Media Planning And Strategy - Universitas Diponegoro
Media PlanningMarketing Communications 2002
Media Terminology Media Planning - A series of decisionsinvolving the delivery of messages toaudiences.Media Objectives - Goals to be attained bythe media strategy and program.Media Strategy - Decisions on how themedia objectives can be attained.Media - The various categories of deliverysystems, including broadcast and printmedia.
Media Terminology Broadcast Media - Either radio ortelevision network or local stationbroadcasts.Print Media - Publications such asnewspapers, magazines, direct mail,outdoor, and the like.Media Vehicle - The specific messagecarrier, such as the Washington Post orTonight Show.
Media Terminology Coverage - The potential audience thatmight receive the message through thevehicle. TV Homes/Households Using Television Reach - The actual number of individualaudience members reached at least onceby the vehicle.Frequency - The number of times thereceiver is exposed to vehicle in a specifictime period.
Media Planning CriteriaConsiderations Geographic coverage
Brand and Category AnalysisCategory Development IndexPercentage of productcategory total sales in marketCDI Percentage of total U.S.population in marketX 100
Brand and Category AnalysisBrand Development IndexPercentage of brand sales inmarket to total US salesBDI Percentage of total U.S.population in marketX 100
Media Planning CriteriaConsiderationsGeographic coverage The media mix Target market coverage
Target Audience CoveragePopulation excluding target marketTarget marketMedia CoverageMedia gePartialMarketCoverageCoverageExceedingMarket
Media Planning CriteriaConsiderationsGeographic coverage The media mix Target market coverage Scheduling
Three Scheduling MethodsContinuityFlightingPulsingJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Media Planning CriteriaConsiderations Geographic coverageThe media mixTarget market coverageSchedulingReach versus frequency Reach - The actual number of individualaudience members reached at least once bythe vehicle. Frequency - The number of times the receiveris exposed to vehicle in a specific time period. GRP (Gross rating point) Reach x frequency
Reach and FrequencyReach of One ProgramReach of Two ProgramTotal market audience reachedTotal market audience reachedDuplicated Reach of BothUnduplicated Reach of BothTotal reached with both showsTotal reach less duplicate
Graph of Effective ReachPercentage ctiveReach10%5%0% 0510Exposures15
Marketing Factors Important toDetermining Frequency Brand history Brand share Brand loyalty Purchase cycles Usage cycle Competitive share of voice Target group
Media Planning CriteriaConsiderationsGeographic coverage The media mix Target market coverage Scheduling Reach versus frequency Creative aspects and mood
Creative Factors In DeterminingFrequencyMessage complexity Message uniqueness New vs. continuing campaigns Image versus product sell Message variation Wearout Advertising units
Media Factors Important toDetermining Frequency Clutter Editorial environment Attentiveness Scheduling Number of media used Repeat Exposures
Media Planning CriteriaConsiderationsGeographic coverage The media mix Target market coverage Scheduling Reach versus frequency Creative aspects and mood Budget considerations
Determining RelativeCost of Media CPM (cost per thousand)Cost of ad space/time x1000Circulation/Audience CPRP (cost per rating point)Cost of commercial time Program rating
Media Planning CriteriaConsiderationsGeographic coverage The media mix Target market coverage Scheduling Reach versus frequency Creative aspects and mood Budget considerations
Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media strategy and program. Media Strategy - Decisions on how the media objectives can be attained. Media - The various categories of delivery systems, including broadcast and print media.
14. PSKG Universitas Syiah Kuala, Aceh 15. Dekan FKG Universitas Muhammadiyah Yogyakarta 16. PSKG Universitas Jenderal Achmad Yani 17. PSKG Universitas Sam Ratulangi, Manado 18. PSKG Institut Ilmu Kesehatan, Kediri 19. PSKG Universitas Brawijaya, Malang 20. PSKG Universitas Jenderal So
Yth Dekan Fakultas : 1. Hukum 2. Ekonomi 3. Ilmu Sosial dan Ilmu Pemerintahan 4. Ilmu Komputer 5. Teknik Universitas Singaperbangsa Karawang . 206 UNIVERSITAS BUDI DARMA 207 UNIVERSITAS BUDI LUHUR 208 UNIVERSITAS BUNG HATTA 209 UNIVERSITAS CENDERAWASIH 210 UNIVERSITAS CIPUTRA
Unit-V Generic competitive strategy:- Generic vs. competitive strategy, the five generic competitive strategy, competitive marketing strategy option, offensive vs. defensive strategy, Corporate strategy:- Concept of corporate strategy , offensive strategy, defensive strategy, scope and significance of corporate strategy
6. Keputusan Majelis Wali Amanat Universitas Indonesia Nomor 007/TAP/MWA‐UI/2005 tentang Etika Riset bagi Sivitas Akademika Universitas Indonesia; 7. Keputusan Majelis Wali Amanat Universitas Indonesia Nomor 005/SK/MWA‐UI/2007 tentang Kebijakan Umum Arah Pengembangan Universitas Indonesia 2007‐2012; 8.
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1. Fakultas Kedokteran Universitas Syiah Kuala, Aceh 2. Fakultas Kedokteran Universitas Abulyatama, Aceh 3. Fakultas Kedokteran Universitas Malikusaleh, Aceh 4. Fakultas Kedokteran Universitas Sumatera Utara, Medan 5. Fakultas Kedokteran Universitas Methodist Indonesia, Medan 6. Fakul
down your commitment to practice jazz piano, tell it to others, and schedule in specific practice times. MONTH ONE: Jazz Piano 101 A. Chord types (Play each in all keys) 2 B. Quick Fix Voicing C. ETUDE: (Quick fix voicings with inversions for better voice leading) ALL MUSICAL EXAMPLES TAKEN FROM “JAZZ PIANO HANDBOOK” (ALFRED PUBLISHING) AND USED WITH PERMISSION MONTH TWO: Position .
