Centrul De Cercet ă U.L.B.S. De Teorie I Practic ă .

Revista economicaNo. 3 (56) /2011REVISTA ECONOMICĂNr. 3(56)/2011Universitatea “Lucian Blaga”din SibiuBd. Victoriei nr. 10cod 550024, RomâniaCentrul de Cercetări EconomiceU.L.B.S.Cl. Dumbrăvii nr.17cod 550324, Româniatel./fax: 40-269-235 879Revistă de teorie şi practicăeconomico-financiarăG.P.E. «Continent»Str. dr. I. Raţiu Nr. 2, Sibiucod 550012, Româniatel.: 40-269-243 210ISSN 1582-6260revista.economica@ulbsibiu.roSIBIU, /1

Revista economicaNo. 3 (56) /2011«REVISTA ECONOMICĂ» COLEGIUL REDACŢIONALDan POPESCUprof.univ.dr., DHC, ULBS, România,redactor-şef,Ion POHOAŢĂprof.univ.dr., Universitatea „AlexandruIoan Cuza” Iaşi, RomâniaLiviu MIHĂESCUprof.univ.dr. ULBS, România,redactor-şef adjunct,Robert LABBÉ,prof.univ.dr. Universitatea din Rennes1, FranţaIulian VĂCĂRELAcad.prof.univ.dr.- Academia RomânăGrigore ent al Academiei de Ştiinţe aMoldoveiLucian-Liviu ALBUprof.univ.dr. - director Institutul dePrognoză al Academiei Române,membru corespondent al AcademieiRomâneMihaela Herciuconf.univ.dr., ULBS, RomâniaSilvia MĂRGINEANconf.univ.dr., ULBS, RomâniaMircea CIUMARAprof.univ. dr., DHC, Director Generalal Institutului de Cercetări Economice,RomâniaViorel CORNESCUprof.univ. dr., UniversitateaBucureşti, RomâniaCristina TĂNĂSESCUconf.univ.dr., ULBS, RomâniaRamona TOMA-ORĂŞTEANconf.univ.dr., ULBS, RomâniadinClaudia OGREANconf.univ.dr., ULBS, RomâniaEugen IORDĂNESCUprof.univ. dr., ULBS, RomâniaAdrian MOROŞANlector univ. dr., ULBS, RomâniaFrancesco �Annunzio, Perscara, Italia2

Revista economicaNo. 3 (56) /2011CONTENTSROMANIAN COMPANIES FACING CRISIS – REALITIES AND NEEDS IN RISK MANAGEMENT . 7ANDRON Daniela Roxana . 7SOME CONSIDERATIONS RELATING TO HEALTH MANAGEMENT AND OCCUPATIONALSAFETY . 16AVRAM Costin Daniel. 16A POSSIBLE CONCEPTUAL FRAMEWORK FOR AN INTELLIGENT PROJECT MANAGEMENT . 24BĂLĂŞESCU Răzvan 1, CHIŢIGA Georgiana2 , DRĂGOI Cătălin 3 . 24FISH SPECIES OF COMMUNITY INTEREST MANAGEMENT ISSUES IN NATURA 2000 SITESIGHIŞOARA-TÂRNAVA MARE (TRANSYLVANIA, ROMANIA). 27BĂNĂDUC Doru1, OPREAN Letiţia2, BOGDAN Alexandru3. 27FROM CORPORATE SOCIAL RESPONSIBILITY THROUGH CORPORATE SOCIALRESPONSIVENESS TO CORPORATE SOCIAL PERFORMANCE – A STRATEGIC CHOICE FORBUSINESS . 32BELASCU Lucian. 32APPROACHES AND ADVANCES IN THE USE OF THE FINANCIAL-ACCOUNTING INFORMATIONIN THE DECISION-MAKING AND INNOVATIVE PROCESS . 38BOGHEAN Florin1, BOGHEAN Carmen2, MORŞAN –DĂNILĂ Lucia3 . 38MODELS OF KNOWLEDGE DYNAMICS – THE NEW LIFE CYCLE MODEL OF KNOWLEDGEMANAGEMENT . 45BRĂTIANU Constantin1, BEJINARU Ruxandra2, IORDACHE Ştefan3 . 45THE INFLUENCE OF EMOTIONS ON THE DYNAMICS OF THE NEGOTIATION PROCESS . 54BRATIANU Constantin 1, IORDACHE Ştefan 2, BEJINARU Ruxandra 3 . 54LOGISTICS REVERSE MANAGEMENT, CHANCE OPPORTUNITIES FOR SUITABILITY TOCONTEMPORARY COMMERCIAL PATTERN . 63BREBAN Ludovica1, ROŞU Alexandra2, HAGIU Raymonda Elena3 . 63MULTINATIONALS FROM EMERGING ECONOMIES WIELD INCREASING INFLUENCE ON THEGLOBAL ECONOMY . 68BURNETE Sorin. 68THE IMPACT OF THE GLOBAL CRISIS ON THE ROMANIAN IT FIRMS’ STRATEGIC BEHAVIOR73CAPATINA Alexandru 1 , NISTOR Rozalia 2 , CRISTEA Dragos 3 . 73MOTIVATION IN TOURISM VOCATIONAL TRAINING IN ROMANIA. AN INTRA-REGIONALRESEARCH . 79CHASOVSCHI Carmen Emilia 1 , BORDEIANU Otilia Maria 2 , BULGARIU-BUHAC Elena 3 . 79METHODOLOGICAL ASPECTS OF THE ENTROPY-VALUE THEORY MODEL IN BUILDING THENEW KNOWLEDGE-BASED ECONOMY . 87CIOBANU Ghenadie 1, PANA Adrian 2, DAVIDESCU Niculae 3. 87THE SOCIAL RESPONSIBILITY OF ANTREPRENORIAL ENVIRONMENT FOR THE SECURITYCULTURE. 92CIUPERCĂ Ella Magdalena . 922009 VERSION OF 9004 STANDARD – THE ROAD TO SUSTAINED SUCCESS OF THE ECONOMICORGANIZATION . 97CONSTANTINESCU Doina 1, PRISECARU Bianca2, CONSTANTINESCU Răzvan3 . 973

Revista economicaNo. 3 (56) /2011ASSESSMENT OF THE ASTORIA RESORT TOURIST’S DEGREE OF SATISFACTION ANDSOLUTIONS TO IMPROVE QUALITY OF SERVICES . 105CONSTANDACHE Mihaela1, CONDREA Elena2, STANCIU Anca3 . 105CONSIDERATIONS REGARDING THE SELLING ACTIVITY DURING THE PERIODS OF NORMALECONOMIC EVOLUTION AND ECONOMIC CRISIS . 110CRISAN Silviu . 110INTERCULTURALITY IMPACT ON PERFORMANCE MANAGEMENT . 114CROITORU Gabriel1, BADEA Leonardo2, POPA Gabriela3 . 114RESEARCH ON THE OPTIMIZATION OF COMMUNICATION AND ORGANIZATIONAL CULTURETO REDUCE THE CURRENT ECONOMIC CRISIS EFFECTS . 121DINDIRE Laura1, GĂNESCU Cristina2, CHIRILĂ Camelia3 . 121TOWARDS AN INTEGRATED UNDERSTANDING OF FUNDAMENTING COMPLEX DECISIONS128DOBRE Ion 1, POPESCU Oana Catalina 2, BURUIANA Viorel 3 . 128PERCEPTION ON THE ROMANIAN HEALTHCARE SYSTEM . 134DRAGOI Mihaela Cristina . 134KNOWLEDGE BASED MANAGEMENT-THE NEW TREND IN CONTEMPORARY MANAGEMENT143DRAGOMIR Lucia Mariana1, TODERICIU Ramona2, GHIŢULETE Andrada3. 143EMPIRICAL STUDY ON THE STANDARDIZATION PROCESS OF INTERNAL PUBLIC AUDIT INPUBLIC INSTITUTIONS . 148DUMITRESCU Adelina . 148USING STRUCTURAL EQUATIONS MODEL PERFORMANCE EVALUATION IN SECURITYMANAGEMENT . 154ENESCU Marian1, ENESCU Maria2, SPERDEA Nataliţa Maria3. 154THE IMPACT OF CHANGEING ABOUT THE ORGANZATIONAL BEHAVIOR . 160BLANCA Grama, . 160STRATEGY AND PERFORMANCE – AXIOLOGICAL COORDINATED IN MANAGEMENT OF ACOMPANY . 164GELAN Cristina1, GEORGESCU Ştefan2 . 164MODELS FOR MEASURING INTERNATIONAL COMPETITIVENESS: A LITERATURE REVIEW 170HERCIU Mihaela . 170APPLICATION OF MATHEMATICAL PROGRAMMING ON THE ROMANIAN AGRO-FOODECONOMY: CEREAL PRICE ANALYSIS . 175IACOB Andreea Iluzia1, POPESCU Costin-Ciprian2 . 175STRATEGIC APPROACH OF CORPORATE SOCIAL RESPONSIBILITY KEY-DRIVERS FORINCREASING COMPETITIVENESS AT THE EUROPEAN LEVEL . 180IAMANDI Irina-Eugenia . 180LEADERSHIP - A PRINCIPLE OF QUALITY MANAGEMENT IN THE CONTEXT OF ANORGANIZATION OF FACULTY TYPE . 188LUCA Liliana1 , CIRTINA Liviu Marius2 . 188STRATEGIC LEADER AND INFORMATION SYSTEMS . 192MAREŞ Valerica 1, MAREŞ Marius Daniel 2, CARAIVAN Mitruţ 3 . 192CONTROL SYSTEMS IN LABORATORY ACTIVITIES FOR QUALITY MANAGEMENT . 197MATEESCU Mihaela 1, MUSCALU Mihai 2, SUBA Gabriela 3 . 197HUMAN RESOURCES – A DETERMINANT FACTOR IN OBTAINING MANAGERIALPERFORMANCE OF COMPANIES . 201MATEESCU Mihaela 1, MUSCALU Mihai 2, SUBA Gabriela 3 . 201CAPITALISM, EFFICIENCY AND REGULATIONS INTO EMERGING ECONOMY . 205MIHĂESCU Liviu1, MIHĂESCU Diana2, PACHURA Piotr3 . 2054

Revista economicaNo. 3 (56) /2011CORPORATE SOCIAL RESPONSIBILITY IN THE CONTEXT OF SHARED SOCIALRESPONSIBILITY . 210MORARIU Titiana-Maria . 210MANAGEMENT AND MANAGERIAL BEHAVIOR : UTI COMMUNICATIONS SYSTEMS. 217MORARU Camelia1, POPOVICI Norina2, STRAMBEANU George3 . 217STATISTICAL ANALYSIS OF THE WORK ENVIRONMENT OF SURVEY OPERATORS. 221MOROŞANU Alina . 221CHANGE AS A DEFINING ELEMENT OF THE ECONOMIC DEVELOPMENT IN THE XXI-STCENTURY . 228MUSCALU Emanoil1, STANIT Alexandra2 . 228STRATEGIC APPROACHES FOR BUSINESS NETWORKS ON INTERNATIONAL MARKETS . 231NEAMŢU Liviu1, NEAMŢU Adina Claudia2 . 231INTERNATIONALIZATION STRATEGIC MULTI-LEVEL PLANNING – REQUIREMENTS OF THECOMPANY ’S SUCCESS ON THE OUTSIDE MARKETS . 238NEAMŢU Liviu1, NEAMŢU Adina Claudia2 . 238FINANCING STRATEGIES IN SME’S . 244NISTOR Flavia Diana1, MUNTEAN Valerica Doina2 . 244NON-FINANCIAL REASONS ANALYSIS OF MULTINATIONAL COMPANIES IN ROMANIA IN2010 . 250NIŢU Claudiu – Valentin1 , NIŢU Oana2 , CONSTANDACHE Mihaela3 . 250THE ANALYSIS OF LABOR MIGRATION AND NON-FINANCIAL MOTIVATION IN REALCOMPANY . 260NIŢU Oana1 , NIŢU Claudiu – Valentin2 , CONDREA Elena3 . 260EDUCATING THE HUMAN CAPITAL - THE MORE YOU LEARN, THE MORE YOU EARN . 268NOVAC Carmen . 268MULTINATIONALS AND ECONOMIC DEVELOPMENT – GLOBAL SHIFTS AND TRENDS (APRELIMINARY COMMISSIONING IN THEME) . 273OGREAN Claudia . 273STUDY ON CUSTOMERS RELATIONSHIP IN A ROMANIAN ELECTRICITY DISTRIBUTIONCOMPANY . 279PERSIDEANU Valentina 1, NICOLESCU Daniel 2 . 279THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN CASE OF A COMPANY TAKEOVER. 284PASTOR Ioan . 284THE PROCESSES THAT SHAPE THE ROMANIAN ELECTRICITY DISTRIBUTION COMPANIES . 293PERSIDEANU Valentina 1, NICOLESCU Daniel 2, NEGOIŢĂ Octavian Ion 3 . 293HISTORICAL, SOCIAL AND ECONOMICAL LESSONS FROM PREVIOUS CRISES FOR SME’s . 299POP Zenovia Cristiana . 299THE IMPACT OF THE HUMAN RESOURCES MANAGEMENT ON THE PERFORMANCES OF THECOMPANIES . 305POPA Cristina Mirela . 305THE CONTRIBUTION OF THE EUROPEAN STRUCTURAL FUNDS TO THE DEVELOPMENT OFHUMAN RESOURCES IN ROMANIA FROM A REGIONAL PERSPECTIVE . 310POPESCU Alina-Irina 1, POPESCU Leonica 2 . 310THE ANALYSIS OF THE STRATEGIC OBJECTIVES OF AN ORGANIZATION . 318PRICOP Oliver Constantin . 318COMPARATIVE MANAGEMENT – FINDING FINANCING FOR DOCUMENTARIES . 322RADU Cătălina, BEGU Liviu-Stelian, GRIGORE Ana-Maria . 3225

Revista economicaNo. 3 (56) /2011PRODUCTION AND ORGANIZATION OF A COMPANY . 326RADU Cristian Virgiliu . 326THE ECOLOGICAL ECONOMICS AS A BASIS FOR A NEW MANAGEMENT APPROACH . 332RADULESCU Madalina1, PELINESCU Elena2 . 332USING 360-DEGREE FEEDBACK FOR IMPROVING EMPLOYEE’S PERFORMANCE. DIFFERENTPERSPECTIVES - AN OVERVIEW. 341RAŢIU Patricia1, LAZĂR Ioan2, MORTAN Maria3. 341CONSIDERATIONS REGARDING THE EMPLOYEE’S ATTITUDE TOWARDS THE CHANGEREFLECTED IN THE RESEARCH COMOR . 351ROŞCA Doina1, SÎRBu Mirela2, ROŞCA Adrian Sorin3 . 351DEBT STRUCTURE AND CORPORATE CASH HOLDINGS . 360SEUNGJOON Oh . 360INNOVATIVE STRATEGIC MANAGEMENT – COORDINATES FOR NEW (AFTER) CRISISCHALLENGES . 379TJAŠA Štrukelj . 379THE IMPORTANCE OF PROMOTION IN THE CIVIL SERVANTS CAREER DEVELOPMENT . 388SUCIU Leonina-Emilia1, LAZĂR Ioan2, VEREŞ Vincenţiu3 . 388THE ROMANIAN CAPITAL MARKET: STOCK EXCHANGE EVOLUTION. 394TODĂRIŢĂ Elida-Tomiţa1, RANF Diana-Elena2 . 394TALENT MANAGEMENT – CHALLENGE OF THE ROMANIAN HR THE BIGGEST . 404TODERICIU Ramona1, SAVA Augustin2, MUSCALU Emanoil3 . 404LESSONS FROM GREAT AMERICAN MANAGERS: THE CASE OF ANDREW CARNEGIE . 43TOMA Sorin-George1, MARINESCU Paul2, SĂSEANU Andreea Simona 3. 43RELATIONSHIP BETWEEN LEADERSHIP, CHANGE AND CULTURE . 49TUTULEA Anca .

Universitatea “Lucian Blaga” din Sibiu Bd. Victoriei nr. 10 cod 550024, România . CONTROL SYSTEMS IN LABORATORY ACTIVITIES FOR QUALITY MANAGEMENT . 197 MATEESCU Mihaela 1, MUSCALU Mihai 2, SUBA . INNOVATIVE STRATEGIC MANAGEMENT – COORDINATES FOR NEW (AFTER) CRISIS .