NATURE MEANS BUSINESS - Wwf.alignlab

1PARTNERSHIP WITH INDIVIDUAL BUSINESSES#togetherpossibleGOOGLECollaborating in a creative way to raise awareness for Saola thanks to the use of technology.On World Saola Day July 9th 2021, Google joins forces with WWF-Viet Nam, tokick off the “Preserve the Saola’s footprints” campaign to save this endangeredspecies by raising awareness and calling for action from the public.Google has launched an Augmented Reality 3D of Saola on Google Search so thatglobal users can have an up-close, detailed view of this spectacular species ontheir smart devices. It is the first time Google has digitalised one of the rarest wildanimals of Viet Nam and Laos to AR 3D.IN JULY 2021,THE CAMPAIGN WASFEATURED ON04 TV/ RADIO55 ONLINE NEWS4,8 MIL IMPRESSIONS4,3 MIL PEOPLEREACHBy launching the campaign and the Saola AR 3D, Google and WWF-Viet Namhope to bring the Saola closer to the public, helping people better understand theway that their behavior and activity impacts nature and rare wildlife, like theSaola. Each of us, both as individuals and as members of larger organizations,must take concrete action to bend the curve and prevent biodiversity loss toprotect and revive the Saola and other threatened species.“By bringing the AR 3D model of Saola on Google search,we’d like to introduce to the world this rare endangeredanimal of Viet Nam, that you get to see up close, in themost vivid way possible. Google hopes to bring technology to support conservation efforts, digitizing information and images, so that they can be accessed by everyone; and that is exactly the objective of this campaign.Mrs. Tram Nguyen, Country Manager of Vietnam, Laos, and Cambodia at Google Asia Pacific.626.000ENGAGEMENTSON SOCIAL MEDIA16 KOLS JOINEDTHE CAMPAIGN WITH10,3 MIL FOLLOWERSAND 56.000ENGAGEMENTS.15

1PARTNERSHIP WITH INDIVIDUAL BUSINESSES#togetherpossibleIKEAImproving and expanding the FSC certification system for local forest smallholders.IKEA started its work with WWF in the Mekong region since 2006 tosafeguard and manage precious natural resources and transformbusiness for the benefit of people and planet. Through engagement,innovation and advocacy in 05 countries, the WWF-IKEA partnershippromotes and supports sustainable forest management, responsibleproduction and sourcing of forest commodities from both natural forestand plantations (bamboo, rattan, rubber and acacia).Alarmingly, we are irresponsibly taking more from nature than naturalsystems can replenish, jeopardizing our own well-being and survival.Recognising the scale and complexity of the impacts caused by theproduction of major global commodities such as timber, natural fiberand cotton, and the role of business in driving change, WWF and IKEAhave joined forces to transform production processes for the betteracross whole sectors. Together, the partnership transforming businessfor the benefit of people and planet, helping secure a healthier future foreveryone.The current partnership’s project Phase 7“Stronger Supply Chains, Empowered Communities, Improved Forest Resilience andBiodiversity & Knowledge Sharing BeyondBorders” (September’2020-August’2023) isdesigned to build capacity of forest enterprises and smallholders to improve managementof natural forest habitat, biodiversity andclimate resilience, and also addresses deforestation by improving supply chain legality,transparency and traceability.BETWEEN 2016AND 2020FSC CERTIFIEDACACIAPLANTATIONSSUPPORTED BY THEPROJECT INVIET NAMINCREASEDFROM15,832 hato 21,358 ha.The project will support business practices that reduce human footprint on the naturallandscape, and promote fair and equal access to natural resources for local communitiesand support fair and equal business practices in the landscape. Project Phase 7 willcontinue on the expansion of sustainable forest management models, benefiting localcommunities’ livelihood and Small and Medium Enterprises (SMEs) along forest supplychains, so that forests and wildlife in the landscapes are effectively protected and moreresilient to the effects of climate change. Across 04 countries (Cambodia, Laos, Thailandand Viet Nam), 15 provinces will be targets.In Viet Nam, the project focuses on improving and expanding the FSC certificationsystem for smallholders, providing access tofinancing mechanisms, assessing deforestation in the landscape, and enforcing policiestowards sustainable forest managementand certification. This project phase willsafeguard forest biodiversity at landscapelevel and will ensure a long-term balancebetween harvest of wood and forestregrowth.

1PARTNERSHIP WITH INDIVIDUAL BUSINESSES#togetherpossiblePRUDENTIALTackling the plastic issues - one of the most critical environment challenges of our time.While ramping up conservation efforts in 2018,WWF-Viet Nam and Prudential plc (UK) andPrudential Vietnam Assurance Private Ltd. (Prudential) launched a partnership for plastic wastereduction in Viet Nam. With a shared vision andperspective in confronting plastic issues,WWF-Viet Nam and Prudential collaborated fromthe initial project concept discussion and development; pulling together innovative yet pragmaticideas and resources to form the Building plasticpollution free communities project. The projectaimed to significantly change the perception andbehaviour of Vietnamese plastic consumption forthe sake of environmental sustainability.THE PARTNERSHIPENGAGED ABOUTThe initiative’s approach was based on the direct participation of individuals in shared activities. WWF-Viet Nam andPrudential engaged schools, businesses and communities,through environmental education programming and onlineand offline communication campaigns, involving massmedia to raise awareness, change behaviour and pioneer amodel for plastic waste reduction.100 JOURNALISTSWith technical support from WWF-Viet Nam, approximately 2,000 Prudential staffs and agents learnt how to be strongsupporters and advocates of a growing global and localmovement addressing plastic pollution. The Prudential staffpracticed plastic waste reduction by conducting an audit oftheir current plastic habits, assessing potential solutions toreduce plastic waste and creating an action plan.6,200 STUDENTSANDTEACHERSPrudential staff volunteersnot only participated indriving the changes butalso became the changeand inspiration for theirinstitution and communities to continue in thisspirit, even beyond thispartnership framework.IN 05 SCHOOLSANDTHOUSANDS OFCORPORATE STAFFSLooking outwards, additional connections and partnerships were forged through Prudential’s other stakeholdersincluding customers, partners and suppliers. The story and work that unfolded within Prudential will be replicatedexternally throughout public spaces and other institutions. The project has positivelly impacted the development of aViet Nam that is beginning to have a healthier and more sustainable lifestyle, cleaner ocean, and greener businesses.17

1PARTNERSHIP WITH INDIVIDUAL BUSINESSES#togetherpossibleCOCA-COLAImproving the ecological conditions of the Plain of Reeds wetlands & local people’s livelihood.10 BILLION LITERSOF WATERWILL CONTINUETO BEREPLENISHEDANNUALLY INTRAM CHIMAREAS300 POORHOUSEHOLDSCAN ACCESSTHE PARK TOFISH ANDCOLLECTVEGETABLESTO INCREASEINCOME.The Coca-Cola Company and WWF-Viet Nam worked together in 2017 to conserve freshwater resources around the world and improve environment for communities’ living aswell as values of sustainable development of Coca- Cola’s operations. The Plain of Reedswetland restoration project was launched under the global partnership of freshwaterconservation, a collaboration between The Coca-Cola Company and WWF-Viet Nam.Tram Chim National Park (TCNP) is a remaining area of the Plain of Reeds – a vastseasonally flooded wetland system - that supports 130 fish species and 256 bird species,including the park’s flagship species - the Sarus Crane.The partnership aimed to improve theecological conditions of the Plain of Reedswetlands, located in the Mekong Riverbasin, through restoring habitats, collaborating to manage livelihood interventionsfor 50,000 people living around TramChim National Park and supporting themto use natural resources sustainably,which contributed to the Park’s conservation.In collaboration with the ManagementBoard of TCNP, the project placed emphasis on restoring wetland habitats andstreamlining wetland related policies.TCNP ecosystems provide ecologicalfunctions and support the livelihoods of50,000 people living around the Park.The project helped them sustainably usethe Park’s resources, which equippedthem to contribute to and sustainconservation impacts in the area.

1PARTNERSHIP WITH INDIVIDUAL BUSINESSES#togetherpossibleVOLVOCollaborating to support One Planet City Challenge focusing on sustainable mobility.More than half of the world’s population reside in cities and over 70% ofthe world’s CO2 emissions are generated by cities’ residents. Volvo andWWF-Viet Nam worked together to support WWF’s global programme OnePlanet City Challenge (OPCC) formerly named Earth Hour City Challenge(EHCC) to help drive sustainable city development, with a special focus onmobility during the period of 2016–2017.OPCC has been created to mobilise action and support from cities in theglobal transition towards a climate friendly one-planet future. OPCCengages cities from all over the world to accelerate their commitments andactions, for example by generating solutions and plans for sustainablemobility.In 2016, Hue joined the OnePlanet City Challenge (OPCC)to become one of the 18 citiesin the world designated as aNational Earth Hour City,followed by its commitment todecrease levels of 2011 greenhouse gas emissions by 20%by 2020.In 2018, in partnership withWWF-Viet Nam, Danang wonthe OPCC, following itscommitment to carbon emission reduction by 25% by2030. Other cities joining thechallenge were Hoi An andDong Hoi who were alsoselected for the final round ofOPCC.Furthermore, Volvo Group employees also participated in OPCCactivities through their offices in many other countries and regions,in order to share knowledge, increase awareness and contribute tosustainable urban transport solutions to benefit the overall objectives of OPCC.To reach its ambitious target and commitment, Hue City createdseven specific action plans, focusing on urban greening, green tourism development, effective disposal of trash and waste water, intelligent public lighting systems, renewable energy and eco-friendly construction materials. Bike Share is one of many initiatives to increaseecofriendly transportation in the city.19

1PARTNERSHIP WITH INDIVIDUAL BUSINESSES#togetherpossibleAND MANY MORE.GRABGrab has teamed up with WWF to engage communitysupport for the protection of Southeast Asia’s mostendangered wildlife through the GrabRewards LoyaltyProgramme. This collaboration not only raises awareness of the threatened wildlife; it also supports WWF’sefforts to increase funding for their protection.In 2019 & 2020, Grab users from eight markets inSoutheast Asia had a chance to redeem their GrabRewards points to help fund WWF’s work. In Viet Nam,this support contributed directly to the conservation ofAsian elephants and Saola, two of the most iconicspecies facing an increased threat to their existence dueto poaching, wildlife trade, and habitat destruction.3M has joined WWF-Viet Nam to plan 8,000 trees in anarea of 7 ha at Lang Sen Wetland Reserve, Long AnProvince as part of its habitat restoration project. Theproject aimed to return the highly degraded ecosystemin the Mekong Delta region toward its original state andas a result, enhanced livelihoods of local communities.3MBefore this tree-planting event, the locals were given theessential training about safe and healthy environment —key for a sustained way of addressing a regional crisis. Itwas estimated that nearly 15,000 individuals and thelocal wildlife would benefit from the restoration of thedegraded forest through the form of non-timber products and more favorable conditions respectively.TETRA PAKTetra Pak partnered with WWF-Viet Nam in 2017 inprotecting and responsibly managing forests in VietNam. We promoted the use of recyclable packaging,recycling practice and their benefits, through a series ofevents and activities across the country, in order toadvance the protection of forests in Viet Nam and allover the world.Another collaboration project of ours was to provideclean drinking water to more than 10,000 students andteachers at 29 kindergartens and schools in the bufferzones of Tram Chim National Park, via the installationof necessary equipment and training in use and maintenance.

1PARTNERSHIP WITH INDIVIDUAL BUSINESSESINNISFREEHaving a premium coffee line named after Saola, a rare,distinctive yet critically endangered species, SOPEX VNwas inspired to sign on to a partnership with WWF-VietNam in 2017. The company consistently donates aportion of the revenue from its internationally soldSaola River premium coffee, contributing to the continuation of long-term Saola protection efforts andWWF-Viet Nam’s conservation work.BOOWWF-Viet Nam & Epson Vietnam have marked astrategic partnership aiming at the general public andthe private sector in responding to climate change andreducing carbon emissions for a green future. Thepartnership includes a series of media and social mediaactivities on WWF's Earth Hour platform in March2022; a handbook on climate risks, carbon reductionsolutions and sustainable energy for businesses; and awebinar on climate change & sustainable energy.#togetherpossibleinnisfree, together with WWF-Viet Nam, kicked off theGreen Forest campaign across the country; of which,each empty cosmetic bottle brought in by consumerswas matched with one tree donated by innisfree. Thecampaign was enthusiastically supported by thecommunity with the participation of a leading influencer and vlogger Giang Ơi. This collective efforts resultedin the 5,787 trees planted to restore the Lang SenWetland Reserve ecosystem. The campaign furthersustained its impact on the community by inspiring agreen lifestyle and turning individual action into acollective, tangible win for the environment.SOPEXHaving been a staunch partner of Earth Hour for overten consecutive years, BOO Trading JSC. (BOO) hasinspired hundreds of thousands of people to do theirparts in protecting the environment. Their commitmentto conservation continued through WWF-Viet Nam’s Iwill if you will initiative, leading to the renowned outputof collective power where BOO’s customers donatedmore than 18,000 mangrove trees to a reforestationproject in Thua Thien Hue’s coastal areas.EPSON21

PLATFORMS AND CAMPAIGNS2We initiate our owned platforms, initiativesand campaigns that are open for business tojoin. Several campaigns in highlight are:Our Planet: Our Business, pg. 23Earth Hour, pg. 24Run Wild with WWF, pg. 25Say No to Ivory, pg. 25Plastic Initiative competition, pg. 25

RUN WILD WITH WWFOUR PLANET: OUR BUSINESSA WAKE-UP CALL TO BUSINESSESStemmed from the Our Planet series launched in April 2019, the40-minute film, Our Planet: Our Business, is an unrivalled experiencecombining stunning wildlife footages with the voices of influentialbusiness leaders, to demonstrate why protecting the natural world is abusiness imperative.The exclusive screening of OurPlanet: Our Business which tookplace in Viet Nam in November2019 engaged hundreds of keycorporate representatives in Hanoiand Ho Chi Minh City, contributingto the overwhelming success of thisseries screening all over the world.The events were proudly sponsored by CGV Viet Nam and Tetra Pak VietNam, with beverages and refreshments supplied by sustainable production models, HEINEKEN Viet Nam and 4Ps Corporation.OVER 120,000VIEWS ONLINEOVER 17,000PEOPLE WATCH THEFULL FILMValuable experiences were shared from panelists including representatives from our sponsors and Thien Minh Group, discussing the possibilities in a local shift toward sustainability and how business strategies cancontribute to long term sustainable development goals.“We can’t smile in the future if wedon’t grow sustainably.said Mr. Yuma Nagata,Sustainability Manager,4Ps Corporation.Increasingly, many businesses are starting to step up and help tackleenvironmental issues with nature-based business solutions to secure along-term sustainable future.These efforts ramped up in the super year 2020. The goliath task tounite the world is daunting, but momentum has been building acrossthe planet. Only by working together can we develop shared solutionsfor large-scale challenges. Join us and be part of that change!AT NEARLY200 EVENTSACROSS50 COUNTRIES23

2PLATFORMS & CAMPAIGNS FOR BUSINESS TO JOINEARTH HOUR 2021Responding to the call of EH global message,EH 2021 in Viet Nam called people to SPEAKUP FOR NATURE by develop their own commitments to reduce GHG emissions andclimate changes, to reduce single-use plasticand reach zero plastic in Nature.In Viet Nam, WWF collaborated with Ministries and local authorities, as well as with leading corporates to roll out the campaign viaonline channels.EH 2021 was an remarkable event wherecorporates of different sectors such as realestate, retails, tourism, fashion, and manymore came together to spread the message forour planet as EH communications partnersThe lights were dimmed or turned off in 200 locations all over Viet Nam at 20:30 on 27March. A number of businesses also sharedEH key visuals and selective EH contents ontheir social media channels that helped ensurethe campaign reach to an extended audience.These EH corporate partners helped drive thesustainability movement and inspire theirstakeholders as well as their industries tofollow suite in working with WWF and becoming the changes themselves.#togetherpossible

2PLATFORMS & CAMPAIGNS FOR BUSINESS TO JOINRUN WILD WITH WWF#togetherpossibleCorporates keeping their staffdespite COVID’s social distancing.engagedEven at the peak of the pandemic, hundreds of staff fromVietnamese corporates, along with participants from fivecountries in South East Asia, were able to stay active andconnected from home through Run Wild with WWF.WWF’s first virtual race was highlighted as a positiveinitiative for community activity during the social distancing period. Corporate participants like BOO Trading JSC.and Intel Products Viet Nam were featured on VTV1evening news as role models for advocating innovativework culture, having combined staff engagement withcorporate social responsibility work in accordance withWWF’s conservation mission in Viet Nam.SUSTAINABLE SEAFOOD WEEKIn August 2015, seafood certified by the AquacultureStewardship Council (ASC ) responsibly farmed inViet Nam, had officially reached the domestic marketfor the first time. The Sustainable Seafood Week 2015campaign, organised by WWF-Viet Nam in partnership with a number of companies from various industries, raised consumer awareness on the seafoodsectors’ responsible practices in the Asia Pacificregion, including Viet Nam.PLASTIC INNOVATION CONTEST25

2PLATFORMS & CAMPAIGNS FOR BUSINESS TO JOIN#togetherpossibleSAY NO TO IVORY CAMPAIGN[text to be updated]Lorem ipsum

A BUSINESS RISK 125 trillion - that's the estimated value, every year, of the goods and services nature provides to the global economy (WWF Living Planet Report, 2018). For example, every year, oceans produce goods and services such as seafood worth about 2.5 trillion, bees and other polli-nators contribute at least 235 billion to global