Collaborative Marketing To Supercharge Profitable Growth .
SUMMIT PROGRAMCollaborative Marketing to SuperchargeProfitable Growth SummitTPM-TPO and Advanced Analyticsare BIGGER in Dallas!Fall Summit 2015 Dallas, Texas November 4-6, 2015
WELCOME2Collaborative Marketing— November 4-6, 2015
CONTENTSTable of ContentsWelcome. 5Overview. 7Summit Agenda. 9Keynote Speakers.11Sponsors.21Speakers.33Collaborative Marketing— November 4-6, 20153
ADVISORY BOARDPOI Certified Collaborative Marketer (CCM) Education Advisory BoardDenny BelcastroRandy MangumChris BoeverScott McCullochVice PresidentKimberly-ClarkDirector, Pricing Strategy and AnalyticsShopkoEVP, Chief Customer OfficerPinnacle FoodsPam BrownDirector, Commercial Support (SalesStrategy & Operations, BI Analytics)Del Monte Foods, Inc.Dale NeelyMichael BrueningMike NothoferTom BurkemperElaine OussorenJeremie DavisLisa OvermanRevenue Management OptimizationNielsenSr. Director Merchandising7-ElevenDirector of Sales OperationsDel Monte Foods, Inc.Brian EustaceDirector of Sales OperationsInnocorMichael GamageDirector, Price and PromotionStarbucksMichael A. GorsheManaging Director, CGS & Food RetailAccentureDale HagemeyerPartnerPromotion Optimization Institute, LLCJim HertelDirector, Strategic PricingJohnson & JohnsonBrand Aid DigitalPresidentMarketing Manager of Private Labels andPromotionsFood Lion, LLCChuck ScottTrade Promotion ManagerAinsworth Pet NutritionGary SingerPrincipal EY’s Consumer Products & Retail AdvisoryPracticeErnst & Young, LLPDr. John L. StantonProfessor of Food Marketing, Editor in Chief,Journal of Food Products MarketingSaint Joseph’s University, Dept. of Food MarketingKen SullivanChris TimkoMichael KantorChief Executive OfficerPromotion Optimization Institute, LLCRonald K. Klimberg, PhDProfessor, Decision and System SciencesSaint Joseph’s UniversityKevin KroymannPresidentSequoyaSenior Vice PresidentCMS ConsultingManaging PartnerWillard BishopNational Manager, Trade MarketingHormel Foods4Sr. Director of Merchandising/CategoryManagementDuane ReadeDirector Retail Development, National BrandsTopcoJon VasatkaEVP Business DevelopmentT-Pro SolutionsWin WeberChairman, Chief Executive OfficerWinston Weber & Associates (WWA)Collaborative Marketing— November 4-6, 2015
TPM-TPOand Advanced Analytics areBIGGER in Dallas!WELCOMEDear POI Summit Attendees,It is with great pride and excitement that we welcome you to the 5th AnnualPromotion Optimization Institute (POI) Fall Summit. As we celebrate our sevenyear anniversary, the theme of this Summit is “supercharging profitable growth”,which is the objective of optimization. Presenters, engaged participants, newattendees, and those returning always experience something unique at POI. Atthis summit, you will have the privilege of meeting and networking with recordnumbers of individuals who are leading experts at Global Brands and Banners, plusleading solutions.I continue to be impressed by you, along with the strength of this growingcommunity, which makes up the POI. That growth is demonstrated with over 30%of you who are new to the POI Summit experience.POI continues to lead by example; innovating, and taking bold steps globally, plusinvesting in opportunities that serve our membership. I’m proud of the additionof Dale Hagemeyer, joining the POI. What excites us about the road ahead -- iseverything! We are building on our success in Europe, plus adding both a LatinAmerican and Retail Execution Summit in 2016. You’ll experience POI’s latestresearch here, what else we have planned, and how we anticipate working closerwith you around best practices.It is my great honor and privilege to work with Dr. John L. Stanton at Saint Joseph’sUniversity and the POI Education Advisory Board to bring this event to you. TheCertified Collaborative Marketer CCM is designed for continuing education,including mastery of the collaborative skills necessary to succeed with tradingpartners. Together with the POI Board, we have again constructed for you the mostadvanced and relevant program for your professional development, and yourcompany’s benefit. Each consecutive POI Summit includes your requests and ourcollective vision for collaborative promotion optimization (CPO).We thank every speaker, board member, and sponsor who is contributing their time,experience, commitment and leadership. As you have in the past, please make thetime to personally engage with them throughout the summit and create at least7-11 new relationships. I’d mostly like tothank all of you for placing your trust andsupport in POI and this amazing team.Let’s enjoy Dallas!Yours sincerely,Mike Kantor, Dale Hagemeyerand the entire POI Team
Promotion Optimization Institute thanks our sponsorsfor making the POI Summit event a tremendous success!UpClearR6Collaborative Marketing— November 4-6, 2015
TPM-TPOand Advanced Analytics areBIGGER in Dallas!OVERVIEWHotel InformationThe Westin Galleria Dallas13340 Dallas ParkwayDallas, TX 75240Exhibit HoursWednesday, November 4, 20156:00 PM – 7:30 PMWelcome Cocktail ReceptionSponsored by: SequoyaThursday, November 5, 20157:00 AM – 8:00 AMNetworking BreakfastSponsored by: AFS Technologies10:05 AM – 10:35 AMNetworking Coffee BreakSponsored by: Exceedra12:30 PM – 1:40 PMNetworking LunchSponsored by: SAP3:30 PM – 4:00 PMNetworking Coffee BreakSponsored by: Adesso6:00 PM – 7:30 PMNetworking Cocktail ReceptionSponsored by: NielsenFriday, November 6, 20157:00 AM – 8:00 AMNetworking BreakfastSponsored by: Genpact9:35 AM – 10:05 AMNetworking Coffee BreakSponsored by: T-Pro SolutionsThe exhibits can be found in the Dallas Foyer. Refuel between educationalsessions with a beverage, network with peers, and obtain the answersto all of your questions. POI encourages all attendees to use thisopportunity to gain additional insights from our sponsors.Collaborative Marketing— November 4-6, 20157
TPM-TPOand Advanced Analytics areBIGGER in Dallas!AGENDACollaborative Marketingto Supercharge Profitable Growth SummitNovember 4-6, 2015The Westin Galleria Dallas, 13340 Dallas Pkwy, Dallas, TX 75240Wednesday, November 4, 20153:00 PM - 6:00 PM POI CCM (Certified Collaborative Marketer ) Education AdvisoryBoard Meeting by Invitation Only3:00 PM - 7:00 PM Registration3:00 PM - 5:00 PM Sales & Operations Planning Workshop: Solving Unique Challenges6:00 PM - 7:30 PM Welcome Cocktail ReceptionSponsored by:Thursday, November 5, 20157:00 AM - 5:30 PM Registration7:00 AM - 8:00 AM Networking BreakfastSponsored by:8:05 AM - 8:20 AM Welcome – Michael Kantor, CEO and Founder, Promotion OptimizationInstitute, LLC8:20 AM - 9:10 AM General Session: Optimizing Shelf Prices for Highly MerchandisedCategories Presented by: Amjad Malik, Vice President-Global Revenue Management,Kellogg CompanyDoug Bennett, SVP Sales Effectiveness, Nielsen9:15 AM - 10:05 AM General Session: Moving from Transactional to a Highly CollaborativeBusiness Model for Mutual Growth Panelists: Tom Burkemper, Sr. Director, Merchandising, 7-ElevenMike Gervasio, VP of Category Leadership, PepsiCo Moderated by: Michael A. Gorshe, Managing Director CGS & Food Retail,Accenture10:05 AM - 10:35 AM Networking Coffee BreakSponsored by:Collaborative Marketing— November 4-6, 20159
TPM-TPOand Advanced Analytics areBIGGER in Dallas!KEYNOTESPEAKERSDavid ArensDivisional Merchandise Manager, Army & Air Force ExchangeDavid Arens is the Divisional Merchandise Manager Retail Food for the Army & AirForce Exchange headquartered in Dallas, Texas. The Exchange is one of the top50 retail organizations in the U.S. with annual revenue of 10.3B. The Exchangeoperates retail and convenience stores on military installations in all 50 states, fiveU.S. territories and more than 30 countries.Mr. Arens leads a team of retail food buyers to develop collaborative growthstrategies with vendor partners. Over the past two years his team has introducedgrab and go open air refrigeration, increased food service offerings and introducedin-store food preparation with Hunt Brothers Pizza. He works closely with vendorpartners to introduce impactful new items and create in-store sampling experiences.Dennis (Denny) J. BelcastroVP Industry and Customer Development, Kimberly Clark North AmericaDenny joined the leadership team at Kimberly Clark this past March as VicePresident, Industry and Customer Development where he is responsiblefor leading the company’s efforts with business and industry initiatives indeveloping integrated strategic retailer collaborative partnerships.Mostrecently, Denny served as SVP, Government Affairs and Industry Collaborationwith Hillshire Brands. Before Hillshire Brands, Denny served the industry as theEVP, Industry Affairs and Collaboration at the Grocery Manufacturers Association(GMA) where he was responsible for GMA’s strategic industry collaborationplatforms and key initiatives to best serve the Association’s membership.Prior to GMA, Denny was VP, Customer Development and Industry Affairsfor Kraft Foods North America where he was responsible for Kraft’s “First tothe Table” integrated focus on customer collaboration and overall businessrelationships within the industry. In addition, Denny led Kraft’s integratedcustomer marketing and supply chain areas of focus to support the overallbusiness strategy.Denny began his career in the food industry in 1976 with Standard Brands inPittsburgh, PA as field sales representative. Denny and his wife Marsha live ina Chicago suburb and are involved in many community and service relatedevents and charities.Collaborative Marketing— November 4-6, 201511
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TPM-TPOand Advanced Analytics areBIGGER in Dallas!KEYNOTESPEAKERSMike GamageDirector Pricing and Trade Fund Promotion, Starbucks CoffeeMichael Gamage: BS Marketing Management Thomas College Waterville Maine,MA Organizational Management University of Phoenix. Over 24 years of CPGand Foodservice experience working across warehouse, DSD and frozen foodcategories. Leadership roles in Category Management, Sales, Sales Planningand Trade Promotion working with retailers, wholesalers and distributors acrossthe United States. Experience includes working with Kraft Foods, Kellogg’s andStarbucks Coffee Company.Dale HagemeyerPartner, Promotion Optimization Institute, LLCDale Hagemeyer is a partner at the POI where he focuses on research, bestpractices and helping members along their promotion journey. He has been aPOI Board Member since its founding. Previously he was managing vice presidentin Gartner Research, where he spent 15 years as part of its ManufacturingIndustry Advisory Service. He also serves on various industry advisory boardsfor trade associations and periodicals. Mr. Hagemeyer has a total of 28 yearsin the consumer goods industry including Kraft, PepsiCo, Quaker Oats, andSunbeam. He also fulfilled an international assignment in Mexico from 1995 to1996. He holds an undergraduate degree from the University of Utah and anMBA from the University of Chicago.Chris TimkoDirector Retail Development, National Brands, Topco Associates LLCA 24 year veteran of the Consumer Packaged Goods Industry, Chris started hiscareer with the Metz Baking Company (now Bimbo Bakeries) followed by theKellogg Company and has spent the past 2.5 years with Topco Associates leadingthe National Brands program. Chris’ past roles include leading execution teams,strategy roles in headquarters, leading national/regional/mass account teams,and most recently working side-by-side with the Topco Member-Owners inboth sales and retail development functions.Chris resides in Geneva, IL with his wife Laura of 26 years. They have 3 wonderfulsons.Collaborative Marketing— November 4-6, 201513
TPM-TPOand Advanced Analytics areBIGGER in Dallas!AGENDA10:40 AM - 11:30 AM Session A: Executing Predictive Analytics in the Field to DriveProfitable & Mutual Growth with Our Customers Presented by: Brandon Stine, Trade Marketing Manager, Mars Foods USDavid Dickerson, Sr, National Account Manager, Mars Foods US Session B: Small to Medium Sized Businesses: Going BeyondSoftware to Maximize Trade Promotion Effectiveness Presented by: Jerry Cook, Chief Customer Officer, Del Monte Foods, Inc. Sager Creek Vegetable Co. DivisionMark Parker, Founder and CEO, iQ Solutions LLC11:30 AM - 12:30 PM Session A: The Future Direction of Trade Promotion – Why PreviousStrategies May No Longer Apply Presented by: Jason English, Vice President, Lead Packaged Food andHousehold & Personal Care Equity Analyst, Goldman SachsCurt Balara, Vice President, Sales Strategy and Planning, Tyson Foods Moderators: Ken Dickman, Principal, Consumer Products & RetailCommercial Transformation Lead, Ernst & Young LLPGary Singer, Principal, Consumer Products & Retail Sales EffectivenessLead, Ernst & Young LLP Session B1: Front Ending Big Data Challenges for PromotionOptimization Presented by: Glenn Carlson, Director CPG Solutions, SaamaTechnologies Session B2: Revolutionizing Trade Management with CustomerBusiness Planning Optimization Presented by: Timo Wagenblatt, Head of Consumer Industries ProductArea, SAPColby Sheridan, Global Director, Sales & Trade Management Solutions,Consumer Products, SAP12:30 PM - 1:40 PM Networking LunchSponsored by:1:45PM - 2:35 PM General Session: Driving Profitability with World Class RevenueManagement Capabilities Presented by: David Ganiear, Principal, Strategy&2:40 PM - 3:30 PM Session A: Sales and Finance: Partnering for Profit through TPM Presented by: Mark Kemmerer, Director of Customer Finance, Del MonteFoods, Inc. Session B: Getting Data Integration and Harmonization Right toEnable Trade Promotion Optimization Presented by: Peter Brousil, Data Strategy & Solutions Manager,Grainger, Inc.Collaborative Marketing— November 4-6, 201515
TPM-TPOand Advanced Analytics areBIGGER in Dallas!3:30 PM - 4:00 PMAGENDANetworking Coffee BreakSponsored by4:05 PM - 4:55 PM Keynote: Collaborating to Continuously Improve: Prioritizingthe Mutual Drivers to Achieve Profitable Growth Retailer andManufacturer Panel Panelists: Denny Belcastro, VP, Kimberly ClarkChris Timko, Director, TopcoDavid Arens, Divisional Merchandise Manager, Army & Air Force ExchangeServiceMike Gamage, Director Strategic Pricing & Customer ManagementSolutions, Starbucks Coffee CompanyModerated by:Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC5:00 PM - 5:50 PM General Session: Revenue Management Strategies for Success asPricing Dynamics ChangePresented by: Gurkan Munsuz, Revenue Management, Tyson Foods6:00PM - 7:30 PMNetworking Cocktail ReceptionSponsored byFriday, November 6, 20157:00 AM - 12:30 PM Registration7:00 AM - 8:00 AM Networking BreakfastSponsored by:8:00 AM - 8:05 AM Welcome – Michael Kantor, CEO and Founder, Promotion OptimizationInstitute, LLC8:05 AM - 8:45 AM Keynote: 7 Things to Consider Today when Evaluating PromotionManagement & Optimization Technologies Presented by: Dale Hagemeyer, Partner, Promotion OptimizationInstitute, LLC8:50 AM - 9:35 AM Session A: A New Approach to Testing Promotions Presented by: Regina M. Hobbs, Shopper Insights Manager, BIC ConsumerProducts USACollaborative Marketing— November 4-6, 201517
TPM-TPOand Advanced Analytics areBIGGER in Dallas!AGENDA Session B: Is Your Dashboard Driving You Nuts? Presented by: Arijit Sengupta, Founder and CEO, BeyondCore9:35 AM - 10:00 AMNetworking Coffee BreakSponsored by:10:05 AM - 10:50 AM Session A: Supercharge Your Annual Planning to Drive ProfitableGrowth Panelists: Eddie Young, Senior Vice President Sales, Sunny DelightBeverages Co.Allen Rector, Director of Trade Marketing, Schwan’s Consumer Brands, Inc.Pam Brown, Director Commercial Support (Sales & Operation, BIAnalytics), Del Monte Foods, Inc.Moderated by: Joe Bellini, CEO, AFS Technologies Session B: Forecasting the Future and Understanding the Past withColgate Business Planning Presented by: Tommy Thomas, Manager, Global Development, DemandChain, Global Information Technology, Colgate-Palmolive10:50 AM - 11:40 AM Session A: Transforming Front Office to Drive Profitable Growth –Planning, Execution, Service and everything in-between Presented by: Chris Hansen, Group Director, IT Sales, Customer &Commercial, Coca-Cola RefreshmentsAlex Kushnir, Managing Director, Consumer Goods & Services, NorthAmerica Accenture LLP Session B: Forgotten Areas of Revenue Management Presented by: Todd Rigdon, Global Director of Solution Architecture,Flintfox International11:45 AM - 12:30 PM General Session: Stirring Up Innovation for the Future of Food Presented by: Timothy Chen, CEO, Sereneti Kitchen12:30 PM - 12:35 PM Closing/Action Items – POI Spring Summit 2016, Chicago, IL andPOI Global Summit, Brussels, BEMichael Kantor, CEO and Founder Promotion Optimization Institute, LLCCollaborative Marketing— November 4-6, 201519
TPM-TPOand Advanced Analytics areBIGGER in Dallas!SPONSORSAccentureAccenture is a global management consulting, technology services and outsourcing company, withmore than 358,000 people serving clients in more than 120 countries. Combining unparalleledexperience, comprehensive capabilities across all industries and business functions, and extensiveresearch on the world’s most successful companies, Accenture collaborates with clients to help thembecome high-performance businesses and governments. The company generated net revenues ofUS 31.0 billion for the fiscal year ended Aug. 31, 2015. Its home page is www.accenture.com.Accenture Consumer Goods & ServicesOur Consumer Goods industry professionals around the world work with companies in the food,beverage, agribusiness, home and personal care, consumer health, fashion and luxury, and tobaccosegments. With decades of experience working with the world’s most successful companies, we helpclients manage scale and complexity, transform global operating models to effectively serve emergingand mature markets, and drive growth through evolving market conditions. We provide end-toend business services as well as individual consulting, technology and outsourcing projects in thecommercial and supply chain areas, enterprise solutions and integrated business services. To read ourproprietary industry research and insights, visit www.accenture.com/ConsumerGoods.For additional information visit: www.accenture.com and www.accenture.com/ConsumerGoodsFor additional information contact:Michael Gorshe (michael.a.gorshe@accenture.com)Alex Kushnir (alex.kushnir@accenture.com)Kerry Farrell at Accenture CAS (kerry.farrell@accenture.com)Adesso SolutionsAdesso Solutions is the leader in maximizing TPE (Trade Promotion Effectiveness) for small andmedium sized Consumer Packaged Goods manufacturers. Adesso leverages their long history anddeep expertise in the industry combining an easy to use and affordable Flamingo TPM product on acloud-based SaaS common platform (.Net) based upon significant client input, with innovative TradeManagement and Trade Marketing consultative services that save time, money and stress for our longtime client partners.For more information, visit www.AdessoSolutions.com or call (847) 342-1095 Ext 4010.AFS TechnologiesWith 30 years of experience, AFS Technologies, (AFS), is a leading global provider of software and servicespurpose-built for consumer goods companies. We are committed to delivering efficiencies in trade spend,retail execution and the supply chain. More than 1,300 customers of all sizes, across 50 different countriesrely on us to deliver innovative and configurable solutions that are proven to optimize their businessopportunities with automated processes, improved productivity and rapid time to value.To learn more about AFS, visit www.afsi.comCollaborative Marketing— November 4-6, 201521
SPONSORSBeyondCoreBeyondCore delivers one-click automated business analysis. Using traditional analytics tools peoplecan take hours to explore mere dozens of patterns out of the millions of potential insights hidden inthe data. In minutes, BeyondCore can automatically explore millions of variable combinations andimmediately present the most important insights without human bias or error. BeyondCore has beenused by 21 of the Fortune 100 companies to solve a wide variety of analytic problems.For additional information contact:Brooke TaylorDirector of PR and Eventsbtaylor@beyondcore.comClarkston ConsultingClarkston Consulting provides management and technology consulting services for life sciencesand consumer products/retail companies. Within the consumer products/retail industry, we deliversolutions for sales, marketing and trade management, supply chain management, food safety andtraceability, and enterprise systems. Clarkston has achieved a 12-year average client satisfaction rate of97% by continuously pushing for success for our clients, our consultants, and our company. Learn moreat www.clarkstonconsulting.com.For additional information contact:Steve RosenstockPartner, Consumer Products Industry Leader750 Route 202 South, Suite 100Bridgewater, NJ omEversight, Inc.Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation softwarethat helps retailers and consumer goods companies dramatically improve promotion effectiveness andmake better use of trade spend dollars. Eversight disrupts the 300B world of trade promotions bycombining the latest in predictive analytics, cloud software, data science, and behavioral economics.Eversight Cloud enables customers to remove the guesswork and risk from trade promotions bymicro-testing hundreds of unique offers with real shoppers to find the best performing ones. Eversightserves as a strategic partner to some of the largest CPG brands and retailers, including Unilever, ABInBev, BIC, and Kimberly-Clark. Promotions based on Offer Innovation have yielded an unprecedented20-50 percent lift over traditional promotions.For more information, visit www.eversightlabs.com.For additional information contact:Angee WallsVP Sales & Business Developmentawalls@eversightlabs.com22Collaborative Marketing— November 4-6, 2015
TPM-TPOand Advanced Analytics areBIGGER in Dallas!SPONSORSExceedraExceedra is a global provider of Integrated Business Planning & Insight solutions to Consumer Goodscompanies. Our solutions deliver capabilities for clients to simplify sales, financial and demand planningprocesses and achieve greater performance in Trade Promotion Management and Optimization,Customer Business Planning, Joint Business Planning, and Sales and Operational Planning. The endto-end solution empowers functional teams to maximize revenue and margin opportunities whileavoiding risks.Exceedra customers include Dyson, Bayer, McKee Foods, ACH Food Companies Inc, Birds Eye, Weetabix,United Biscuits and Abbott Nutrition. Since 2009, Exceedra has rapidly expanded with offices in the UK,US and Australia.For additional information contact:Chris RiceVP Sales & Marketing ,N.A.One Gateway Center, Suite 2600, Newark, New Jersey, 07102(201) 299 2500Email: chris.rice@exceedra.comhttp:www.exceedra.comErnst & Young LLPToday’s operating environment is very complex. We help you to navigate this complexity, whilemanaging cost, protecting margins and delivering true value to your customers and consumers.Ultimately, we enable you to execute better. To do this, we leverage decades of experience assistingmany of the world’s leading global companies in tackling their key strategic challenges. Specifically, wehave extensive experience addressing complex issues such as consolidation in the marketplace, marginsqueeze, rising commodity prices, entry into new markets and new regulatory requirements, and havedeep understanding of the social and environmental aspects of the industry. We provide you with deepsector and capability knowledge, drawing upon our globally integrated organization bringing you theright multi-disciplinary teams to serve your needs. Together, we’re focused on: Customer Strategy Supply chain Finance People & organizational change Risk IT risk and assuranceFor additional information contact:Gary SingerPrincipal, Ernst & Young’s Americas Sales Effectiveness Lead for Consumer Products & RetailGary.Singer@ey.com(312) 879-5878Collaborative Marketing— November 4-6, 201523
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TPM-TPOand Advanced Analytics areBIGGER in Dallas!SPONSORSFlintfox International LimitedFlintfox has been delivering revenue management solutions since 1987 to enable business workflows,provide a single source of trade spend visibility and improve business insight and profitability. Flintfoxhas over 28 years’ experience in delivering solutions for planning, promotions, pricing, and analytics.Flintfox provides solutions to streamline all trade activity from client relationships to the financialexecution.For additional information, contact:LeTicia HallsteadVice President, Business Developmente: lhallstead@flintfox.comt: 1 208 887 9988m: 1 208 850 3930Todd RigdonDirector, Solutions Architecturee: trigdon@flintfox.comt: 1 478 333 3588m: 1 478 918 4903Genpact LimitedGenpact (NYSE: G) stands for “generating business impact.” We architect the Lean DigitalSM enterprisethrough a unique approach that reimagines our clients’ middle and back offices to generate growth,cost efficiency, and business agility. Our hundreds of clients include more than one-fourth of theFortune Global 500. We have grown to over 70,000 people in 25 countries, with key managementand a corporate office in New York City. We generate impact quickly because of our business domainexpertise and experience running complex operations. Behind our passion for technology, processand operational excellence is the heritage of a former General Electric division that has served GEbusinesses since 1998.For additional information visit: www.genpact.comHitachi ConsultingHitachi Consulting is the global management consulting and IT services business of Hitachi Ltd., aglobal technology leader and a catalyst of sustainable societal change. Working within their existingprocesses and focusing on targeted functional challenges, we help our clients respond to dynamicglobal change with insight and agility. Our unique approach delivers measurable, sustainable businessresults and a better consulting experience.For additional information visit: www.genpact.comFor additional information contact:Don LanhamDirector Business Development, Consumer Products Industry123 North Wacker Drive, Suite 1200Chicago, IL 60606(262) 227-6235 phonedlanham@hitachiconsulting.comCollaborative Marketing— November 4-6, 201525
1#BusinessSoftwareComplete. Open. Integrated.oracle.com/goto/bizsoftwareor call 1.800.ORACLE.1Copyright 2010, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates.
TPM-TPOand Advanced Analytics areBIGGER in Dallas!SPONSORSMindtreeMindtree delivers digital transformation and technology services from ideation to execution, enablingGlobal 2000 clients to outperform the competition. “Born digital,” Mindtree takes an agile, collaborativeapproach to creating customized solutions across the digital value chain. At the same time, our deepexpertise in infrastructure and applications management helps optimize your IT into a strategic asset.For additional information visit www.mindtree.com to learn more.NeoGridNeoGrid is the next generation of integrated supply chain solutions for leaders.NeoGrid TPM (trade promotion management) helps organizations grow their business throughintegrated planning and intelligent investing. It covers the entire process end-to-end and aligns alldepartments with a single view of the data — enabling companies to understand and support thebusiness in executing the right trade promotions in the supply chain.Use real-time data for TPM/TPO forecasting to understand, plan and shape demand with NeoGridTPM. Improve your ROI on trade promotions with a better way of doing TPM, on a single cloud-basedsolution for your business.For additional information contact:Eric BlackburnDirector – Consumer Products, North America55 West Monroe StreetSuite 3590Chicago, IL 60603(888) 709 0018eric.blackburn@neogrid.comNielsenAs marketplace success is being judged on increasingly narrower margins, leaders are investing inrevenue management capabilities to deliver on profitability goals. Nielsen’s Revenue Management andOptimization (RMO) is centered on driving insights into the complete revenue management process.Combining granular market data, powerful analytics, a fully-integrated and flexible SaaS software suiteplus deep insights-activation expertise, RMO is helping clients achieve success.Come by our booth and talk with our team about how to eliminate “swivel seat” planning and improveyour trade promotion effectiveness by embedding TPO into your TPM process.For more information, contact your Nielsen representative or revenuemanagement@nielsen.com.Collaborative Marketing— November 4-6, 201527
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SPONSORSSaamaHeadquartered in the heart of Silicon Valley, Saama is the leading data science services and solutionscompany delivering Analytics Advantage to Gl
Fall Summit 2015 Dallas, Texas November 4-6, 2015 Collaborative Marketing to Supercharge . American and Retail Execution Summit in 2016. You’ll experience POI’s latest research here, what else we have planned, and how we anticipate working closer . in Gartner Research, where he spent 15 years as part of its Manufacturing
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May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
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1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
International Marketing (3) Sales Management (3) Marketing of Financial B2B Marketing (3) Marketing Strategy (1.5) Media Planning ( 1.5) (3)Brand Management (3) Retail Marketing ((3) Marketing Engineering (1.5) Rural Marketing (3) Innovations in Marketing (3) Customer Relationship Management (3) Sales Promotion (3) Marketing for Entrepreneurs
Marketing Plan Workbook for Independent Professionals Publishing Info 2 Welcome 3 Table of Contents 4 The Eight Marketing Principles 5 1. The Game of Marketing 6 2. Marketing Mindset 10 3. Marketing Messages 16 4. Marketing Conversations 19 5. Marketing Currency 22 6. Marketing Strategies 25 .
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