ANDREW N. SMITH
ANDREW N. SMITHCONTACT INFORMATION73 Tremont Street (Room 7067)Email: asmith12@suffolk.eduBoston, MA, 02108Phone: 617-573-8391U.S.A.Web: http://andrewnsmith.meACADEMIC EXPERIENCEAssistant Professor of Marketing (Tenure Track), Suffolk University (2016-present)Assistant Professor of Marketing (Tenure Track), Merrimack College (2014-2016)EDUCATIONPh.D., Business Administration (Marketing), York University (2014)Dissertation: “Sensegiving Word-of-Mouth and Collective Sensemaking About EpistemicObjects.”Committee: Eileen Fischer (Chair), Peter Darke, Robert Kozinets, and Detlev ZwickM.Sc., Management (Marketing), Queen’s University (2009)Thesis: “The Role of Trigger Events in the Social Construction of Adversarial Brand Meaningand Everyday Activism.”Advisor: Jay Handelman; Reader: Tandy ThomasB.Comm., Commerce, Queen’s University (2005)Graduated with First-Class StandingInternational Exchange Semester at ESSCA in Budapest, HungaryRESEARCH INTERESTSSocial media, social media/digital marketing, online word-of-mouth, consumption communities,branding, sensemaking/sensegiving, market systems, and consumer movements/activismPUBLICATIONSScholz, Joachim and Andrew N. Smith (2016), “Augmented Reality: Designing ImmersiveExperiences That Maximize Consumer Engagement, Business Horizons, 59 (2), 149-161.(Best Paper of 2016)
Curriculum Vitae – Andrew N. SmithFebruary, 2017Smith, Andrew N. and Martin M. Pyle (2015), “A Video is Worth 1000 Words: Linking ConsumerValue For Opinion Seekers to Visually-Oriented eWOM Practices,” in Claudiu V. Dimofte,Curtis P. Haugtvedt, and Richard F. Yalch (eds.), Consumer Psychology in a Social MediaWorld, New York: Routledge.Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2012), “How Does Brand-Related UserGenerated Content Differ Across YouTube, Twitter, and Facebook?,” Journal of InteractiveMarketing, 26 (2), 102-113. (Cited 350 times, according to Google Scholar)RESEARCH IN PROGRESSSmith, Andrew N. and Ashlee Humphreys, “How Can Marketing Compete in the ProfessionalContest over the Emerging Field of Social Media?” (Revise & resubmit at Journal of Marketing)Smith, Andrew N. and Joachim Scholz, “Narrative Transportation in Hybrid Spaces.” (Targeted atJournal of Business Research)Smith, Andrew N. and Eileen Fischer, “Personal Branding in the Attention Economy.” (Targeted atJournal of the Academy of Marketing Science)Handelman, Jay, Andrew N. Smith and Alex Mitchell, “Consumer Movements: A Field LevelPerspective.” (Targeted at Journal of Consumer Research)Scholz, Joachim, Andrew N. Smith, and Henri Weijo, “Igniting a Social Media Firestorm: CreatingBrand Value Through Intentionally Infuriating Consumers.” (Targeted at Journal of InteractiveMarketing)Smith, Andrew N., “Understanding Visual Word-of-Mouth Rhetoric and its Relationship withConsumer Response.” (Targeted at Journal of Interactive Marketing)CONFERENCE PRESENTATIONS & INVITED TALKSScholz, Joachim, Andrew N. Smith, and Henri Weijo (2017), “Igniting a Social Media Firestorm:Creating Brand Value Through Intentionally Infuriating Consumers, AMA Winter Educator’sConference, Orlando, FL.” (Special Session Track)Smith, Andrew N. (2016), “How do Market Actors Cultivate Online Engagement in MarketplaceSensemaking?,” Medill School of Journalism, Northwestern University. (Invited Talk)Smith, Andrew N. and Joachim Scholz (2015), “Augmented Reality: Designing ImmersiveExperiences That Maximize Consumer Engagement,” Marketing EDGE Direct/InteractiveMarketing Research Summit, Boston, MA. (Competitive Paper Track)Handelman, Jay, Andrew N. Smith and Alex Mitchell (2015), “Consumer Movements: A Field LevelPerspective,” Consumer Culture Theory Conference, Fayetteville, AK. (Special Session Track)Page 2 of 6
Curriculum Vitae – Andrew N. SmithFebruary, 2017Smith, Andrew N. (2015), “Eliciting Engagement: Sensegiving Word-of-Mouth About EpistemicObjects,” Orfalea College of Business, Cal Poly San Luis Obispo. (Invited Talk)Smith, Andrew N. and Ashlee Humphreys (2014), “Professional Contests and the Emergence ofSocial Media as an Institutional Field,” in Advances in Consumer Research, Vol. 42, eds. JuneCotte and Stacy Wood, Duluth, MN: Association of Consumer Research. (Special SessionTrack)Smith, Andrew N. (2014), “Emotional Work, Rationality, and the Co-Construction of Hope in theField of Consumer Investment,” in Advances in Consumer Research, Vol. 42, eds. June Cotteand Stacy Wood, Duluth, MN: Association of Consumer Research. (Working Paper Track)Smith, Andrew N. and Pierre-Yann Dolbec (2013), “Gamification and the Entrenchment of anEngagement Institutional Logic in the Emerging Institutional Field of Social Media,” inAdvances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN:Association of Consumer Research. (Working Paper Track)Smith, Andrew N. and Pierre-Yann Dolbec (2013), “Gamification and the Entrenchment of anEngagement Institutional Logic in the Emerging Institutional Field of Social Media,”Consumer Culture Theory Conference, Tucson, AZ. (Granted Honorable Mention; WorkingPaper Track)Smith, Andrew N. (2012), “Never-Ending Stories: Opinion Leadership and Antenarratives in anOnline Investment Community,” in Advances in Consumer Research, Vol. 40, eds. ZeynepGurhan-Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association of ConsumerResearch. (Special Session Track)Smith, Andrew N. (2012), “Sense and Cents: Collective Consumer Sensemaking in an OnlineInvestment Community,” in Advances in Consumer Research, Vol. 40, eds. Zeynep GurhanCanli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association of Consumer Research.(Working Paper Track)Smith, Andrew N. (2012), “Sense and Cents: Collective Consumer Sensemaking in an OnlineInvestment Community,” Consumer Culture Theory Conference, Oxford, UK. (Working PaperTrack)Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2011), “Value-Creation in Brand-RelatedUser-Generated Content on YouTube,” in Advances in Consumer Research, Vol. 39, eds. RohiniAhluwalia, Tanya L. Chartrand, and Rebecca Ratner, Duluth, MN: Association for ConsumerResearch. (Special Session Track)Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2011), “Differences in Brand-Related UserGenerated Content Across Three Social Media Sites - An Inductive Content Analysis,” inAdvances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, andRebecca Ratner, Duluth, MN: Association for Consumer Research. (Working Paper Track)Page 3 of 6
Curriculum Vitae – Andrew N. SmithFebruary, 2017Smith, Andrew N. (2011), “The Role of Cultural Resources in Coping with Consumer BrandRelationship Transgressions,” Consumer Culture Theory Conference, Evanston, Ill. (WorkingPaper Track)Smith, Andrew N. (2010), “The Role of Negative Trigger Events in the Social Construction ofAdversarial Brand Meaning,” Consumer Culture Theory Conference, Madison, Wis.(Competitive Paper Track)TEACHINGSawyer School of Business, Suffolk UniversityUndergraduate Instructor for MKT220: Business Research Methods (2016-2017)Girard School of Business, Merrimack CollegeGraduate Instructor for GMGT5160: Marketing Analysis & Decision Making (2014-2016)Undergraduate Instructor for MKT4900: Social Media Marketing (2015-2016)Undergraduate Instructor for BUS2205: Principles of Marketing (2015)Schulich School of Business, York UniversityInstructor for MKTG4150: Consumer Behavior (2013)Instructor for MKTG2030: Marketing Management (2012)PROFESSIONAL EXPERIENCESr. Research Manager, Ipsos Camelford Graham/ASI (Toronto, ON) (2005-2008)Promoted 3 times in 2.5 years (Sr. Analyst, Associate, Research Manager, Sr. ResearchManager)Made key contributions to practice area (advertising services) achieving record revenue in2007 (50% above target)Designed, executed, analyzed and reported on client research projects (primarily onadvertising effectiveness)Evaluated over 350 television, print, out-of-home, and radio advertisements in 3 yearsManaged and nurtured supplier and client relationships, including one client relationship thatgrew from 2 projects in 2005 to 22 projects in 2007Managed one Research Assistant: assigned and evaluated work, mentored and advisedGained understanding of quantitative and qualitative research methodologiesPage 4 of 6
Curriculum Vitae – Andrew N. SmithFebruary, 2017SELECTED AWARDS AND HONORSExternal Awards and HonorsOntario Graduate Scholarship ( 15,000; awarded three times) (2011-2014)ACR/Sheth Foundation Dissertation Grant ( 2,500; public purpose track) (2012)AMA Sheth Foundation Doctoral Consortium Fellow (Seattle, Was.) (2012)Internal Awards and HonorsFaculty Development Grant, Merrimack College ( 4,000) (2015)Schulich Entrance Scholarship of Merit for PhDs ( 12,100) (2009)York Graduate Scholarship ( 4,000) (2009)Geoffrey H. Wood Foundation Master of Science Award ( 2,000) (2008)Melville S. Hatch Memorial Fellowship ( 3,775) (2008)Queen’s School of Business Award ( 5,900) (2008)Queen’s Graduate Award ( 4,600) (2008)SERVICEAcademic CommunityReviewingAMA Winter Marketing Educators’ Conference (2012)Association of Consumer Research Conference (2012, 2014)Consumer Culture Theory Conference (2011, 2015-2016)Direct/Interactive Marketing Research Summit (2015)European Journal of Marketing (2017)International Journal of Human-Computer Studies (2016)Journal of Brand Management (2016)Journal of Business Research (2012, 2015-2016)Journal of Consumer Research (2012, 2015-2016)Journal of Customer Behavior (2016)Journal of Interactive Advertising (2014, 2016)Journal of Interactive Marketing (2012-2015)Journal of International Communication (2016)Journal of Macromarketing (2013)Journal of Marketing Communications (2016)Page 5 of 6
Curriculum Vitae – Andrew N. SmithFebruary, 2017Journal of Marketing Management (2016)New Media & Society (2015)Social Media Society (2016)College CommunityCollege-WideAcademic Strategic Planning Committee, Merrimack College (2014-2016)DepartmentGirard School of Business Graduate Council (2015-2016)Page 6 of 6
Smith, Andrew N. and Joachim Scholz (2015), “Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement,” Marketing EDGE Direct/Interactive Marketing Research Summit, Boston, MA. (Competitive Paper Track) Handelman, Jay, Andrew N. Smith and Alex Mitchell (2015), “Consumer Movements: A Field Level
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