Final Report - APEDA

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Final Report19th Organic World Congress09-11th November 2017International Expo Centre and MartGreater Noida, UPPrincipal PartnerAgricultural and Processed Food Products ExportDevelopment Authority (APEDA)New DelhiMain OrganizersOrganic Farming Association of India, GoaPDA Trade Fairs Pvt Ltd, BangaloreCo-OrganizerMinistry of Agriculture and Farmers Welfare,New Delhi

About 19th Organic World CongressOrganic World Congress which happens once in three years is promoted by IFOAMOrganics International, Germany. 19th edition of the organic world congress 2017was brought to India by The Organic Farmers Association of India, Goa and PDATrade Fairs Pvt. Ltd., Bangalore. Ministry of Agriculture & Farmers Welfare joinedthe event as co-organizers while Agricultural and Processed Food Products ExportDevelopment Authority (APEDA) joined as Principal Partner.The event was organized during 9th – 11th November 2017 at International ExpoCentre and Mart, Greater Noida, Uttar Pradesh.Major Components of Organic World CongressThe OWC was comprised of two partsa. Congress – Congress was a high quality international conference spreadover four tracks as follows:i. Main Track – Dealing with policy issues, international promotion,lobbying with Governments and data collection (Simultaneouslyrunning in two halls)ii. Farmers Track – Farmers presented their success stories andTechnologies (Simultaneously running in three halls)iii. Science Track – Scientists from across the world presented theirresearch findings in the field of production technologies, foodprocessing and inputs/ additives (Simultaneously running in two halls)iv. Marketing and Quality Assurance Track – This track was managedby APEDA and was conducted in the largest hall having seatingcapacity for 250 persons. Details of papers presented with title of theirpresentations and names of speakers are attached at Annexure 1.b. Trade fair-cum- Exhibition – The trade fair-cum-exhibition was organized intwo halls, each of about 4000 sq mt. One hall hosted the “BIOFACH INDIA2017”, organized by Nurenberg Messe, India. Second hall was housingAPEDA Pavilion and state pavilions.

APEDA PavilionTo demonstrate the strength of India organic sector APEDA took 1000 sq mt.area in exhibition hall and created a theme pavilion housing the APEDAactivity area, buyer seller lounge, Exporters and exhibitors stalls and stategovernment stalls. The list of exporters/ exhibitors and state Governmentsparticipated in the exhibition under APEDA pavilion is enclosed at Annexure –2Participation in OWCThe details of participation in the 19th Organic World Congress is as follows:a. Total delegates and visitors9534b. Registered delegates2479c. Visitors (other than delegates)7055(Including traders, state representatives, farmers)The analysis of delegates is attached at Annexure 3A.The list of countries participated in the event and number of delegates from eachcountry is attached at Annexure 3B.Inauguration CeremonyThe event was inaugurated by Hon’ble Minister of Agriculture & Farmers WelfareShri Radha Mohan Singh in the presence of Hon’ble Chief Minister of Sikkim ShriPawan Chamling, Hon’ble Cabinet Minister of Agriculture, Govt. of Uttar PradeshShri Surya Pratap Shahi, Ms. Rita Teaoti - Commerce Secretary Ministry ofCommerce & Industry, Shri Pawan Kumar Aggarwal, CEO, FSSAI, Dr Sujata Goel,President Organic Farming Association of India and Mr. Andre Lieu, PresidentIFOAM.Other important dignitaries attended the event are listed below: Smt. Menaka Gandhi ,Union Minister for Women and Child Welfare,Government of India Shri. Jagdish Prasad Meena, Secretary, Ministry of Food ProcessingIndustries

Shri V.S. Sunil Kumar, Minister for Agriculture, Government of Kerala Mr. Na Yong Chan, Mayor of Geosan County, South Korea, , also thePresident of ALGOA (Asian Local Government Organic Agriculture) Shri. B B Singh, CMD, MSTC (A Government of India Enterprise) Shri. Somnath Poudyal, Hon'ble Minister for Food Security and AgricultureDevelopment Department, Government of Sikkim Shri. Devendra Kumar Singh, Chairman, Agricultural and Processed FoodProducts Export Development Authority (APEDA) Shri. Sunil Kumar, Director, Agricultural and Processed Food Products ExportDevelopment Authority (APEDA) Shri. S M Acharya, IAS Retd, Former Chairman, Agricultural and ProcessedFood Products Export Development Authority (APEDA) Smt. S. Radha Chauhan, IAS, Chief Executive Officer – GeM SPV Department of Commerce, Ministry of Commerce & Industry Shri. Sompal Shastri, Former Union Minister of Agriculture and FormerMember, Planning Commission, GoI Shri. Arpan Sharma, Director, Federation of Indian Animal ProtectionOrganisationThe inauguration ceremony was attended by more than 2000 delegates and tradevisitors.Launch of Books and ProgrammesFollowing books and Government programmes were launched in the inaugurationceremony:a. Launch of Organic Food Regulation 2017 by Food Safety and StandardsAuthority of Indiab. Launch of Organic Food Business Operators Portal by Food Safety andStandards Authority of Indiac. Launch of e-Organic Bazar, an on-line marketing and trading platformjointly by APEDA and MSTC Ltd.d. Release of Proceedings of Marketing and Quality Assurance Conference,by APEDA.

Marketing & Quality Assurance ConferenceAPEDA being the Principal partner to the event was responsible for organization ofthree days marketing and quality assurance conference. The conference wasorganized in hall No. 2 H.The marketing and quality assurance conference was inaugurated by Shri D. K.Singh Chairman APEDA, in the presence of Shri P. K. Aggarwal, CEO, FSSAI andShri Sompal Shastri formal Union Minister of State for Agriculture and Formermember Planning Commission.The conference was divided into 13 sessions. Theme of the sessions theirchairperson and speakers with title of their presentation is enclosed at Annexure – 1.Buyer Seller MeetThe B2B meetings were conducted in a lounge specially created for the purpose inthe APEDA hall. While a lot of meetings did happen here there were an equalnumber of meetings happened at the exhibitor stalls. The reason being theinternational buyers were quite keen on seeing the products and their packing. Alsoby meeting them at stalls they could collect samples which they could take back withthem. At the end of the event, from feedback forms collected from the buyers andexhibitors talking to them we have received the following figures with regard tomeetings and the potential business enquiries:Total no of meetings conducted- 286Potential Business/enquires generated- Rs. 68.68 crore approx.Meetings at the B2B lounge:As per records, the total number exhibitors most of whom were buyers also were 88.Special efforts were also made to connect farmers to domestic companies. Thereason being the famers did not have processing facilities nor any prior experienceof exporting, hence they were not ready for export. Thus connecting them todomestic companies was considered a better option since the products could beprocessed in the form that the buyers from the importing countries wanted andexport licenses were available with the domestic companies.

The major categories of interest amongst the buyers were spices, oilseeds, soyabeans, cotton, herbs, tea, coffee, dehydrated fruits and ready to eat products.The countries China, USA, Germany, France, Italy, Netherlands, Malaysia, Canada,Dubai, Indonesia and South Korea had participating buyer delegates.No of Enquiries12010080604020Animal feedAromaticsBaby FoodBio ssDehydrated fruitsFlourFruitsGheeHair ColourHerbsHoneyItalian PastaJaggeryNutsOilOilseedsPackagingPeanut butterProcessed uiries based on Produce: The bar diagram below depicts the productcategories in which the buyers had shown their interest. Spices (high enquiriesGinger, Turmeric, Pepper and Red Chillies), Tea, Oil, Herbs, Fruits, Cotton/Textiles,and Pulses (mostly Soya beans) were a few in high demand.Total no of Product categories: 37 (approx.)Total no of enquiries: 283

Conclusion: The B2B programme was a great success. The buyers wereappreciative of the efforts taken to match make and schedule the meetings. Theease with which the buyers were able to connect with sellers who had produce oftheir interest was what was most appreciated.The buyers were willing to record their appreciation in writing. Business-wise alsothey found their visit to be worth their while. They could identify commercially viablesources from India to supply products.The domestic companies found a lot of interest being directed towards distribution oftheir products in hitherto unrepresented areas i.e. companies from the south whofound parties interested in distributing their products in the North and vice-versa.Certification bodies also found manifold increase in the number enquiries. IndividualFarmers as well as farmer groups have shown interest in getting themselvescertified. Not only has awareness grown among the general populace but also hashad interested farmers to go to the next level of getting themselves certified. Thisaugurs well for the Indian organic industry as it would be accelerated growth of thesector.INTERNATIONAL BUYERS DELEGATION19th ORGANIC WORLD CONGRESS 2017S.NONAME OF THECompanyCountryRepresentative Name1TRADIN ORGANICAGRICULTURE B.V.NetherlandsMr. SHIVAKRISHNASWAMYCR2JIANGSU FIRST FARMAGRICULTURALTECHNOLOGY CO., LTDChinaMr. LI FENG3TRC TRADINGCORPORATIONUSAMr. SAMIR SAPRU4TRC TRADINGCORPORATIONUSAMr. JAVIER MOLINSTOMERO5Ökotopia GmbHGermanyMs. FRANZISKA GEYER6Happy Coco B.V.GermanyMr. MATTHIAS NITSCHKE

7Völpel GmbH, Völpel GmbH &Co. KGGermanyMr. GERMAN VOLPEL8biokompetenz / ItalyItalyMr. SEBASTIAN SAREDOPARODI9biokompetenz / ItalyItalyMs. ELISABETH KROESSFranceMr. MICHEL LUCAZEAU1011PUR & SIMPLEETHICAL ORGANICSOURCINGPUR & SIMPLEETHICAL ORGANICSOURCINGFranceMs. SHEILA GRAY12Pure Ground IngredientsUSAMs.Huilin Liu13MARCI ZAROFFSUSTAINABLE BRANDSUSAMs.MARCI ZAROFF14OSTORE INTERNATIONALTRADING CO., LTD.ChinaMs. Nai Chen Tsao15Chengdu Sunyuki AgriculturalScience Co., LtdChinaMr. Alex Yong16Shanghai Abovefarm Co., LtdChinaMs. Ada Qin17Charasmatic Trading &Consulting Company, USAUSAMr. Vikram Thukral18Organic and BeyondCorporationChinaZhang Tingting19Hipp-Werk Georg Hipp OHGGermanyMr. Sigurd Spaeth20Health Paradise Sdn BhdMalaysiaMr Samuel Tan Yong AnCanadaMe Peter MattssonIndonesiaMs. Hoang Thi Lien2122ST Lawrence Beans-ADivision of Agrocentre BelcanInc.International PepperCommunity23MAL Germany & MAL OrganicLtd.GermanySomil G-Dissanayake24Banyan Botanicals(Banyan Trading Co.)USAMr. Anuj Anil Thakkar25JRMT Global General TradingLLCDubaiMr. Mahesh Menon26Bio-Markt.infoGermanyMs. Karin Heinze27Mayor, Gosean County, SouthKorea, Leader KoreanDelegationKoreaMr. Na Yong Chan /

282930313233.34353637Director General, AgriculturePolicy Department, SeoulDirector, AgriculturalMarketing Department ofAgriculture, Seol,Manager Agriculture Supp,Gosean County, KoreaManager, Agricultural SupportDivision, Govt of Korea, SeoulDeputy Director, OrganicAgriculture Industry Division,Govt of Korea, SeoulAvalon8731, BK Wommels,The NetherlandsMAL Germany,Willanzheime3r, Str 10, D97350, MainbernheimBluesensus, Bussardstr 5, D82362 WeilheimMihimandla Products Pvt Ltd,28/27, Sri Wimaladharma Mw,Badulla, SrilankaOrganic Federation ofUkraine, 4 Obolonska, StrKyivKoreaMr. Woo Jong JinKoreaMr. Jo ChanghuiKoreaMs. Choi ByeonggonMr. Lee Jeong HwaKoreaMs. Kim Young ATheNetherlandsMr Martin LankesterGermanyMr Somil DisanayakeGermanyMr Udo CenkowoskySrilankaMr Athula PriyanthaUkraineDr Eugene Milovanov

ANNEXURE 1Programme ScheduleMarketing and Quality Assurance TrackTrack Theme- Organic Markets and Quality Assurance Growers andProcessors as Partners in Organic Fair MarketsVenue – Marketing HallDay 1 Date 09.11.2017Session No 1 12.00 – 13.20 HrsInaugurationSession Moderator: Dr Tarun Bajaj, GM, APEDAS.No.1.2.TitleSpeakerWelcome and felicitation of GuestsWelcome address – Shri D.K. Singh, Dr Tarun Bajaj, GeneralChairman APEDAManager, APEDA3.Keynote address – Domestic regulation, Shri PK Aggarwal, CEO,import policy and international recognitions. FSSAI4.Key Note address – Organic Farming in Shri Sompal Shastri,Policy PlanningFormer member, PlanningCommissionFelicitation of GuestsRelease of ProceedingsInaugural addressShri D.K. Singh, ChairmanAPEDAVote of Thanks5.6.7.8.Session No. 2 13.30 – 14.50 HrsPlenary SessionSession Chair – Shri Somp[al Shastri1.2.3.4.5.6.Organic Businesses catalyst to organicagriculture movementThe role of the private sector in linkingsmallholders with marketsMaximizing Net Incomes for members ofa Farmer Producer Organization: Isthere an optimal market distance?Organic Tea – A Success storyChairman, AIOIFrank Eyhorn, Helvitas,GermanyAmar KJR Nayak, XIMBSwaraj Kumar (Rajah)Banerjee, Makaibari TeaIndia, a sustainable source of Organic Tapan Ray, CEO, NBFLProducts for the world of ConsumersRepresentative Buyer Delegation

Vote of ThanksSession No 3 15.00 – 16.20 hrsOrganic Food markets as Engines of Growth1.2.3.4.5.The importance of organic agriculture fordeveloping countries: A statistical overviewOrganic Agriculture in India - An OverviewManagingPricesforSustainableAgricultural Food Systems: Challenges andOpportunitiesOrganic Agriculture in Asia Current figuresand trendsGrowth Trajectory of organic markets inIndiaHelga Willer and JuliaLernoudAPEDAAllison M. Loconto, AshishGupta, Nachiket UdupaJulia Lernoud and HelgaWillerTej Pratap, / Manoj MenonSession No 4 (16.30 – 18.00 hrs)Organic Supply and Value Chains1.2.3.4.5.Analysis of Ecologically Organic Dry land Kebede Manjur Gebru,Orange Fruit Value Chain: Evidence from Gebrehiwot, TewodrosNorthern EthiopiaTadesse, Sarah TewoldeBerhanShort and Small Supply Chains - The case Tran Manh Chienof Bac TomIndia’s own organic local marketsSunil Kumar Surendran,Aum ConsultingOn-line organic markets: Story of new Vipul Mittal, Big Basketorganic agri-businessFamily Experiences with Production and Marcelo Passos, BRAZILProcessDay 2 Date 10.11.2017Session No. 5 (09.00 – 10.20 hrs)Integrity through Certification and Markets1.Standards and Regulatory framework –NPOP for domestic, export and importAPEDA2.Reform the standards for organic livestockfarming for small & marginal farmers – acritique of current standard norms foranimal based organic foods in IndiaSabyasachi Roy andAshish Gupta3.Perception of Organic Dairy Standardsamong the Main Stakeholders: An Analysisin a Southern State of IndiaSubrahmanyeswari B,Simhachalam B, MaheshChander4.Tapping the Consumer CooperativeMovement in India for TransparentSunil Kumar

Marketing and Fair PricingSession No 6 (10.30 – 11.50 hrs)Integrity through Certification and MarketsMapping the Growing Sector of VoluntarySustainability Standards Current State andTrendsImprovingInspectionProcedures in2.Organic Farming Using Feasible PracticesOpenVino: Using DIY Technology and3Block Chain Cryptocurrency to CreateBiodigital Organic CertificationsCommercial organic agriculture in the4.whirlpool of large and niche marketsSession No 7 (12.00 – 13.00 hrs)Alliance of Organic and Fair TradesOrganic Farming and Fair Trade Approach:1.The AIAB Experience in Italy.The Food System of the Future is Organic2.and Fair Trade The role of associations inorganic & fair trade alliancesCarbon, Climate and Coffee – BuildingAlliances between Fair Trade, Small-Scale3.Farmers and Regenerative OrganicAgricultureWFTO Fair Trade Guarantee System4.(WFTO-FTGS): Not Just Product, But AlsoPeoplePrice Differential Mechanisms In OCASourcing Pilot Projects in India to Establish5.a Business Case for the Supply Chainespecially the Farming CommunitiesFair Pricing and Profit Sharing Along the6.Supply Chain from Retailer to Producer1.Julia Lernoud and HelgaWillerDanilo Gambelli, FrancescoSolfanelli, Raffaele ZanoliMike BarrowP. BhattacharyyaSergio Pedini, MichelaAscani, Vincenzo VizioliNaturland Association forOrganic AgricultureMonika Firl, Fredy Zelayaand Santiago PazVitoon R. PanyakulBart Vollaard & JaskiranWarrik, OCAAmish Gosai, TextileExchangeSession No 8 (13.30 – 14.50 hrs)Integrity through Participatory Guarantee1.2.3.4.Participatory Guarantee Systems (PGS): Cornelia KirchnerEngines of social development in Organic3.0Present status and scenario of Participatory Krishan Chandra, R.Srinivasamurthy and V.Guarantee System in India (PGS-INDIA)Praveen KumarParticipatoryGuaranteeSystems: Patricia FloresComparative Analysis of 4 Country Casesand Potential for Other Quality SystemsConsumer and Producer Participation in Benjamin J. Waltner,Participatory GuaranteeSystems in Christian R. VoglAntioquia, Risaralda and Valle del Cauca

(Colombia)Session No. 9 (15.00 – 16.20 hrs)Integrity through Participatory Guarantee1.2.3.4.5.A New Step in Advocacy for PGSRecognition: Template for RegulationsParticipatory Guarantee Systems (PGS)and Local Organic Markets in Mexico: theRole of ConsumersSix Years of Experience with ParticipatoryGuarantee Systems (PGS) in BiodynamicAgriculture in Brazil-Challenges andOpportunitiesParticipatory Guarantee Systems: Organiccertification to empower farmers andstrengthen communitiesJoelle Katto-Andrighettoand Cornelia KirchnerSonja Kaufmann, ChristianR. VoglPedro JovchelevichRobert Home, HervéBouagnimbeck, RobertoUgas, Markus Arbenz,Matthias StolzePGS and direct marketing – A success NCOFstorySession No. 10 (16.30 – 18.00 hrs)Integrity through Participatory Guarantee1.2.3.4.5.The Road to Organic and Beyond:Improving Transparency in Local FoodNetworks through PGS Mechanisms andWeb ToolsShort Chains and Participatory GuaranteeSystems in the Plurinational State of BoliviaThe PGS (R)evolution in the PhilippinesHannes Van den Eeckhout,Julie RouanEduardo Lopez RosseMaria Rowena A. Buenaand Lucille L. OrtizChangesinOrganicParticipatory Nhung Tu Tuyet, CoryGuarantee Systems (PGS) in Northern William WhitneyVietnamParticipatory Guarantee System in the Mato Grosso StateIndigenous Park of Xingu, Brasil– CenterWest RegionDay 3 Date 11.11.2017Session No 11 (09.00 – 10.20 Hrs)Markets and Sustainability1.2.3.The strength of a farmer’s network serving Isabelle Joncasthe development of organic and localagriculture towards Organic 3.0.Six Star Value-Added Agriculture in Pao-Hua LiuIndigenous Communities of TaiwanBringing Organic Lamb to the Table; Nitya Sambamurti Ghotge,Opportunities and Challenges faced by Balu Athan,i Chaitresh

Indian Shepherds4.5.GangulyFarm to Table: A System to Promote Tsai-Ling YehOrganic Agriculture and Protect theEnvironment.Women Fostering Agroecological Practices Eduardo Lopez Rossein Colombia: The Familia de la Tierra andthe Seed Keepers of Bogota SurroundingsSession No 12 (10.30 – 11.50 hrs)Technology, New Trends and Opportunities1.2.3.4.5.EconomiesofScope:Contextof Amar KJR NayakAgriculture, Smallholder Farmers, andSustainability.Lessons from the 1st European Census ofCommunitySupportedAgricultureconducted in 23 Different CountriesGreen Conservation Program: A System forBiodiversity Conservation and SustainableAgriculture in TaiwanOrganic Farming for Sustainable Livelihoodof Rural Communities and ChallengesOrganic Mango Farming ‘From Our Farm toYour HomeJocelyn ParotRung-Tsung ChenP.A. JoseArifa RafeeSession No. 13 (12.00 – 13.30 hrs)Technology, New Trends and Opportunities1.The Agro-ecological farmer markets: An Alfredo AñascoExperience on the Development andConsolidation of Local Markets2.Organicos Sul De Minas By Central deAssociacoes de Produtores3.Organic Markets that empower Farmers Ananthooand Consumers

Annexure 2A.List of Exporters, exhibitors and State Government agencies, participated inExhibition under APEDA pavilion.S.No. NAME OF EXPORTERS/ EXHIBITORS12345678Vigar Enterprises Limited,M-14 Connaught Place( Middle Circle)Delhi - 110001,Mobile :1234567890,Email: Garimajdelhi@Gmail.ComKejriwa

Company Country Representative Name 1 TRADIN ORGANIC AGRICULTURE B.V. Netherlands Mr. SHIVAKRISHNASWAMY C R 2 JIANGSU FIRST FARM AGRICULTURAL TECHNOLOGY CO., LTD China Mr. LI FENG 3 TRC TRADING CORPORATION USA Mr. SAMIR SAPRU 4 TRC TRADING CORPORATION USA Mr. JAVIER MOLINS TOMERO 5 Ökotopia GmbH Germany Ms. FRANZISKA GEYER

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