GLOBAL FOOD & DRINK TRENDS - Republica

GLOBALFOOD &DRINKTRENDS2016

MINTEL FOOD & DRINKOur global team of expert food and drink analysts drawon the full range of Mintel products, to give you granulardetail on the markets that matter to you.Our analysts pinpoint what’s hot now and offerforward-looking analysis– so market leaders caninfluence industry dynamics, create successful productsand stay one step ahead of their competitors.FIND OUT MOREGLOBALFOOD & DRINKTRENDS 2016Mintel’s team of global food anddrink expert analysts have identifiedand analysed 12 key trends set toimpact the global food and drinkmarket in 2016. 2015 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

GLOBALFOOD & DRINK:NAVIGATE THE TRENDSAs lifestyles shift and globalmarkets influence how, why andwhere we buy and consume goodsand services, the ever-evolvingconsumer landscape tries to keepup. Natural disasters, the media,tightly held misconceptions,mass-connectivity and a drawto simplicity are influencing foodand drink habits worldwide likenever before.Here, our team of global expertanalysts have identified andanalysed 12 key trends set toimpact global food and drinkmarkets in 2016 – your map tonavigate the road ahead. Allowus to guide you through the mostcompelling and categorychanging food and drink trendsas they emerge, mainstream andestablish in consumer marketsacross the globe.Whether you’re just startingout or a ‘seasoned traveller’,opportunities abound in thepages that follow. Behind everytrend is comprehensive market,competitive and consumer data,as well as in-depth analysis. If youare already a client of Mintel, besure to speak to your AccountManager to discuss opportunitiesfor further exploration.The journey begins.TREND KEYEstablishedHitting a plateauMainstreamingGaining wider tractionEmergingStill on the fringe or front end

AT A GLANCEEstablishedMainstreamingEmergingAlternatives EverywhereArtificial: Public Enemy No. 1e-revolution: From Carts to ClicksDiet by DNAEco is the New RealityFrom the Inside-OutGood Enough to TweetTable for OneFor Every BodyBased on a True StoryFat Sheds StigmaEat with Your Eyes

gingVeggie burgers and non-dairy milks have escapedthe realm of substitutes primarily for people withdietary concerns and followers of vegetarian diets.Instead, the growing ranks of novel protein sourcesand potential replacements appeal to the everydayconsumer, foreshadowing a profoundly changedmarketplace in which what was formerly ‘alternative’could take over the mainstream.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

ARTIFICIAL:PUBLIC ENEMYNO.1EstablishedMainstreamingEmergingConsumer demands for natural and ‘less processed’food and drink are forcing companies to removeartificial ingredients. Products that have yet to doso, will face scrutiny – or worse – from consumerswho are looking for natural formulations withrecognisable ingredients.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

ECO IS THENEW REALITYEstablishedMainstreamingEmergingDrought, worries about food waste and othernatural phenomena not only affect the worldwidefood and drink supply, but influence preparationand production. In 2016, sustainability evolves frombeing good for the bottom line to being a necessarynew product development consideration for thecommon good.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

FROM THEINSIDE-OUTEstablishedMainstreamingEmergingAs the adage goes with beauty, ‘It’s what’s on theinside that counts’. Consumers are recognising thatdiets can connect with the way they look and feel.This places new emphasis on packaged productsthat are formulated to help people’s physicalappearance as well as their personal wellness,creating a market for products enhanced witheverything from collagen to probiotics.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

FOREVERY BODYEstablishedMainstreamingEmergingFor many, fitness is simply about becomingmore active. The rising promotion of athleticprogrammes that encourage consumers to getand stay active showcases a parallel need for foodand drink that helps consumers get acquaintedwith sports nutrition, including energy, hydrationand protein. This creates an opportunity forcommunication and product ranges that progressalongside people’s activity levels and goals.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

BASED ONA TRUE STORYEstablishedMainstreamingEmergingConsumers have been romanced by productorigin, ingredients or inspiration stories.With similar claims made by legitimatelyhand-crafted as well as mass-produced products,this proliferation and occasional propagationwill find consumers and regulators alike seekingproducts with verified claims.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

E-REVOLUTION:FROM CARTSTO CLICKSEstablishedMainstreamingEmergingOnline shopping, apps and delivery services aretransforming consumers’ access to deals, nicheofferings and even full meals. While the internethas not yet vastly changed the landscape of groceryshopping, innovations encourage consumers to thinkoutside traditional physical retailers.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

DIETBY DNAEstablishedMainstreamingEmergingInterest in natural and ‘getting back to basics’has boosted ancient grains and superfoods,fostering a principle that age-old staples are betterthan today’s manufactured options. Interest inhistorical ingredients suggests that people couldmake efforts to unlock the keys to their personalphysiology and design diets by connecting withtheir own ancestry or genetic make-up.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

GOOD ENOUGHTO TWEETEstablishedMainstreamingEmergingThe rise of food-centric media has sparkednew interest in cooking, not only for the sake ofnourishment, but for the purposes of sharing one’screations via social media. This finds people takingdivergent paths: some hope to become well-roundedenough to compete on popular television programmes,while others privately cultivate specialties rangingfrom cupcakes to curries. Either way, people arecooking to share with friends and followers.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

TABLEFOR ONEEstablishedMainstreamingEmergingAcross age groups, more consumers are living insingle-person households or occasionally eatingmeals alone. These meals for one require right-sizedproducts and packaging as well as promotions thatfurther erode any stigma of dining solo.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

FAT rs’ negative stereotype that any and all fatcontent is evil has begun to diminish. The awarenessof the many sources of good and bad fats is usheringin a paradigm shift in which fat content is not thefirst and foremost consideration – and barrier – inthe search for healthy products.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

EAT WITHYOUR EYESEstablishedMainstreamingEmergingFlavour has long been the core of innovation, butmore visual and share-focused societies call forinnovation that is boldly coloured and artfullyconstructed. Finding inspiration in global foodserviceofferings, brands can experiment with vibrant coloursand novel shapes to make packaged products worthyof consumer praise and social media posts.AlternativesEverywhereArtificial: PublicEnemy No. 1Eco is theNew RealityFromInside-OutForEvery BodyBased on aTrue Storye-Revolution:From Carts toClicksDietby DNAGood Enoughto TweetTablefor OneFat ShedsStigmaEat WithYour Eyes

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FOOD & DRINK TRENDS 2016 Mintel's team of global food and drink expert analysts have identified and analysed 12 key trends set to impact the global food and drink market in 2016. Our global team of expert food and drink analysts draw on the full range of Mintel products, to give you granular detail on the markets that matter to you.