMilitary SportBikeRiderCourseRiding Straight –Alcohol AwarenessDirtBike School: DirtBike BRCRiderCourseTrail Riding RiderCourseStreet RiderCourse 3State Education ProgramsOnline ProgramsGroup RidingSeasonedRider –Aging AwarenessIntroduction toMotorcycling – Non-RiderAwarenessEssential CoreExpanded CoreRecommended CoreBasic RiderCourseStreet RiderCourse 1Basic Bike Bonding RiderCourseEssential Core plusExpanded Core plusStreet Smart – Rider PerceptionAdvanced RiderCourseStreet RiderCourse 2Ultimate Bike Bonding RiderCourseMSF Kevin Schwantz RiderCourse34
New MSF CoursesRider PerceptionSMARTrainerBasic Bike-Bonding RiderCourseUltimate Bike-Bonding RiderCourseStreet RiderCourse3-Wheel Basic RiderCourseScooter Basic RiderCourseMilitary Sportbike RiderCourseAdvanced RiderCourse
New MSF CoursesRider PerceptionModern visualtechnologyImproves rider’sperceptual skills
New MSF ay backand coaching
New MSF CoursesBasic Bike-Bonding RiderCourseUltimate Bike-Bonding RiderCourseDrills on skillsSlow speedfocusFine motorskills
New MSF CoursesStreet RiderCourse (SRC 1, SRC2)Light residentialridingLight suburbantrafficComplex trafficsituations
New MSF Courses3-Wheel Basic RiderCourseSameconcepts asBasicRiderCourse,now appliedto 3-wheelmotorcycles
New MSF CoursesScooter Basic RiderCourseSameconcepts asBasicRiderCourse,now appliedto scooters
New MSF CoursesModular-type courses provide: More breadth and depthMultiple points of entry and renewalIndividualized coachingSegmented learning opportunitiesDistributed practice
MSF Ready-To-Use KitsIntersections – All Roadway UsersShare theAdventure – Group RidingStreetSmart – Rider PerceptionRiding Straight– Alcohol AwarenessSeasoned Rider – Aging Awareness
Developing the Whole RiderBRCBBRCSRC1SS-RPARC-STSRC2KS-RCPhysical SkillsMental SkillsReflectionSelf-AssessmentSafety RenewalContinuum of Learning
Motorcycle Safety FoundationEducation Technology45
Tim Buche Motorcycle Safety FoundationTim is President and Chief Executive Officer of the not-for-profit trade associations: the Motorcycle Safety Foundation(MSF) 501(c)(6) and National Motorcycle Safety Fund (NMSF) 501(c)(3).The Motorcycle Safety Foundation promotes lifelong learning for motorcyclists and is the premier, internationallyrecognized developer of the comprehensive, researched-based, Rider Education and Training System. The MSFactively participates in government relations and safety research, creating curricula, licensing tests and materials forrider safety education, and oversees a network of more than 9,500 MSF RiderCoaches worldwide. The world’s first,large-scale naturalistic study of 100 motorcyclists is underway in three states and in collaboration with the Virginia TechTransportation Institute. The MSF contracts to manage five state motorcycle safety programs with combined budgets ofmore than 8 million and tuitions paid to training providers of about 18.6 million.
Expanding efforts to reach audiences in need On-line Rider Education &Training iBooks iTunes U Research Future ProjectsPre-Classroom47
Engaging. Interactive. Online. Educational Delivery Systems.MSF eCourse48
About the MSF eCourseOn-line content delivery of anextensively reworked interactive riderhandbook containing interactivemodules, videos, graphics, voice overand text; all broken into chapters whichhave gated tests and cannot beskipped unless the user passes eachtest with a score of 80% or better.49
Access Anywhere» There are a number of scenarios for whichthe eCourse provides value: As a precursor to the newest BasicRiderCourse As a supplement to the existing BasicRiderCoursefor those individuals who wish to learnmore As an orientation tool for new ridersseeking information about riding whowill ultimately end up taking ahands-on course or not As a refresher course for returningriders who wish to brush up on safetyconcepts As a refresher course for existing riderswishing to brush up on safety concepts50
Engaging. Interactive. Online. Educational Delivery Systems.MSF iBooks exclusively for theiPad51
MSF iBooks for the iPadRider Choices:An effective discussion tool to helpa friend or family member have a serious conversationwith a prospective motorcycle rider about a safe wayforward. From risk management principles, to training,motorist awareness, personal protective gear, and even a'Contract for Safety' that both parties can sign to affirm thewise choices the parties agree to. Rider Choices facilitatesa meaningful discussion, one that can lead to an informeddecision about whether to ride.Intersection LeadersGuide: This course is designed toassist those interested in preparingfor and facilitating a groupdiscussion about all aspects ofdrivers and commercial driverssharing the road with motorcyclists.Intersection Share the Road: This bookis intended to increase awareness of motorcyclistand scooter riders on the roadway. It illustratespotentially hazardous situations through the eyes ofdifferent types of motorists and illustrates whyintersections in particular can be so dangerous.The main theme is that all motorists, regardless oftheir driving experience or the type of vehicle theydrive need to be aware of motorcyclists sharing theroad with them.52
Engaging. Interactive. Online. Educational Delivery Systems.Apple iTunesU courses by MSF53
Apple iTunesU Courses by MSFAn Adventure in MotorcyclePhysics:A structured self-paced five weekcourse made up of materials takenfrom the Motorcycling Excellencebook which is comprised of variouscontributors, and videos from the ‘Allabout Motorcycling’ DVD. At the endthere is an interactive 20 questionfinal exam which scores the student.People who enroll in the course canreach out to the instructor, Dr. RayOchs, with questions and comments.This is one of MSFs mostunprecedented opportunities to reachhundreds of millions of current andpotential motorcycle riders with safetyrelated messages, awarenesscampaigns in an entertaining andengaging way.Background: The MotorcycleSafety Foundation was recentlyaccepted into the selectiveiTunes U Beyond Campuscategory. iTunes U has anextensive international reach,just had its billionth download inFebruary 2013, and MSF is theonly motorcycle relatedteaching entity on the iTunes Uportal.54
Engaging. Interactive. Online. Educational Delivery Systems.MSF YouTube55
YouTube Videos by MSF 18 videos1250 subscribersOver 750,000 video views“Fools Gear/Cool Gear” basedon the MSF’s popular safetyposter of the same name,communicates a seriousmessage in an entertainingmanner56
MSF Key Messages See More! Think More! Learn More! Get trained, licensed &obey the law Wear protective gear Take Responsibilityfor Your OwnSafety. Ride unimpaired Ride within skill limits Be a lifelong learner57
Our Member Companies58
Rider Choices Save Lives: How the Motorcycle Safety Foundation (MSF) is Challenging Riders to See more, Think more, and Learn more! Sherry Williams, Ph.D. Director, Quality Assurance & Research Motorcycle Safety Foundation A Presentation to Women in the Wind - 201
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Change Management Toolkit 6 Page To Change Behavior - Direct the Rider Think of the rational side of an individual's brain as the Rider. The Rider's strength is to think and to plan. A Rider likes to contemplate and analyze information before deciding on a direction. When a Rider isn't sure exactly which direction to
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7. I’m OK (after a fall): This important signal indicates that a rider is OK after a fall. It consists of both hands clasped over the head. It should be used every time the rider falls. Level 1 – Wakeboard On land, demonstrate: The seven rider hand signals Explain five of the 15 Rider Safety Codes Rule 1: Always wear flotation. A properly .
All of the topics from Rider 1 Parts of the Hoof, function of each Horse Coat Care of Tack Bedding- use and types Parts of the saddle bridle, fitting of same Rein Aids Marking of legs and face Exercises on horseback- how they help the rider Rider Level 3 (Riders are now to be familiar w
Motorcycle Rider Training Programs, a second technical working group (TWG) was organized and convened. The TWG consisted of State motorcycle rider training program administrators, motorcycle rider training specialists, and other leaders in program administration. TWG participants included: Stacey Axmaker, Idaho STAR Motorcycle Safety Program;
The American Revolution DID inspire other revolutions to follow. French Revolution (1789-1799) –partly because France was broke after helping us (and we broke our alliance partly thanks to George Washington’s advice against “entangling alliances”) Haitian Revolution (1791-1804) Mexican War of Independence (1810-1821)
