Communicate! The Best Ways To Connect With Customers, Hosts And .

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Communicate!The Best Ways to Connect withCustomers, Hosts and ProspectsNOW to Grow Your BusinessPresented by Jennifer Fonghttp://jenfongspeaks.com

Download Today’s Slideshttp://jenfongspeaks.com/tocara

How I Got Started with Social Media

The Way the WorldCommunicates is Changing

Understanding Communication StylesTraditionalists1925-1945Gen X1965-1978Baby Boomers1946-1964Gen Y1979-1997

Traditionalists(works hard, respects authority)Prefers: Face to facecommunication Hand-written ortyped paperletters and notesChallenges: Email Mobile phones Social networks TextingTraditionalists1925-1945

Baby Boomers(expects to lead, team player)Prefers: Face to face Telephone (preferredover email) Email Group/Team meetings Cell phones (for talking)Challenges: Social networks Blogging TextingBaby Boomers1946-1964

Generation X(my time my way, incentives help)Prefers: Email (preferred keep itshort) Cell phones Texting Blogging Instant messaging VisualsGen X Social networks1965-1978Challenges: Face to face Formal letterwriting Team discussions(prefers one onone)

Generation Y(live first work second, make it fun)Prefers: Texting Social networks Instant messaging Visuals Email (only forwork or school)Challenges: Face to face Telephoneconversations Formal letterwriting Reading documentsGen Y1979-1997

How Does This Affect Your Business?MarketingInvitationsHost CoachingCustomer Service

Host Coaching Today ASK: How does she want to communicate?– With you– With her guests Her contact list is her best source of guests!– Send out invite texts right away– Give her scripts: Initial invite, reminder Facebook chat and Texts are great for quickcheck-ins with your host leading up to party Set up a Facebook Event to build excitementand collect outside orders

Invite Multiple WaysText MessageFacebook ChatEvitePrinted InvitesFacebook Event*gasp*Face-to-Face

Customer Service Friend Customers on Facebook– Comment occasionally on their Status Updates Have Customers Add You to their PhoneContacts During Checkout– They can contact you directly with questionsabout their order via text or call On Customer Wishlist, Let them Check if theyWant you to Text or Email Specials

Marketing Your Business

Social Media for Personal andBusiness UsePersonal Use Friends and familyexclusively Private profile Share whatever is acceptedwithin your circle Express your opinions freelyBusiness Use Friends, family, customers,prospects Public profile Share some personalinformation Share resources your businesscontacts will value Everything you share reflectson your business, otherconsultants, and your company

Great Posts on Social Media Share what you’re doing Share resources and links Provide content related to product, such as styleand fashion tips Talk about your business as it relates to YOU(Personal accounts) Don’t ask people to spend moneythrough your personal accounts Talk about your interests Comment on what othersare doing Be a friendly human being

Posts that Inspire Recruiting

For Recruiting Celebrate your team Advantages of running your own business Enthusiasm about your own business andbenefits of your business Share gratitude for how Tocara improves yourlife/experience Celebrate success of your company Business tip articles Inspiration/Personal development quotes

Posts that Inspire Booking

For Booking Celebrate hosts/share how much they receivedfree Express enthusiasm for the parties you’ve justdone, and how much fun you/the guests had Share pictures of how guests have styled items(with permission of course!) Tips for hosts how to prepare easy snacks, etcfor parties. Highlight monthly hosting specials on yourBusiness Page

Posts that Inspire Sales

For Sales Highlight products that you’re wearing and askfriends to vote on their favorites Share “Get the Look” posts showing celebrityoutfits and how you can get the same lookwith a Tocara piece/pieces Look of the day: #getthelook, #fashion,#jewelry, #photooftheday, #instafashion Share your specials on your business Page

Sample Status Updates (Personal Profile)Appropriate Tips for using jewelry to take youroutfit from day to night (link) Congratulations to Sue on herbrand new Tocara business! Congrats to Jane Smith whoearned over 100 in Tocaraproducts by partying with herfriends last night! I am just LOVING the pieces inTocara’s new catalogue! Which ofthese pieces is your favorite? (3photos) Check out this celebrity photo.Here’s how you can get the lookfor less with Tocara! (photos)Inappropriate Check out all these greatproducts! Click here to order.(link) Want to fill your jewelry box forfree? Book a party with me! (link) I have 3 slots left. Who wants tohave a party? Message me! If you need extra money, tryTocara. Click here for more info.(link) Tocara is having a sale! ShopNow! (link)

Social Media Etiquette Build relationships first Post appropriately and be nice Don’t ask people to spend money through yourprofile Use your photo and real name Don’t overdo the games and apps Avoid self-promotion on Tocara’ssocial media presences

When to Use Text Messages Get permission first Text with hostesses Notify customers of special deals andpromotions (no more often than 2x permonth)

More Resources for You http://jenfongspeaks.com/tocara–This presentation–Helpful resources–Free articles

Thank You!Jennifer FongDirect Sales & Social Media Blog: http://jenfongspeaks.com Facebook: http://facebook.com/jenfongspeaks

Look of the day: #getthelook, #fashion, #jewelry, #photooftheday, #instafashion Share your specials on your business Page . Sample Status Updates (Personal Profile) Appropriate Tips for using jewelry to take your outfit from day to night (link) Congratulations to Sue on her

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