Oxford Cambridge And RSA Wednesday 6 June 2018 - Morning

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Oxford Cambridge and RSAWednesday 6 June 2018 – MorningLEVEL 1/2 CAMBRIDGE NATIONALS IN CREATIVE iMEDIAR081/01 Pre-production skills* 7 0 5 6 7 8 6 3 3 3 *Candidates answer on the Question Paper.OCR supplied materials:NoneDuration: 1 hour 15 minutesOther materials required:None*R08101*INSTRUCTIONS TO CANDIDATES Write your name, centre number and candidate number in the boxes above. Please writeclearly and in capital letters.Use black ink. HB pencil may be used for graphs and diagrams only.Answer all the questions.Read each question carefully. Make sure you know what you have to do before startingyour answer.Write your answer to each question in the space provided. Additional paper may beused if necessary but you must clearly show your candidate number, centre number andquestion number(s).Do not write in the barcodes.INFORMATION FOR CANDIDATES The number of marks is given in brackets [ ] at the end of each question or partquestion.The total number of marks for this paper is 60.Your Quality of Written Communication will be assessed in the question marked with anasterisk (*).This document consists of 16 pages. Any blank pages are indicated. OCR 2018 [D/504/3053]DC (ST/CT) 162849/1OCR is an exempt CharityTurn over

2Answer all the questions.SECTION A‘Words from the Planet’ is a new conservation campaign with the purpose of increasing the awarenessof the environmental issues that are faced by our planet. The campaign is targeted at a wide targetaudience between the ages of 12 and 50. ‘Words from the Planet’ will use a variety of media to raiseawareness of the issues faced.1You have been asked to create a number of pre-production documents to take to the first campaignmeeting.(a) Identify three items, other than annotations, which could be included on a visualisationdiagram for a flyer to publicise the ‘Words from the Planet’ campaign.1 .2 .3 .[3](b) Explain the purpose of a digital mood board for the ‘Words from the Planet’ campaign. [2] OCR 2018

32Several short 30 second films will be made to explain each of the environmental issues facing thePlanet.(a) A storyboard will be created for each of these films. Explain one reason why this is the mostsuitable document for planning these films. [2](b) Explain how the following aspects of the storyboard help the production team.Camera angles.Scene numbers.Camera movements.[6] OCR 2018Turn over

43The films will be shown on various websites as well as on screens in amusement parks.(a) Explain how the wide age range of the ‘Words from the Planet’ target audience will affect thecontent of the films. [3](b) Identify two aspects, other than age, of target audiences that could be considered whenplanning these films.1 .2 .[2] OCR 2018

54The name of ‘Words from the Planet’ will be trademarked with the symbol.(a) Explain what the Trade Mark symbol means when it is used with the campaign’s name. [2]The ‘Words from the Planet’ campaign will use images taken from space showing the world’soceans. The copyright of these images is held by the space organisations who took the images.(b) Describe what steps must be taken so that these images can be used. [2] OCR 2018Turn over

6SECTION BConsider the images in Fig. 1 below:1. Mountain2. Globe in hand3. Cars4. Young girl5. Spade in earth6. Indonesianman climbing tree7. Polar ice8. Mask with tear9. Smoke10. Fonts11. Seaside12. Globe withpins in13. Toilet seat14. Boy in hoody15. Road inrainforest16. Boots17. Womansmiling18. Earth day19. Man withhands on face20. Drought word OCR 2018Fig. 1

75Choose six images from Fig. 1 to create a mood board for the ‘Words from the Planet’ campaign.You do not need to draw the images. You must show which images you have chosen and whereyou would position them on the mood board.Marks will be awarded for: fitness for purpose;annotations to justify your choices. OCR 2018[9]Turn over

8Consider the script in Fig. 2 below:Ext: Edge of forest at foot of mountain.Camera flies in towards presenter.Presenter (Walk to camera):Welcome to Alaska, home of the Brown Bearand the last untamed wilderness.Cut to:Brown Bear moving across grassland by river with mountains behind.Presenter (Walking in circle):As the towns of Alaska expand into the foreststhey impact on the Brown Bears’ home. Theboundary between the two species blurs Cut to:Brown Bear on the streets of town.Presenter (Voice‑over): and man and bear begin to compete forfood, water and a place to live.Cut to:Bear turning over a bin before climbing through a house window.Fig. 2 OCR 2018

96Create a mind map from the script in Fig. 2 showing the various aspects that will need to beconsidered when planning the filming of one of the short films.Marks will be awarded for: 7layout;fitness for purpose.[7](a) Using the script in Fig. 2 identify the following:(i)location: .(ii)character: .(iii)stage direction: .[3]As the script is created it is edited by different members of the pre-production team.(b) State one way that the script could be named to keep track of its different edits. [1] OCR 2018Turn over

108A series of digital graphics will be created to promote the campaign.Identify the most suitable file format for each of the digital graphics listed, explaining why it is themost suitable file format.Printed PosterFile format: .Justification: .Web GraphicFile format: .Justification: .[6] OCR 2018

11BLANK PAGEPLEASE DO NOT WRITE ON THIS PAGEQuestion 9 starts on page 12. OCR 2018Turn over

12Question 9 is based on Fig. 3.Fig. 3 is a draft of a storyboard for a section of one of the 30 second films. The storyboard will be givento the camera crew who will create the film.CloudsCamera flies through themMountainsCamera flies past mountainsalong line of riverUnder the seaRainforestCamera rises from ground upover treesTreeWide shot of treeClose in on tree fallingBeachCamera moves along beachZoom in on boy and rubbishFig. 3 OCR 2018

139*Discuss the suitability of the content of the storyboard in Fig. 3 for the camera crew. You shouldinclude strengths, weaknesses and any areas for improvement.*The quality of written communication will be assessed in your answer to this question.[12]. OCR 2018Turn over

14.END OF QUESTION PAPER OCR 2018

15BLANK PAGEPLEASE DO NOT WRITE ON THIS PAGE OCR 2018

16PLEASE DO NOT WRITE ON THIS PAGEOxford Cambridge and RSACopyright InformationOCR is committed to seeking permission to reproduce all third-party content that it uses in its assessment materials. OCR has attempted to identify and contact all copyright holderswhose work is used in this paper. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced in the OCR CopyrightAcknowledgements Booklet. This is produced for each series of examinations and is freely available to download from our public website (www.ocr.org.uk) after the live examination series.If OCR has unwittingly failed to correctly acknowledge or clear any third-party content in this assessment material, OCR will be happy to correct its mistake at the earliest possibleopportunity.For queries or further information please contact the Copyright Team, First Floor, 9 Hills Road, Cambridge CB2 1GE.OCR is part of the Cambridge Assessment Group; Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself adepartment of the University of Cambridge. OCR 2018

Oxford Cambridge and RSA. 2 OCR 2018 Answer all the questions. SECTION A . OCR is part of the Cambridge Assessment Group; Cambridge Assessment is the brand name of University of Cambridge Local Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

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