COMPANY PROFILE AND ADDITIONAL COMPONENTS

&203 1 352),/( '',7,21 / &2032Attendees and prospects are actively viewing and searching the NRF Exhibitor list to see who will beat the show- be sure to make the most of your Company Profile, and the variety of componentsavailable, to best showcase and explain the products and services your company offers.Updates made to your Company Profiles will sync to the NRF event website and the event mobileapp on a regular basis (typically in a few hours).There is no specific deadline to submit your profile information, however, the sooner the better assearch engines are combing these pages and attendees are being encouraged to take a look.Exhibitors will have access to update/add/delete profile information through the end of the event.Company ProfileThe Company Profile includes:x Basic Company/Contact information- µExhibiting As¶Name, City, State, Country, Contact Emailo 7KH HPDLO DGGUHVV SURYLGHG ZLOO QRW EH GLVlink will be displayed and messages submitted through the online company profile willbe routed to the submitted Contact Emailx Company Descriptiono Max 1000 characters including spaces and punctuationo Basic formatting is available for the long description using the system editor (bold,underline, colored text, hyperlinks, etc).x Social Media Links- Facebook, LinkedIn, Twitter, YouTube (enter the URLs not the handles)Product CategoriesEach exhibitor may select up to five product categories. The selected product categories will appearon your company profile, are searchable from the floor plan and printed in the event Quick Guide (tobe distributed to attendees onsite). Also, on the NRF event website, there is a page that lists allexhibitors by Product Category.Product ListingsProduct Listings allow exhibitors to showcase up to 5 products/services with a product descriptionand image. Products appear on your company profile on the NRF website and will also display in themobile app.Product Listing Components:x Product Namex Short Descriptionx Small Imagex Large Imagex Long Description

Basic formatting is available for the long description using the system editor (bold, underline, coloredtext, hyperlinks, etc).Example:When the Product Name is clicked, a product page loads with the information below:

Press ReleasesExhibitors may add up to 5 press releases to appear on their company profile on the NRF eventwebsite and within the event mobile app.A press release consists of the Title and Body. Basic formatting is available for the Press Releasebody using the system editor (bold, underline, colored text, hyperlinks, etc).Example:Show SpecialsShow Specials provide exhibitors an opportunity to tell attendees what special offerings, discounts,promotions, incentives, etc, your company is planning for your booth at NRF 2022.A Show Special consists of a Title and a Description of the offering. For the description, basicformatting is available using the system editor (bold, underline, colored text, hyperlinks, etc).Example:

Branding PackageThe Branding Package is a 500 add-on to your booth profile that allows you to upload yourCompany Logo and a linked Banner Ad to display on your profile.Not sure if you have purchased a Branding Packagnyour statement. If you did not purchase a Branding Package and would like to add one, please emailTami Sakell, sakellt@nrf.com to have this item added to your orders. Once added, you will see a newsection in the Exhibitor Resource Center where you can upload these assets.Example of a profile with a Branding Package:If you have a Branding Package, you will see this section in the Exhibitor Resource Center (thissection does not display if you have not purchased a branding package):Click on the red header text“BRANDING PACKAGE ASSETS UPLOAD”Then click on the “Advertisement Upload” form tha

Choose your file from your computer, click the Upload File button, and then submit the form to thedatabase.Note: Please allow some time for our systems to sync to see the uploaded assets appear on yourprofile; syncs happen every few hours.

Exhibitors will have access to update/add/delete profile information through the end of the event. Company Profile The Company Profile includes: Basic Company/Contact information- ‘Exhibiting As’ Name, City, State, Country, Contact Email . LinkedIn, Twitter, YouTube (enter the URLs not the handles)