HEROES - Nomura Greentech
sustainableHEROESg re e n l e a d e r s i n fo c u sThe musk havesBERTRANDPICCARD“The sun run”TOM STEYER“A call to action”Andreas meyer“the city shapers”MA JUN“The cleanrevolution”
Contents01The Musk Haves03The Sun Run - Bertrand Piccard07A Call To Action - Tom Steyer11The City Shapers - Andreas Meyer17The Clean Revolution - Ma JunEditor: Ethan Schaerer, Greentech Capital AdvisorsContributors: Greentech Capital Advisors Partners, David Medoff, Ayanna NibbsInterviews conducted by: Alexandra Heidemann, David Medoff, Ethan SchaererImages: All images have been used with permission of license holders: SBB,Philipp Böhlen Still & Motion Pictures, Solar Impulse, NextGenAmerica, Climeworks, The Institute of Public & Environmental Affairs (IPE)Concept and Design: Gareth Knott, www.lifetimedesigns.com Greentech Capital Advisors 2017
It’s noteveryone whowants to changethe world, savethe world.This is about the call of the hero. Heroes of ourtime, heroes that transcend generations.Join us on a journey into the hearts and minds ofsome of today’s greatest heroes, who have dedicated themselves to positively impact tomorrow’sworld. We invite you to explore with us what makesthese heroes tick, what drives them to overcomearduous trials and immense challenges, known andunknown.Our clients are our heroes. They are investing innew energy, water, waste and food technologiesthat form the building blocks of a low-carbon, resilient and integrated sustainable economy. Our heroes take risks and drive innovation to fight climatechange and global resource depletion.This edition features Bertrand Piccard, the firstperson to complete a round-the-world flight in asolar-powered plane, pushing the limit of humanimagination and technology to fight climate change.Next, we shine a light on Tom Steyer and his motivation to leave the hedge fund business in order tochampion environmentally-sound policy at the stateand national level. Additionally, Andreas Meyer,CEO of SBB, offers insight into how the Swiss national transport company is re-thinking and changinghow people connect with the world in a smarter andgreener way. Lastly, we share our interview with MaJun—one of Time Magazine’s 100 Most InfluentialPeople—who spoke with us about how to galvanizegovernments and companies to eliminate pollutionand protect natural water assets, and in turn, builda more sustainable economy.Some of the pioneers in this issue find themselvesin the limelight as established thought and impactleaders, while others are less well-known, heraldinga new generation of tomorrow’s trailblazers challenging the status quo. It is part of our aim to identify and nurture these future sustainable heroes.The hero’s journey involves a cycle of experienceand action, of reaching and climbing and enduring.It is marked by turning points and tipping points.Most of all, our heroes achieve, and in the processtransform themselves and the world around themfor the better.Welcome to the journey!This is a story of spirit and purpose, adventureand camaraderie; of a blossoming community ofthought leaders in systems infrastructure, technology innovation and sustainable entrepreneurship.For those who do heed the call to go the distance,plumb the depths and soar the heights, anchoredand emboldened by values, vision and mission, wesalute you and express our gratitude for your invaluable energy. We’re immensely proud of yoursuccesses and of our own role as individuals andas a team in attaining the common goal to heal theworld, while growing profitable businesses.In the following pages and future volumes we aimto share the inspiring stories of friends and trustedassociates, with the hope that their experiences inspire readers in similar pursuits.Managing PartnerOn behalf of the entire Greentech family
0201 The Musk HavesTheMusk havesWalk the TalkWork and play as a living example of your goals and aspirations.Act according to top standards and stated commitments.Pioneers are like shooting stars, blazingtrails across the sky.People are naturally attracted to the sparkling energyand extraordinary success of a pioneer. Greentechresonates with heroes, and beyond supporting themand their communities, we ourselves aim to inspireothers as we illuminate and execute ground-breaking opportunities in sustainable infrastructure.Think Long-term and Act AccordinglyHave the confidence to know your mission and stick to it. Leveragethe power in other voices, while knowing that responding to manyvoices may be counterproductive. Know you are on the right path.Sustainable Heroes shines light on the key qualities—’Musk haves’—of a hero as seen through thelens of visionaries like Elon Musk, for example.This issue is an opportunity to discover who our‘Sustainable Heroes’ are, where they come from andwhere they are going. Why are these extraordinaryindividuals our heroes? They are highly driven, imaginative, and unafraid to disrupt the status quo.Our heroes have accomplished more than most, driven by relentless commitment to a singular vision.They are set apart by these qualities. Our heroes puteverything they have into their vision. They walk thetalk, without limits or compromise.Like many, our heroes hope for fundamental, systemic change. Unlike many, however, our heroeshave demonstrated the passion and skill necessaryto realize such deep change. Ultimately, they possess an ability to integrate scientific and technological innovation with intuition and compassion.Indeed, these are the qualities we need most as wemove toward unknown, uncharted horizons. To thefuture.Be Fearless and Have FortitudeMaintain courage, strength and determination. Perseverance andtenacity. Work long and hard, with extreme focus.Enjoy the MissionThe journey makes the hero, and there is joy in the process ofdiscovery and evolution. Learning new experiences over time issomething every hero must undergo. Enjoy your purpose andhigher calling as it unfolds.
0403 The Sun RunTheSUN RUNAt 28,000 feet above sea level, things are clearfor Bertrand Piccard.Flying high above Earth, Bertrand Piccard, theworld-renowned explorer and environmentalist, refines his vision for global sustainability.At this altitude, Piccard is free to think broadly. It is a freedom he embraces. “The problemsof the world come from the fact that peoplefocus far too much on the problems in theirown fields, and they lose the general vision,”said Piccard, 59, when GCA spoke with him inOctober 2017. “They forget the systemic approach.”Piccard’s ability to see the big picture—todream big—combined with an inherited attraction to record-setting challenges, has led himrepeatedly to the limelight in the last twentyyears. He first made headlines in 1999 by completing the first ever non-stop round-the-worldballoon voyage. For 19 days, 21 hours and 47minutes, Piccard and his co-pilot traversed thestratosphere, 36,000 feet above sea level. Afull circumnavigation.Sixteen years later, in 2015, Piccard embarkedon yet another global expedition, this timetrading in the balloon for a solar-poweredplane. The voyage, “Solar Impulse,” was a resounding success. Without a drop of fuel, SolarImpulse 2 circled the globe in 23 days of flyingtime. Indeed, it is an accomplishment worthyof his pedigree: Piccard’s father, Jacques, wasthe first person to explore the 10,916m deepMariana Trench and his grandfather, Auguste,was the first to breach Earth’s stratosphere.“All the people that influenced me in my life,like my father and my grandfather, but alsothe astronauts and explorers I grew up with—they all faced very big challenges. They werenever afraid of having a global vision or doingsomething difficult and ambitious. This haspushed me to do the same.”In recent years, Piccard’s “global vision” hasHigh altitude solar selfie530 HOURSTRAVELLED43,000KmDISTANCEpushed his ambition beyond record books,driving him to tackle the “much more difficult”task of realizing a sustainable global economy. Using Solar Impulse as his launching pad,Piccard has leveraged newfound fame to leadan international environmental campaign. Inbetween TED talks and meetings with Presidents and Prime Ministers, he has been busybuilding the newly inaugurated World Alliancefor Efficient Solutions, an organization dedicated to promoting clean technology. At itscore, the Alliance hopes to create a global network through which sustainable innovatorscan connect with inspired investors and industry incumbents.With the intrepid Swiss pilot at the helm, theAlliance will present a list of 1,000 profitablesolutions for a sustainable economy at COP 24next December. In true Piccard fashion, it is alofty goal anchored in a pragmatic approach.“The most exciting thing is to be useful, tobring another vision of what can be done andto stimulate people to do better,” Piccard says.“For the Alliance, this means you need to haveprofitable solutions to protect the environment and allow industry to continue.”11,000KwPRODUCEDA trained psychiatrist, Piccard’s perspectiveaffords him a unique view on catalyzing suchchange. “My experience with patients in psychotherapy has shown that people will neverchange something in their lives if they don’teither face a crisis or find a personal advantage,” he observes. With respect to climate action, “once you demonstrate the personal andcommunal advantages, you see that it is possible to take action because you will stop thinking of problems to solve and start thinking ofsolutions to implement.”With that in mind, Piccard is determined tocrack the inertia that binds world leaders—political and corporate—to business-as-usualthinking. He is doing it the best way he knowshow. “What I love is to promote the pioneeringspirit, the spirit of exploration. Which meansto free ourselves from certitudes, and fromour habits, that keep us prisoners of old waysof thinking, in order to do things differently,to be more efficient. Today, it is not a question of being only ecological, it is a questionof being logical. And logical today is to haveclean growth that is better than the dirty status quo.”
0605 The Sun RunInterview:Where does your focus on sustainableeconomic growth come from?gether. You need to have profitable solutionsto protect the environment and continue withindustry.The problems of the world come from the factthat people focus far too much on little details,sectors, fields and lose the general vision. Losethe systemic approach. When I was trained as apsychiatrist and psychotherapist, I was alwaysinterested in the systemic approach more thanthe individual approach. And in the systemicapproach, you don’t try to solve just one problem. You try to address the entire system. Youtry to have the entire vision and you understand before you act.It is easier to solve the big problem with a general vision and a general understanding thanto solve small problems individually and separately.In our world, we need to change what hasbrought the problems of today: the gap between ecology and industry. On the one hand,you have the ecology contingent, who for 50years has said we have to protect the environment, and the only solutions they had were tothreaten mobility, threaten modern lifestyleand growth, which does not work. And on theother side, you have industry who is providing a good quality of life but at the cost ofenvironmental destruction and depletion ofnatural resources. So, if you see the systemicapproach—if you have the global vision—youunderstand that you have to put them both to-What has been the most exciting aspect ofbuilding the Alliance thus far?The most exciting thing is to be useful. Tostimulate people to do better. What I love isto promote the pioneering spirit, the spirit ofexploration. This means departing from ourcertitudes, from our habits, out of our normalway of thinking in order to do things differently, to be more efficient.It is so exciting to present the goal of 1,000solutions (submitted by companies around theworld) to heads of states and CEOs, and observe how thrilled and desperate they are toreceive the list. They need the work that weare doing.What are the largest challenges for the WorldAlliance? Compared to the solar impulse project?Both seemed impossible at the beginning. Solar Impulse was considered to be impossibleby the experts. The aviation industry refusedto build the plane, for example, so we had theplane built by a shipyard.For the Alliance, we want to present 1,000profitable solutions that will protect the environment. You also have to think completelydifferently in this situation.The future of energy is in our handsInnovation makespioneering a realityWith the Alliance, we must mobilize the worldsof finance, ecology, industry and politics. Weneed to bring all these people together. In other words, we need to bring the solution-providers together with the people who can fundand people who are seeking solutions.If we aim to fly around the world in a solarairplane and we only get 75% of the way, itmight already be an incredible feat, but it’sstill a failure. If we bring 1,000 profitable sustainability solutions to heads of states but wechange nothing in the world, it’s also a failure.We have committed ourselves to do somethingdifficult and we accept the risk of failing be-Anytime Solar Impulse 2 banks its wings more than 5 degrees, an instrument by Omega transmits a vibration in the pilot’s sleeves. To withstandlong duration flights lasting several days and nights, the stabilizationaugmentation system designed by Altran lets him sleep for 20 minutesevery 5 hours while custom alerts warn him of safety concerns. On thepilot’s body are matchbox-sized electrocardiograms from EPFL (SwissFederal Institute of Technology) to track his fatigue as he flies, whilesmart nylon fibers by Solvay stabilize his body temperature, re-injectinginfrared heat onto his skin when it’s cold and preventing him from sweating when it’s hot.Staying focused on the goal is keycause if we don’t accept that risk we will neversucceed.Which solutions, technological or otherwise,are you most excited about?There are two fields in which I see a lot of hope.The first is the production of renewable energyand, in particular, its decrease in costs. WhenI speak with different heads of states, they tellme, ‘in my country the public bids to produceelectricity are won by renewables against fossil fuels.’ This is fantastic!The other part relates to energy efficiency. It’suseless to produce new energy if we continue to waste half of it. In the world of energyefficiency, you have hundreds and hundredsof little pieces, individual solutions, which arepart of a larger puzzle. Putting silica in tires,for example, saves 6% of fuel consumption.New composite materials are emerging for usein wind turbines. New systems for heat transport. And so on. If you combine all energy efficiency solutions and put them to work, youcan divide CO2 emissions by two! That is whybringing these solutions to light, through theWorld Alliance, can have such a big impact.The motto for the Solar Impulse was, “exploration to change the world.” The motto forthe World Alliance is, “solutions to change theworld.”Attaching the wearable tech instrumentBertrand Piccard meets with Greentech in Zurich
0807 A Call To ActionAcall toactionFrom microphones to megaphones, fromboardrooms to street rallies, Tom Steyer is atthe heart of change.For a man who once relied on compounding toturn a 15 million investment into a 30 billionfund, Tom Steyer is remarkably impatient. Inthe last five years, since leaving the hedge fundworld, Steyer has campaigned tirelessly andspent millions to focus the political agenda onclimate change solutions. His patience is running out. “If you believe what I believe, what areyou doing playing golf today?”Steyer’s activism stems from something more resolute than goodwill alone. The former manager of Farallon Capital speaks withunapologetic candor in a manner that conveys a plain-old senseof duty. “When I left Farallon five years ago, I was under the impression that there was a very high likelihood that, for politicalreasons, society was putting the globe at risk,” explained Steyerin a November phone conversation with GCA. “Therefore, howcould I not try and do something to make sure that people weresafe and healthy moving forward?”Well before Steyer left Farallon in 2012, he held deep-seated beliefs about the need to address the risks posed by climate change.For the then hedge fund manager, the question wasn’t whether to act, but rather how. “Istarted to pay a lot of attention to this over tenyears ago,” Steyer explained. “I approached itin a bunch of different ways I thought mightbe helpful. In the end, my conclusion was thatthe actual problem was political rather thantechnological or scientific.”Still busy managing 30 billion AUM, Steyerbegan backing environmental and climate related policy, both through large donations anddirect legislative campaigns. His first well-publicized political engagement came in 2008when it was discovered that he donated largesums to the Obama campaign, galvanized bythe candidate’s embrace of renewable energy.Then in 2012, he co-led the campaign to protect California’s clean energy law, AB 32, froma potential repeal. Since then, his leadershipas a climate policy champion has made him aregular name in the public sphere. He was thelargest donor on either side in the 2016 U.S.Presidential election and he continues to leverage his press coverage to speak out against regressive climate policy (among other issues).In his discussion with GCA, Steyer also acknowledged the importance of private sectorinnovation as “the engine of change” capableof mitigating climate change. Perhaps, mostimportantly, Steyer explained, “Business isparticularly important in understanding what[solutions] are possible.” However, “in the absence of setting up the right political framework, we can cause a degree of suffering thatis unimaginable.”
09 A Call To Action10That conclusion motivated Steyer to foundNextGen Climate, an organization that hasspent upwards of 170 million (much of itSteyer’s own money) advocating for policiesand politicians that help the environment andsupport clean energy. Officially, NextGen isdedicated to “act politically to prevent climatedisaster, promote prosperity, and protect thefundamental rights of every American” (theorganization changed its name to NextGenAmerica in July 2017).As Steyer’s motivation to take political actionhas grown, so has his scope of activism. Increasingly, he views the consequences of climate change as part of a much larger environmental and social equity problem. “I don’tthink you can separate environmentalism froma much broader justice agenda,” Steyer stated.“For a lot of people, understanding climate science is not something they want to spend timeon. What they do want to think about is whatis going to impact themselves, their families,their communities and the people they love.”Ultimately, it seems Steyer’s innate sense ofjustice implicates his own responsibility to fightfor sustainable policy. “I am an extremely luckyperson for a whole bunch of reasons. This isan opportunity for me, and also for society atlarge, to participate in doing the right thing forthe most important issue of our time. I wouldlike to feel like I am part of the large group ofpeople who can see the right and insists onacting in the right in the clutch. Assuming wewin this fight, I will take great pleasure andgreat pride in having been part of it.”ENVIRONMENTEQUALITYHEALTH CAREProviding clarity onsustainable investmentsIMMIGRATIONPROSPERITYNextGen America takesaction surroundingthese topics of changeAdvisoryInvestment Management
1211 The City ShapersTheCityShapersAs CEO of SBB (Swiss Federal Railways), a company with a public service mandate, AndreasMeyer is responsible for managing day-to-dayoperations with his 33,000-strong crew whilepreparing the organization for the future. Thesetasks require him to move between the no
Our heroes have accomplished more than most, driv - en by relentless commitment to a singular vision. They are set apart by these qualities. Our heroes put everything they have into their vision. They walk the talk, without limits or compromise. Like many, our heroes hope for fundamental, sys-temic change. Unlike many, however, our heroes
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