Solution Overview: Cisco Gains Real-time Visibility In The .

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Solution OverviewCisco ExpandsGains Real-timeReal-TimeVisibility intoin theItsBusinessBusinesswithwithSAPSAPHANAHANAWhat You Will LearnAll organizations want real-time visibility into the right data, increased business opportunities, reduced operatingcosts, and support for optimal decisions.Cisco met this challenge by deploying SAP HANA, an in-memory analytics solution, on Cisco Unified ComputingSystem (Cisco UCS ) Integrated Infrastructure. The first use case for this solution involved sales forecastingand quickly expanded to include additional sales, services, strategy and planning, supply chain, and engineeringscenarios.Running a US 45 Billion BusinessAccess to timely, accurate, and consistent data is vital to informed decision making at Cisco, whether by companyleaders or individual contributors. Cisco wanted to expand access to real-time data to support transforming rawsales data into actionable insights and to provide access to more consistent reporting for those gathering datafrom multiple sources. In doing so, however, Cisco did not want to sacrifice security or governance effort—orincrease its IT budget.Deploying SAP HANAIn response to these enterprisewide information needs, Cisco IT deployed SAP HANA on Cisco UCS IntegratedInfrastructure. The initial implementation was so successful that it is now used at all levels across Cisco, deliveringthese business and technology benefits: Enhances decision making with a platform that provides exceptional speed to insight, rock-solid availability, anda footprint that expands easily to meet increased demand Delivers faster time to value through the rapid creation of reports based on near-real-time data Reduces the cost involved in maintaining disparate data processes, data sources, and spreadsheets Provides a single source of data truth, with an enterprisewide view Eliminates error-prone manual data processing 2015 Cisco and/or its affiliates. All rights reserved.1

Solution OverviewImproving Operations Across CiscoWith SAP HANA, Cisco was able to improve operations across the organization (Figure 1).Figure 1 SAP HANA at Cisco: Use Cases 2015 Cisco and/or its affiliates. All rights reserved.2

Solution OverviewProduct Sales: Use CaseAccurate, efficient forecasting is critical to any sales organization.Prior to the SAP HANA implementation, Cisco sales staff found data in manydifferent Line of Business (LOB) reporting applications and spreadsheets.Reports generated by these applications were not always synchronized witheach other, because data was drawn from disparate sales and third-partyorder activity tracking systems.In response, Cisco IT deployed SAP HANA with SAP Business Objects onCisco UCS Integrated Infrastructure. Cisco refers to this solution as DynamicInsights for Sales Executives (DISE). The SAP HANA implementation deliversconsolidated data that is the foundation of near-real-time automated reportsand supports self-service queries about order bookings, forecasts, and thesales pipeline. DISE incorporates a “run-the-business” SAP BusinessObjectsDashboard, giving users customizable, self-service access to salesinformation.Requiring just five months from whiteboard to production, DISE launched with200 users, 1 billion records, and 2 terabytes (TB) of memory. The platformquickly grew to handle more than 2000 users, 4 billion records, and 3 TBof memory—and is capable of updating forecast data every 5 minutes. DISEsources detailed order booking information every 15 minutes from Cisco’sEnterprise Data Warehouse (EDW) and pipeline data hourly from Cisco’sinstance of Salesforce.com.Improved accuracy, timeliness, and access to business information helps salesmanagers act faster. This SAP HANA implementation has reduced weeklyforecast calls by 45 to 90 minutes per user per week. More important, salesmanagers can focus these calls on current activity and opportunities ratherthan data correction. In the first month of DISE operations, the number ofpast-due opportunities declined by 8 percent, with many converting to actualorders. Improved visibility into sales opportunities is an important factor inallowing Cisco sales teams to accelerate orders and forecast sales moreaccurately. 2015 Cisco and/or its affiliates. All rights reserved.Services Sales: Use CaseIncreased service attach rates and renewal rates are a top priority fortechnology companies. Adding services and support data took only fourmonths from inception to a pilot deployment of 50 users. The user base isgrowing rapidly, and the overall user base—including partners—for the SAPHANA implementation is expected to exceed 10,000 unique users perquarter within the next year.Now, with Cisco merging its product and services sales departments, Ciscosalespeople can use not only service contract data but also sales bookingsand pipeline information for any Cisco customer. As users enter customernames, the system sorts more than 4 billion product sales records andmore than 8 billion service sales records in seconds. The combined solutionnow handles 10 million new and updated records daily.Cisco IT incorporated services contracts and installed-base data into theexisting SAP HANA deployment, adding 5 TB of memory to the productionSAP HANA deployment. Cisco’s SAP HANA deployment now consists ofone 8-TB SAP HANA cluster instance for inbound write operations fromsource systems and dashboard reporting and a second 8-TB SAP HANAcluster instance for data exploration and information discovery.3

Solution Overview360-Degree Customer View: Use CaseProduct Engineering: Use CaseWith improved product sales and service forecasting in place, Cisco beganimplementing a more efficient 360-degree global view of its customerrelationships. Because customer information was maintained in separatesystems and data marts, unifying it into a more integrated, accurate, andtimely dashboard view was an important move.Cisco product engineering also benefits from the SAP HANA deployment.The engineering management solution added 400 million records, primarilycustomer support ticket and internal bug-tracking data. The solution wentlive in only five months, beginning with 50 primarily management users. It isexpected to add 300 unique users per quarter going forward. Currently, thesystem is handling approximately 1 million new records and changes daily.Sales professionals needed a single view of sales bookings and pipelines,services renewals, and installed-base history. Additionally, they wantedthe flexibility to add marketing-level insights, such as market intelligence(who visited Cisco tradeshow booths, attended webinars, and downloadedcontent, for example), web analytics, and specific product deploymentinformation.A unique feature of SAP HANA is that it is user-interface neutral. Engineeringstaffs across Cisco can use familiar interface tools, which helps reduceimplementation costs. This feature, as well as ease of use, is a majorselling point.This 360-degree customer view dashboard went live in early 2015—requiring only four weeks to deploy, because it used the existing SAPHANA deployment and SAP BusinessObjects dashboard tool. Salespeoplecan now search billions of records and create a 360-degree view of anyend customer in seconds. The initial pilot deployment started with 500users and is expected to add 2500 unique sales users per quarter.Supply Chain: Use CaseCisco’s supply chain organization has also benefitted from the SAPHANA platform. Cisco loaded one year’s worth of historical supply chainmanagement data onto the SAP HANA platform, with new data addedevery 30 minutes. The pilot deployment included 200 users. The secondphase of implementation added 1200 users across the entire value chain.Cisco IT plans to add predictive analytics capabilities and alerts to informstakeholders of the need to remedy issues affecting performance across thesupply chain.Cisco IT decided to use the existing SAP HANA deployment becauseof its history of delivering timely solutions to complex real-time analyticsproblems. The new solution performs extract, transform, and load (ETL)operations on several ERP databases in a common system with a commondata model. This processing uses an additional 3-TB SAP HANA clusterinstance on Cisco UCS Integrated Infrastructure. 2015 Cisco and/or its affiliates. All rights reserved.4

Solution OverviewSAP HANA on Cisco UCS Integrated InfrastructureFigure 2 shows the functional architecture of Cisco’s productionin-memory analytics deployment. Central to this architecture is SAPHANA running on Cisco UCS Integrated Infrastructure with multiple SAPHANA Tailored Datacenter Integration (TDI)-certified shared storagearrays for persistence. Data originates from multiple sources, includingSalesforce.com, the Customer Relationship Management (CRM) system,Enterprise Resource Planning (ERP) databases, and the Cisco EDW. Allinbound data from ERP databases is merged into a true customer masterhierarchy in SAP HANA.SAP HANA outputs that data as informal queries and IT-authored reportsas well as to the sales dashboard and data analytics applications. CiscoIT uses several server, cloud, and SAP HANA management products tomonitor and manage the platform.Figure 3 Technical Architecture and Instance Strategy: SAP HANA at CiscoFigure 2 Functional Architecture: SAP HANA at CiscoData Source ExamplesIn-Memory AnalyticsEngineSales Pipeline(Every Hour)Figure 3 shows the technical architecture and instance strategy for theSAP HANA deployment. Cisco uses three SAP HANA cluster instances.Two of them run on 10 Cisco UCS B460 M4 Blade Servers using 8 TBof RAM. Cluster 1 is responsible for all inbound write operations fromvarious source systems and for IT-authored dashboard reporting. Cluster2 is responsible primarily for data exploration and self-service informationdiscovery. SAP Smart Data Access (SDA) synchronizes data betweencluster 1 and cluster 2 every 30 minutes. Cluster 3 is currently a separateSAP HANA instance dedicated to the supply chain use case. SAPBusinessObjects tools and other related analytics tools run in a virtualizedblade cluster with all SAP HANA and non-SAP HANA workloads in a TDIdeployment model on a 10 Gbps Fibre Channel over Ethernet (FCoE)unified fabric (using Cisco Nexus and Cisco UCS platforms).Business IntelligenceAnalytics and ReportingClientAccessIT-AuthoredDashboards and ReportsExcel Spreadsheet FeedsSales ForecastEDWSales Bookings(Every 15 minutes)CRMEDWETL(Every 5 Minutes)ERPSupport TicketsandService ContractsSelf-Service Analytics(Daily)ERPSupply Chain Data(Every 30 minutes)Rules Engine and ETL Offload 2015 Cisco and/or its affiliates. All rights reserved.5

Solution OverviewWhat Cisco Employees Are Saying“The SAP HANA platform has rapidly evolved to be afantastic source of information to streamline our businessoperations management. The more we use the tool, themore we will see productivity gains operating from acommon set of numbers Without a doubt, this tool willhelp us focus our efforts on managing the businessmore efficiently.”– Sylvain Tremblay, director of operations for U.S.commercial marketsAmericas HeadquartersCisco Systems, Inc.San Jose, CAAsia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore“Having been involved in forecast meetings for threedecades, the SAP HANA platform, without a doubt,is the very best tool I have ever seen to help us buildpredictability into our forecast. I’d urge everyone to usethe system quickly. The sooner we use it, the sooner weimprove our predictability It’s as simple as that.”– Duncan Mitchell, senior vice president for Europe,Middle East, Africa, and Russia (EMEAR) and emergingmarketsEurope HeadquartersCisco Systems International BV Amsterdam,The NetherlandsWhy SAP HANA?Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks,Whatstartedas a pilot deploymenttopartydetermineSAPHANAof theircouldhelp owners.CiscoThesalesgo to thisURL: www.cisco.com/go/trademarks.Thirdtrademarks whethermentioned arethe propertyrespectiveuse of executivesthe word partner doesnota partnershiprelationshipandforecastingany other company.(1110R)getimplymoreaccurateand betweentimely Ciscosalesinformationhas blossomed into deployments across thecompany. Many Cisco departments have discovered the benefits of a single source of data truth, accessedthrough familiar presentation tools and run on a platform that makes the information in data sets withbillions of rows available in less than a second.For More InformationTo learn more about how Cisco helps customers deploy SAP applications and SAP HANA, visitwww.cisco.com/go/sap and buildprice.cisco.com/saphana, or contact your local Cisco representative.Americas HeadquartersCisco Systems, Inc.San Jose, CAAsia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.SingaporeEurope HeadquartersCisco Systems International BV Amsterdam,The NetherlandsCisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, goto this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not implya partnership relationship between Cisco and any other company. (1110R)6

sales pipeline. DISE incorporates a “run-the-business” SAP BusinessObjects Dashboard, giving users customizable, self-service access to sales information. Requiring just five months from whiteboard to production, DISE launched with 200 users, 1 billion records, and 2 terabytes (TB) of memory. The platform

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