Where Do Folk And Popular Cultures Originate And Diffuse?

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Chapter 4: Folk and Popular Culture107FIGURE 4-1 Vietnamese folk songs. Singers performQuan Ho folk songs as part of the annual Lim Festival.culture and in turn constructs landscapes (what geographers call “built environments”) that modify nature in distinctive ways.Geographers observe that popular culture has a more widespread distribution than folk culture. The reason why the distributions are different is interaction, or lack of it. A groupdevelops distinctive customs from experiencing local socialand physical conditions in a place that is isolated fromother groups.Even groups living in proximity may generate a variety offolk customs in a limited geographic area, because of limitedcommunication. Landscapes dominated by a collection of folkcustoms change relatively little over time. In contrast, popularculture is based on rapid simultaneous global connectionsthrough communications systems, transportation networks,and other modern technology. Rapid diffusion facilitates frequent changes in popular customs. Thus, folk culture is morelikely to vary from place to place at a given time, whereaspopular culture is more likely to vary from time to time at agiven place.In Earth’s globalization, popular culture is becoming moredominant, threatening the survival of unique folk cultures.These folk customs—along with language, religion, andethnicity—provide a unique identity to each group of peoplewho occupy a specific region of Earth’s surface. The disappearance of local folk customs reduces local diversity in the worldand the intellectual stimulation that arises from differences inbackgrounds.The dominance of popular culture can also threaten thequality of the environment. Folk culture derived from localnatural elements may be more sensitive to the protection andenhancement of the environment. Popular culture is lesslikely to reflect the diversity of local physical conditions andis more likely to modify the environment in accordance withglobal values.KEY ISSUE 1Where Do Folk andPopular CulturesOriginate and Diffuse? Origin of Folk and Popular CulturesDiffusion of Folk and Popular CulturesEach social custom has a unique spatial distribution, but ingeneral, distribution is more extensive for popular culturethan for folk culture. Two basic factors help explain the spatial differences between popular and folk cultures—theprocess of origin and the pattern of diffusion. Origin of Folk and PopularCulturesA social custom originates at a hearth, a center of innovation.Folk customs often have anonymous hearths, originating fromanonymous sources, at unknown dates, through unidentifiedoriginators. They may also have multiple hearths, originatingindependently in isolated locations.In contrast to folk customs, popular culture is most often aproduct of MDCs, especially in North America, WesternEurope, and Japan. Popular music and fast food are good examples. They arise from a combination of advances in industrialtechnology and increased leisure time. Industrial technologypermits the uniform reproduction of objects in large quantities(CDs, T-shirts, pizzas). Many of these objects help people enjoy

108The Cultural Landscapeleisure time, which has increased as a result of the widespreadchange for the labor force from predominantly agriculturalwork to predominantly service and manufacturing jobs.Origin of Folk MusicMusic exemplifies the differences in the origins of folk and popular culture. Folk songs tell a story or convey information aboutdaily activities such as farming, life-cycle events (birth, death, andmarriage), or mysterious events such as storms and earthquakes.In Vietnam, where most people are subsistence farmers, information about agricultural technology is conveyed through folksongs. For example, the following folk song provides adviceabout the difference between seeds planted in summer and seedsplanted in winter:According to a Chinese legend, music was invented in 2697BC when the Emperor Huang Ti sent Ling Lun to cut bamboopoles that would produce a sound matching the call of thephoenix bird. In reality, folk songs are usually composedanonymously and transmitted orally. A song may be modifiedfrom one generation to the next as conditions change, but thecontent is most often derived from events in daily life that arefamiliar to the majority of the people.Origin of Popular MusicIn contrast to folk music, popular music is written by specificindividuals for the purpose of being sold to a large number ofpeople. It displays a high degree of technical skill and is frequently capable of being performed only in a studio with elecMa chiêm ba tháng không giàtronic equipment.Ma mùa tháng ru’oi ă t la’không non1Popular music as we know it today originated around 1900.At that time, the main popular musical entertainment in theThis song can be translated as follows:United States and Western Europe was the variety show, calledWhile seedlings for the summer crop are not old whenthe music hall in the United Kingdom and vaudeville in thethey are three months of age,United States. To provide songs for music halls and vaudeville,Seedlings for the winter crop are certainly not younga music industry was developed in a district of New York thatwhen they are one-and-a-half months old.became known as Tin Pan Alley.Tin Pan Alley was located along 28th Street between FifthThe song hardly sounds lyrical to a Western ear. But whenAvenue and Sixth Avenue (now Avenue of the Americas). It laterEnglish-language folk songs appear in cold print, similarmoved uptown to Broadway and 32nd Street and then again alongthemes emerge, even if the specific information conveyed aboutBroadway between 42nd and 50th streets. The district was homethe environment differs.to songwriters, music publishers, orchestrators, and arrangers.1The name Tin Pan Alley derived from the sound of pianos beingFrom John Blacking and Joann W. Kealiinohomoku, eds., The Performing Arts: Musicand Dance (The Hague: Mouton, 1979), 144. Reprinted by permission of the publisher.furiously pounded by people called song pluggers, who weredemonstrating tunes to publishers. Companies in Tin Pan Alley originally tried tosell as many printed songsheets as possible, although sales of recordings ultimatelybecame the most important measure ofsuccess. After World War II, Tin Pan Alleydisappeared as recorded music becamemore important than printed songsheets.The diffusion of American popularmusic worldwide began in earnest duringWorld War II, when the Armed ForcesRadio Network broadcast music to American soldiers and to citizens of countrieswhere American forces were stationed orfighting. English became the international language for popular music. Today,popular musicians in Japan, Poland,Russia, and other countries often writeand perform in English, even though fewpeople in their audiences understand thelanguage (Figure 4-2).Hip-hop is a more recent form of popular music that also originated in NewYork (Figure 4-3). Whereas the musicindustry of Tin Pan Alley originated inFIGURE 4-2 Popular music “map.” This “map,” prepared by Marc Smith and Andrew Fiore, shows the hierarchyManhattan office buildings, hip-hopof popularity of artists and types of music as reflected in the rec.music newsgroup (accessed at http://groups.originated in the late 1970s in the Southgoogle.com/group/rec.music.info).Bronx, a neighborhood predominantly

Chapter 4: Folk and Popular CultureCrucialConflictDel Funky HomosapienCyprus HillDefariMC RenTha LiksRappin 4 TayYukmouthToo ShortSanQuinnJT the Bigga FiggaTwistaAtmosphereNellySnoop Dogy DoggIce Cube Nate DoggN.W.A.Sole JelInvisibleSouls of MischiefWarren GSkrtchPhat KatPiklz Anticon Phil theThe PharcydeAgonyMadlib Dose OneThe Coup Dr. DreEazy E Dilated PeoplesSlum VillageD-12Organized KonfusionBone ThugsN HarmonyBig PunNatasKrumbSnatchaCash Money MillionairesThe ArsonistsD.I.T.C. MaSeKool G RapMarleySchooly D MarlBlack Smiff N WessunThe RootsMoon DJ PremierRakimEve Necro Juice CrewInsaneClown PosseLootpackDigital UndergroundLivingLegendsHieroglyphicsDMXThe LoxJay DeeEminemDaz Why?Freestyle FellowshipNaughty by NatureThe Notorious B.I.GTupac ShakurSaafirEPMDFrank N DankAbilitiesKing TeeFive DeezThe SnypazEshamDJ QuikGrandJunctionRhymesayersLone CatalystsCommonXzibitMC EihtBeat JunkiesHi-TekEyedeaM.O.P.Jay-ZThe BeatnutsTimberlandHeavy DPuffyWu Tang Clan7LBig LRhymesayersFat JoeBig Daddy Kane Non PhixionCam’ronRun-DMC Krs-OneCormegaCompany Flow LL Cool JMobb DeepFat BeatsHawkusMannie Fresh Lil TroyA TribeRedmanTragedyOrganized NoizeMaster P.Called QuestCLmoothNasSammy SamMad SkillzJedi MindBun BRay ottzPete RockGoodie MobUGKMafiaJazzy JeffJermaine Dupri NeptunesOutkast Eightball & MGJBeanie De La SoulLudacrisMos DefHot BoysDungeon FamilySigel BahamadiaProject PatMia X Silkk the ShockerScarfaceEsotericGangsta Bop Uncle LukeD.L. ScrewRascoC-MurderMystikalThree 6 MafiaK-Otix TwistaBig TymersJuvenile109In contrast, folk culture is transmittedfrom one location to another more slowlyand on a smaller scale, primarily throughmigration rather than electronic communication. One reason why hip-hop musicis classified as popular rather than folkmusic is that it diffuses primarily throughelectronics. In contrast, the spread of folkculture occurs through relocation diffusion, the spread of a characteristic throughmigration.The Amish: RelocationDiffusion of Folk CultureAmish customs illustrate how relocationdiffusion distributes folk culture.FIGURE 4-3 Hip-hop map. The fictional “map” attempts to place prominent hip-hop performers inAlthough the Amish number only aboutproximity to similar performers as well as in the region of the country (Northeast, South, Midwest, West,one-quarter million, their folk cultureinner city, suburbs) where they performed or drew inspiration.remains visible on the landscape in at least19 states (Figure 4-4). Shunning mechanipopulated by low-income African American and Puerto Ricancal and electrical power, the Amish still travel by horse and buggypeople (a changeover from its predominant population of middleand continue to use hand tools for farming. The Amish have disclass white people of European origin). Rappers in other lowtinctive clothing, farming, religious practices, and other customs.income New York City neighborhoods of Queens, Brooklyn,The distribution of Amish folk culture across a major portionand Harlem adopted the style with local twists—“thug” rap inof the U.S. landscape is explained by examining the diffusion ofQueens and clever lines in Brooklyn. Hip-hop remained pretheir culture through migration. In the 1600s, a Swiss Mennondominantly a New York phenomenon until the late 1980s,ite bishop named Jakob Ammann gathered a group of followerswhen it spread to Oakland and Atlanta and then to other largewho became known as the Amish. The Amish originated incities in the South, Midwest, and West.Bern, Switzerland; Alsace in northeastern France; and theHip-hop demonstrates well the interplay between globalizaPalatinate region of southwestern Germany. They migrated totion and local diversity that is a prominent theme of this book.other portions of northwestern Europe in the 1700s, primarilyOn the one hand, hip-hop is a return to a very local form offor religious freedom. In Europe, the Amish did not develop dismusic expression rather than a form that is studio manufactured.tinctive language, clothing, or farming practices and graduallyLyrics make local references and represent a distinctive homemerged with various Mennonite church groups.town scene. The KRS-One song “The Bridge Is Over,” for examSeveral hundred Amish families migrated to North Americaple, was a slam by a South Bronx rapper against Queens (locatedin two waves. The first group, primarily from Bern and theon the other side of the bridge from the Bronx). At the samePalatinate, settled in Pennsylvania in the early 1700s, enticedtime, hip-hop has diffused rapidly around the world throughby William Penn’s offer of low-priced land. Because of lowerinstruments of globalization: The music is broadcast online andland prices, the second group, from Alsace, settled in Ohio, Illisold through Web marketing. Artists are expressing a sense of anois, and Iowa in the United States and Ontario, Canada, in thespecific place across the boundless space of the Internet.early 1800s. From these core areas, groups of Amish migratedto other locations where inexpensive land was available.Living in rural and frontier settlements relatively isolatedfrom other groups, Amish communities retained their traditional customs, even as other European immigrants to theUnited States adopted new ones. We can observe Amish customs on the landscape in such diverse areas as southeasternThe broadcasting of American popular music on Armed ForcesPennsylvania, northeastern Ohio, and east-central Iowa. TheseRadio during the 1940s and online today illustrates the differcommunities are relatively isolated from each other but shareence in diffusion of folk and popular cultures. The spread ofcultural traditions distinct from those of other Americans.popular culture typically follows the process of hierarchical difAmish folk culture continues to diffuse slowly through interfusion from hearths or nodes of innovation.regional migration within the United States. In recent years, aIn the United States, prominent nodes of innovation for popnumber of Amish families have sold their farms in Lancasterular culture include Hollywood, California, for the film industryCounty, Pennsylvania—the oldest and at one time largest Amishand Madison Avenue in New York City for advertising agencies.community in the United States—and migrated to ChristianPopular culture diffuses rapidly and extensively through the useand Todd counties in southwestern Kentucky. According toof modern communications and transportation.Amish tradition, every son is given a farm when he is an adult,Mass InfluenceDiffusion of Folkand Popular CulturesPimp CGeto Boys

110The Cultural LandscapePERCENT OLDORDER AMISH5 and above1.0-4.90.05-0.99NDBelow ALDEGASCFIGURE 4-4 Distribution of Amish. Amish settlements are distributed throughout the northeastern UnitedStates. Amish farmers minimize the use of mechanical devices.but land suitable for farming is expensive and hard to find inLancaster County because of its proximity to growing metropolitan areas. With the average price of farmland in southwesternKentucky less than one-fifth that in Lancaster County, an Amishfamily can sell its farm in Pennsylvania and acquire enough landin Kentucky to provide adequate farmland for all their sons.Amish families are also migrating from Lancaster County toescape the influx of tourists who come from the nearby metropolitan areas to gawk at the distinctive folk culture.Sports: Hierarchical Diffusionof Popular CultureIn contrast with the diffusion of folk customs, organized sportsprovide examples of how popular culture is diffused. Manysports originated as isolated folk customs and were diffusedlike other folk culture, through the migration of individuals.The contemporary diffusion of organized sports, however, displays the characteristics of popular culture.FOLK CULTURE ORIGIN OF SOCCER. Soccer (calledfootball outside North America) is the world’s most popularsport. Its origin is obscure. The earliest documented contesttook place in England in theeleventh century. Accordingto football historians, afterthe Danish invasion ofEngland between 1018 and1042, workers excavating abuilding site encountered aDanish soldier’s head, whichthey began to kick. “Kickthe Dane’s head” wasimitated by boys, one ofwhom got the idea of usingan inflated cow bladder.Early football gamesresembled mob scenes.A large number of peoplefrom two villages wouldgather to kick the ball. Thewinning side was the onethat kicked the ball into thecenter of the rival village.In the twelfth century, thegame—by then commonlycalled football—was confined to smaller vacantareas, and the rules becamestandardized. Because football disrupted village life,King Henry II banned thegame from England in thelate twelfth century. It wasnot legalized again until1603 by King James I. Atthis point, football was anEnglish folk custom ratherthan a global popularcustom.GLOBALIZATION OF SOCCER. The transformation offootball from an English folk custom to global popular culturebegan in the 1800s. Football and other recreation clubs werefounded in Britain, frequently by churches, to provide factoryworkers with organized recreation during leisure hours. Sportbecame a subject that was taught in school.Increasing leisure time permitted people not only to viewsporting events but also to participate in them. With higherincomes, spectators paid to see first-class events. To meet public demand, football clubs began to hire professional players.Several British football clubs formed an association in 1863 tostandardize the rules and to organize professional leagues.Organization of the sport into a formal structure in GreatBritain marks the transition of football from folk to popularculture.The word soccer originated after 1863, when supporters of thegame formed the Football Association. Association was shortened to assoc, which ultimately became twisted around into theword soccer. The terms soccer and association football also helpedto distinguish the game from rugby football, which permits bothkicking and carrying of the ball. Rugby originated in 1823, when

Chapter 4: Folk and Popular CultureFIGURE 4-5 Iroquois lacrosse. Iroquois Nationals reached the finals of the 2007 World Indoor LacrosseChampionships, but lost to Canada in overtime. Canada forced overtime when Gavin Prout, wearing number 9,scored the tying goal with 3 seconds to play.a football player at Rugby School (in Rugby, England) picked upthe ball and ran with it.Beginning in the late 1800s, the British exported associationfootball around the world, first to continental Europe and thento other countries. Football was first played in continentalEurope in the late 1870s by Dutch students who had been inBritain. The game was diffused to other countries through contact with English players. For example, football went to Spainvia English engineers working in Bilbao in 1893 and wasquickly adopted by local miners. British citizens further diffusedthe game throughout the worldwide British Empire. In thetwentieth century, soccer, like other sports, was further diffusedby new communication systems, especially radio and television.SPORTS IN POPULAR CULTURE. Each country has itsown preferred sports. Cricket is popular primarily in Britainand former British colonies. Ice hockey prevails, logically, incolder climates, especially in Canada, Northern Europe, andRussia. The most popular sports in China are martial arts,known as wushu, including archery, fencing, wrestling, andboxing. Baseball, once confined to North America, becamepopular in Japan after it was introduced by American soldierswho occupied the country after World War II.Lacrosse has fostered cultural identity among the IroquoisConfederation of Six Nations (Cayugas, Mohawks, Oneidas,Onondagas, Senecas, and Tuscaroras) who live in the northeastern United States and southeastern Canada (Figure 4-5).As early as 1636, European explorers observed the Iroquoisplaying lacrosse, known in their language as guhchigwaha,which means “bump hips.” European colonists in Canadapicked up the game from the Iroquois and diffused it to ahandful of U.S. communities, especially in Maryland, upstateNew York, and Long Island. The name lacrosse derived fromthe French words la crosse, for a bishop’s crosier or staff,111which has a similar shape to thelacrosse stick.In recent years, the Federation ofInternational Lacrosse has invited theIroquois National team to participatein world championships, along withteams from the United States, Canada,and other countries. Although theIroquois have not won, they have hadthe satisfaction of hearing theirnational anthem played and seeingtheir flag fly alongside those of theother participants.Despite the diversity in distributionof sports across Earth’s surface and theanonymous origin of some games,organized spectator sports today arepart of popular culture. The commonelement in professional sports is thewillingness of people throughout theworld to pay for the privilege of viewing, in person or on TV, events playedby professional athletes.KEY ISSUE 2Why Is Folk CultureClustered? Influence of the Physical EnvironmentIsolation Promotes Cultural DiversityFolk culture typically has unknown or multiple originsamong groups living in relative isolation. Folk culture diffuses slowly to other locations through the process ofmigration. A combination of physical and cultural factorsinfluences the distinctive distributions of folk culture. Influence of thePhysical EnvironmentRecall from Chapter 1 that a century ago environmental determinists theorized how processes in the environment causedsocial customs. Most contemporary geographers reject environmental determinism. Nonetheless, the physical environmentdoes influence human actions, especially in folk culture.Folk societies are particularly responsive to the environmentbecause of their limited technology and the prevailing agricultural economy. People living in folk cultures are likely to be farmers growing their own food, using hand tools and animal power.Customs such as provision of food, clothing, and shelter areclearly influenced by the prevailing climate, soil, and vegetation. With regard to clothing, for example, residents of arcticclimates may wear fur-lined boots, which protect against thecold, and snowshoes, with which to walk on soft, deep snow

than for folk culture. Two basic factors help explain the spa-tial differences between popular and folk cultures—the process of origin and the pattern of diffusion. Origin of Folk and Popular Cultures A social custom originates at a hearth, a center of innovation. Folk

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