Bicycles: United States - Freedonia Group

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Freedonia Focus ReportsUS CollectionBicycles: United StatesFU ICKLL TOORE RDPO ERRTBROCHURECLFU ICKLL TOORE RDPO ERRTNovember 2021CLwww.freedoniafocusreports.com

Table of Contents1. Highlights32. Market EnvironmentHistorical TrendsKey Economic IndicatorsTradeRetail OverviewKey Brands & Market PositioningConsumer Trends5578910123. Segmentation & ForecastsProductsSmaller Than 20 Inches20 Inches24 Inches26 Inches or LargerElectric Bikes151519202223244. Industry StructureIndustry CharacteristicsMarket LeadersGiant ManufacturingSpecialized Bicycle ComponentsTrek Bicycle2727282829295. About This ReportScopeSourcesIndustry CodesFreedonia MethodologyResources303030313133Bicycles: United States 2021 The Freedonia Group. All rights reserved.1

List of Tables & FiguresFigure 1 Key Trends in US Bicycle Demand, 2020 – 2025Figure 2 US Bicycle Value Demand Trends, 2010 – 2020Figure 3 US Bicycle Volume Demand Trends, 2010 – 2020Table 1 Key Indicators for US Bicycle Demand, 2010 – 2025Figure 4 US Bicycle Trade, 2010 – 2020Table 2 US Bicycle Trade, 2010 – 2020 (US mil)Table 3 US Work Commute by Method, 2015 – 2019 (% of workers aged 16 & older)Figure 5 US Survey: Purchased a Road Bike in the Past 12 Months, 2011 – 2021Figure 6 US Survey: Purchased a Mountain Bike in the Past 12 Months, 2011 – 2021Figure 7 US Bicycle Value Demand by Product, 2010 – 2025 (US mil)Table 4 US Bicycle Value Demand by Product, 2010 – 2025 (US mil)Figure 8 US Bicycle Value Demand by Product, 2010 – 2025 (%)Figure 9 US Bicycle Volume Demand by Product, 2010 – 2025 (000 units)Table 5 US Bicycle Volume Demand by Product, 2010 – 2025 (000 units)Figure 10 US Bicycle Volume Demand by Product, 2010 – 2025 (%)Figure 11 US Electric Bicycle Volume Demand, 2010 – 2025 (000 units)Table 6 Leading Participants in the US Bicycle Industry by Primary Retailer TypeTable 7 NAICS & SIC Codes Related to BicyclesBicycles: United States 2021 The Freedonia Group. All rights reserved.3567881213141515161717182528312

About This ReportSources5. About This ReportScopeThis report forecasts to 2021 and 2025 US bicycle demand in units and in nominal USdollars at the manufacturer level. Total demand in volume and value terms is segmented byproduct in terms of wheel diameter: smaller than 20 inches 20 inches 24 inches 26 inches or largerElectric bicycle (e-bike) demand in unit terms is also forecast to 2021 and 2025.To illustrate historical trends, total bicycle and e-bike demand, the various segments, andtrade are provided in annual series from 2010 to 2020.This report encompasses non-motorized bicycles and a small number of other cycle typessuch as unicycles and tricycles. Stationary bikes, electric scooters, separately soldaccessories, components, and tires are excluded from the scope of this report. Re-exports ofbicycles are excluded from demand and trade figures.Key macroeconomic indicators are also provided with quantified trends. Other varioustopics, including profiles of pertinent leading companies, are covered in this report. A fulloutline of report items by page is available in the Table of Contents.SourcesBicycles: United States (FF90030) represents the synthesis and analysis of data from variousprimary, secondary, macroeconomic, and demographic sources, such as: firms participating in the industry, and their suppliers and customers government/public agencies intergovernmental and non-governmental organizations licensed national consumer survey data trade associations and their publications the business and trade press indicator forecasts by The Freedonia Group the findings of other reports and studies by The Freedonia GroupBicycles: United States 2021 The Freedonia Group. All rights reserved.30

About This ReportFreedonia MethodologySpecific sources and additional resources are listed in the Resources section of thispublication for reference and to facilitate further research.Industry CodesTable 7 NAICS & SIC Codes Related to BicyclesNAICS/SCIAN 2017SICNorth American Industry Classification SystemStandard Industrial Classification3369913751Motorcycle, Bicycle, and Parts ManufacturingMotorcycles, Bicycles, and PartsSource: US Census BureauFreedonia MethodologyThe Freedonia Group, a subsidiary of MarketResearch.com, has been in business for morethan 30 years and in that time has developed a comprehensive approach to data analysisthat takes into account the variety of industries covered and the evolving needs of ourcustomers.Every industry presents different challenges in market sizing and forecasting, and thisrequires flexibility in methodology and approach. Freedonia methodology integrates avariety of quantitative and qualitative techniques to present the best overall picture of amarket’s current position as well as its future outlook: When published data are available,we make sure they are correct and representative of reality. We understand that publisheddata often have flaws either in scope or quality, and adjustments are made accordingly.Where no data are available, we use various methodologies to develop market sizing (bothtop-down and bottom-up) and then triangulate those results to come up with the mostaccurate data series possible. Regardless of approach, we also talk to industry participantsto verify both historical perspective and future growth opportunities.Methods used in the preparation of Freedonia market research include, but are not limitedto, the following activities: comprehensive data mining and evaluation, primary research,consensus forecasting and analysis, ratio analysis using key indicators, regression analysis,end use growth indices and intensity factors, purchase power parity adjustments for globaldata, consumer and end user surveys, market share and corporate sales analysis, productlifespan analysis, product or market life cycle analysis, graphical data modeling, long-termhistorical trend analysis, bottom-up and top-down demand modeling, and comparativemarket size ranking.Freedonia quantifies trends in various measures of growth and volatility. Growth (ordecline) expressed as an average annual growth rate (AAGR) is the least squares growthrate, which takes into account all available datapoints over a period. The volatility ofdatapoints around a least squares growth trend over time is expressed via the coefficient ofdetermination, or r². The most stable data series relative to the trend carries an r² value of1.0; the most volatile – 0.0. Growth calculated as a compound annual growth rate (CAGR)Bicycles: United States 2021 The Freedonia Group. All rights reserved.31

About This ReportFreedonia Methodologyemploys, by definition, only the first and last datapoints over a period. The CAGR is used todescribe forecast growth, defined as the expected trend beginning in the base year andending in the forecast year. Readers are encouraged to consider historical volatility whenassessing particular annual values along the forecast trend, including in the forecast year.Copyright & LicensingThe full report is protected by copyright laws of the United States of America andinternational treaties. The entire contents of the publication are copyrighted by TheFreedonia Group.Bicycles: United States 2021 The Freedonia Group. All rights reserved.32

About This ReportResourcesResourcesThe Freedonia GroupFreedonia Industry StudiesGlobal E-BikesGlobal E-CommerceGlobal MotorcyclesFreedonia Focus ReportsAluminum: United StatesAluminum Pipe: United StatesAmusement Parks: United StatesBearings: United StatesE-Bikes: EuropeE-Commerce: United StatesElectronic Components: United StatesMetal Services: United StatesMotorcycles: United StatesPlain Bearings: United StatesSports Equipment: United StatesTires: United StatesToys & Games: United StatesFreedonia Custom ResearchTrade PublicationsBicycle Retailer & Industry NewsBicyclingBikeBikeRadarCycling WeeklyDOWNTOWN eBikeE-MOUNTAINBIKEElectric Bike ActionGearJunkieOutsidePinkbikeRoad Bike ActionBicycles: United States 2021 The Freedonia Group. All rights reserved.33

About This ReportResourcesAgencies & AssociationsAdventure Cycling AssociationsAssociation of Pedestrian and Bicycle ProfessionalsBicycle Product Suppliers AssociationInternational Mountain Biking AssociationNational Bicycle Dealers AssociationNational Sporting Goods AssociationNorth American Bikeshare AssociationSports & Fitness Industry AssociationUnited States Census BureauUnited States Department of TransportationUnited States International Trade CommissionBicycles: United States 2021 The Freedonia Group. All rights reserved.34

Electric Bicycles & Scooters 13 Consumer Trends 14 3. Segmentation & Forecasts 16 Products 16 Smaller Than 20 Inches 20 20 Inches 21 24 Inches 23 26 Inches or Larger 23 4. Industry Struc ture 26 Industry Characteristics 26 Market Leaders 28 Giant Manufacturing 28 Specialized Bicycle Components 29 Trek Bicycle 29 5. About This Report 30 Scope 30

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