With Free Listings Growing Your Business
Growing your businesswith free listingsReach more customers by listing your productsfor free on Google.Updated May 2021
OverviewOpening the door tonew shoppersReach hundreds of millions of people every day who are looking to buyproducts like yours. This guide is designed to give you the information youneed to succeed with free listings. You can learn how and when free listingsappear on Google and how to get started. You’ll also get useful tips forgrowing your business and optimizing performance.2
Table of contents1Learning the basics of free listings3Addressing common issuesShow up for shoppersDiagnostics page in Merchant CenterFree listings and other GoogleTroubleshoot issues for free listingsshopping programsEnhanced free listingsThree ways to purchaserequirements checklistBehind the scenesWebsite policy issues affecting eligibilityTypes of free listingsSupport for violation issuesWhere and how your free listings appear42Getting startedInitial setupOptimizing listing performanceHow to optimize for free listingsGain improved business insightsSet up in Merchant CenterSetting up your product feedData requirementsVerify and claim your websiteIdentify your productsUsing GTINs for product identificationAttribute requirements by retail categoriesWebsite requirements for free listings3
01 Grow your business with free listingsLearning the basicsof free listings4
01 LEARNING THE BASICS OF FREE LISTINGSShow up for shoppersEvery day, hundreds of millions of people come to Google for their shopping needs.Free listings help you reach these shoppers when they’re searching for productslike yours. At no cost to you, it’s an easy way to set your products apart, promoteunique features, and reach new shoppers.Find listings on the Shopping tabKnow the benefitsFound at the top of Google Search is a page Connect with customers where they searchdedicated to helping Shoppers search and filterfor the products they’re looking for.Listings that appear on the Shopping tab requirerich product data and policy compliance. Differentiate your product Share rich, engaging listings Drive traffic to your website, local storefront orto Buy on GoogleThis is the Google Shopping tab.Free listings appear on theShopping tab, below Shoppingads from paid campaigns.Items listed under 'aboutthis page' are free listings.5
01 LEARNING THE BASICS OF FREE LISTINGSFree listings and other Google shopping programsFree listings complement and add more value to your other Google shopping programs.Free listingsShopping adsBuy on GoogleList your products for freeAdvertise your productsLet users buy directly on GoogleAdd products for free: Addyour products to Google forfree to reach the hundreds ofmillions of people looking tobuy products like yours.Boost your visibility: Showup in more prominentplacements.Zero commission: List and sellproducts directly on Googleproperties and pay zerocommission to Google.Reach more customers:Promote your products toreach more customers.Get business insights:Measure the impact of everysale, so you can show yourproducts to the most valuablecustomers.Get more reach: Appearacross YouTube, GoogleDisplay Network, andGmail.Optimize yourperformance: Tools andcontrols automaticallyoptimize your ads andhelp you get the bestvalue.Customer benefits: Get instantcheckout and shopping carts forcustomers across Google.Customer service: Own thecustomer relationship.Backed by the Google Guarantee.Better togetherAdding your products to Google’s free listingslets you reach even more customers thanusing Shopping ads alone. Since weintroduced free listings on Google Shopping,we’ve seen, on average, over 50% increase inclicks and over 100% increase in impressionsacross free listings and ads on the Shoppingtab. Small-to-medium-sized merchants haveUsing free listings andads together increasedclicks by 50% anddoubled impressions.* Google Internal Data, July 2020.seen the largest share of increases.*6
01 LEARNING THE BASICS OF FREE LISTINGSThree ways to purchaseCheck out on your websiteShoppers see your Share engaging listings. Your detailed product informationcan appear on Google Search and other Google services.products listed acrossdifferent Google Connect with customers where they are. Reach customerswhen they’re searching for products like yours.properties with datapulled from your Increase your visibility. Drive traffic to your website fororder fulfillment.product feed.Check out at your local storeShow your products Deliver information widely. Your free local listings might bein free local listings,eligible to appear on Google Search and other Google surfaces,targeting local usersadding wide reach to your local advertising strategy.who are searching for Promote your in-store inventory to local audiences. Let localproducts you sell inshoppers know that your store has the item they’re searchingyour stores.for on Google. Connect with customers where they are. Reach customers whenthey’re actively searching for a product you have in stock. Theycan see your product listing on Google and visit your local storeto buy it.Check out on GoogleIf your business is inthe US, Buy on Googlecan allow you to sellyour products directly Broaden your reach. Improve the shopping experience with africtionless experience across multiple Google surfaces. Adjust by region. In the US, you can sell your products directly onGoogle.on Google.7
01 LEARNING THE BASICS OF FREE LISTINGSBehind the scenesGoogle automatically syncs information about your products from your productfeed, which is a list of the products you want to promote and their product attributes.Your products are then matched with the most relevant search queries, so you get infront of the right shoppers at the right time.Your product feedYou build your product feed in Merchant Center, adding product identifiers and attributes. Google offersmany integration options for automatically syncing your product feed through your e-commerce platform.Product feed dashboard and list of products in the Merchant Center* Images for visual reference only8
01 LEARNING THE BASICS OF FREE LISTINGSTypes of free listingsYour products can appear across Google surfaces either as enhanced listings orstandard listings, depending on the product data you provide. Products that are eligiblefor enhanced listings will also appear in content-rich formats on the Shopping tab, whichmay boost traffic and drive sales.Enhanced listing: Rich product information, likephotos and description from the Shopping tabStandard listing: Rich snippet productinformation added to a result in Google SearchEnhanced listingsStandard listingsEnhanced listings are free, content-rich shoppingStandard listings are free, organic shoppingformats that show your products on the Shoppingformats that show your products on varioustab and various surfaces with rich product andsurfaces across Google, such as Google Searchbusiness details, which may boost traffic andand Images. Standard listings are not included ondrive sales.the Shopping tab.Enhanced listings require additional attributesA set of basic product attributes are required forwithin the product data feed to offer morestandard listings.visually enhanced experiences for shoppers.Eligibility is also based on your account statusand the quality of the data you provide.* Images for visual reference only9
01 LEARNING THE BASICS OF FREE LISTINGSWhere and how your free listings appearWith free listings, your products can be displayed across different Google channels,like the Shopping tab, Google Search, Google Images, Google Maps, and Google Lens.Free listings on the Shopping tabYour enhanced listings can appear on theShopping tab, offering visual experiences forshoppers who are searching for products likeShoppingads carouselyours. Listings appear on the Shopping tab underthe ads carousel, on both desktop and mobile.Enhancedfree listingsGoogle Shopping tabFree listings on Google SearchRich snippets in web results are standardlistings that includes a few lines of text thatmay supplement a search result withproduct information (e.g. product reviews,price, availability) to provide users with moreuseful information.Information is sourced from either: Your website via structured data markupExamples of rich snippet product information Merchant Center data feed* Images for visual reference only10
01 LEARNING THE BASICS OF FREE LISTINGSWhere and how your free listings appearFree listings on knowledge panelResults for searches on specific products may includea panel of product information containing productdetails, listings of retailers who sell that product, andproduct reviews. If your product data feed includesthe product being searched, your listing will be eligibleto appear in this experience.KnowledgepanelFree listings on Google ImagesWhen people look for products and brands on GoogleImages, they may see images labeled with the“Product” annotation, which signifies that the productin the image can be purchased.“Product” tagleads users toproduct pagesFree listings on Google LensPeople can tap on the Lens icon within an images to see a list of similar products. These results cancontain “Product” annotations, and rich snippet information such as product availability.*US only on desktop and mobile as standard and enhanced listingsClicking the lensicon brings up afeed of productssimilar to those inthe image“Product” tagleads users toproduct pagesRich snippetannotations inLens results* Images for visual reference only11
02 Grow your business with free listingsGetting started12
02 GETTING STARTEDSetting up in Merchant CenterIn order to activate free product listings, you’ll need to complete the followingsetup requirements in Merchant Center.EnhancedlistingsStandardlistingsClaimed websiteVerify and claim your website address, so it can be linked to your ads.All products will be rejected if a URL is not verified.Product feedUpload a product feed or add “free listings” as a destination to yourexisting feed. You can also use structured data or manual offers.Minimum product dataAttributes: ID, title, price, description, availability, link, image linkAdditional product dataAttributes: condition, brand, gtin, mpn, multipack, is bundle, color, size,age group, gender, item group idShippingSet up shipping method, fees, and rates in Merchant Center or your feed.TaxSet up sales tax for each place where you deliver, either in Merchant Centeror your feed. Tax is mandatory for the US.RequiredOptional13
02 GETTING STARTEDInitial setupAll merchants are eligible to use free listings, whether or not you run paid adswith Google. Here’s what you need to get started.Merchant Center accountSign in to Merchant Center or create anaccount. Merchant Center lets you managehow your in-store and online productinventory appears across Google.Set up free product listingsFollow the setup flow to opt into freelistings. If you have already started theprocess, you can continue the setup byselecting Growth in the left navigationmenu, then Manage programs.EU Comparison Shopping ServicesIn the European Economic Area, the UK, andSwitzerland, you participate in free listingsthrough a Comparison Shopping Service (CSS). Ifyou are using multiple CSSs to place ShoppingPro tipIf you’re an advertiser running Shoppingads, you can use your existing productfeed to power your free listings.ads, you can select only one for free listings.You can change the CSS selected for free listingsvia the CSS dashboard in Merchant Center.* Images for visual reference only14
02 GETTING STARTEDVerify and claim your websiteVerifying and claiming your store’s website are essential steps in setting up free listings.When you verify your website address, you are proving that you have authorizedownership of the website, providing security for shoppers. In addition, only the user whoverifies a website can later claim it.1Add your website address (URL)Verify your website1. Sign in to your Merchant Center accountUse one of these three verification methods:2. From the navigation menu, click the tools1. Add an HTML tag or upload an HTMLfile to your website: Recommended ifyou use a third-party platform, like Shopify,or have access to your server. Thismethod works best for most merchants.icon3. Select Business information under “Tools”4. Click the Website tab5. Enter the URL for your online store startingwith http:// or https://322. Verify with Google Tag Manager:Recommended if you’re already usingGoogle Tag Manager on your website3. Verify with Google Analytics:Recommended if you’re already usingGoogle Analytics on your websiteClaim your website1. In Merchant Center, click the Website tab2. Select “Claim website”3. Reset your feed: If you’ve already created a feed, you’ll needto refetch it after you claim your website If you use the Content API, you’ll need toPro tipDon’t remove the HTML tag even afteryou’ve been verified, because you canlose verification and your products will bedisapproved. If you’ve lost your websiteclaim, use this troubleshooting guide tolearn what you can do to fix it.re-upload your feed, so it can be recrawled15
02 GETTING STARTEDSet up your product feedIf you’re already using Shopping ads, you can use your existing product feeds for freelistings. If you’re new to Merchant Center, you’ll need to create a product feed. Multipleoptions for how you can set up your feed are listed below.Once you’ve decided on your feed setup, the next step is to submit your data. To be eligible to use freelistings, you’ll need to meet the minimum data criteria and comply with Google policies for free listings.1Integrate your Shopify accountwith Google3Submit via scheduled fetchYou’ll host a file on your website that containsGo to Shopify to add products and completedata and schedule a regular time for Google tothe integration.fetch updates. Updates are only applied to youraccount when the fetch occurs. This is2Use automated feeds toautomatically add productsfrom your websiterecommended if you have a third-partyecommerce platform other than Shopify.price, availability, and image link. Further,Add products directly inMerchant Centerenrich the data with a supplemental feed orAdd product listings one at a time withoutprovide additional details via structured datacreating or uploading a new feed. This ismarkup, such as GTIN, brand, MPN, size,recommended for small inventories.The following attributes are required: title,4color, and more. Click for more informationPro tipHaving separate feeds for paid ads and freelistings may cause your products to loseeligibility for Shopping ads.16
02 GETTING STARTEDSet up your product feedChoosing the right approach for setting up your feedNo matter the size of your inventory, you can choose from various solutions to help get your products intoMerchant Center. Whichever path you select, you want to make sure that your product information isrelayed properly to customers’ search results in a relevant, timely way.Ideal forFeed-creation methodEcommerce platformsIntegrate with your ecommerce platform: Work with your partner toautomatically sync your inventoryWebsites withstructured dataAutomatic feeds: Crawl your websites for product information to generateyour first feedLarge inventoriesScheduled fetch: Create a spreadsheet or file with your product information toupload or to be fetched regularlyLarge inventoriesContent APIs: Work with your developer to regularly submit your productinformation through the APILarge or smallinventoriesUpload: Keep a file on your computer that contains data, and regularly uploadit to your account through secure file transfer protocol, Google Cloud Storage,or manual uploadSmall inventoriesGoogle Sheets: Enter your product information into Sheets, which will beautomatically syncedSmall inventoriesAdd products individually: Add product listings one at a time without creatingor uploading a new feedPro tipOnce your products are submitted, it can take up to threebusiness days for your items to be reviewed. To prevent delays,make sure your information complies with our policies.17
02 GETTING STARTEDSet up your product feedProduct attributesProduct feeds contain product attributes, which provide information about the products you sell. Usingattributes helps Google distinguish between your products and correctly match them to a shopper’s searchquery. This ensures that the user sees results that are relevant to what they are looking for.For example, if a shopper searches for ‘large bluet-shirt,’ Google shows listings that best match thesearch criteria by looking at the data provided forthe attributes size, color, and title. Shoppers canalso use attributes to filter products in their search.Pro tip* Images for visual reference onlyProperly setting up your product feed andattributes can optimize free listings resultsfor your customers, which means betterresults for your business.18
02 GETTING STARTEDData requirementsTo be eligible for free listings, you must include the following attributes (characteristicinformation) for your products. Click the links below for details about each attribute.idavailabilityUse a unique ID for every differentTell users and Google whether youproduct. The ID allows you and Googlehave a product in stock. You will needto distinguish each product. Use SKUsto change this attribute if the productas IDs where possible.is out of stock.titlelinkClearly identify the product you’re selling.Set the URL for the landing page onA specific and accurate title will help usyour website that users are sent toshow your product to the right users.when they click on your product.pricedescriptionTell users how much you’re charging forDescribe the details of your product.your product. It must match the priceInclude your product’s most relevantand currency on your landing page.features and visual attributes.image link Click for more informationInclude the URL for your main productimage, which appears to potentialcustomers. If you have multiple imagesof the product, include all other imagesin the additional image link attribute.Pro tipProduct attributes – including price,availability, ratings, and brand annotations –may show in free, organically ranked listings.19
02 GETTING STARTEDIdentify your productsCorrectly identifying your products will help ensure your free listings are approved.You’ll need to include unique product identifiers for all of your products — a GTIN orMPN, as well as the brand, if relevant.012345973LPN4BrandGTINMPNUsed to indicate theA GTIN uniquely identifiesAn alternative to GTIN, MPNsproduct’s brand name, theyour product. This specificare used to uniquely identifybrand is used to help identifybarcode number helps usa specific product among allyour product and will bemake your free listing easierproducts from the sameshown to users.for users to find.manufacturer.To make sure your enhancedlistings are approved, includea GTIN on all products. Click for more informationNot including a GTIN with a product is one of the top reasonsa product is deemed ineligible for enhanced listings.20
02 GETTING STARTEDUse GTINs for product identificationGlobal trade item number (GTIN) is a unique identifier for commercial products that’susually associated with a barcode that’s printed on retail merchandise. It makes yourlisting richer and helps us connect users to your products on Google channels.How to use a GTINThe GTIN attribute is required for all products with a GTIN assi
Using free listings and ads together increased clicks by 50% and doubled impressions. * Google Internal Data, July 2020. Free listings Shopping ads Buy on Google List your products for free Advertise your products Let users buy directly on Google Add products for free: Add your products to Google for free to reach the hundreds of
4. Interior Construction 2 140 DIRECTORY LISTINGS 1. General 1 2. Listings Provided Without Additional Charge 1 3. Primary Listings 2 4. Extra Listings 2 5. Initial Service Period for Chargeable Extra Listings 3 6. Rates for Extra Listings 4 7. Charge for Information Service (Directory Assistance) 4 150 PUBLIC TELEPHONE SERVICE 1. General 1 2.
The technical specification for HotPads Listings Feed format is intended to help you create an automated feed that will submit the listings onto the Zillow Rental Network. N OTE: For Rental listings, we recommend using the HotPads feed format. Please submit the rental listings to rentalfeeds@zillow.com. See FAQ for supported feed formats.
Listings Subject to Rules and Regulations of the Multiple Listing Service: Section 1.2 - Detail on Listings Filed with the Multiple Listing Service: Section 1.2.1 - Limited Service Listings: Section 1.2.2 - MLS Entry-only Listings Section. 1.3 - Exempted Listings Section 1.4 - Change of Status of Listing Section
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Good versus Better SDTM: Data Listings, continued 2 While we have covered the formal need for data listings in submission documents, there is a use for listings in providing others with small, targeted looks at data elements as part of the workflow in conducting and reviewing clinical trials on an ongoing basis.
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The publication of the ISO 14001 standard for environmental management systems (EMS) has proved to be very successful, as it is now implemented in more than 159 countries and has provided organizations with a powerful management tool to improve their environmental performance. More than 324 000 organizations have been certified worldwide against ISO 14001 at the end of 2014, which is an .
