NSW Accredited Visitor Information Centre
NSW ACCREDITED VISITORINFORMATION CENTREG R A P H I C S TA N D A R D S G U I D E L I N E S
ACCREDITED VISITOR INFORMATION CENTRE IDENTITYThe italic yellow “i” sign on the bluebackground is a registered trademark. Itdenotes an accredited Visitor InformationCentre. Accredited Visitor Information Centresadhere to a set of standards related to goodbusiness practices and customer service.The trademark combines the internationallyrecognised symbol for information and theitalic “i”, with a typographical panel. It is animportant part of the brand for AccreditedVisitor Information Centres throughoutAustralia. These guidelines have been createdto demonstrate the correct use of thetrademark and should be retained as anofficial reference document.Accredited Visitor Information Centres mayuse this symbol at any time for any use, as longas the image is in keeping with these guidelines.COPYRIGHT INFORMATIONThe use of the Accredited Visitor InformationCentre trademark is restricted to accreditedVisitor Information Centres only.Non accredited centres or otherorganisations are not permitted to use thissymbol or identity.For accredited centres, please take care toavoid any misinterpretation of the AccreditedVisitor Information Centre branding. It is inyour best interests to ensure that this identityis used by accredited centres only. Anyincorrect use, or unauthorised use, should bereported to Destination NSW (DNSW).Similarly, any proposed use of the elementsother than that shown must be referred toDNSW for prior approval.To ensure visual consistency, the trademarkmust always be reproduced from masterartwork and must not be altered in any way.Master art can be made available electronicallyin a variety of file formats.The master artwork material supplied isintended to service all known requirements.Any enquiries regarding the trademark shouldbe forwarded to:Destination NSWLevel 2, 88 Cumberland StreetSydney NSW 2000avic@dnsw.com.au(02) 9931 1483ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES2
CHAPTER PAGEACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINESPAGE1.Printing Application and Clear Space Requirements(application of “i” symbol only)42.Building or Site Signs(horizontal and vertical formats for the application of building designs)53.Colour Reproduction(specifications for all signing and printing applications)64.Typefaces(primary and support typefaces for all signing and printing applications)85.Signwriter’s Grid(application for painting requirements of site signs)106.Small Use(specifications for small scale reproduction of “i” symbol)147.Heritage Building(requirements for further design work for buildings with a heritage listing)148.Road Sign Application(reference to Roads and Maritime Services applications for road signs)149.Incorrect Use(incorrect applications for “i” symbol and signing uses)153
P R FORMATI N T I N G F O R M ATPRINTINGWhen the symbol is used alone, it mustWhen the symbol accompanies type or otherWhenthe symbolusedalone, it mustelements,Whenthe symbolaccompaniestype orinclude a borderof clearspace.isThecleara furtherclear spaceof not lessa further clearspace theof nota borderof clearspace.The clearspecifications includeare shownin Image1. Theclearthan ‘2.0otherunits’elements,shall be recognisedoutsidespecifications are shown in Image 1. Theless than ‘2.0 units’ shall be recognisedspace requirements always apply unlessblue field.outside the blue field.clear space requirements always applyotherwise specifiedinthisguide(e.g.sitesignsunless otherwise specified in this guide (e.g.Where deviation from the clear space isWhere deviation from the clear space isor building signs).site signs or building signs).requiredrequiredto meettospecificdesign designparameters,meet specificThe clear space,indicated1 bymustpriorbe soughtfromDNSWTheasclearspace, inas Imageindicatedin ‘1.0Image 1 priorby approvalparameters,approvalmustbe soughtDNSWwho will mastersupply therelevantunit’,thanshall thenot dimensionbe less than theunit’, shall not‘1.0be lesswho willfromsupplythe relevantartwork.dimensionthetobottomthe symbolmaster artwork.from the bottomof the fromsymbolouterofedgeThe “i” trademark must always be used withto outer edge of the blue field.of the blue field. symbol.Image 1ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES4
BUILDING OR SITE SIGNSU I LNDGI NOGR OS I SG N SB U I BL DS IRT ES I STIEG NBUILDING OR SITE SIGNSSITE SIGNS: HORIZONTAL & VERTICAL FORMATSITE SIGNS:HORIZONTAL& VERTICALFORMATSITEHORIZONTALFORMATThe i SIGNS:symbolandlogotype form &a VERTICALTheFORMATvertical form (see Image 3) with theSITESIGNS:HORIZONTAL& VERTICALdistinctivefor usein all signingi symbolrightjustified,shouldonly 3)bewithusedThei mageThesymbolandandlogotypeforma a distinctiveTheTheverticalform(see(seeImage3) formImage3) with“i”and sdonotallowtheusedistinctiveforinuseinallsigningi entityallandsigningi eidentityinforall edof aceconstraintsdoallownot allowthe useandthree-dimensionalwherespaceconstraintsdo donotthe aceconstraintsnot izontalform.Thereare tions:aa ese(Imagetwo formatsand logotypemust notbe alteredhorizontalformat2)aandaenablevertical TheThe relationshipbetweenthe tionshipbetweenthe thesymbolhorizontalformat(Image 2) and a verticalTherelationshipbetweensymbol ). Thesetwo formatsenable and logotypeand logotypemustnotalteredbe stnotbeunderformat (Image 3). These two formats enablelogotype must not be altered under anyeverypossibleuse.is the preferred use ofany circumstances.everypossibleuse.any circumstances.Thehorizontalformatevery possible use.circumstances.the identity,with theformati symbol therightpreferredjustified. use ofThe horizontalThe horizontalformat is theispreferreduse ofThe thehorizontalformatis thepreferredofidentity,withi symbolthei symbolright usejustified.the identity,with theright justified.the identity, with the “i” symbol right justified.Image 22Image Image2CLEAR SPACE – SITE SIGNS: HORIZONTAL & VERTICAL FORMATCLEARSPACE– SITESIGNS:HORIZONTALVERTICALFORMATCLEARSPACE– :HORIZONTAL&&space,VERTICALFORMATTo ensureall elementsof thesite areThe&clearas FORMATindicatedby ‘X 1.0 unit’positionedcorrectlywithintheirTo ensureall efields,ToToensureallallelementsofofthearethe minimumstandardsshouldof houldalwaysappearwiththe elements should always appear withminimumstandardsof tandardsclearspace.shall Thenotbelessthanthecap heightof theclearspace,indicated 1.0unit’clearspace,as as indicatedby ‘X heightshallnotbelessthanthecapheightof typeface.supporttypeface.supporttypeface.Image 33Image Image3ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES5
C O L O U R R E P RO D U C T I O NCOLOUR PRODUCTIONI SYMBOLi SYMBOLThecolour of the “i” symbol is always yellowout of a blue background. This colourThe colour of the i symbol is always yellowcombination must never be reversed to appearout of a blue background. This colourcombination must never be reversed toas a ‘negative’ image, nor should the symbolappear in other colours, be contained withinappear as a ‘negative’ image, nor should theanother shape or be altered in any way.symbol appear in other colours, be containedwithin another shape or be altered in any way.LOGOTYPE – PRIMARY TYPEFACELOGOTYPE – SUPPORT TYPEFACEThepreferred colourfor the VisitorLOGOTYPE– PRIMARYTYPEFACEInformation Network identity logotype is:The onpreferredcolourfor the Visitor bluea yellowbackground.(see page 8)Information Network identity logotype is: blue on a yellow background. (see page 8)Thepreferred –colourfor thisTYPEFACEapplication is:LOGOTYPESUPPORT blue on a white background. (see page 9)The preferred colour for this application is: blue on a white background. (see page 9)PRINTING – PMS COLOUR REPRODUCTION (PANTONE)When applied to a print medium, the identity Blue – PMS 293PRINTING–PMSCOLOURREPRODUCTION(PANTONE)should be reproduced in the two PMS colours: Yellow– PMS 109When applied to a print medium, the identity Blue – PMS 293should be reproduced in the two PMS colours: Yellow – PMS 109PRINTING – PROCESS COLOUR REPRODUCTIONIf PMS colours are not available (i.e. in process PMS 293 – 100% Cyan, 56% Magentacolourreproduction),theidentityshouldbe PMS 109 – 95% Yellow, 9% MagentaPRINTING – PROCESS COLOUR REPRODUCTIONreproduced as a combination of:If PMS colours are not available (i.e. in PMS 293 – 100% Cyan, 56% Magentaprocess colour reproduction), the identity PMS 109 – 95% Yellow, 9% Magentashouldbereproducedasacombinationof:VINYL - SIGNING APPLICATIONSWhen applied to signs, the identity can be cutaway from self-adhesive vinyl.VINYL – SIGNING APPLICATIONSWhen applied to signs, the identity can becut away from self-adhesive vinyl.The corresponding vinyl specifications are: PMS 293 – Blue (006) PMS 109 – Bo Canary (982)The corresponding vinyl specifications are: PMS 293 – Blue (006) PMS 109 – Bo Canary (982)ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES6
COLOUR PRODUCTIONC O L O U R R E P RO D U C T I O NC O L O U R R E P RO D U C T I O NPAINT - SPECIFICATIONSThe identity may also be painted for signapplications. A paint application of the identitymay be developed for external or internal use.PAINT – SPECIFICATIONSPAINT – SPECIFICATIONSThe identity may also be painted for signThe identity may also be painted for signapplications. A paint application of theapplications. A paint application of theidentity may be developed for external oridentity may be developed for external orinternal use.internal use.C O L O U R R E P RO D U C T I O NAs there are many variables for a paint base,the colours should always be matched to: Blue – PMS 293 Yellow – PMS 109As there are many variables for a paint base,As thereare many variables for a paint base,PAINT– SPECIFICATIONSthe colours should always be matched to:the colours should always be matched to:The identitymay 293also be painted for signAs there are many variables for a paint base,Blue – PMS Blue – APMS293application of theapplications.paintthe colours should always be matched to: Yellow – PMS 109 Yellow109 for external oridentitymay –bePMSdeveloped Blue – PMS 293internal use. Yellow – PMS 109SINGLE COLOUR – i SYMBOLSINGLE COLOUR – i SYMBOLSINGLECOLOUR“i” SYMBOLThe i symbolis the– onlyelement whichThe i symbol is the only element whichcan be reproduced in black and white.The “i”is the onlyinelementwhichcancansymbolbe reproducedblack andwhite.be reproduced in black and white.This should be white reversed out of black:This shouldbe whiteout of black:SINGLECOLOUR– i reversedSYMBOLThisshould– bewhite BlackPMSBlackreversed out of black: i Black– PMSsymboltheBlackonly element which TheBlack– PMS isBlackcan be reproduced in black and white.Printing – PMS Colour Reproduction (Pantone)Printing – PMS Colour Reproduction (Pantone)Printing – PMS Colour Reproduction (Pantone)This should be white reversed out of black: Black – PMS BlackPMS 293PMS 293PMS 109PMS 109PMS BlackPMS BlackwhitewhitePrinting – Process Colour ReproductionPrinting – Process Colour ReproductionPMS 293PMS 109PMS BlackwhitePrinting – Process Colour Reproduction95% Yellow100% Cyan100% Cyan95% Yellow56% Magenta 9% Magenta56% Magenta 9% Magenta100% Black100% Black100% White100% White100% CyanSign Application Vinyl – (Graphical Cast Vinyl) 56% MagentaSign Application Vinyl – (Graphical Cast Vinyl)95% Yellow9% Magenta100% Black100% WhitSign Application Vinyl – (Graphical Cast Vinyl)Blue (006)Blue (006)Bo Canary (982)Bo Canary (982)Blue (006)ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINESBo Canary (982)7
T Y P E FAC E STYPEFACESTYPOGRAPHICAL RULESTYPOGRAPHICAL RULESSetting is always to be in capitals and lowershouldnot be underlined.Setting is always tocase.be inWordscapitalsand lowercase. Words should not be underlined.PRIMARY TYPEFACEThe identity typeface is Gill Sans Condensed,of which Bold is the only acceptable weight.No wording other than ‘Visitor Information’can be produced in this specific typeface.This typeface is used on the typographic panelPRIMARY TYPEFACEof the identity only.The identity typeface is Gill Sans Condensed,No wording other than ‘Visitor Information’of which Bold is the only acceptable weight.can be produced in this specific typeface.This typeface is used on the typographic panelof the identity only.AB C DE F G H I J KLMNO P Q R S T U V W XY Za b c d e f gh i j k l m no p q r s t u vw xyz1234567890G i l l S an s Con d e n s e d B ol dACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES8
T Y P E FAC E STYPEFACESSUPPORT TYPEFACESUPPORT TYPEFACEThe support typeface is Gill Sans of whichThe supporttypefaceis Gillweight.Sans of whichRomanis the onlyacceptableRoman is the only acceptable weight. Orange AACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES9
S I G N W R I T E R’S G R I DSIGNWRITER’S GRIDSITE SIGNSSITE SIGNSWhen photographic enlargements areWhenphotographicenlargementsare notnot practicala signwriter’sgrid, as shown,must be usedto constructsymbol must bepracticala signwriter’sgrid,theas shown,and logotype.usedto construct the symbol and logotype.The position of all elements within thisThemustpositionof changed.all elements within this gridgridnot bemust not be changed.(A signwriter’s grid has been provided(Aeachsignwriter’sforformat). grid has been provided foreach format).ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES10
S I G N W R I T E R’S GGRIDRIDSIGNWRITER’SACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES11
S I G N W R I T E R’S GGRIDRIDSIGNWRITER’SACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES12
OrangeS I G N W R I T E R’S GGRIDRIDSIGNWRITER’SACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES13
APPLIC ATIONSOTHEROTHERAPPLICATIONSSMALL USESMALL USEReproductionthe twocolour iThe recommendedsizeReproductionof the two ofcolour“i” symbolThe recommendedminimumminimumsize is ullcolour.at small sizes may result in loss of detail,square in full colour.detail,recognitionand colour. Forrecognitionofandcolour.For this reasonsmallersizes are necessary,forinexampleare necessary,for examplethis reason recommendations need to If smallerIfsizesrecommendations need to be made forinthecaseofmapping,asinglethe case of mapping, a single colour should becolourbe made for this application.this application.should be used, preferably black.used, preferably black.5 mm5 mm5 mm5 mmHERITAGE SITE APPLICATIONSROAD SIGN APPLICATIONSThere will be a number of situations whereIn this instance the Visitor InformationSITE APPLICATIONSheritage andHERITAGEhistorical restrictionswill not allowCentre will need to seek approval of designthe simple applicationon sitesthroughDNSW.There will ofbea asignnumberof comingsituations refinementsIn thisinstancethe Visitorunder the jurisdictionofheritagelistings.where heritage and historical restrictionsInformation Centre will need towill not allow the simple application of aseek approval of designsign on sites coming under therefinements through DNSWjurisdiction of heritage listings.for further information.For road sign applications, please refer to theSIGN APPLICATIONSTourist ROADSignpostingManual for guidance.ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINESroad sign applications, please refer toContactForTASAC@dnsw.com.authe Tourist Signposting Manual for guidance.Contact TASAC@dnsw.com.au14
INCORRECT USEINCORRECT USE“i” SYMBOLTo achieve consistency and preserve the value ofthe identity, it is important to use it correctlyThese are some examples of incorrect use tobe avoided.To achieve consistency and preserve thevalue of the identity, it is important to useit correctly.These are some examples of incorrect useto be avoided.i SYMBOLACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINESSingle PMS Blue 293colour must not be usedwithout yellowSolid yellow “i” mustonly be used on a solidblue backgroundIncorrect PMS coloursmust not be usedSymbol without not permitted.Introduction of any othercolours is not permitted“i” sign on it’s own withoutblue box is not permitted.Single black keyline isnot permittedGreyscale “i” must notbe used on a black fieldGreyscale field must notbe used with a black “i” symbol15
INCORRECT USEINCORRECT USESITE SIGNThese are some examples of incorrect useSITE SIGNto be avoided.These are some examples of incorrect use tobe avoided.ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINESA white “i” symbol is not acceptableType must only appear on a yellow fieldType is only to be reproduced in blue,other colours are not acceptableIntroduction of any other colours is not permitted16
COLOUR SHEETCOLOUR SHEETACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES17
SUPPLIEDSUPPLIEDFILES FILESFILE CATEGORIEShere is a listVisitorof Accredited VisitorFILECATEGORIESShown here is aShownlist of on Centres “i” symbol files.SPOTSPOTThebeeni symbolhas beensupplied in a Printednumbermaterial in PMS colours.The “i” symbol hassuppliedin a numberPrinted material in PMS colours.of different file formats depending on theof different file formats depending on theCMYKcircumstance in which it is to be used.CMYKcircumstance in which it is to be used. A guidematerialin 4 materialcolour process.A guide on preferred usage formats PrintedhasPrintedin 4 colour process.on preferred usagehas been provided.beenformatsprovided.RGBRGBWe strongly advise that the “i” symbol shouldWe strongly advise that the i symbolAnyshouldapplicationthe enduse isthetoendviewuseAnywhereapplicationwhereonly be used in onlythe applicationas specified.It as specified.be used in theapplicationis toview viaa computer monitor (screen).via a computermonitor(screen).is not necessaryIt toutiliseevery format.Allevery format.is notnecessaryto utiliseGREYSCALEfiles have been AllcreatedforuseonbothMacfiles have been created for use onGREYSCALEbothPrintedmaterialor screen,Printedmaterialor screen,blackandand PC platformformats.Mac & PC platform formats.white version.black & white version. FILE FORMATSFILE FORMATSEPSEPSScalable vectorgraphic.Scalablevector graphic.JPGJPGResolutionimagedependant imageResolution dependant(can be high resolution).(can be high esolution dependantgeneralused forgeneralusedforwebpages.web pages. (low resolution).(low resolution).WMFWMFCompatible withWord and various Microsoftapplications. Compatible with Word& various Microsoft applications.ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES18
symbol or identity. For accredited centres, please take care to avoid any misinterpretation of the Accredited Visitor Information Centre branding. It is in . ACCREDITED VISITOR INFORMATION CENTRE GRAPHIC STANDARDS GUIDELINES 6. COLOUR PRODUCTION PAINT - SPECIFICATIONS. The identity may also be painted for sign applications. A paint .
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