GGN LOGO User Guidelines - GLOBALG.A.P

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GGN LOGOUser Guidelineswith partner “Friend of the Sea”- May 2016 -

GGN LOGOUSER GUIDELINES01. INTRODUCTIONWHY A NEW LOGO?S 0302. GGN.ORGGGN FOS GGN MARK GGN-PRODUCER MARKS 0403. FOS GGN - PRESENTATION AND USE OF THE LOGOFOS GGN LOGO - ELEMENTSFOS GGN LOGO - COLORS - SIZES - FORMATGGN LOGO - PROTECTION SPACE - EXAMPLES 05S 06S 0704. GGN CLAIMFOS GGN LOGO WITH CLAIMS 0805. FOS LOGO SEPARATE ON FRONTFACING GGN MARK EXTENDED WITH CLAIMS 0902//10Date 09.05.2016

01. INTRODUCTIONWHY A NEW LOGO?WWW.GGN.ORGFARMING FOR CONSUMERSAQUACULTURE WITH GGNGLOBALG.A.P.Founded in the 1990s, GLOBALG.A.P. is one of the world's most important standards forresponsible agriculture. As a pure B2B standard, GLOBALG.A.P. has in the past 20 years setstandards for Good Agricultural Practices and the respective certification without appearingto the broader consumer public.A SIMPLE QUESTIONFor farms, the food trade and industry, GLOBALG.A.P. stands for an indispensable partnerrepresenting a demanding standard with maximum safety and professionalism in all areas ofindependent certification. For consumers, the new GGN.ORG label will, from 2016, providea clearly visible answer to the question: “Fish from certified or non-certified aquaculture?”.A simple question with a clear answer: “Fish with GGN”.AQUACULTURE WITH GGN?The GGN is a unique identification number for every aquaculture farm that is committed toindependently verified aquaculture according to the rules of the GLOBALG.A.P. Standards.03//10Date 09.05.2016

02. GGN.ORGGGN FOS GGN MARK GGN-PRODUCER MARKLOGO GGN FOSGGN MARKSTANDS ON PACKAGING PURELY INCONNECTION WITH THE GGN (THEIDENTIFICATION NUMBER OF THEFARM) OR THE COC- NUMBER OF THEPROCESSOR.THE PREFERRED PRESENTATION OF THELOGO IS THE PORTRAIT FORMAT. WHEN ITREQUIRES THE DESIGN LANDSCAPEFORMAT IS POSSIBLE TOO.04//10Date 09.05.2016

03. FOS GGN - PRESENTATION AND USE OF THE LOGOFOS GGN LOGO - ELEMENTSTHE LOGO ON PACKAGING IS ALWAYS IN THIS KIND,CONSISTS OF FOLLOWING 6 ELEMENTS SHOWN:TEXTIS IN THE RESPECTIVETRANSLATED LANGUAGEFOS LOGOCONTURFOS WEBSITEGGN MARKGGN WEBSITE05//10Date 09.05.2016

03. FOS GGN - PRESENTATION AND USE OF THE LOGOFOS GGN LOGO - COLORS - SIZES - FORMATTHE LOGO WILL ALWAYS BE SHOWN COLOURED.16 mm4C EUROSCALERGB0C / 95M / 100Y /0KR197 /G 47 / B37100C / 70M / 0Y / 40KR 28 / G52 / B11860C / 20M / 15Y / 0KR143 / G176 / B20430C / 70M / 80Y / 70KR78 / G46 / B20THE LOGO DONT‘T HAS TO BE PRESENTED UNDER THEPRESCRIBED MINIMUM SIZE. ALL SIX LOGO ELEMENTS HAVETO BE SCALED PROPORTIONAL.30 mm30 mmMINIMUM SIZE IN PORTRAIT FORMATB 16 MM X H 30 MM16 mm06//10Date 09.05.2016

03. FOS GGN - PRESENTATION AND USE OF THE LOGOGGN LOGO - PROTECTION SPACE - EXAMPLETHE LOGO HAS A PROTECTED AREA OF 5 MM IN THAT NODESIGN ELEMENTS OR TEXT ENTRY MAY RENDER.5 mm protected area07//10Date 09.05.2016

04. GGN CLAIMFOS GGN LOGO WITH CLAIMTHE LOGO WILL ALWAYS BE ACCOMPANIED BY A CLAIM,AVAILABLE IN TWO ALTERNATIVES - A SHORT AND ASLIGHTLY LONGER VERSION. ON PACKAGING WITH LIMITEDSURFACE, THE TEXT EXCEPTIONALLY IS NOT APPLICABLE.IN ALL OTHER CASES THE TEXT IS OBLIGATORY.This product comes from a farm that has beenindependently certified to the Friend of theSea's standard for responsible aquacultureand also to the standard for good aquaculturepractice and is entitled to show the Dual-Logoof “Friend of the Sea” with “GGN.ORG”-Logo.VERSION NR. 1 (Long version)This product comes from a farm that has been independently certified to the Friend of the Sea's standard forresponsible aquaculture and also to the standard forgood aquaculture practice and is entitled to show theDual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.VERSION NR. 2 (Short version)This product has met the Friend of the Sea's standardfor responsible aquaculture and the standard for goodaquaculture practice and is entitled to show theDual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.FILLETS2 x 125gThis product has met the Friend of theSea's standard for responsibleaquaculture and the standard for goodaquaculture practice and is entitled toshow the Dual-Logo of “Friend of theSea” with “GGN.ORG”-Logo.08//10Date 09.05.2016

05. FOS LOGO SEPARATE ON FRONTFACING GGN MARK EXTENDED WITH CLAIMA LICENCE OWNER OF “GGN FOS”- LICENCE IS ALLOWED BUT NOTENFORCED TO USE THE COMBINED “GGN FOS”- LOGO.IT‘S ALSO POSSIBLE TO USE ONLY THE FOS - LOGO (ACCORDING TOTHE FOS - STYLEGUIDE) AT THE FRONTFACING OF THE PACKAGE.IN THIS CASE THE GGN MARK EXTENDED HAS TO BE SET ANYWHEREELSE ON THE PACKAGE - ALWAYS ACCOMPANIED BY THE CLAIM.ALSO THE GGN MARK HAS TO BE SET IN THE BEST BEFORE FIELD.THE CLAIM IS AVAILABLE IN TWO ALTERNATIVES - A SHORT AND ASLIGHTLY LONGER VERSION. ON PACKAGING WITH LIMITED SURFACE,THE TEXT EXCEPTIONALLY IS NOT APPLICABLE. IN ALL OTHER CASESTHE TEXT IS OBLIGATORY.FRONTFACINGFOS- LOGOANY FACINGGGN MARK EXTENDED VERSION NR. 1 (Long version)This product comes from a farm that has been independently certified to the Friend of the Sea's standard forresponsible aquaculture and also to the standard forgood aquaculture practice and is entitled to show theDual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.VERSION NR. 2 (Short version)This product has met the Friend of the Sea's standardfor responsible aquaculture and the standard for goodaquaculture practice and is entitled to show theDual-Logo of “Friend of the Sea” with “GGN.ORG”-Logo.CLAIMVERSION NR. 1 OR 2 This product comes from a farm that has beenindependently certified to the Friend of theSea's standard for responsible aquacultureand also to the standard for good aquaculturepractice and is entitled to show the Dual-Logoof “Friend of the Sea” with “GGN.ORG”-Logo.09//10Date 09.05.2016

GOODAQUACULTURE A.P. Spichernstrasse 55 50672 Köln Deutschland Tel 49 (0)221 57 993-25 Fax 49 (0)221 57 993-89V4

ggn logo - protection space - example . design elements or text entry may render. 5 mm protected area date 09.05.2016. 08//10 date 09.05.2016 fillets 2 x 125g 04. ggn claim fos ggn logo with claim the logo will always be

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