BRAND GUIDELINES - F.hubspotusercontent30
BRAND GUIDELINESPowering an equitable energy transitionThe social community for the energy workforce2021ALLYSM Brand Guidelines1
How We See OurselvesWe all want to tell a compelling, forwardthinking story about the ALLYSM experience.While there are many different internal andexternal audiences, the tools presentedhere should inspire each of us to take partin the ALLY Energy story.ALLY Energy brands include The GRITAwards and Best Energy Workplaces ,AllySM, The Voices of EnergySM, The Faces ofEnergySM, Energy Workforce of the FutureSM,Energy Diversity and Inclusion IndexTM andALLYSM TOP Energy Voices. These brands aretrademarked entities by the United StatesTrademark and Patent Office. The TM andSM marks must be used in the first mentioneither in communication textand/or graphics.ALLYSM Brand Guidelines2
Our Brand Story20152016Pink PetroTM LaunchPink Petro is launched on InternationalWomen’s Day.Our First Energy ForumPink Petro celebrates its first year and hostsits first in-person and digital forum.2017Experience EnergyTM Launch2018GRIT AwardsSM Program and EnergyDiversity and Inclusion Index is launched.2019Energy Workforce of the Future initiativelaunches to bring together companies to focuson the energy transition.20202021ALLYSM Brand GuidelinesCareers website is launched with 1,000 jobs.The Pink Petro and Experience Energybrands are retired.ALLYSM brand is launched to reflect focus onthe intersection of equity, environment and theemerging economy and energy transition.3
Color /0/100ALLYSM Brand Guidelines4
TypographyHEADLINESMontserrat HIJKLMNOPQRSTUVWXYZ!@# % &*() []{};’/ \?BODY COPYMontserrat GHIJKLMNOPQRSTUVWXYZ!@# % &*() []{};’/ \?ACCENTBEBAS BOLDAaBbCcDdEe123abcdefghijklmnopqrstuvwxyz!@# % &*() []{};’/ \?ALLYSM Brand Guidelines5
BrandsAll brand logos are trademarked and/or service marked by the US Trademark officeand must be used according to their intended design and color codes below. Inthe case of artwork on a colored background you may use inversed logos or allwhite/black logos. All artwork should be approved in advance of release.Service Marked Brands: AllySM Energy Diversity and Inclusion IndexTM Top Energy VoicesSM Energy Workforce of the FutureSMBrands marked and federally registered with the US Patentand Trademark Office: The GRIT Awards Best Energy Workplaces ALLYSM Brand Guidelines6
BrandsALLYSMLogo with TaglineLogo without TaglineNote: The logo may also be used in all black or all white when needed to ensure legibility.Logo ClearanceOther graphics, images, and logos should not interrupt the logo within the below guidelines.X width between two L’sX width between two L’sALLYSM Brand Guidelines7
BrandsENERGY DIVERSITY AND INCLUSION INDEXTMLogo with TaglineLogo without TaglineNote: The logo may also be used in all black or all white when needed to ensure legibility.Logo ClearanceOther graphics, images, and logos should not interrupt the logo within the below guidelines.X width I and space afterX width I and space afterALLYSM Brand Guidelines8
BrandsTOP ENERGY VOICESSMNote: The logo may also be used in all black or all white when needed to ensure legibility.Logo ClearanceOther graphics, images, and logos should not interrupt the logo within the below guidelines.X width between T and badgeALLYSM Brand Guidelines9
BrandsENERGY WORKFORCE OF THE FUTURESMNote: The logo may also be used in all black or all white when needed to ensure legibility.Logo ClearanceOther graphics, images, and logos should not interrupt the logo within the below guidelines.X width on letter nALLYSM Brand Guidelines10
BrandsTHE GRIT AWARDS Logo with TaglineLogo without TaglineNote: The logo may also be used in all black or all white when needed to ensure legibility.Logo ClearanceOther graphics, images, and logos should not interrupt the logo within the below guidelines.X width of AX width of AALLYSM Brand Guidelines11
BrandsBEST ENERGY WORKPLACES Note: The logo may also be used in all black or all white when needed to ensure legibility.Logo ClearanceOther graphics, images, and logos should not interrupt the logo within the below guidelines.X width of letter WALLYSM Brand Guidelines12
LL SM Br G 7 Logo with Tagline Note: The logo may also be used in all black or all white when needed to ensure legibility. Logo Clearance Other graphics, images, and logos should not interrupt the logo within the below guidelines. Logo without Tagline Brands ALLYSM X width between two L's X width between two L's
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
Pi KAPPA Phi Brand Guidelines pg. 4 section 01: Overview pg. 5 Purpose of Brand Guidelines pg. 6 The Pi Kappa Phi Brand essence pg. 7 The Pi Kappa Phi Brand Positioning pg. 8 Fraternity Master Brand & sub-Brand relationships pg. 9 section 02: Pi Kappa Phi: identity pg. 10 Pi Kappa Phi identity pg. 11 star shield & logotype pg. 12 Multiple Formats pg. 13 Clear space & Minimum space
STRATEGIC BRAND MANAGEMENT Strategic brand management process is important for creating and sustaining brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. The brand str
The brand meaning evolution model The brand resonance pyramid model Brand knowledge is defined in terms of two components: brand awareness and brand image o Brand awareness relates to brand recall and recognition performance by consumers o Brand image refers to the set of associations linked to
