Martha Stewart Who We Are

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Martha StewartWho We Are

WHO WE AREOur PhilosophyWe are inspired by the beauty in the world around us.We create experiences that are rich and lasting.We believe that the home is a place of creative expression.We are cultural tastemakers combing the world for themost innovative and noteworthy ideas.We enjoy sharing ideas—making, doing and living.We believe consumers deserve beautiful, innovative,affordable products for their homes.We partner with only the best to deliver them.and We elevate the everyday, EVERY DAY.

WHO WE AREOur Everyday PrinciplesWe strive to surprise, delight, and inspire.We innovate and invent. We don’t copy or repeat.We are leaders, not followers.It’s a good thing, until you discover a better thing.

WHO WE AREOur Brand isingAuthenticFunctionalWell-madeAffordable

WHO WE AREUniversally RecognizedExpertise53% of consumers sight Martha Stewart as the top of mindperson for lifestyle ideas and information on the home.When asked what the Martha Stewart brand stands for, consumers answered:quality, style and value.88% of those who have purchased Martha Stewart products say theywouldrecommend the brand to friends/family.20 million women say they would go to a store specificallybecause it carries Martha Stewart products.0ver 79% say Martha Stewart influences the way they thinkabout, organize, and manage their homes.Source: Public Strategies Brand Trcking, August 2011

Martha StewartWhat We Do

WHAT WE DOOur BusinessesPrintTelevisionMobile & DigitalSocialBooksBranded Products

WHAT WE DO:printMartha StewartLivingQC DC AD DPEdit: MH KKCOVERm a r t h a s t e wa r t l i v i n gOctober 2012haLLoweenPLaybookmakeup tricks,pumpkin carving,DIY fun housePLUS jeans for(almost)any occasioniPad subscriptionsare available!Free wIth A prIntsubscrIptIonCaramel apples get anupgrade with whitechocolate, sea salt, and nuts.o cto b e r 2012marthastewart.comCover L1012COVA [Print].indd 1magazine, ipad edition, special issues8/15/12 5:48 PMheartymeaLSone-pot chicken,pulled-pork sliders,homemade pastahaLLoweenPLaybookmakeup tricks,pumpkin carving,DIY fun housePLUS jeans for(almost)any occasioniPad subscriptionsare available!Free wIth A prIntsubscrIptIon 4.99 US A (can 5.99)n u m b e r 227one-pot chicken,pulled-pork sliders,homemade pastafall arrangements chicken fricassee heirloom apples Halloween makeupheartymeaLS 4.99 US A (can 5.99)n u m b e r 22711 million89%48 72,55477%59%60%70%40%fall arrangements chicken fricassee heirloom apples Halloween makeupTotal Audience% FemaleMedian AgeMedian HHIOwn HomeMarriedEmployedAny CollegeChildren at HomeQC DC AD DPOctober 2012DemographicsCOVERm a r t h a s t e wa r t l i v i n gMartha Stewart Living is themodern guide for inspiredliving, Martha Stewart Livingteaches consumers how toelevate the everyday andspecial occasions confidently,creatively and beautifully.Edit: MH KKCaramel apples get anupgrade with whitechocolate, sea salt, and nuts.o cto b e r 2012marthastewart.comCover L1012COVA [Print].indd 18/15/12 5:48 PM

WHAT WE DO:printMartha StewartWeddingsMartha Stewart Weddingshelps brides define theirpersonal wedding style andbring their profoundly uniquecelebration to life. We createbeautiful and original ideasthat span every detail of thebig day–from the proposal tothe honeymoon and beyond.DemographicsMedian AgeMedian HHIHHI 75,000 HHI 100,000 Median Wedding Size27 96,73864%41%138 guestsmagazine, ipad edition, special issues

WHAT WE DO:printEveryday FoodSC AC KM SJ KH BE SSSC AC KM SJ KH BE SSE V E R Y D AY F O O D55 Comforting reCipesOc to b e r 2 0 1 2from the kitchens of martha stewart livingFEEL-GOODFOODwaiting for final screenthink you knowfrom loretta homes. thinkwillagain!satisfactionforward along whenlightenupi get it.issue96MeAtBALLS?p.102Soup SANDWich p.78ourany-nightfrom the kitchens of martha stewart livingpot-piestrategytheDiSheSyoucrAvep.45think you knowMeAtBALLS?think again!96p.102issueSoup SANDWich gytheDiSheSyoucrAvep.4596EdF TEMPLATE 3-19-12cover E1012COVAf.indd 2 3.99 usa (can 4.99)O C TO B E R 2 0 1 2everydayfood.comp.84iPad subscriptionsare available!Free with your currentprint subscription.magazine, ipad edition, iphone app, special issue and books8/25/12 8:16 PM96EdF TEMPLATE 3-19-12cover E1012COVAf.indd 2(can 4.99)iPad subscriptionsare available!Free with your currentprint subscription. 3.99 usaeverydayfood.comp.84OC TOB E R 20 1 2FEEL- GOODFOODDemographicsMedian age46Median HHI 61,487Women3.9 million/84%Married61%Employed58%Children at home45%Principal shoppers78%Total Circulation1,058,521E V E R Y D AY F O O D55 Comforting reCipesOc tob e r 2 0 1 2The Everyday Food brandempowers the home cookwith recipes for fast, fresh,great-tasting meals, usingsupermarket ingredients,basic tools, and simplestrategies. Everyday Food isthe indispensable handbookfor home cooks, providingsolutions for every day ofthe year.8/25/12 8:16 PM

WHAT WE DO:printWhole LivingMA AD DS DC GPwhy trying new things may be thesecret to long-term happinessg l u t e n - f r e e b r e a k fa s t s n at u r a l w r i n k l e r e m o v e r s t h e s e c r e t to h a p p i n e s s ? m e d i c i n e c a b i n e t m a k e o v e rtHe beStbreAkfAStrecIPeSever!( ThAT juSThAPPENTo bEGluTENFrEE )NAtUrALWrINkLereMOverSNOW AvAILAbLeON tHe iPad!free AcceSSWItH A PrINtSUbScrIPtIONA MArtHA SteWArtPUbLIcAtIONOctOber 2012wholeliving.commagazine, ipad edition, smoothie apps, bookcovermaB1012F.indd 5Edit: CP CEGluten-free coconutmuesli and fallfruit parfait, pg. 1128/17/12 12:55 PMbody soul in balanceWHAtIf ONeSMALLcHANgecOULdIMPrOveyOUrWHOLeLIfe?tHe beStbreAkfAStrecIPeSever!( ThAT juSThAPPENTo bEGluTENFrEE )NAtUrALWrINkLereMOverSNOW AvAILAbLeON tHe iPad!free AcceSSWItH A PrINtSUbScrIPtIONA MArtHA SteWArtPUbLIcAtIONOctOber 2012wholeliving.comGluten-free coconutmuesli and fallfruit parfait, pg. 112Number 70WHAtIf ONeSMALLcHANgecOULdIMPrOveyOUrWHOLeLIfe?MA AD DS DC GPwhy trying new things may be theto long-term happinessThE NovElTy FACTor secretoctober 2012body soul in balanceNumber 70Total Audience4,200,000Total Rate Base750,000Readers Per Copy6.0Female/Male Ratio90%/10%Median Age45Employed73%Professional / Managerial40%Married66%Children in Household44%Own a Home80%Any College85%g l u t e n - f r e e b r e a k fa s t s n at u r a l w r i n k l e r e m o v e r s t h e s e c r e t to h a p p i n e s s ? m e d i c i n e c a b i n e t m a k e o v e rDemographicsThE NovElTy FACToroctober 2012Whole Living aims to inform,entertain and inspire forwardthinkers who are passionateabout pursuing a better balancedlifestyle for themselves, theirfamilies and the planet.Edit: CP CEcovermaB1012F.indd 58/17/12 12:55 PM

WHAT WE DOTelevisionMartha Stewart televisionbroadcast worldwide in:20 countriesDubbed or subtitled in9 languages

WHAT WE DO:print19 InternationalEditionsPublished in6languagesU.S. Tablet EditionsDownloadedoutside the U.S.30%38%25%17%MS LivingMS WeddingsEveryday FoodWhole Living

WHAT WE DO:printSpecial InterestPublications

WHAT WE DOBooksLivingthe GoodLong LifeBy Martha StewartMartha has published:77 booksSlated for May 2013PublicationMartha’s 78th bookMore than 500,000copies soldPublished in 1982,now in its 30th printingMore than 700,000copies in print13 weeks on the New YorkTimes bestseller listOne of the bestsellingcraft titlesPrinted in:10 languagesDistributed:worldwide

WHAT WE DOMartha Stewart Digitalmarthastewart.comTotal unique visitors7.4 millionInternational: 26%average per monthInternational GrowthQ1 2012:Q1 2011:1,842,0001,162,000% change: 59%Source: ComScoreaverage per monthaverage per month and growing

WHAT WE DODigital and Mobile DevicesCraft Studio AppCocktails AppEgg Dying Appdownloads: 364,893International 43%downloads: 19,909 ipad International 30%14,390 iphone International 25%downloads: 23,757 iphoneInternational 25-30%Smoothies AppCookies AppEveryday Food Appdownloads: 31,884 ipad International 28%32,348 iphone International 30%downloads: 45,719 ipad International 26%14,500 iphone International 26%downloads: 30,769 iphoneInternational 48%

WHAT WE DOSocial MediaFacebookTwitterinstagramTotal global fansTotal global followers:Total global followers:700,000 36%International3,320,000 48%InternationalPinterestGoogle Total global followersTotal global followers:350,000 6,500 of “clicks”1,315,700 followers acrossall brands:5,692,200 and growing

WHAT WE DOBranded ProductsSales in 20111 billion Branded Project Partnerships31Products in Stores8,500SMALL VERSION 0.5" to 0.75"U.S. Retail Doors38,000

WHAT WE DO:b ra n de d pro duct s

WHAT WE DO:b ra n de d pro duct sLaunch Date: September 10, 2007Doors: 658 -stewart-collection?id 42151&edge hybridFood PrepBeddingBathChinaDecorative HousewaresHoliday

WHAT WE DO:b ra n de d pro duct s / h o m eLaunch Date: February 1, 2010Doors: 2,146 (US and vlet/ContentView?pn SPC BRD MSL DecorPaintCabinetryDécorOutdoor LivingGardenFurnitureStorage &OrganizationSoft Flooring

WHAT WE DO:b ra n de d pro duct s craft sLaunch Date: May 1, 2007Doors: 11,686 ewartcrafts/Paper CraftingPaintYarn

WHAT WE DO:b ra n de d pro duct s pe t sLaunch Date: July 1, 2010Doors: 1,232 (US, Puerto Rico & art/ClothesBedsGroomingCollars, Leashes,HarnessesToysCleanupBowls & Feeders

WHAT WE DO:b ra n de d pro duct s officeLaunch Date: February 12, 2011Doors: 1,999 (US, Canada, UK & martha-stewart-home-officeBinders &AccessoriesDry Erase DecalsStack Fit DeskAccessoriesLabels, Tags, & BandsFilingSticky Notes &NoteTabsJournals &Notebooks

WHAT WE DO:b ra n de d pro duct s cle ewart-clean

At Martha Stewart, we surprise, delight,inspire, and celebrate the everyday,EVERY DAY.

Total global followers: 1,315,700 TWITTER Total global followers: 3,320,000 International 48% of “clicks” and growing Social Media WHAT WE DO PINTEREST Total global followers 350,000 FACEBOOk Total global fans 700,000 International 36% INSTAgRAM Total global followers: 6,500

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