Brand Overview - Reader's Digest Australia
Brand OverviewStanding the test of time. Sharing stories since 1922.Published in 21 different languages in more than 70 countries, with a global circulation of over 10 million - Reader’s Digest inspires bycelebrating what is best in our world, our communities and ourselves.Through shared stories and shared experiences, Reader’s Digest provides ways for people of all ages to feel uplifted and connected to ourglobal community.Every issue of Reader’s Digest delivers inspiration, entertainment, and information that is relevant to readers and their lives – a fusion ofcurrent affairs, powerful human narratives, entertainment and good humour, and helpful information on health, home, travel and adventure.
Our AudienceReader’s Digest is aimed at Australians who value quality,well researched, and unbiased content that is easily accessible,full of surprises and provides fresh, practical ideas each month.Age and gender are not the defining characteristics –an inquisitive mind, sense of humour and belief in the powerof individuals to make a difference are key to our appealand our success.As one of the most respected, longest running global brands inthe world, its no wonder the AustralianReader’s Digest audience are amongst the most loyal in themagazine industry.Source: *Google Analytics July 2018. Roy Morgan Single Source Australia April 17 – March 18 combinedwith Dr. surgeries & Meriton hotel circulation, ‘Publisher statement 2018.467,000 Monthly Readership 28,000 Facebook Followers132,600 Monthly Circulation’225,000 Online Page Views*90%Subscription Rate50,000 Online Unique Audience*7.5 YearsSubscription Ave100,000 Database Members
LOCATIONDigital Audience BreakdownQLD 19%WA 10%SA 7%NSW/ACT 37%VIC 25%GENDERTAS 2%FEMALE 61% MALE 39%55 37%AGE35-5432%18-3431%Source: Google Analytics July 2018.
LOCATIONPrint Audience BreakdownQLD 22%WA 8%SA 9%NSW/ACT 33%VIC 24%GENDERTAS 4%FEMALE 55% MALE 45%65 38%AGE18-4936%50-6425%Source: Roy Morgan Single Source Australia April 17 – March 18.
Audience Insights66% of our audienceown or are paying offtheir own homes74% of our audienceare main grocerybuyers90% of our audiencedo not read New IdeaSource: *Google Analytics June 2018, Roy Morgan Single Source AU Apr17-Mar 18, Double click for publishers, across desktop & mobile, March 2018, compared to the general population.
Audience InsightsOver 50%* of ouronline traffic is frommobile devices87% do not readWoman’s Day72% of our audienceare main incomeearnersSource: *Google Analytics June 2018, Roy Morgan Single Source AU Apr17-Mar 18, Double click for publishers, across desktop & mobile, March 2018, compared to the general population.
Audience InsightsOver 1M online adimpressions a monthOur audience are highlyengaged, with 48%*returning each month78% do not readThe AustralianWomen’s WeeklySource: *Google Analytics June 2018, Roy Morgan Single Source AU Apr17-Mar 18, Double click for publishers, across desktop & mobile, March 2018, compared to the general population.
Editorial FocusQuality ContentBrand EssenceReader’s Digest curates’ quality,engaging and inspiring contentfocused around real life storiesand genuine advice, covering;Health, Travel, Food, Home &Garden and much more.Our articles are commissioned byReader’s Digest and written by topjournalists and authors livinglocally or overseas.What we are: Inspiring, real,accurate, lasting, packed withsurprising and engagingfeatures that celebrate thebest life has to offer.Our content covers a widevariety of topics and writingstyles yet remains memorable,entertaining, inspiringand truly useful.We also collate the very bestprint and digital publicationsfrom around the world, includingmainstream and niche bookpublishers, online producers andnewspapers.What we’re not: celebritydriven, fashion obsessed,locked into 24-hour newscycle, a flick through.
Regular SectionsUpfront single pages with RHPadvertising adjacencies, Smartadvice and tips for the savvyconsumer, delivered with theReader’s Digest signature style –precise, clear and carefullyresearched.Themed tags each month: Health,Food, Travel, You (Relationships,Money, Work) and Home (Pets,Technology, Décor).Readers turn to the back of themagazine for their favourite wordgames and teasers. Our audienceloves to linger over these, torelax and exercise their brain.Classic pages that amuse andentertain everyone in the family:Life’s Like That, All In a Day'sWork and Laughter the BestMedicine.Each issue includes at leastfive pages of Word Power,Trivia and PuzzlesA mix of fun items seen recentlyor sent in by readers - this isalways a favourite, and regularlybookmarked to share with others.
Regular SectionsWho doesn't want to boast abouttheir clever cat, canine or. ?Amazing and amusing anecdotesfrom our pet-loving readers.Readers tell us about theirextraordinary lives, and sharemoments that celebratethe very best in others.From cheeky ponies to love - struckpuppies, even a giraffe or two,these true stories are perennialfavourites with our readers.These regular 2- to 4-pagecolumns are always rich withfeel-good anecdotes and real-lifeexperiences. Fascinating, warmand refreshingly genuine.Short grabs from new non-fictiontitles – everything from travel,cooking and memoir tophotography, motivation andhealth and our pick of the latestfilms on general release - plusmovie trivia.
AdvertisingOpportunitiesReader’s Digest provides a number ofintegrated solutions for advertisers,working closely with our editorial anddigital teams, to ensure all campaignelements work together. Advertorial & Native ContentEditorial FeaturesExpo Stall Brand PromotionWebsite & Social Media integratione-Newsletter & Solus EDM SponsorshipPrint & Digital PackagesFalse CoversCompetitions & Giveaways
Bespoke ContentNot only does Reader’s Digest provide aplatform for advertisers to reach a loyal andengaged audience, the Reader’s Digesteditorial team are experts in developingengaging content that organically promotesan advertisers brand.Creative ServicesDon’t have access to a graphic designer?We have it covered! Reader’s Digest has ateam of highly qualified and dedicateddesigners, able to assist with any creativeexecution.Additionally, we are equipped to providecopywriting and sub-editing services for youor your client’s advertising needs.
Print SolutionsNative Content / AdvertorialsOur experienced editorial team can workwith you to create bespoke advertorialcontent for your next advertising campaign.Editorial FeaturesOur regular Features provide theopportunity to advertise within anenvironment directly relevant to yourbrand, product or service. Topics include:cruising, health, retirement, DIY, charities,education, travel, gardening and more.False CoversOwn the cover of Reader’s Digest!This is a unique opportunity to communicateyour message in a targeted environment,reaching a guaranteed subscriptionaudience.Sponsored PagesSponsored Pages within Reader’s Digestprovide immediate exposure to your productand/or brand with 100% share of voice.
Digital SolutionsSponsored ArticlesIncrease brand awareness by exposing yourbrand to an audience ready to consumecontent, with our Sponsored Editorial.Run-of-Site Display BannersDigital display advertising is available invarious sizes across both desktop and mobile.Page TakeoversCapture the attention of the Reader’s Digestaudience as soon as they land onto our websitewith our Homepage & Channel Page Takeovers!Newsletter / EDMsThe Reader’s Digest EDM community is highlyengaged and responsive to client content. Withmore than 100,000 in our database, advertiserscan feature tailored content in our E-newsletter orreceive 100% share of voice with a Solus EDM.Facebook ‘Shout Outs’Why not further promote your message andincorporate a Facebook ‘Shout Out’ in yournext advertising campaign.
PartnershipsOur partnerships provide further promotion andbranding opportunities. Just another wayReader’s Digest can boost your advertising campaign!Meriton HotelsThe exclusive Reader’s Digest and Meriton Hotelpartnership provides the opportunity to reachthousands of travelers across Australia.ExposReader’s Digest create brand presenceopportunities through regular on-groundstalls at expos & festivals.NSW Seniors Festival Expo- In 2018: largest festival for seniors in the SouthernHemisphere, reaching up to 20,000 seniors each year.Australian Healthcare Week Expo Over 4,400 attendees in 2018 52% have a budget of over 500k for new solutions 69% are either the decision maker or key influencerSydney Build Expo- In 2018: 4,000 attendees, 92 speakers andhundreds of exhibitors.
Trusted BrandsThe Ultimate Seal ofConsumer Approval.Whether it is a product or service, trust is whatreassures us that we are making the right choice.Every year, Reader’s Digest survey Australians to discover the most trustedbrands and services, offering true consumer insight.Research is conducted annually by the highly recognised, independentresearch agency Catalyst Research. An open-ended questionnaire helps build ‘Brand Lists’ for each categoryUtilising these results, a main survey is deployed to AustraliansBrands are rated on a trust scale of 1-10.Results are published by Reader’s Digest in both print and online.These winning and highly commended brands in each category are eligibleto purchase an exclusive marketing package, including the use of theReader’s Digest Trusted Brands ‘Trustmark’ logo - A valuable and crediblethird-party endorsement.To view the 2018 winners, visit homeoftrustedbrands.com.au
Trusted BrandsAustralians tell us whythe Reader’s DigestTrustmark counts.A recent survey conducted by YouGov Galaxy Research, discoveredthe benefits of the Reader’s Digest Trusted Brands Trustmark; 81% of Australians are more likely* to buy a productor service that has received a recognised award, if theprice and specifications are similar to alternatives. 1-in-4 Australians recognise Reader’s DigestTrusted Brands or the Trustmark logo. At 42%, millennials are more likely to have heard ofTrusted Brands or recognise the Trustmark logocompared to Gen X and Baby Boomers.Source; YouGov Galaxy research for Catalyst 2018. *Than the general population.
Quality ServiceAwardsRecognising CustomerSatisfaction.Delivering high-quality service is essential forcompanies who are looking to grow their business.At Reader’s Digest, we want to ensure companies who are providinghigh levels of quality service are recognised throughout Australia.Research is conducted annually by the highly recognised, independentresearch agency Catalyst Research. A quantitative survey is developed and deployed to a representativenational panel. Data is captured on which companies provide the highest levelsof Customer Service across Australia. *Respondents need to haveused the service they are rating. Results are published by Reader’s Digest in both print and online.The Gold and Silver winners in each category are eligible to purchase anexclusive marketing package including the use of the Reader’s DigestQuality Service Award logo - a ‘must have’ for companies who areplanning to promote this recognition.To view the 2018 winners, visit qualityserviceawards.com.au
Print Advertising RatesRUN-OF-BOOKCASUAL3X6X9X12XFull Page11,50011,11510,81010,3509,775Double Page Spread21,85021,19520,53919,66518,573Half Page6,9006,6936,4866,2105,865GatefoldsPREMIUM POSITIONSFull Cover 35,000Back Cover 31,300Inside Front Cover FP13,80013,38612,97212,42011,730Inside Front Cover Spread26,22025,43324,64723,59822,287Inside Back Cover FP12,65012,27111,89111,38510,753Inside Back Cover Spread24,03523,31422,59321,63220,430Outside Back Cover14,95014,50214,05313,45512,708Full page 26,000Positional LoadingsBUSINESS REPLY CARDSTwo Thirds page 24,000First Half 15% Early RHP 25% Guaranteed Adjacency 35%
Print SpecificationsEXECUTIONTYPE AREATRIM AREABLEEDFull PageDouble Page Spread173 x 118184 x 134192 x 142173 x 256184 x 268192 x 276Half Page Horizontal82 x 11889 x 134Add 4 at bottom & sidesHalf Page Vertical173 x 58184 x 65Add 4 at bottom & topFront Cover Gatefold173 x 208 / 173 x 76184 x 222 / 184 x 90Add 4 side & bottom and 7 on topBack Cover Gatefold173 x 208 / 173 x 76184 x 222 / 184 x 90Add 4 side & bottom and 7 on topBusiness Reply Card (L)174 x 125134 x 184Add 4 all sidesBusiness Reply Card (S)174 x 100184 x 109Add 4 all sides(*supply as 2 full pages)PRODUCTION: Artwork to be supplied to your Australia Reader’s Digest Account Manager .All digital documents should include all screen and printer fonts, EPS and TIFF files.MATERIAL GUIDELINES Double Page Spread: To be supplied as two single pages. If type runs across spine allow 6mm spaceeither side of spine i.e. 12mm in total. PDF fonts and high-resolution images must be embedded for Acrobat 4.0 or 5.0.files Images with an effective resolution below 300 dpi are not recommended Trim size must conform to the specifications. Please ensure trim marks are included on all artwork with aminimum of 4mm bleed all around the artwork. Maximum ink coverage should not exceed 270%. Do not supply any RGB or Spot colour/ images, as CMYK (Cyan, Magenta, Yellow, and Black) is used in theprinting process. All images must be converted to CMYK before saving as a PDF. Allow 30mm in gutter (15mm on each page) for gutter creep. Printing: Heatset web offset. Line screen: AM 133lpi is used. Proofing: 3DAPv3 Paper type 4 or ISO 42L profile. Trim marks must be included
2018 / 2019 Print DeadlinesISSUEBOOKINGMATERIALON 19-Dec-1824-Jan-19AVERTORIAL/BRC MATERIAL: DUE 3 BUSINESS DAYS PRIOR TO ROB MATERIAL DEADLINECANCELLATION DEADLINES: RUN-OF-BOOK: 8 weeks prior to on sale date.COVERS: 12 weeks prior to on sale date.CREATIVE & PRODUCTION SERVICES: Reader’s Digest offers production facilities for the preparationof advertising to appear in the magazine. Marketers can access a cost-effective full creative andproduction service with specialists experienced in developing a range of advertising material.Concept development, copywriting, artwork preparation, proof approval are provided to brief andin full consultation with the client.*Deadlines are as at June 2018 and are subject to slight variation, please confirm with your Australia Reader’s Digest Representative.
Digital Advertising RatesDigital AssetsMRECDetailsRun of Site/targeted to pagesRate 25 CPMLeaderboardSkinsHome page takeoverRun of Site/targeted to pagesHomepage onlyBranding for 1 week 20 CPM 50 CPM 4,500Channel Page TakeoverSponsored ArticlesBranding for 1 Month 4,000Article to include advertiser logo or 'Sponsored by ' 3,000Sponsored article with a videoSponsored article feat. Video 3,250Solus EDMCost per 000 Emails in database 200 CPME-newsletter MREC / LBE-newsletter TakeoverMREC / Leaderboard E-newsletter - 100k names100k names, solus EDM 2,000 per banner 5,500Comp E-newsletter - MRECSocial Media Facebook & Twitter (Boosted)MREC - competition driven newsletter - 100k names28,000 Facebook and 3,866 twitter followers 2,000 per bannerStarting from 500
Digital AdvertisingSpecs & DeadlinesEXECUTIONTYPE AREA (in pixels)EDM600 x 1000 px (1000 px is the maximum length)Super leaderboard970 x 90 pxLeaderboard728 x 90 pxMRECHalf Page300 x 250 px300 x 600 pxEDMs All material must be submitted a minimum of 2 weeks before the actual send date. Contentmust be supplied in HTML. Client to supply: HTML file with all images and URLs ORCopy, images, URLs and a rough mock up (RD Creative Services will produce content)Reader’s Digest will insert your content into the header/ footer EDM template. Only one round ofchanges can be made once the header and footer has been attached. If there are any issues withthe test send, final EDM send date will be delayed accordingly. Once the test send is approved, itwill be scheduled in the next available time slot.BANNER ADVERTISING (e.g. Leaderboards, MREC, etc) All material must be submitted a minimum of 2weeks before the actual live date. If there are any issues with the material, the Leaderboard livedate will be delayed accordingly.ONLINE ARTICLES All material must be submitted 2 weeks before the actual live date. If there areany issues with the material, online article live date will be delayed accordingly.SOCIAL POSTS All material must be submitted 2 weeks before the actual live date. If there are anyissues with the material, the post will be delayed accordingly.
Contact UsDirect GroupSuite 305, 84 Pitt StSydney, NSW 2000 AustraliaSHERON WHITEGroup Advertising Director, APACMobile: 0421 897 140Email: sheron.white@readersdigest.com.auDARLENE DELANEYNational Account ManagerMobile: 0401 147 521Landline: 612 9004 4153Email: darlene.delaney@readersdigest.com.auSHU DATTANational Account ManagerMobile: 0498 263 377Landline: 612 9004 4831Email: shu.datta@readersdigest.com.auROCHELLE HAWESAdvertising Marketing ManagerPhone: 0421223591Email: Rochelle.hawes@readersdigest.com.au
Reader [s Digest can boost your advertising campaign! Meriton Hotels The exclusive Reader [s Digest and Meriton Hotel partnership provides the opportunity to reach thousands of travelers across Australia. Expos Reader's Digest create brand presence opportunities through regular on-ground stalls at expos & festivals. NSW Seniors Festival Expo
Reader [s Digest maintain a strong connection with the Asian community. Reader [s Digest currently and will continue to circulate educational institutes throughout Asia, helping shape the young minds of Asias youth. Reader [s Digest is proud to be one of the only media brands in the world, to be a core part of the education system. Helping shape
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Real Property Value/Acre 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 2010 2014 2016 2019 Net M&O Digest Residential Digest Commercial Digest Industrial Digest Combined Near West Air Cities Based on data from Georgia Dept. of Revenue Tax Digest Consolidated Summary 20
Text and illustrations 22 Walker Books Ltd. Trademarks Alex Rider Boy with Torch Logo 22 Stormbreaker Productions Ltd. MISSION 3: DESIGN YOUR OWN GADGET Circle a word from each column to make a name for your secret agent gadget, then write the name in the space below. A _ Draw your gadget here. Use the blueprints of Alex’s past gadgets on the next page for inspiration. Text and .
