DIGITAL MARKETING STRATEGY & PLAN - Lemonoids
DIGITAL MARKETINGSTRATEGY & PLANDigital Marketing Strategy & Plan
What matters the Digitization IntroductionDigital Strategy FunnelDigital Blueprint (Plan)Customer s ReachDigital Accelerate (Act)Conversion Strategy (Convert)Engagement LifecycleDigital Next?
IntroductionThrough the download of Digital Marketing Plan document - Congratulate for takinga step ahead for digital marketing strategy that helps in improvising eBusiness.Lemonoids provides opportunities through different strategy and planningdocuments (as an advice) to boost online presence and internet based businesses.It’s a sample digital marketing strategy and plan to act on Research andDevelopment, Website Quality Audits, Link Building Strategies, Paid Advertisements,Social Enhancements, Email & Affiliate Marketing.With recent research and digital survey, it’s been surprising and shocking thateBusinessess are executed digital marketing without a plan. (And it’s a big dumb foronline presence) – Commonly it’s a big RISK.Our digitization process defined step-by-step is an agile or systematic approach togain productivity, improve sales, generate leads and maximize ROI. With LemonoidsDigital Planning Framework (Digital Strategy Funnel, Digital Blueprint, CustomersReach, Digital Accelerate, Conversion Strategy, Engagement Lifecycle and DigitalNext?) These digital segments quantify and qualify the case to reach “Next level ofMarketing”.Digital Marketing Strategy & Plan
Digital Strategy FunnelDigital Marketing StrategyFunnelDigital BlueprintCustomer s ReachDigital AccelerateConversion StrategyHow do we want to grow our online business?Acquisition Strategy to build Web PresencesConnect Visitors for ConversionRetain Customers for Repetitive Sales
Digital Marketing StrategyDigital Blueprint1.PlanKey Digital Strategies: How do we want to grow our online business?REACHcustomersACTAchieve interactionCONVERTto Lead or SaleENGAGEthrough timeMarketplace Analysis: How well are we using digital media now?Audience andcustomer analysisCompetitorbenchmarkingOnline partneranalysisSWOT: Own digitalmarketing reviewObjective Setting: Which goals and KPIs should we use?Target Audience andMarketplaceGoal setting andevaluationGoogle AnalyticsManaging digitalmarketingStrategy: How can we achieve our goals?Segmentation andtargetingBrand ValueEngagement andcontent strategyDigital Marketing Strategy & PlanIntegratedcommunicationstrategy
Digital Marketing StrategyDigital Blueprint2.PlanTactics: Which digital marketing activities do we optimize?REACHAcquisition Strategy to buildWeb PresencesACT & CONVERTConnect Visitors forConversionENGAGERetain Customers forRepetitive SalesSearch Engine OptimizationConversion Rate OptimizationContent Marketing StrategyPay Per Click (PPCEcommerce managementeNEWS letters andPromotional emailsOnline Brand AdvertisingLead generation techniquesE-contact strategyPR & Content MarketingHome page optimizationCustomer Service and SupportSocial Media MarketingLanding page optimizationMobile and Apps MarketingAffiliate and PartnermarketingAB and multivariate testingSocial RelationshipNetworkingDigital Marketing Strategy & Plan
Customer s ReachAcquisition Strategy to build WebPresencesSearch Engine OptimizationAffiliate andPartner marketingPay Per Click (PPC)Social Media MarketingOnline Brand AdvertisingPR & Content Marketing
Digital BlueprintSearch Engine OptimizationStrategyTarget and Audience SegmentsBacklink AuditAnalyzing Business CompetitorsContent and Conversion AuditKeyword Research andImplementationsBusiness Goals and PerformanceAssessmentSEO AuditStrategic Project Plan and KPI CreationConversionConversion AuditsContent Optimization and Split-TestingContent StrategyLanding Page OptimizationContentBusiness and Product ContentArticles, Press Release and WhitepapersProduct Review & Guest PostingLanding and Sales PagesVisual and Video ContentViral Content and PodcastWebinars and Slide sharesMicrosites, Community EngageDigital Marketing Strategy & Plan
Search Engine OptimizationOptimizationWebsite Quality AuditsContent OptimizationMobile App OptimizationSocial Media EnhancementsAnalytics InsightsConversion and MeasuresAuthority, Trust & EngagementAuthority Strategy DevelopmentLink AcquisitionDigital Media RelationsContent SyndicationDigital BlueprintSocial PromotionDigital Marketing Strategy & Plan
Search Engine MarketingBusinessObjectiveROIKeywords ResearchMarketResearchBrandingProduct & .NetworkTargetGEOLocationsBiddingBudgetingAd GroupsAds CopyKeywordsSegregationPlacementsCTRQuality ScoreAds PositionLanding PageOptimizationBidding StrategyAd DiagnosisConversions & MeasuresAnalytics & Insights
Social Media MarketingResearch and Understandthe AudienceSchedule micro-links& Target globally10x Publishing andHashtag KeywordsSocial Strategy &IntegrationSocial Analytics& InsightsReportingMicroblogging & ContentMarketingConnect, Share &EngageSocial Media Networking& TraffickingInter-link Social Profiles& Platforms
Digital AccelerateConvertPlanActKey DigitalStrategiesAchieveInteractionGenerate Leador SaleConversion markingOnline Goal Setting &EvaluationGoogle AnalyticsLead generationtechniquesStrategyBrand ValueEngagement &Content strategyLanding pageoptimizationDigital Marketing Strategy & PlanEvaluate
Conversion StrategyUsability and UserCentric DesignActivities that drive relevant traffic to your onlinepropertiesPerformance ManagementA/B TestingSocial Media MarketingAnalyticsEmail MarketingMobile MarketingNet Advertising ScoreCustomer SatisfactionPaid AdvertisingSearch MarketingDigital Marketing Strategy & Plan
Digital Marketing Strategies and PlanLanding Page A/B TestingNet Advertising ScoreUser/Visitor or Customer SatisfactionConnect Visitors for ConversionPerformance Management & AnalyticsUsability and User Centric DesignImprove Customers Interaction on Website and Social MediaReview Customers Journey to increase conversionsAcquisition Strategy to build Web PresencesLead Generation/Campaign PlanningCustomer s ReachStrategy – Content Marketing PlanSearch EngineSocial MediaOnline Business GrowthOnline AdsDigital BlueprintMobile & AppsDigital StrategyGoals and KPIsMarketplace AnalysisKey Digital StrategiesCustomer Interaction and ValueEngagement LifecycleDigital Accelerate Conversion StrategyConversion Rate Optimization
Digital NEXT?The Future is DigitalTransformationsDigital Marketing Strategy & Plan
091.97001572460.91.8801399949Hyderabad, TelanganaTHANK YOULemonoids Pvt. LtdCOMPUTER SOLUTIONS AND SOFTWARE INTERNATIONAL, LLCwww.lemonoids.com
Microblogging & Content Marketing 10x Publishing and Hashtag Keywords Schedule micro-links & Target globally Social Analytics & Insights Reporting. Digital Marketing Strategy & Plan Digital Accelerate Key Digital Strategies Plan Marketplace Analysis Objective Setting Strategy Act Convert Evaluate Achieve Interaction
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research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
Know what marketing strategy planning is— and why it will be the focus of the book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 6. Understand what customer equity is and why marketing strategy planners seek to
