Mobile Travel Is One Of The Fastest Growing Sectors In E .

Mobile travel is one of the fastest growing sectors ine-commerce. Travel search engine KAYAK.co.uk has analysedits data to see how UK travellers behave when searching onKAYAK’s apps for iPhone, iPad, Android and KAYAK.co.uk.The data experts have analysed and compiled KAYAK’s data toreveal the latest trends for the mobile British traveller.

Table of contentsTravel Trends: what Brits are looking for Favourite destinations vary depending on the device Most popular mobile p latforms: the app is the best way to search fortravel according to Brits Cabin classes: British iPhone users like to fly business class Hotel star ratings: searching for mid- to high-range hotels is the normPurchasing power: how much Brits are prepared to spend on their holidays Spending on popular destinations: British iPhone users are the least price sensitive Spending on premium destinations: the computer is still the preferred place forBrits to search and book their flights Spending on 4 and 5 star hotels: British iPhone users book more luxury hotelsthan users on other platforms.Time: how much time Brits dedicate to searching and booking their travel Flights: Brits are the slowest in Europe when searching on mobile Hotels: Brits are among the slowest when searching on mobile across Europe Top weekdays to search: Brits search for travel on their computer when at work,and switch to mobile searches on Sundays Top time of the day: 9pm is the busiest time Brits search for travel across all devices When Brits book: Brits book less in advance on mobile than on computer Average length of trip: UK travellers favour short trips on any device.Mobile Travel Profiles iPhone Travel Persona Android Travel Persona Desktop Travel PersonaMobile Travel Facts & Hacks

Mobile Travel ReportWhatTravel TrendsBritsare lookingfor

Mobile Travel ReportFavourite destinations varydepending on the deviceThe research has shown that British travellers’Bangkok is popular with other European travellersfavourite holiday destinations depend on the deviceas well as Brits, being the most popular destinationthey are using. New York and Bangkok are consistentlyfor the French and the second favourite destinationthe most popular destinations searched for by KAYAKfor Germans. The Spanish prefer to travel to Londondesktop, Android, and iPhone users. Along with thisand Paris, while Italian desktop users prefer NewBritish Android users seem to favour Spain, with threeYork, Italian iPhone users choose London, and ItalianSpanish destinations being in the top 10.Android users prefer Paris.AndroidiPhoneDesktopBangkokNew YorkNew York01New baiDublinBerlinMalagaLos AngelesLos Angeles030407080910

Mobile Travel ReportMost popular mobile platforms:the app is the best way to search for travel according to BritsKAYAK has also found that 66% of searcheswhile app users are more likely to be iPhone owners,occurred on the app. As when they are on theiraccounting for nearly one third of all mobile searches.phone or tablet, Brits are more comfortable using theAcross Europe, the iPhone is generally the most popularapp than a browser.device to search for travel, with the exception beingPoland and Spain where the majority of travellers usingThe research has seen iPad users like to browse forthe app have Androids.inspiration in the evening rather than booking 8%Android15%iPad

Mobile Travel ReportCabin classes:British iPhone users like to fly business classUKtravellers overwhelmingly prioritise valueover comfort, with more than 90% of usersacross all channels searching for economy flights.iPhone users prefer flying in business class comparedto those using other eDesktop3%Android6%iPhone92%Premium idiPhoneDesktop

Mobile Travel ReportHotel star ratings:searching for mid- to high-range hotels is the normBrits generally prefer to search for mid- to high-rangeUK Android users make more searches for 3 starhotels, with only one in ten searches looking forhotels than any other star rating, while iPhone andhotels ranked 1 star or below. iPhone users have thedesktop users search primarily for 4 star hotels.most ambitious or deepest pockets when it comes totaste in hotels, with 81% of all searches being for 3 starand 2%AndroidiPhoneDesktop

how muchPurchasing powerBritsare prepared to spendon their holidays

Mobile Travel ReportSpending on popular destinations:British iPhone users are the least price sensitiveUKtravellers seem to be less price sensitiveLooking at the ten most popular destinations, KAYAKon mobile than when they are searchinghas seen in most cases flights booked by Brits onon their desktop. The average spending is 5% highertheir mobiles have higher airfares than those bookedon mobile, which may be due to 50% of searcheson the desktop. Therefore British travellers usingon the KAYAK app being last minute bookings. Britsmobiles have a fixed idea of when they want to fly,are more concerned with timing than price whencompared to desktop travellers who seem to bebooking on a mobile device. A closer look at themore flexible on timing and seeking cheaper flights.data reveals that higher mobile spending is mainlyIn general, it appears iPhone users are willing to paydriven by iPhone users, who spend an average ofmore for their trips. 431 on popular locations. Android users spend less( 391), and have a similar purchase behaviour as thecomputer users.Average spending - top 10 most popular destinations (GBP)391431390411AndroidiPhoneDesktopMobilePopular Destinations01BangkokPopular Destinations666New YorkPopular Destinations601New York603

Average spending - top 10 most popular destinations (GBP)Mobile Travel Report391431390411DesktopMobileSpending on popular destinations:British iPhone users are the least price sensitiveAndroidiPhonePopular DestinationsPopular DestinationsPopular Destinations01Bangkok666New York601New York60302New ga176Los Angeles812Los Angeles881AndroidiPhoneDesktop

Mobile Travel ReportSpending on premium destinations:the computer is still the best place for British to search and book their flightsWhen searching for flights to expensivedestinations, UK travellers still prefer to usetheir computer, with 34% more on desktop than onmobile. This can be explained by the series of filtersavailable on the KAYAK.co.uk desktop site. Froma mobile perspective, Brits still spend 9% more forpremium destinations on iPhone than on Android.Many of the expensive flights UK travellers searchfor are to the other side of the world, but are quitedifferent across devices, with the exclusion offlights to Australia. The Australian cities of Sydney,Melbourne, Perth, Brisbane and Auckland all appearin the top ten premium destinations for Android andiPhone. Several South African cities also make thelist, and for Android, so does San Francisco.In contrast to the most popular destinations, Britsspend more on flights to premium destinations ontheir desktop rather than their mobile devices.34%spend more on premiumdestinations on desktopthan mobile9%spend more on premiumdestinations on iPhonethan on Android

Mobile Travel ReportAverage spending - top 10 premium destinations ite DestinationsFavourite DestinationsFavourite ydney927Melbourne872Melbourne87703San Francisco709Cape ellington112108Auckland1039Port Louis743Windhoek96209Kingston706Mexico 1479AndroidiPhoneDesktop

Mobile Travel ReportSpending on 4 and 5 star hotels:British iPhone users book more luxury hotels than users on other platformsFor hotels, Brits using an iPhone are more likely tobook luxury hotels than both Android and webusers, with 66% of hotel bookings on iPhone searchingfor 4 and 5 star hotels, compared to 59% on desktopand 57% on Android devices.Across Europe, the top countries for luxury hotelbookings on all platforms are the UK, Germany, andSwitzerland. Swiss iPhone users are the most keen onluxury hotels, with 72% of all hotel bookings on iPhonebeing for 4 and 5 star hotels.66%of iPhone bookings are for4 and 5 star hotels

how much timeTimeBritsdedicate to searching andbooking their travel

Mobile Travel ReportFlights:Brits are the slowest in Europe when searching on mobileBrits spend an average of five minutes searchingfor a flight before booking it. This makes themeither the slowest or the most cautious in Europe.On the other hand British consumers on Androidfind a deal faster than iPhone users, spending onaverage one minute less. The fastest flight bookersin Europe are the Turkish, who reserve flights ontheir mobile in an average of three minutes.Averagesearch timeAndroid4minAveragesearch timeiPhone5minAveragesearch timedifference1min

Mobile Travel ReportHotels:Brits are the slowest in Europe whensearching on mobileAs with flights, Brits take longer than other Europeanusers when searching hotels. Android users are faster(8 minutes) in finding a hotel fitting their expectations thaniPhone users (9 minutes).Polish travellers are the quickest in Europe when it comesto searching hotels, taking just 5 minutes on average.Averagesearch timeAndroid8minAveragesearch timeiPhone9minAveragesearch timedifference1min

Mobile Travel ReportTop weekdays to search:Brits search for travel on their computer when at work, then switch to mobilesearches on SundaysBrits like to look for travel on a desktop on aFrench and German users conduct more searchesMonday; the first day back from the weekend,on Sundays than any other day, across all platforms,with 35% of searches being made on a Mondaywhile Italians prefer to make searches midweek, onand Tuesday. Search for travel on both iPhone andTuesday and Wednesday.Android tend to happen on the weekends, withSaturday and Sunday accounting for more than 30%of searches on mobile in total.Busiest days of the esdaySaturdayFridayFriday030407Desktop

Mobile Travel ReportTop timeof the day:9pm is the busiest time Brits searchfor travel across all devices11110293iPhone8S127earching for travel falls into general use, among645news, emails and texts. Brits also check travelwhen waking up, with searches starting to pick up at7am. Desktop searches begin to increase from 9am11and are stable throughout the day, indicating Britslook for travel during their working hours. Brits getback on their mobile while commuting (by 6pm) andwhen they return home, searching intensifies duringthe evening (from 8 to 11pm), with nearly 22% ofsearches on iPhone completed during that time slot.12110293Android8The absolute peak time across all devices is 9pm,7meaning the desktop computer is not redundant yet!645This pattern is replicated in other Europeancountries, with French and German users searching11at similar times to the British. The Spanish liketo search late at night, with nearly 8% of mobilesearches being made between midnight and 3 am.12110293Desktop84765

Mobile Travel ReportBrits book less in advanceon mobilethe time of travel to search. They book 26 dayssooner than those booking on their computer. WhileiPhone users book an average of two months inusers on any other device. Car rentals show BritishiPhone users book only 10 days in advance, butAndroidadvance, making this the shortest time compared toplan much further in advance when booking on theirDays in advanceDays in advance8410114988910696iPhoneBritish mobile travellers prefer to leave it closer to117desktop computer (3 months ahead).Days in advanceadvance in Europe, booking 4 months ahead on4797106117mobile, and more than 4 months in advance ondesktop. Austrian travellers also book quite far inadvance, except for iPhone users who book onaverage only 3 weeks in advance.8278DesktopDays in advanceMobile averageGermany is the nation that plans the furthest in98104