Digital Ecosystem Fulfilling Everyday Needs Of

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Leading Services with Highly Engaged User BaseGames #1 by users in China acrossPC and mobile #1 globally by revenueGamesDigitalContentWeixin & WeChat #1 mobile community MAU at 1,263mQQ QQ mobile devices MAUat 574mCommunication& SocialLong-Form Video #1 by subscriptionsNews #1 news services by MAUMusic #1 music services providerLiterature #1 online content library and publisherFinTechMobile Payment #1 by MAU & DAUCloudMobile Browser #1 by MAUMobile Security #1 by MAUUtilitiesPublic Cloud #2 service providerby revenue* All rankings above refer to China market, unless otherwise stated. Ranking for public cloud is based on IaaS and PaaS revenue. Company data as of Sep 30, 2021.2

Digital Ecosystem Fulfilling Everyday Needs of Consumers1 billion RMB1.6 trillion 235 milliondaily average commercial paymenttransactions on Weixin Pay (1)total transaction value generated fromWeixin Mini Programs (2)total fee-basedVAS subscriptions (3)TencentVideoWeiShiWeixinVideo games20Tencent TencentHealth MedipediaHealthCodeWeixinSeekingmedical helpQQSharingQQ MusicSocialisingCommunicationListening andsingingWeSingKugou Music Kuwo MusicWork andcollaborationPaymenttransactionsTencent TencentMeeting /DocsVooV MeetingReadingWeComWeixin Pay1.2.3.Since 4Q2019Annual transaction value in 2020Fee-based VAS subscriptions as of Sep 30, 2021QQ WalletQQReadingQidianReadingWeixinReading3

Weixin Connects Users, Content and Services in ChinaChat and MomentsWeixin ChatMomentsVideo Accounts &Live Streaming Weixin Chat provides synchronous communication between mutual contacts Moments provide asynchronous photo, video and audio sharingWeixin Pay Easy and secured online/offline transactions Over 1 billion average commercial transactions per day since 4Q2019Mini ProgramsOfficial AccountsMini ProgramsConnecting People,Enterprises, Contentand ServicesWeixin Search Provide Weixin users with products, content and services Assist businesses in building their own digital channel and customer relationships, anddriving sales 2020 annual transaction value more than doubled YoYOfficial AccountsWeixin Pay Allow individuals, media and businesses to share original content and engage with audience Strengthen brand awareness and content managementVideo Accounts & Live StreamingTop StoriesMini Games A separate ID-based content platform for public sharing of video and live streaming content Provide unique channel for acquiring and managing customers efficiently Composed of both knowledge-based and entertainment content, offered to users via socialand algorithmic recommendationsLargest communication and social service in China for over 1.26 billion MAU1.As of Sep 30, 2021(1)4

QQ Caters to Evolving Interactive Needs of Young GenerationsQQ WalletMini ProgramsChat & GroupVideo-focusedUGCNews feedUGC creation, sharing andimmersive consumptionexperienceArticles, images and videosprovided by news media andquality content creatorsGameinterestgroupHonourof Kingsteam-upinviteServicesMobile payment for dailyservices, transportation,shopping andentertainment services, etc.Connect users with content& services, e.g., animatedseries provided by thirdpartiesUsers discuss gamerelated topics and formteams in gamecommunities574 million QQ MAU1.(1) onmobile devicesAs of Sep 30, 20215

Embrace Industrial Internet with Comprehensive Technological Capabilities Extending our strategy of ‘Connection’ to connecting industries, consumers and business partners Customise smart industry solutions based on Tencent Cloud; leverage our high-DAU products and software, and proprietarytechnologies to assist enterprises in digital transformationSmart SolutionsHealthcareRetailSoftware andServicesEducationFinanceWeComTencent Meeting /VooV MeetingTencent DocsWeixinWeixin PayTencent SecuritySecurity CapabilitiesAutonomous DrivingYouTu AI LabTencent AI LabBig Data ructureTencent Cloud1.As of Sep 30, 2021Transportation Comprehensive range of products and services ( 300) on top of computing and storage Solid infrastructure in 27 regions and 68 availability zones (1) Over 1 million paying customers since 4Q20196

Embrace future opportunities with proactive investmentsNew marketopportunitiesclearly emerging Businesses accelerate movement online; various industries speed up digitalisation Game user base expanded; long-term growth driven by new genres and technologies Users seek more diverse and nutritious short video contentInvestees’ value appreciates,while incurring wider losses Valuation increased: fair value of our listed investees wasover USD185 billion1 Several investees at heavy loss stage due to investmentin new opportunitiesTencent is proactively investing for future Business Services: assist in digitalisation Games: focus on high-production value games with globalappeal Short-Form Video Content: cultivate differentiatedecosystems Sustainable Social Value & Common Prosperity: bringtechnology benefits to society1.As of Sep 30, 2021. Excluding subsidiaries. Including those held via Special Purpose Vehicles, on an attributable basis.7

Promote Sustainable Innovations for Social ValueCarbonNeutrality Realise our aspiration: bring benefits and value to societysustainably by leveraging our technology and productsTechnology for SeniorCitizens and Public WelfareRuralRevitalisationFEWProvisionAssisting withPublic Emergencies Broad undertaking to elevate importance of sustainablesocial value in making product decisions Established SSV Org to deploy social value initiatives in aprofessional and entrepreneurial way Incubate projects in various areas, linking with our existingbusinesses when appropriate Promote development of self-sustainable operations inaddition to providing donationsEducationInnovationBasic Science Pursue long-term social value rather than economic profits Capital funded by our investment gainsSustainableSocial Value8

Our ESG Commitment and ApproachIntegrate social responsibility into products and servicesPromote technological innovation to create long-term value for all stakeholdersEnvironment Carbon neutrality: explore renewableenergy solutions; leverage selfdeveloped T-block technology tooptimise power usage efficiency indata centresAI for Food, Energy and Water(FEW): leverage AI, big data analyticsand cloud computing to facilitatedesert reclamationSocial Privacy and security: adhere to ‘Privacyby Design’ and protect user data withadvanced security technologies Integrity as core value: preventcorruption with stringent riskmanagement and internal controls Responsibility towards teenage users:upgrade our Balanced OnlineEntertainment System; released teenagermode in multiple products to advocatedigital well-being Fostering ecosystem: support thegrowth of third-party partners, promotefair competition and industrycollaboration Diversity: enhance board diversity ingender, background and expertise Fighting COVID-19: Health Codefacilitates domestic travel and reducestransmission risks for over 1 billion users;Weixin Pay, Mini Programs and otherdigital tools assisted economic recoveryMSCI ESG Rating: BBB1.Governance Sustainalytics ESG risk score: 22.9 (1)Out of 100, the lower the better9

Leading industry in fostering a healthy gameplay environment in China Pioneered a system for parents to manage minors’ game activity in Feb 2017. Introduced the strictest measures in the industry withmandatory real-name verification, game time and spending limits in Sep 2018 Further tightened game time and spending limits beyond regulatory requirement in Aug 2021, reducing daily time limit for users agedunder 18 and preventing in-game spending by users aged under 12 Full compliance with new regulations enforced since Sep 1, 2021: users aged under 18 can only play games between 8-9pm onFridays, Saturdays, Sundays and statutory holidays. Industry-leading effort in combatting minors’ usage of adult accounts: 1) upgraded our screening system to identify misused adultaccounts; and 2) proactively assist authorities in cracking down on illegal account transactions Users aged under 18 accounted for: 1) 0.7% of Domestic Games time spent in Sep 2021, down from 6.4% in Sep 2020; 2) 1.1% ofour Domestic Games grossing receipts in Sep 2021, down from 4.8% in Sep 2020Feb 2017Pioneered a system forparents to manageminors’ game activitySep 2018Upgraded HealthyGameplay System withmandatory real-nameverification, game timeand spending limitSep 2019Took down gamesincompatible withHealthy GameplaySystemAug 2021Further tightenedgame time andspending limitsSep 2021Full compliance withnew regulationsenforced since 1st Sep10

1. Business Model

Resilient Business Model with Diversified Revenue StreamsRevenues by Business Segment (1)(2)(RMB in billions)Segment549.6 Enterprise and consumer-driven2%5-yearCAGR 33%500.0FinTech and 818%151.917%11%18%VAS: International games (4)8% Mobile games PC games4%3% Consumer-driven7%25%23%VAS: Domestic games (4)31% Consumer-driven47%24%24%23%23%23%21%VAS: Social Networks20162.3.4.2017 Digital content subscriptions Membership privileges Virtual item sales0.01. Console games26%41%100.0 Media advertising inventories: news, video and music,etc.17%23%19% Social and other advertising inventories: Weixin, QQ, appstore, browser, mobile advertising network, etc.17%18%200.0Online Advertising27% Cloud and other enterprise-facing services, such assmart retail solutions Enterprise-driven27%2%312.7 Payments, distribution of wealth management and otherFinTech services201820192020LTM Sep 2021(3)“Others” segment revenues is marked in grey. “Others” segment revenues for 2016-2017 include FinTech and Business Services, and the financials of investment in, production of and distribution of, films and televisionprogrammes for third parties, copyrights licensing, merchandise sales and various other activities. “Others” segment revenues for 2018 – 2020 included the financials of investment in, production of and distribution of, films andtelevision programmes for third parties, copyrights licensing, merchandise sales and various other activities.Starting 1Q2019, we moved “FinTech and Business Services” revenues out of the “Others” segment to form a new segment, comparative figures in 2018 were restated accordingly.Last twelve months ended Sep 30, 2021Starting 3Q21, we disclose revenue from Domestic Games and International Games as new sub-segments under VAS, reflecting the increasing scale of our International Games business. For the purpose of preparing financialand operating information, Domestic Games refers to our games business in the PRC, excluding the Hong Kong Special Administrative Region, the Macao Special Administrative Region and Taiwan.12

Digital Content ServicesLeading digital content platforms offer high quality content in various forms, including literature, anime, video, games and othersExpertise in curating popular IP and extending IP influence across various media forms and high-DAU propertiesStrategic partner of choice for major content producers and owners locally and globally High Quality ContentGrowing Fee-based VAS Subscriptions(in millions)WeiShiWeixinTencentVideo Accounts VideoLong-form &Short-formVideosComics /Anime129 million (1)Tencent Animationand ComicsTotal video subscriptions71 million (1)QQReadingTencentPicturesQidianReadingTotal music rtsTencenteSports2016201720161. As of Sep 30, 202120182017201820192019202020203Q20213Q202113

GamesLeading global platform for game development, publishing and operationSizable DeveloperOwnedStudiosLightspeed &QuantumDeep Portfolio of Massively Popular Titles across GenresExpanding international presenceBattle ArenaInvesting in talents & leading studiosMorefun Honour of Kings#1 China mobile gameDigitalExtremesLeague of Legends#2 global PC game (2)by DAU (1)League of Legends:Wild Rift#2 China mobile gamesBrawl Starss Top 10 mobile gamesglobally by DAU (3)Global IP portfolio Shengqu GamesPeacekeeper Elite#3 China mobile game bygrossing(1)#1 internationalmobile game by MAUQuestMobile, as of Oct 2021Newzoo, global ranking by MAU as of Sep 2021.App Annie, as of Oct 2021.App Annie, global ex China ranking by MAU in 3Q2021.Newzoo, as of Dec 2020(4)Highest DAU gamelaunched in China in 2020(5)Most successful new PCgame internationallylaunched in 2020 (5)s Clash of ClansAlchemy StarsLight and NightTactical RPGDating simulationInternally - extending IPs to multiplegenres, and creating new IPsExternally - partnering with IP owners todevelop and operate popular gamesBuilding operational capabilitiesEmerging Genres Top 10 mobile gamesglobally by DAU (3) of Duty MobilePUBG MobileTurn-based StrategyPartnershipwithExternalStudiosAcquiring and nurturing specialistgenre-leading studiosby DAU (1)ActionInvestedExternalStudiosScaling up talents in owned studioss Expanding local publishing teamsFostering player communities viaeSports14

Online AdvertisingLarge Share of Time Spent with Significant Headroom for Monetisation36.2%11.0%time spent on apps in China is captured by apps of Tencent (1)market share of online ads revenue in China(2)Our Advertising PropertiesSocialWeixinMomentsWeixin OfficialAccountsWeixin usicTencentSportsTools and tGamesTencenteSportsMobileAdvertisingNetworkOur TechnologyIntegrated Advertising SolutionsTencent MarketingSolutions Integrated digital marketing solutions provideaccess to full range of Tencent and third-partyadvertising inventoriesLeading Advertising Technology Offers a range of digital tools including user insight, campaignmanagement, and digital asset management Supported by Tencent’s AI technology, anonymized data aggregationand data analytics Enables us to deliver higher CTR, sales conversion and hence higherROI for advertisersStrong advertising revenue growth (32% CAGR from 2016 to 2020)even during COVID-19 (20% growth rate from 2019 to 2020)1.2.According to QuestMobile, in December 2020; including apps with MAU of no less than 10,000.Market share calculated as Tencent Online Advertising revenue in 2020 divided by China online advertising market size in 2020 according to CNNIC adjusted by adding customer management revenue of Alibaba in 2020 as disclosed.15

FinTech and Business ServicesPayment SolutionsOther FinTech ServicesWeixin Pay Over 1 billion average daily commercial payment transactions since 4Q2019 Take-rate collected from merchants for commercial transactions Social and other transactions including red packets, bill sharing and utilitypaymentWeSureOffers wealth managementservices including compliant andinclusive financial products frompartnersOffers insuranceservicesWeComTencent Meeting/VooV MeetingIaaS, PaaS, SaaS and technology solutions from enterprise customers1. Strong adoption in private cloud, security, AI and big data services IaaS: Star Lake server and T-block technology enhanced service performance PaaS: increasing adoption of real-time communication PaaS and TDSQL database SaaS: Tencent Meeting/VooV Meeting, WeCom, Tencent Docs for digitalisationWeBank is an affiliate of Tencent and is a licensed bankOffers a channel for making smallsized, short maturity consumer loansto our usersReceives distribution fees fromWeBank with no credit risk orbalance sheet exposure (1)Other Business ServicesCloud ServicesTencent artTransportationSmartEducation Customised smart industry solutions help partners move their businesses todigital, applied across verticals including retail, healthcare, transportation,education, finance, tourism, etc.16

2. Financial Highlights

Highly Profitable and Cash-Generative Business ModelAdjusted EBITDA (1) and Free Cash Flow (FCF) (2)Key Metrics(RMB in billions)Adj. EBITDAMargin44%40%38%39%29%36%38%Adj. EBITDA CAGR (5)199.1183.395.993.4Adj. EBITDA Margin (6)136.8120.3118.338%153.2147.4123.5 (3)102.3 (3)(2)88.787.8(2)(3)39%66.9FCF Growth (7)55.067%2016201720182019Adjusted EBITDA1. Sep 2021FCF Conversion (8)FCFAdjusted EBITDA consists of EBITDA plus equity-settled share-based compensation expensesFree cash flow calculated as net cash flow generated from operating activities minus payments for capital expenditures. In 2019, interest paid was re-classified from operating to financing cash flows, comparative figures from 2018 were re-stated accordinglyStarting from 2020, free cash flow was adjusted by subtracting payments for media contents and lease liabilities, in addition to subtracting payments for capital expenditure from operating cash flow. RMB120.3 billion in 2019, RMB153.2 billion in 2020 and RMB136.8 billion inLTM 2021 are the free cash flow numbers before the adjustmentsLast twelve months as of September 30, 20212016–2020 CAGR2020 Adjusted EBITDA as % of RevenuesFCF Growth in 2020 from 2019FCF Conversion FCF / Adjusted EBITDA; In 202018

Stable and Sustainable Cash GenerationOperating Cash Flow (OCF)(1), Capital Expenditure Paid and Dividends Paid(2)(RMB in 20164.612.820172018Operating cash flow2019Capital expenditure paid13.611. Sep 2021Dividends paidCapital expenditurepaid (as % of OCF):16%12%21%19%21%21%Dividends paid(as % of OCF):7%6%7%6%6%8%1.2.3.(3)In 2019, interest paid was re-classified from operating to financing cash flows, comparative figures from 2018 were re-stated accordingly.Capital expenditure paid includes purchase of property, plant and equipment, constructions in progress and investment properties, payments for land use rights and payments for intangible assets (excluding media contents, game licencesand other contents). Dividends paid include dividends paid to both the Company’s shareholders and non-controlling interests.Last twelve months as of Sep 30, 202119

Solid Balance Sheet PositionNet Cash / (Debt) PositionFair Value of Shareholdings in Listed InvesteeCompanies (3)(RMB in billions)(RMB in billions)289.5259.5USD185billion (4)USD185billion al cash (1)Net cash/ (debt)18.116.3(12.2)(15.5)11.1(26.1)Total debt 201820193Q2021Based on cash and cash equivalents, and term deposits and othersTotal debt consists of borrowings and notes payablePublicly listed companies only (excluding subsidiaries)2020 and 3Q21 figures quoted in US dollars are Based on the exchange rate of US 1 to RMB6.5249, and US 1 to RMB6.4854, respectively20

Prudent Capital Management and Robust Credit MetricsTotal debt / (Adjusted EBITDA – CAPEX paid) (2)Total debt / Adjusted EBITDA 0LTM Sep 2021 (3)201620172018201931.3x24.6x26.6x1. Sep 2021 (3)37.0%32.3%33.5%31.1%19.2x20172020Total debt / Total capitalisation (4)24.1x20161.9x1.9x1.6x1.6xAdjusted EBITDA / Interest expense30.9x1.9x201924.2%2020LTM Sep 2021 (3)2016201720182019202025.3%LTM Sep 2021 (3)Total debt consists of borrowings and notes payable; Adjusted EBITDA consists of EBITDA plus equity-settled share-based compensation expensesCapital expenditure paid includes purchase of property, plant and equipment, constructions in progress and investment properties, payments for land use rights and payments for intangible assets (excluding media contents, game licences and other contents)Last twelve months as of Sep 30, 2021Total capitalisation consists of total debt plus total equity (book value)21

Games #1 by users in China across PC and mobile #1 globally by revenue Weixin & WeChat #1 mobile community MAU at 1,263m QQ QQ mobile devices MAU at 574m Mobile Payment #1 by MAU & DAU Mobile Browser #1 by MAU Mobile Security #1 by MAU FinTech Digital Content Long-Form Video

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