FROM THE DESK OF RYAN DEISS
FROM THE DESK OF RYAN DEISSFirst, welcome to Digital Marketer Lab.I’m absolutely thrilled you are here and I know this is going to be a real game changerfor you and your business.I’m very proud of both the content and community we have built in Digital Marketer Laband I’m excited to show you around.I want you to know that you’ve made a wise decision. Digital Marketer is different.We’re different because WE ACTUALLY DO THIS STUFF!We aren’t journalists or wannabe entrepreneurs. We’re professional marketers withbusinesses in dozens of niches and mainstream verticals.Digital Marketer Lab is the byproduct of the marketing tests we conduct across all ofour businesses.But it isn’t just my team and I that make Digital Marketer Lab special.It’s the thousands of entrepreneurs, business owners and marketers sharing, assisting,partnering and supporting each other in the Digital Marketer Lab community.In the next few pages I’ll show you How to access Digital Marketer Lab resources How we think at Digital Marketer (You’ll see how we’re different) Where to start (Don’t worry we’ll point you in the right direction)And lastly you’ll meet your new team of Digital Marketing pros.Yep that’s correct. My team is your team.Our mission is to double the size of 10,000 businesses in the next five years and we’reoff to a good start.I hope yours will be next.Talk Soon,CEO and Founder of DigitalMarketer.com2
THE TOURThere are four main components to your Digital Marketer Lab membership: The Execution Plan Library Office Hours What’s Working Now Digital Marketer EngageLet’s look at each of these in turn 3
THE EXECUTION PLAN LIBRARYWe call them “checklists on steroids.”The Execution Plan library is filled with the Standard Operating Procedures(SOP’s) we use to train new employees across our various companies in allthings traffic and conversion.We add or update an Execution Plan in this library at least once per month.Access the Execution Plan Library here4
OFFICE HOURSOffice Hours is a webinar conducted each week at 3 PM Eastern Timeon Thursday.Each week on Office Hours the Digital Marketer team delivers tested andactionable digital marketing tactics.You’ll get access to members of the Digital Marketer team (and sometimes aspecial guest) and your questions are welcome.Each webinar is recorded and archived in the Digital Marketer Labmembers area.You’ll receive an email each Monday with registration details and adescription of the topic for the week.There are dozens of Office Hours calls available in the archives.Access the Office Hours archives here (click on the Office Hours tab)5
WHAT’S WORKING NOWWhat’s Working Now is a webinar conducted each month during the lastweek of the month.Each month on What’s Working Now the Digital Marketer team (and oftena special guest) will train you on the tactics that are working right now indigital marketing.The digital marketing landscape changes quickly and What’s Working Nowwill keep you in the loop.Each webinar is recorded and archived in the Digital Marketer Labmembers area.You’ll receive an email with registration details and a description of thetopic for the webinar.Access the What’s Working Now archives here(click on the What’s Working Now tab)6
DIGITAL MARKETER ENGAGENeed advice on a campaign you’re about to pull the trigger on?Want a recommendation on the right tool for the job?Looking for a like-minded group of pros to add to your network?DM Engage is our private Facebook Mastermind Group where thousands ofbusiness owners, entrepreneurs and marketers are networking and supportingeach other.You’ll find the Digital Marketer team is accessible to help you through your mostpressing digital marketing issues.In short, you’ll never be alone again.Access the Facebook Group and introduce yourself. I think you’ll have foundyour new home on the Internet.Access the DM Engage Facebook Group7
HOW WE THINK ATDIGITAL MARKETERYou’ll find that the Digital Marketer community is busy talking aboutthings like Lead Magnets Tripwire Offers Profit MaximizersIn the next few pages you’ll learn what these marketing elements are andwhy they are critical to mastering this digital marketing stuff.And by “stuff” we mean 8
THE SYSTEMIt’s the same system Starbucks and McDonald’s have used to corner the coffeeand hamburger markets. It’s the same system Amazon uses to dominateecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X) andSports Illustrated have become household names.This system works for small and enterprise level businesses. It works for momand-pop shops and billion dollar retailers. It works whether you sell traditionalproducts, digital products or services.This system works because it exploits each and every aspect of the irrefutablelaw of business growth put forth by legendary marketer Jay Abraham:There are only three ways to grow a business, Increase the number of customers Increase the average transaction value per customer Increase the number of transactions per customerWe call it Customer Value Optimization or CVO.Read the next few pages carefully. Read it multiple times and commit itto memory.This is the stuff they don’t teach in business school.9
LEARN THE STEPS TOCUSTOMER VALUEOPTIMIZATIONThe following flowchart outlines the CVO system.Download a PDF version herePrint this PDF version and tack it to the wall next to your workstation. If youplan to execute this plan, you’ll need to reference it often.When you’re learning new tactics like Twitter, Google Analytics or FacebookAdvertising you’ll need to constantly remind yourself of the CVO process.Otherwise, you’re wasting time and money.This is a warning: There is little profit in understanding, for example, Pay PerClick (PPC) Advertising or Search Engine Optimization (SEO) in and of itself.There is enormous profit in understanding how to apply these traffic strategiesto the CVO process.10
Here is a flowchart of the Customer Value Optimization system CUSTOMER VALUE OPTIMIZATIONDETERMINE YOURPRODUCT MARKET/FITCHOOSE A TRAFFIC SOURCE ketingSEOBloggingSocial MediaAdwordsOFFER A LEAD MAGNETYES!OFFER A TRIPWIREYES!FOLLOW-UP SERIESYES!NOFOLLOW-UP SERIESOFFER A CORE PRODUCTYES!YES!NONOFOLLOW-UP SERIESOFFER A PROFIT MAXIMIZERYES!NOYES!NONOCREATE THE RETURN aCustomAudiences
Here are the steps, Determine Product/Market Fit Choose a Traffic Source Offer a Lead Magnet Offer a Tripwire Offer a Core Product Offer a Profit Maximizer Create the Return PathLean in to these pages and pay close attention — we’re about to reveal theexact process we use to sell products and services in multiple niche marketsand mainstream verticals.Let’s begin with 12
STEP 1 - DETERMINE PRODUCT/MARKET FITThere may be nothing more important than choosing the correct market, simplybecause every other part of the process is dependent upon having a group of willingand able buyers.No amount of work or luck will help if you don’t have a willing and able market.Maybe you’ve been told that you can build a profitable business around any topicyou are passionate about.Wrong.If there is not a sustainable market for your products and services, all the time youinvest in building your business is a complete waste of time you’re just rearranging the deck chairs on the Titanic, so to speak.To confidently build a business around a market you must determine whether, The market is big enough The market is monetizableTo determine if the market is large enough look for, 30,000 Google searches per month on your top 3 keywords Active blogs Active Facebook Pages Active Forums Active Email Newsletters Active associations13
To determine if the market is monetizable look for, Direct competition(They are doing exactly what you want to do. This is a good thing.) Indirect competition(They are selling to the same market, but don’t sell what you do) Affiliate offers(Check Clickbank, Share-A-Sale & Commission Junction for related affiliate offers) Advertisers(Where there are well-known advertisers, there is money) Gurus(Look for very influential people associated with your market) eCommerce Sites(Find sites that are selling products to this market)These are all rules of thumb, of course. If, for example, you don’t find an activeforum or your keywords don’t add up to exactly 30,000 you may still have aviable market.That said, the more of the above criteria your market meets — the morelikely you are to succeed.In the next step, we’ll dispel the myth behind traffic generation 14
STEP 2 – CHOOSE A TRAFFIC SOURCEThis might shock you but you DO NOT have a traffic problem.You might have a business model problem, an offer problem or ameasurement problem.But you DO NOT have a traffic problem.Here’s why What if I told you that every time you get a visitor to a web page you make 10 in profit? Could you get traffic to that web page?15
Heck yes you could. You could pay up to 10 to get a visitor to that webpage and still break even. In fact, you’ll be able to pay more than 10 toget a visitor to that page when you truly understand the whole of CustomerValue Optimization.I’ve often said,“He who can spend the most money to acquire a customer, wins.”And Jeff Bezos, Founder and CEO of Amazon.com, once said (in a tongue-andcheek warning to his competitors) “Your margin is my opportunity.”The lesson we’ve learned is that once you understand CVO, you becomeunstoppable. Amazon.com sells on the thinnest of margins knowing thatacquiring new customers, selling them more and selling to them morefrequently is how you become unstoppable.Traffic is not a problem.Google, Facebook, Twitter and LinkedIn, just to point out the obvious, are liningup to sell you targeted traffic. Your Search Engine Optimization agency wantsto send you more traffic.You simply need to understand, How to measure what traffic is worth How to extract maximum immediate value from that trafficTactics are worthless if you don’t understand the CVO process.This is why you are frustrated. You have no context. You have no system.16
We can teach you to drive traffic through tactics like blogging, Facebook Ads oremail marketing but first you need to understand the system.The goal, no matter which traffic source you choose, is to drive prospects intothe CVO Funnel.Become a master of a single, steady traffic source. Stay focused on that trafficsource and, once mastered, add a second and third traffic source.These traffic sources include Email marketing Social Advertising (Facebook/Twitter/YouTube ads, etc) Banner Advertising Blogging Organic Social Media SEO Traffic ResourcesYour traffic strategy begins and ends with driving visitors into the CVO funnel.The CVO Funnel begins with the Lead Magnet 17
STEP 3 – OFFER A LEAD MAGNETThe next two sections (Offer a Lead Magnet and Offer a Tripwire) show you howto grow your business through the first of Jay Abraham’s methods, increasethe number of customers.The Lead Magnet is an irresistible bribe that gives a specific chunk of value toa prospect in exchange for their contact information.Make no mistake, although no money changes hands, this is a transaction.And, it is often the first transaction you will have with a prospect.You will need to provide tremendous value with the Lead Magnet.18
The Lead Magnet is usually offered on a web page called a landing orsqueeze page that is optimized to convert even cold traffic into leads.The landing page doesn’t need to be fancy. Here’s a high-performingLead Magnet landing page from one of our businesses in the Kindlepublishing niche,The Lead Magnet exists to increase leads. Because the Lead Magnet isthe very top of the CVO Funnel, increasing opt-ins here will pay dividendsthroughout the rest of the system.What irresistible bribe could you offer in exchange for a prospect’scontact information?19
STEP 4 – OFFER A TRIPWIREIf you understand and execute on this step, you’ll be ahead of most ofyour competitors.Remember, our first goal is to increase the number of customers. So far,we have only generated leads through the Lead Magnet. We still haven’tgenerated new customers.The Tripwire offer is made to those that have displayed interest through theLead Magnet. The Tripwire is an affordable offer, usually between 1 and 20. In markets selling high-ticket products and services Tripwire offers ashigh as 500 can convert well.20
The goal of the Tripwire is to fundamentally change the relationship fromprospect to customer. The conversion of a prospect to a customer, even for 1, is magical.The key is to make a Tripwire Offer that leads are unable to resist.The most common way to make the Tripwire irresistible is by selling it atcost and, in some cases, at a loss to you.That’s correct. You are not trying to make a living from selling TripwireOffers. You are trying to acquire buyers because there is nothing morevaluable than a list of buyers.When you understand the rest of the Customer Value Optimization processyou will understand how the Tripwire Offer is the single most powerfuladdition you can make to your business — even though you make no directprofit from it.A classic example of a Tripwire Offer comes from Columbia Records,21
Columbia House took over the music market by making an absolutelyirresistible offer (13 records or tapes for 1) because they understood thatacquiring a list of buyers is the name of the game.Tripwires are all around us.It’s the ridiculous flat screen TV deal at Best Buy. It’s the rock-bottom priceof a Kindle Fire. It’s the 20 for 50 worth of Mexican Food Groupon offer.The strategy of Tripwire offers is simple,Convert the maximum number of Lead Magnet leads into paying customers,even at the expense of your profit margin, with the understanding thatacquiring a paying customer will deliver profit through the next three steps: Core Offer Profit Maximizer Return PathOk, now that you understand how to increase the number of customers, let’stalk about increasing the average transaction value per customer.22
STEP 5 – OFFER A CORE PRODUCTYou likely already have a Core Offer. It’s your flagship product or products.Most businesses get nowhere by making Core Offers to cold prospects.You’ll see your Core Offer sales explode with the addition of the Lead Magnetand Tripwire Offer.After all, you’ve already had two successful transactions with this buyer.This is why it’s critical to over deliver with the Lead Magnet and Tripwire.23
In some cases, sales from the Core Offer will make you profitable. But itdoesn’t have to. If you follow through on the CVO process, you could takeeverything you make from the Core Offer and reinvest it to acquiremore customers.Again, this is how you become unstoppable.You build a system in which you can spend more to acquire a customer thanyour competitors.Your competitors are making a Core Offer and trying to make a living fromit. You don’t need to make a dime from your Core Offer.Remember, as Jeff Bezos says, your competitor’s margin is an opportunity.It is your opportunity to, for example, spend more on traffic acquisition,conversion rate optimization or increase the value of your offers.It might stun you to find out that many of the most successful businessesin the world make no profit until they reach the next two stages, ProfitMaximizers and Return Path.Here’s where things get very interesting 24
STEP 6 – OFFER A PROFIT MAXIMIZERThe second of Jay Abraham’s business growth methods is to increase theaverage transaction value per customer. The Profit Maximizer doesjust that.Most businesses don’t have Tripwire Offers and they don’t have ProfitMaximizers. They live and die selling cold prospects on their Core Offer.This is why they struggle and you won’t.Would it shock you to find out that McDonald’s makes almost no money onthe hamburger. The hamburger is the Core Offer, but it’s the fry and CokeProfit Maximizer that built the Golden Arches.25
Best Buy sells laptops and plasma TV’s (Core Offers) on wafer thin marginsyou can’t resist and makes it up on warranties, installation and Geek Squadsupport (Profit Maximizers).Amazon shows you at checkout, “People that bought this product, alsobought that product” to increase the Average Basket Value, also known asmaximizing profit.What could you be offering as an upsell or cross-sell?What could you bundle with your Core Offer?How can you enhance your Core Offer through a club or membership site?26
STEP 7 – CREATE THE RETURN PATHThe last way to grow a business is to increase the number of transactionsper customer.Enter the Return Path.The goal of the Return Path is to have frequent, strategic communicationwith your buyers and prospects that cause them to buy again and again.Because you have received their contact information through the LeadMagnet you have the ability to continue marketing.You can offer new Lead Magnets, Tripwires, Core Offers and ProfitMaximizers because you have permission to market to them.Email marketing, content marketing, organic social media, custom audiencesand ad retargeting are tactics used to maintain communications withcustomers and increase transaction frequency.How are you ensuring that you can reach your customers again and again?When was the last time you contacted a customer with something otherthan an offer?Increase the number of touches with your existing customers, bothpromotional and non-promotional, and you will increase transactionfrequency through the Return Path.27
DO THE MATHCustomer Value Optimization (CVO) is about building unstoppable businesses byincreasing the value of your customers.The numbers don’t lie, You Make 100 per day today You now get 3X more customers (Lead Magnet Tripwire) You now make 300/day or 109,500/yr You make 3X more profit (Core Offer Profit Maximizer) You now make 900/day or 328,500/yr You sell 3X more often (Return Path) You now make 2700/day or 985K/yr28
This is the exact system we apply to every business we start, acquireor consult.I know why you’re frustrated. You’re frustrated because you don’t knowWHY you are blogging. You don’t know WHY you are using Facebook. Youdon’t know WHY you are looking at Google Analytics.Every one of these tactics is useless without a system.I’ve held nothing back. It’s all here for you. Application of even one of thesteps in this system will grow your business.Applying them all will make you unstoppable.29
WHERE TO STARTWhether you’re new to digital marketing or a salty veteran, we’ve got the righttraining for you.First, be sure to join the Digital Marketer Engage Facebook Group andintroduce yourself.Second, keep an eye on your email inbox on Monday when you’ll receiveregistration and topic details for the next Office Hours call.Third, choose the right Execution Plan to meet your needs. Do you want to Launch a Product or Service Get Your First Sale Get More Customers Get More Money From Existing CustomersWe’ve mapped the Execution Plan library back to each of those goals in thediagram below. Choose an Execution Plan and access the training in theDigital Marketer Lab members area.30
You can access a c lickable and printable PDF version of this diagram by c licking here.Digital Marketer Labstart hereWHAT’S YOUR #1 GOAL?START A NEW BUSINESSGROW AN EXISTING BUSINESSLAUNCH A PRODUCTOR SERVICEGET YOUR FIRST SALEGET MORE CUSTOMERSGET MORE MONEY FROMEXISTING CUSTOMERSGET 1000 BLOGSUBSCRIBERSCREATE A LEAD MAGNETBUILD AN EMAIL LISTRUN A FLASH SALERUN A FLASH SALEDESIGN A SOCIALMEDIA STRATEGYGET LEADS FROMFACEBOOKWRITE LANDINGPAGE COPYCREATE A VIDEOSALES LETTERBUILD ANE-COMMERCE STOREWRITE AN EMAILCAMPAIGNSTRENGHTEN ANOFFERGET LEADS/SALESFROM ADWORDSGET SALES FROMFACEBOOKCREATE A LEAD MAGNETSTRENGTHEN ANOFFERGET 1000 BLOGSUBSCRIBERSSTRENGTHEN ALANDING PAGEGET LEADS/SALESFROM TWITTERCREATE A VIDEOSALES LETTERGET LEADS/SALESFROM YOUTUBEGET LEADS/SALESFROM SEO31WRITE AN EMAILCAMPAIGNSTRENGTHEN ALANDING PAGECREATE A VIDEOSALES LETTERREENGAGE YOUREMAIL LISTGET SALES FROMA BLOG
MEET THEDM TEAMIt’s time to meet your new team. Each of the team members listed below iscritical to the success of Digital Marketer Lab in their own way.Be sure to say “hello” in the DM Engage Facebook Group.We’re looking forward to meeting you!32
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NEED MORE HELP?If you need help marketing your business, reach out in theDM Engage Facebook Group.If you need to contact support for help with your account you can do so below.Contact us by Phone:512-600-43639 AM – 5 PM CSTContact us by Email:support@digitalmarketer.comContact us by Mail:4330 Gaines Ranch LoopSuite 120Austin, TX 78735Welcome to Digital Marketer Lab!Our mission is to double the size of 10,000 businesses over the next five years.We’ll do everything we can to ensure that your business is next.- The Digital Marketer Team35
Digital Marketer Lab is the byproduct of the marketing tests we conduct across all of our businesses. But it isn’t just my team and I that make Digital Marketer Lab special. It’s the thousands of entrepreneurs, business owners and marketers sharing, assisting, partnering and supporting each other in the Digital Marketer Lab community.
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
Silat is a combative art of self-defense and survival rooted from Matay archipelago. It was traced at thé early of Langkasuka Kingdom (2nd century CE) till thé reign of Melaka (Malaysia) Sultanate era (13th century). Silat has now evolved to become part of social culture and tradition with thé appearance of a fine physical and spiritual .
On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.
̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
Dr. Sunita Bharatwal** Dr. Pawan Garga*** Abstract Customer satisfaction is derived from thè functionalities and values, a product or Service can provide. The current study aims to segregate thè dimensions of ordine Service quality and gather insights on its impact on web shopping. The trends of purchases have
Chính Văn.- Còn đức Thế tôn thì tuệ giác cực kỳ trong sạch 8: hiện hành bất nhị 9, đạt đến vô tướng 10, đứng vào chỗ đứng của các đức Thế tôn 11, thể hiện tính bình đẳng của các Ngài, đến chỗ không còn chướng ngại 12, giáo pháp không thể khuynh đảo, tâm thức không bị cản trở, cái được
2. WALI Dual Monitor Desk Mount Instruction Manual INSTALLATION MANUAL Dual Monitor Desk Mount M002 Supplied Parts List. 3. WALI Laptop Tray Desk Mount Installation Guide INSTALLATION MANUAL Laptop Tray Desk Mount M00LP Supplied Parts. 4. Wali Single Monitor Desk Stand Installation Guide Wali Single Monitor Desk Stand Single Monitor Desk Stand
Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. Crawford M., Marsh D. The driving force : food in human evolution and the future.
