NATIONAL ASSOCIATION OF STATE PARK DIRECTORS

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NATIONAL ASSOCIATION OF STATE PARK DIRECTORSCONFERENCE SEDONA, AZSEPTEMBER 4 - 8

SCHEDULE OF EVENTSSUNDAY, september 2nd12:00 PM – 5:00 PMConference RegistrationHotel Lobby8:00 AM – 4:00 PMGrand Canyon National ParkMeet with Park SuperintendentBest PracticesMain Entrancemonday, september 3rd10:00 AM – 5:00 PMConference RegistrationHotel Lobby5:00 AM – 4:00 PMGranite Mountain Hotshots Memorial State Park“Behind the Scenes” Guided Hike and LunchMain Entrance7:00 PM – 9:00 PMEvening Networking Cascade PoolSponsored by Leisure Interactivetuesday, september 4thOffsite ActivitiesSponsored by Itinio5:00 AM – 4:00 PMGranite Mountain Hotshots Memorial State Park“Behind the Scenes” Guided Hike and LunchMain Entrance7:00 AM – 12:00 PMGolf Outing Hotel Lobby7:00 AM – 12:00 PMATV Adventure8:00 AM – 1:00 PMKayak Adventure Main Entrance8:30 AM – 12:00 PMJeep Tour Main Entrance9:00 AM – 12:00 PMHorseback Riding Main Entrance9:00 AM – 12:00 PMBiking Adventure Main Entrance9:00 AM – 2:00 PMHistoric Jerome Visit Main Entrance8:00 AM – 4:00 PMConference Registration Hotel LobbyMain Entrance8:00 AM – 4:00 PMExhibitor SetupCanyon, Dry, &Oak10:00 AM – 3:00 PMBoard Meeting(with working lunch) Ironwood Suite4:00 PM– 5:00 PMNew Director’s Orientation Ironwood Suite5:00 PM – 7:00 PMEvening Welcome ReceptionHilton Tap &Sponsored by Guest Services Table7:00 PM – 9:00 PMEvening Networking Cascade PoolSponsored by Leisure Interactive

wEDNESDAY, september 5th6:00 AM – 8:00 AMBreakfastCanyon Ballroom8:00 AM – 12:00 PMVendor Exhibition HoursCanyon, Dry, &Oak8:00 AMWelcome to Arizona, Sue Black (AZ)Color Guard, Pledge of Allegiance/AnthemTequa Ballroom“Be Better”Deborah PfingstonTequa BallroomWelcome to Sedona, Mayor Sandy MoriartyTequa Ballroom8:30 AMNASPD Welcome, Linda Lanterman (KS)Tequa BallroomGrady Spann (AR), Roll CallRick May, Senior Advisor to Secretary, U.S. Dept. of InteriorDan Smith, Deputy Director/Acting NPS Director9:15 AMKeynotes on Parks and Health, Lewis LedfordDr. Robert Zarr, Parks Prescription,ParkRxAmerica.org,Jason Urroz Kids In Parks, Track-TrailTequa Ballroom10:00 AMBreakCanyon, Dry, &Oak10:45 AM – 12:00 PMVendor Speed Meetings (concurrent breakout)Canyon Ballroom10:45 AMDirectors’ Business Meeting, Linda LantermanReports: President, Executive Director,Budget CommitteeTequa BallroomSponsored by Gravely, an Ariens CompanyTequa BallroomStrategic Plan – Erika Rivers (MN)11:30 AMDirectors’ Roundtable, Linda LantermanTequa Ballroom12:00 PM – 1:30 PMLunchCanyon Ballroom1:30 PMAmerica’s State Parks Photo ContestMalia French, Aspira- Winter Activities- Friends & Family- Scenic & Seasons- Camping and Wildlife- Grand Prize Winner1:45 PMState Parks and Health SurveyJennifer ZuckermanGrant Funded by Blue Cross and Blue ShieldFoundation of N.C.2:00 PMHealthy Youth, Kids to Parks DayGrace Lee, National Park TrustSponsored by NIC Outdoor RecreationTequa BallroomTequa Ballroom

wEDNESDAY, september 5th2:15 PMStudent Conservation Association Tequa BallroomJamie MatyasPennsylvania Youth Conservation CorpJohn Norbeck3:00 PMThe Golden Age of RVing: EverythingYou Need to KnowBob Wheeler, Airstream3:45 PMSessions EndTequa Ballroom4:00 PMBus to Slide RockTransportation Sponsored by ConduentMain Entrance5:00 PM – 7:00 PMSlide Rock State Park DinnerDinner Sponsored by STIHL7:00 PMBus back to HiltonTransportation Sponsored by Conduent8:00 PM – 10:00 PMEvening Networking Cascade PoolSponsored by Leisure InteractivetHURSDAY, september 6th6:00 AM – 8:00 AMBreakfast Canyon Ballroom8:00 AMAnnouncements, Linda Lanterman Tequa Ballroom8:10 AMReaping the Benefits of InterpretationIn State ParksDr. Ted Cable, Kansas State UniversityKelly Farrell, Arkansas State ParksTequa Ballroom9:00 AMOutdoor Industry Report Tequa Ballroom9:30 AMNASPD Talks (3)Tequa Ballroom10:00 AMBreak Canyon, Dry, &Sponsored by RVIA Oak10:45 AMDiversity Committee ReportLisa Sumption (OR) Tequa Ballroom11:00 AM11NASPD Talks (3)Tequa Ballroom12:00 PM – 1:30 PMLunch Canyon BallroomSurvivor Awards, Ben Ellis (MO)Bear Trap Award, Dan Bortner (IN)

tHURSDAY, september 6th1:30 PMGirl Scouts of America and NASPD Tequa BallroomChristy Tafoya (NM)Peggy Sanchez Mills, Girl Scouts of NM CEOLynelle McKay, Girl Scouts, USA1:50 PMDirectors’ Business and Roundtable Continued,Regional Representative ReportsRepresentatives Selected for BoardDirector UpdatesTequa Ballroom3:30 PMEnd of Business Meeting4:00 PMBus to Red Rock Main Entrance5:00 PM – 7:00 PMRed Rock State Park Awards DinnerReception and dinner sponsored byAramark & Aspira7:00 PMBus back to Hilton8:00 PM – 10:00 PMEvening Networking Cascade PoolSponsored by Leisure InteractiveFRIDAY, september 7th6:00 AM - 8:00 AMBreakfast Canyon Ballroom9:00 AMManagement Experience: Bus to Rockin’ River10:00 AM - 12:00 PMRockin’ River Ranch Management Experience: Tour12:00 PM - 1:00 PMManagement Experience: Food Truck Lunch1:00 PM - 3:00 PMManagement Experience: Bus to Tempe Marriott3:00 PM - 4:00 PMTempe Courtyard Marriott Check-inMain EntranceEvening at your leisureSATURDAY, september 8thShuttles to Phoenix Sky Harbor International Airport from Tempe Courtyard MarriottHotel Lobby12

SPEAKERSDr. Robert Zarr, Founder & Medical Director of Park Rx AmericaDr. Robert Zarr is a board-certified pediatrician at Unity Health Care, located inWashington, DC, where he cares for low-income and immigrant populations.He is Founder and Medical Director of Park Rx America (www.ParkRxAmerica.org), a community health initiative to prescribe nature to patients andfamilies to prevent and treat chronic disease and promote wellness. Hepreviously served as the Park Rx Advisor to the National Park Service in hisnational advocacy to connect people to parks.Dr. Ted Cable, Professor at Kansas State UniversityTed Cable is Professor of Park Management and Conservation at Kansas StateUniversity. He has authored 15 books, several book chapters, and more than 200articles, reports, and presentations dealing with nature, travel and heritageinterpretation. Dr. Cable has traveled and worked extensively in Africa, Asia andLatin America, teaching and consulting about heritage interpretation. While inMali he tracked desert elephants near Timbuktu with a National Geographic TVfilm crew while collecting ecotourism data in villages along the route. In 2005,he received both the William C. Everhart Award as part of Clemson University’s George B. Hartzog Environmental Awards Program as well as the LifetimeAchievement Award from the Association of Missouri Interpreters. In 1996, hereceived the National Association for Interpretation’s Master of InterpretationAward and in 2000 he received their highest honor by being named a Fellow ofthe National Association for Interpretation.John Norbeck, Deputy Secretary for Parks and Forestry at DCNRJohn Norbeck became DCNR Deputy Secretary for Parks and Forestry inAugust 2015. As deputy, he oversees operations of the bureaus of State Parks,Forestry, and Facility Design and Construction, and helps advance DCNR’sstrategic initiatives. Norbeck served as the director of the Bureau of State Parksfrom 2006-2012. During his tenure, the bureau was awarded the National GoldMedal for Best Managed State Park System in the country, 2009-2011.Norbeck spearheaded outstanding infrastructure investments in thePennsylvania Wilds, including the Bald Eagle Nature Inn, Elk Country VisitorCenter, Kinzua Bridge Skywalk, and the Sinnemahoning Wildlife Center.Additionally, he served as the lead for the Lower Susquehanna ConservationLandscape, increased public private partnerships from 100 to 145 over sixyears, updated the agency’s revenue enhancement program from 13 millionto 21.5 million annually, and established a Green Parks Initiative resultingin reducing the bureau’s carbon footprint and increasing energy efficienciesthroughout the agency. Prior to joining DCNR, Norbeck served nearly 30 yearsthrough the ranks as a state parks professional in Maryland Department ofNatural Resources, State Forest and Park Service. In 2012 he was awarded thePresident’s Award from the National Association of State Parks Directors.Norbeck also has served as the chief operating officer of PennFuture, astatewide environmental advocacy organization.13

Grace Lee, Executive Director of the National Park TrustShe joined NPT in 2006 and has overseen the significant expansion ofNational Park Trust’s mission of park preservation and youth programs, including arenewed focus on high-priority land acquisition projects to benefit theNational Park Service, and in 2009 the launch of NPT’s innovative Buddy BisonSchool Program which currently provides outdoor environmental education for 69Title I schools. This was followed in 2011 by the creation of National Kids to ParksDay, held annually on the 3rd Saturday in May, and organized by NPT incollaboration with national partners — representing all 50 states andWashington, DC. In 2018, more than 1 million participants celebrated the day,enjoying more 1,200 park events and programs. Grace holds an AB degree inchemistry (biologic specialization) from Duke University, worked as an analyticalchemist at the National Institutes of Health, and then as an editor for AnalyticalChemistry published by the American Chemical Society. For ten years, Graceserved on the board of the Bullis School in Potomac, Maryland, playing aleadership role in the school’s strategic plan and development initiatives includingtwo capital campaigns and the annual fund. She currently serves on the inauguralboard of the newly created Park Institute of America located at Duke’s NicholasSchool of the Environment and on the steering committee for the OutdoorsAlliance for Kids (OAK).Kelly Farrell, Chief of Interpretation & Program Services, ArkansasState ParkKelly’s 20-year career with Arkansas State Parks began with six years in the fieldas a frontline interpreter at Lake Ouachita and DeGray Lake. She then servedeight years as statewide Assistant Chief of Interpretation before being promotedin 2013 to her current position as Chief of Interpretation. Based in the agency’sheadquarters in Little Rock, Kelly recruits, coaches, and evaluates parkinterpreters and leads interpretive master planning. She also supervises thedivision’s creative services shop, providing oversight on all publications, trailsigns, and exhibits. An active leader in the National Association forInterpretation, she has served on their Board of Directors; holds credentialsthrough NAI as a Certified Heritage Interpreter, Trainer, and Planner; and in 2010received their national Master Interpretive Manager Award. Additionally, she isa Certified Public Manager (CPM ) through the Arkansas Public AdministrationConsortium, and in 2019 will graduate from the NASPD Leadership School.Kelly’s speaking/training engagements have afforded her extensive travelexperience, with invitations to keynote in multiple US states and internationally inKorea, Mexico, and Canada. She credits her parents and a lifetime of GirlScouting for her love of nature and the outdoors. As a kayaker, mountain androad biker, and trail runner, Kelly lives her motto of “Play outside often!”14

SPEAKERSLynelle McKay, Chief Customer Officer, Girl Scouts of the USALynelle McKay is the Chief Customer Office of Girl Scouts of the USA (GSUSA),leading the team accountable for Movement-wide membership health andgrowth, Lynelle is responsible for the mission delivery of Girl Scouting: girlprograms, volunteer delivery and support, and the support and capacitybuilding of the 112 councils who facilitate Girl Scouting in local communitiesacross the United States. Prior to joining GSUSA, Lynelle was the ChiefExecutive Officer of GSCTX. During her tenure, she led the council to becomeone of GSUSA’s top-performers in membership growth, member retention,and financial stability. Ms. McKay received her Bachelor of Science in ElectricalEngineering from the University of Hawaii. She is the mother of two adult sonsand resides with her husband Jim in Austin, Texas.Bob Wheeler, President and CEO, Airstream, Inc.Since assuming this position in 2005, Bob has guided Airstream through oneof the worst economic downturns in industry history and lead the company torecord sales fueled by product innovation, cutting edge marketing, and thepublic’s renewed appreciation for Airstream’s authenticity and quality. Prior tobecoming CEO, Bob served as Airstream’s VP of Product Development andEngineering. In that job, he shaped business strategy and oversaw programsto expand product offerings to new customer groups. Bob Wheeler came torecreational vehicles from the auto industry. After earning a BS in mechanicalengineering from the University of Rochester, he joined General Motors.In addition to his engineering degree, Bob holds an MBA from the StateUniversity of New York at Buffalo. Bob lives in Columbus, OH, with his wife andtheir three boys. He is an avid cyclist.Peggy Sanchez Mills, Chief Executive Officer, Girl Scouts of New Mexico15Peggy Sanchez Mills is currently the Chief Executive Officer of the Girl Scoutsof New Mexico Trails, the premier national organization for girls. Throughouther 30 year career she has been a strong advocate for programs and publicpolicy promoting the interests of girls and women. Prior to her return to hernative New Mexico, Ms Sanchez Mills served as the CEO of the YWCA of theUnited States in Washington D.C. She additionally served as the first CEO ofthe National Healthy Start Association. Prior to her years in DC, she servedfor 20 years as the CEO for the YWCA of Tampa Bay. Additionally Ms SanchezMills has testified and/or worked with the Congress on the reauthorizations ofthe Violence Against Women, Healthy Start and Adolescent Pregnancy Acts.Ms. Sanchez Mills holds a Master in Public Administration degree from GoldenGate University and her undergraduate degree from the University of SouthFlorida. She has received Distinguished Alumni awards from each of theseinstitutions. She has been honored with many awards including being namedone of the Top 80 Hispanic Business Women of the Year by Hispanic Businessmagazine and Woman of Influence in New Mexico.

Jen Zuckerman, Director of Strategic Initiatives, World Food PolicyCenter Duke UniversityJen Zuckerman, Director of Strategic Initiatives, World Food Policy CenterDuke University Jen Zuckerman is the Director of Strategic Initiatives at thenewly formed World Food Policy Center at Duke University. There, she willbe working with partners across North Carolina and the US to examine bestpractice in food policy and to create model food communities at home. Priorto starting at Duke, Jen worked for eleven years with the Blue Cross andBlue Shield of North Carolina Foundation, serving at the Director of StrategicPartnerships and the Senior Program Officer for Healthy Living, focusing onincreasing access to safe active environments and on providing sources forhealthy, locally sourced food, with a commitment to early childhooddevelopment and food systems. She previously worked at NC State University’sRecreation Resources Service where she worked with parks and recreationagencies across the state to help develop partnerships for the benefit ofcommunity health. Jen’s has also worked in a cross section of North Carolinanonprofits. She earned her undergraduate and masters degrees from NC StateUniversity in Parks, Recreation and Tourism ManagementJaime Berman Matyas, President & Chief Executive Officer, StudentConservation AssociationJaime Berman Matyas is president and Chief Executive Officer of the StudentConservation Association, the nation’s oldest and largest youth conservationorganization. Prior to joining SCA, Jaime held a variety of senior positions withthe National Wildlife Federation, including vp of education, executive vicepresident and Chief Operating Officer. With more than 25 years ofexperience in conservation education, partnership development andmanagement, Jaime creatively advances SCA’s mission – and her own personalpassion – of connecting young people with nature. A graduate of theUniversity of Pennsylvania and the Wharton School’s Executive EducationProgram, Jaime is also a certified Black Belt in Innovation Engineering. An avidoutdoor enthusiast, Jaime credits her childhood summers in parks and forestsfor her stirring her love of nature.16

SPEAKERSJason Urroz, Director, Kids in ParksJason Urroz is an interpreter who loves providing people with meaningfulconnections to nature through outdoor exploration. A former National ParkService Ranger in Yosemite, Jason Urroz is now the Director of the Blue RidgeParkway Foundation’s Kids in Parks program—a self-guided, brochure-ledprogram designed to get kids and families “unplugged”, outdoors, andreconnected to nature for both their overall health and the health of our parksand public lands.Dan Smith, Deputy Director, National Park ServiceAs Deputy Director, Dan Smith plays an essential role in leading the NationalPark Service employees who protect, preserve and share America’s 417national parks the American people and who manage the NPS programs thathelp communities across the nation preserve local history and createclose-to-home recreational opportunities. Smith served as superintendent ofColonial National Historical Park from 2004 to 2015, where he managed a23-mile parkway and three historic sites, including the first permanent Britishcolony in America at Jamestown and the site of the 1781 Revolutionary Warvictory of General George Washington over British General Lord Cornwallisat Yorktown. During his tenure at the park, Smith oversaw the completion of anew visitor center and a new research center at Jamestown in preparation forthe 400th anniversary commemoration of the Jamestown settlement in 2007.Smith also served previously as Special Assistant to the National Park ServiceDirector and Assistant Director of Legislative and Congressional Affairs. Healso served as Deputy Assistant Secretary for Fish and Wildlife and Parks at theDepartment of the Interior and was responsible for oversight of the multi-billiondollar budgets and programs of the National Park Service and U.S. Fish andWildlife Service. Smith also worked at the General Services Administration forten years. Smith was born in Maine. A Vietnam War veteran, Smith served inthe U.S. Army’s 4th Infantry. He received his Bachelor of Arts in PoliticalScience and Master of Science in Recreation Administration from the Universityof North Carolina, Chapel Hill. He is also an Eagle Scout.17

BEBETTER

received the National Association for Interpretation’s Master of Interpretation . from 2006-2012. During his tenure, the bureau was awarded the National Gold Medal for Best Managed State Park System in the country, 2009-2011. . and in 2019 will graduate from the NASPD Leadership School.

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