Statewide Classified Advertising Network Media Kit
Statewide Classified Advertising NetworkMedia Kit
Who We AreLouisiana Press Association is here to make your media buying easier.LPA is a one-stop ad service to help agencies and clients easily and effectively buy newspaper advertising nationwide.LPA specializes in a broad portfolio of products to reach your target audience.Our organization is made up of highly skilled and experienced sales, marketing and account management professionals.LPA can help facilitate multi-newspaper and online media buys by providing current advertising rates, audience information, and demographic data in markets in a single state,regionally or nationally!With LPA, you get:One-buy, one-bill serviceRate negotiationsPrint and online planning solutionsAudience and demographic dataQualified, experienced and helpful staffWhy PrintNewspaper Media Consumption is Strong!65% of US adults, 158 million, read newspaper media content in an average week.54% of adults ages 18-24 read newspaper media in a typical week.8 in 10 Americans read newspaper digital media each month.Newspaper readership increases with education level, professional level, and household income.Consumers Prefer Newspaper AdvertisingNewspapers are leading consumer source for coupons. 7 in 10 adults use newspaper delivered coupons.8 in 10 adults took action after seeing a print newspaper ad in the last 30 days.Print and online newspaper media are used by 57% of adults weekly for shopping planning and purchase decisions.Consumers find print newspapers to be more believable and trustworthy (26%) and look forward to print newspaper advertising (22%) more than other advertising sources includingInternet, TV, Radio, Catalogs, Magazines and mail.Sources: NAA, "How America Shops and Spends, " 2014 Nielsen Scarborough: Across platform, 20142
Classified ads are affordable!Louisiana Statewide Classified Advertising Networkis an effective and economical way to advertisethroughout Louisiana and beyond.We make it easy to reach your customers. We representover 100 daily and weekly newspapers in Louisiana, andit’s our job to make your advertising easy and effective aspossible. Choose 3 zones or run statewide – reach over 1million readers for as little as 265/week. Whether youwant to run statewide or target a region – it’s one call,one order, one low price.Your investment reaches millions of readersYour 25-word ad prints in almost 100 newspapers once a week- that’s almost 2 million readers. 265 Statewide 200 Two Zones 175 One ZoneDeadline and payment Ads are due at noon each Wednesday for placement the following week. Ads must be prepaid by check or credit card. Additional words are 9 each.How do I run an ad or get information? Return the order form in this brochure Go to www.lapress.com for an order form. Call Dana Wilbert at (225)344-9309 ext. 109 or email her at dana@lapress.com3
Frequently Asked QuestionsWhat day will my ad print?Our newspapers run each ad at least once a week. Daily papers usethe days that are best for their individual markets. Non-daily papersrun the ads on the day they publish.Under what heading will the ad run?Some papers run the ads in-column using individual headings. Otherpapers group the ads under the heading “Statewide Classifieds” or“LA-SCAN”. The various practices provide a good mixture of exposure.Louisiana Press Association will request a preferred heading for an adbut cannot guarantee a member paper will use it.Can I get tearsheets after my ad prints?Yes, tearsheets are available upon request.How are words counted?Email addresses, websites and phone numbers including area codeare counted as one word.City addresses, which include house number and street or post officebox are counted as two words. The City, state and zip code arecounted as one word each.Symbols that represent words are counted as one word each. Eachword in a hyphenated phrase counts as one word. (For example,ready-made is two words.)What if I want to run the ad again but want to change some words?Simply email the new ad copy along with your payment to Dana atdana@lapress.com. Advertisers may order as many weeks as they wish.Ad copies can be changed at any time before noon Wednesday to runthe following week.Is there a discount for running the same ad multiple times?Yes. If you run the same ad copy four times, the fifth ad is free.Can I do multistate advertising?Yes. Call (225)344-9309 ext. 109 or email dana@lapress.com for rates.Which newspapers will run my ad?A list is included in this kit. The list is also available on our website atwww.lapress.com.Can I run a small display ad?Yes. We offer ads that are two newspaper columns wide by 2, 4 or 6inches high. Go to www.lapress.com or call Dana at (225)344-9309 ext.109 for rate.4
Statewide Classified Advertising NetworkSouthwestDaily Newspapers: 6Weekly Newspapers: 22Readership: 528,294Circulation: 176,098Abbeville MeridionalAbbeville Advantage Shoppers TMCBasile WeeklyChurch Point NewsCrowley Post SignalCrowley Acadiana Plus Addition TMCDeRidder Beauregard NewsEunice NewsEunice Buyline TMCFort Polk GuardianGueydan JournalJennings Daily NewsJennings Entertainment Extra TMCKaplan HeraldKinder CourierKinder Allen Parish Ad-VantageLafayette Daily AdvertiserLake Charles American PressLeesville Daily LeaderNew Iberia Daily IberianNew Iberia Bayou BargainsOakdale JournalOakdale Allen Parish Ad-Vantage TMCRayne Acadian TribuneSt .Martinville Teche NewsSt. Martinville Breaux Bridge Banner TMCSulphur Southwest Daily NewsSulphur Calcasieu Smart Shopper TMCVille Platte GazetteVille Platte Evangeline Lagniappe TMCSoutheastDaily Newspapers: 7Weekly Newspapers: 26Readership: 1,051,824Circulation: 350,608Arabi St. Bernard VoiceBaton Rouge AdvocateBelle Chasse Plaquemines GazetteBogalusa Daily NewsBogalusa The Shopper TMCBoutte St Charles Herald GuideClinton Watchman - AdvocateCovington St. Tammany FarmerDenham Springs Livingston Parish NewsDonaldsonville ChiefFranklin Banner-TribuneGonzales Weekly CitizenGonzales Marketeer TMCHammond Daily StarHammond Living 12 TMCHouma CourierHouma Tradin’ CajunLaPlace L’ObservateurLarose The Lafourche GazetteLutcher/Vacherie News Examiner-EnterpriseMorgan City Daily ReviewMorgan City St. Mary Journal TMCNew Orleans Louisiana WeeklyNew Orleans Advocate The Times-PicayuneNew Roads Pointe Coupee BannerPierre Part Bayou PioneerPlaquemine Post SouthPontchatoula TimesPontchatoula The DrumPort Allen Riverside ReaderPort Allen Westside JournalSt. Francisville DemocratSlidell IndependentThibodaux Daily CometNorthDaily Newspapers: 5Weekly Newspapers: 31Readership: 572,295Circulation: 190,765Alexandria Town TalkAlexandria Shoppers Market TMCArcadia Bienville Democrat RecordBastrop Daily EnterpriseBernice BannerBossier Press TribuneColfax ChronicleColumbia Caldwell WatchmanCoushatta CitizenDelhi DispatchFarmerville GazetteFerriday Concordia SentinelJena Times Olla Tullos SignalJonesboro Jackson IndependentJonesboro Shopper TMCJonesville Catahoula News BoosterMansfield EnterpriseMany Sabine IndexMany Sabine Banner TMCMinden Press HeraldMinden The Mix (Press-Extra) TMCMonroe News-StarNatchitoches TimesNatchitoches The Nakatosh ChiefOak Grove West Carroll GazetteRayville Richland Beacon-NewsRuston The Daily LeaderSt. Joseph Tensas GazetteShreveport InquisitorShreveport TimesSpringhill PressTallulah Madison JournalVivian Caddo CitizenWest Monroe Ouachita CitizenWinnfield Winn Parish EnterpriseWinnsboro Franklin Sun5
Contact UsFor advertising information, please contact:Dana S. WilbertStatewide Classified Advertising Network SalesLouisiana Small Space Print Network SalesEmail: dana@lapress.comPhone: 225.344.9309 Ext 109
Louisiana Statewide Classified Advertising Network is an effective and economical way to advertise throughout Louisiana and beyond. We make it easy to reach your customers. We represent over 100 daily and weekly newspapers in Louisiana, and it’s our job to make your advertising easy and effective as possible.
3.1 Advertising Worldwide 3.1 3.2 Advertising Expenditure in Asian Countries 3.2 3.3 History of Advertising Industry in Malaysia 3.3 3.4 Advertising Industry in Malaysia 3.6 3.4.1 Advertising Spending in Malaysia by Media 3.9 3.4.2 Spending by Product Category 3.11 3.5 Advertising Media Available in Malaysia 3.13 3.5.1 Television 3.14
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
of digital advertising should grow by an additional 13.5% during 2022. On this basis, digital advertising should account for 64.4% of total advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019 . Excluding China, where digital advertising shares are particularly high, global digital advertising accounts for 58.7% of all advertising in 2021.
iii 1 Mass Media Literacy 1 2 Media Technology 16 3 Media Economics 39 4 Cybermedia 59 5 Legacy Media 75 6 News 98 7 Entertainment 119 8 Public Relations 136 9 Advertising 152 10 Mass Audiences 172 11 Mass Media Effects 190 12 Governance and Mass Media 209 13 Global Mass Media 227 14 Mass Media Law 245 15 Mass Media Ethi
television, radio, and outdoor advertising is a far wiser strategy than aggressive pursuit of the new media. Media Choices The most important concept is strategic-investment spending in media advertising. Think of media advertising as the long-range artillery of marketing. Your goal is a long-term bombardment to take
It includes email marketing, search engine marketing (SEM)1, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who .
Accounting information and managerial work. Accounting, Organizations and Society, 35 (3), 301-315. ABSTRACT . Despite calls to link management accounting more closely to management (Jonsson, 1998), much is still to be learned about the role of accounting information in managerial work. This lack of progress stems partly from a failure to incorporate in research efforts the findings regarding .
