Brand Overview - Reader's Digest
Brand OverviewStanding the test of time. Sharing stories since 1922.Published in 21 different languages in more than 70 countries, with a global circulation of over 10 million - Reader’s Digest inspires bycelebrating what is best in our world, our communities and ourselves.Through shared stories and shared experiences, Reader’s Digest provides ways for people of all ages to feel uplifted and connected to ourglobal community.Every issue of Reader’s Digest delivers inspiration, entertainment, and information that is relevant to readers and their lives – a fusion ofcurrent affairs, powerful human narratives, entertainment and good humour, and helpful information on health, home, travel and adventure.
Our AudienceReader’s Digest provides its affluent audience withunbiased, quality content that is easily accessible,well researched and full of surprises.Age and gender are not the defining characteristicsof the Reader’s Digest audience - an inquisitive mind,sense of humour and belief in the power ofindividuals to make a difference are key to ourappeal and our success.As one of the most respected, longest running globalbrands in the world, its no wonder the Reader’sDigest audience are amongst the most loyal in themagazine industry.Source: *Google Analytics July 2018, Publisher Statement - Averages recalculated for 2018, based off Asia Nielsen Media Index, Ipsos Media Atlas 2014.646,700 Total Print Readership 120,100 Online Page Views*165,700 Total Print Circulation 100,000 Database Members61%Ave Subscription Rate55,000 YouTube Views285,000 Facebook Followers21,000 Twitter Followers
Audience OverviewChina 2%Pakistan 5%LOCATIONHong Kong 2%India 5%Taiwan 2%Philippines 12%Malaysia 35%GENDERSingapore 37%FEMALE 57%AGERDASIA.COMSource: Google Analytics June 2018.18-3442%MALE 43%55 26%35-5432%
Audience InsightsRDASIA.COMOver 660,000 AdImpressions across desktopand mobile a month.Our audience are highlyengaged, with 45%returning each monthOver 50% of our onlinetraffic is from mobiledevicesSource: Google Analytics June 2018, Double click for publishers, across desktop & mobile, March 2018.
Malaysia Print Audience245,200 Readership49,000 CirculationGENDER70% Subscription RateAGEFEMALE 55% MALE 45%25-4463%24 &under18%Source: Publisher Statement - Averages recalculated for 2018, based off Asia Nielsen Media Index, Ipsos Media Atlas 2014.45 19%
Singapore Print Audience100,700 Readership48,200 CirculationAGEGENDER70% Subscription RateSource: Publisher Statement - Averages recalculated for 2018, based off Asia Nielsen Media Index, Ipsos Media Atlas 2014.FEMALE 56% MALE 44%40 37%24 & under25-3941%22%
Philippines Print Audience195,800 Readership33,400 CirculationGENDER43% Subscription RateAGEFEMALE 32% MALE 68%25-3443%24 & under20%Source: Publisher Statement - Averages recalculated for 2018, based off Asia Nielsen Media Index, Ipsos Media Atlas 2014.35 37%
Reader’s Digest Asia Print CirculationPakistanKoreaBangladeshHong KongThailandSri sia
Furthering ourbrand reach.Our partnerships provide furtherpromotion and branding opportunities.AirlinesMore than 15,000 Reader’s Digestmagazines circulate airlines and airline loungeseach month, to ensure travellers are wellequipped with good reading material.Available in storesTen’s of thousands of our magazines areavailable across stores in Asia, such asconvenience stores and supermarkets.General APAC Edition34,934 copies of Asia Reader’s Digest arealso distributed to China, South Korea,Japan, Indonesia, Bangladesh, Pakistan,Sri Lanka and Myanmar.
Helping shapeAsia’s youth.Over the years, Reader’s Digest has builta reputation focused around Trust.It is this ‘Trust’ factor that has helpedReader’s Digest maintain a strongconnection with the Asian community.Reader’s Digest currently and willcontinue to circulate educationalinstitutes throughout Asia, helpingshape the young minds of Asia’s youth.Reader’s Digest is proud to be one ofthe only media brands in the world, to bea core part of the education system.
Editorial FocusQuality ContentBrand EssenceReader’s Digest curates’ quality,engaging and inspiring contentfocused around real life storiesand genuine advice, covering;Health, Travel, Food, Home &Garden and much more.Our articles are commissioned byReader’s Digest and written by topjournalists and authors livinglocally or overseas.What we are: Inspiring, real,accurate, lasting, packed withsurprising and engagingfeatures that celebrate thebest life has to offer.Our content covers a widevariety of topics and writingstyles yet remains memorable,entertaining, inspiringand truly useful.We also collate the very bestprint and digital publicationsfrom around the world, includingmainstream and niche bookpublishers, online producers andnewspapers.What we’re not: celebritydriven, fashion obsessed,locked into 24-hour newscycle, a flick through.
Regular SectionsUpfront single pages with RHPadvertising adjacencies, Smartadvice and tips for the savvyconsumer, delivered with theReader’s Digest signature style –precise, clear and carefullyresearched.Themed tags each month: Health,Food, Travel, You (Relationships,Money, Work) and Home (Pets,Technology, Décor).Readers turn to the back of themagazine for their favourite wordgames and teasers. Our audienceloves to linger over these, torelax and exercise their brain.Classic pages that amuse andentertain everyone in the family:Life’s Like That, All In a Day'sWork and Laughter the BestMedicine.Each issue includes at leastfive pages of Word Power,Trivia and PuzzlesA mix of fun items seen recentlyor sent in by readers - this isalways a favourite, and regularlybookmarked to share with others.
Regular SectionsWho doesn't want to boast abouttheir clever cat, canine or. ?Amazing and amusing anecdotesfrom our pet-loving readers.Readers tell us about theirextraordinary lives, and sharemoments that celebratethe very best in others.From cheeky ponies to love - struckpuppies, even a giraffe or two,these true stories are perennialfavourites with our readers.These regular 2- to 4-pagecolumns are always rich withfeel-good anecdotes and real-lifeexperiences. Fascinating, warmand refreshingly genuine.Short grabs from new non-fictiontitles – everything from travel,cooking and memoir tophotography, motivation andhealth and our pick of the latestfilms on general release - plusmovie trivia.
AdvertisingOpportunitiesReader’s Digest provides a number ofintegrated solutions for advertisers,working closely with our editorial anddigital teams, to ensure all campaignelements work together. Advertorial & Native ContentEditorial FeaturesExpo Stall Brand PromotionWebsite & Social Media integratione-Newsletter & Solus EDM SponsorshipPrint & Digital PackagesFalse CoversCompetitions & Giveaways
Bespoke ContentNot only does Reader’s Digest provide aplatform for advertisers to reach a loyal andengaged audience, the Reader’s Digesteditorial team are experts in developingengaging content that organically promotesan advertisers brand.Creative ServicesDon’t have access to a graphic designer?We have it covered! Reader’s Digest has ateam of highly qualified and dedicateddesigners, able to assist with any creativeexecution.Additionally, we are equipped to providecopywriting and sub-editing services for youor your client’s advertising needs.
Print SolutionsNative Content / AdvertorialsOur experienced editorial team can workwith you to create bespoke advertorialcontent for your next advertising campaign.Editorial FeaturesOur regular Features provide theopportunity to advertise within anenvironment directly relevant to yourbrand, product or service. Topics include:cruising, health, retirement, DIY, charities,education, travel, gardening and more.False CoversOwn the cover of Reader’s Digest!This is a unique opportunity to communicateyour message in a targeted environment,reaching a guaranteed subscriptionaudience.Sponsored PagesSponsored Pages within Reader’s Digestprovide immediate exposure to your productand/or brand with 100% share of voice.
Digital SolutionsSponsored ArticlesIncrease brand awareness by exposing yourbrand to an audience ready to consumecontent, with our Sponsored Editorial.Run-of-Site Display BannersDigital display advertising is available invarious sizes across both desktop and mobile.Page TakeoversCapture the attention of the Reader’s Digestaudience as soon as they land onto our websitewith our Homepage & Channel Page Takeovers!Newsletter / EDMsThe Reader’s Digest EDM community is highlyengaged and responsive to client content. Withmore than 100,000 in our database, advertiserscan feature tailored content in our E-newsletter orreceive 100% share of voice with a Solus EDM.Facebook ‘Shout Outs’Why not further promote your message andincorporate a Facebook ‘Shout Out’ in yournext advertising campaign.
Trusted BrandsThe Ultimate Seal ofConsumer Approval.Whether it is a product or service, trust is whatreassures us that we are making the right choice.Every year, Reader’s Digest survey individuals in 5 key regions across Asia to discover themost trusted brands and services, offering true consumer insight.Research is conducted by the highly recognised, independent research agency CatalystResearch, with each respondent rating brands on six attributes; Trustworthiness and CredibilityQualityValueUnderstanding of Customer NeedsInnovationSocial ResponsibilityThe final ‘Trusted Brands’ ranking, is calculated by multiplying the total number of votesfor a brand with their six attributes average score.‘Gold’ is awarded to brands that scored significantly higher than their rivals‘Platinum’ is awarded to brands that vastly outpolled their nearest competitor‘Asia’ is awarded to brands that win Trusted Brand awards in the same category for at leastthree countries surveyed across Asia.To view the 2018 winners across Asia, visit rdasiatrustedbrands.com/2018
20 Years of Trust.Trusted BrandsReader’s Digest Trusted Brands ‘Trustmark’ logo is considered avaluable third-party endorsement, adding extra impact and credibility to anybrand. The globally recognised Reader’s Digest Trusted Brands ‘Trustmark’ logois exclusively available to the Reader’s Digest Trusted Brands winners.
Celebrating Excellence.Trusted BrandsReader’s Digest Trusted Brands Awards Ceremony has become asignificant event in each key region across Asia. This celebration recognises and showcaseseach winning brand’s achievement and provides an opportunity to network with a variety ofsenior executives, marketing and PR professionals.To view 2018 awards ceremony photos, visitrdasiatrustedbrands.com/2018/event-gallery/
Print Advertising RatesENGLISH EDITIONAREAFull PageDouble PageInside CoversOutside BackFull ,8407,410Hong ,30010,100CHINESE EDITIONAREAFull PageDouble PageInside CoversOutside BackFull Run14,60029,20016,00017,460Hong 0Mal/Sin/Id/Ph/Others4,0008,0004,4004,800Digital Advertising RatesPlease contact your Reader’s Digest Asia representative for the latest rates on our digital assets.
Print SpecificationsEXECUTIONTYPE AREATRIM AREABLEEDFull PageDouble Page Spread173 x 118184 x 134192 x 142173 x 256184 x 268192 x 276Half Page Horizontal82 x 11889 x 134Add 4 at bottom & sidesHalf Page Vertical173 x 58184 x 65Add 4 at bottom & topQuarter Page86 x 6092 x 6797 x 72Front Cover Gatefold173 x 208 / 173 x 76184 x 222 / 184 x 90Add 4 side & bottom and 7 on topBack Cover Gatefold173 x 208 / 173 x 76184 x 222 / 184 x 90Add 4 side & bottom and 7 on topInsertMAX: 170 x 120MIN: 150 x 105OnsertMAX: 184 x 134MIN: 150 x 100Business Reply Card (L)174 x 125134 x 184Add 4 all sidesBusiness Reply Card (S)174 x 100184 x 109Add 4 all sides(*supply as 2 full pages)PRODUCTION: Artwork to be supplied to your Australia Reader’s Digest Account Manager .All digital documents should include all screen and printer fonts, EPS and TIFF files.MATERIAL GUIDELINES Double Page Spread: To be supplied as two single pages. If type runs across spine allow 6mm space either side ofspine i.e. 12mm in total. PDF fonts and high-resolution images must be embedded for Acrobat 4.0 or 5.0.files Images with an effective resolution below 300 dpi are not recommended Trim size must conform to the specifications. Please ensure trim marks are included on all artwork with a minimum of 4mmbleed all around the artwork. Maximum ink coverage should not exceed 270%. Do not supply any RGB or Spot colour/ images, as CMYK (Cyan, Magenta, Yellow, and Black) is used in the printing process. All images must be converted to CMYK before saving as a PDF. Allow 30mm in gutter (15mm on each page) for gutter creep. Printing: Heatset web offset. Line screen: AM 133lpi is used. Proofing: 3DAPv3 Paper type 4 or ISO 42L profile. Trim marks must be included
2018 / 2019 Print DeadlinesISSUEBOOKINGMATERIALON 18Feb-1917-Dec-1819-Dec-1824-Jan-19AVERTORIAL/BRC MATERIAL: DUE 3 BUSINESS DAYS PRIOR TO ROB MATERIAL DEADLINECANCELLATION DEADLINES: RUN-OF-BOOK: 8 weeks prior to on sale date.COVERS: 12 weeks prior to on sale date.CREATIVE & PRODUCTION SERVICES: Reader’s Digest offers production facilities for the preparation ofadvertising to appear in the magazine. Marketers can access a cost-effective full creative andproduction service with specialists experienced in developing a range of advertising material.Concept development, copywriting, artwork preparation, proof approval are provided to brief andin full consultation with the client.*Deadlines are as at June 2018 and are subject to slight variation, please confirm with your Asia Reader’s Digest Representative.
Digital AdvertisingSpecs & DeadlinesEXECUTIONTYPE AREA (in pixels)EDM600 x 1000 px (1000 px is the maximum length)Super leaderboard970 x 90 pxLeaderboard728 x 90 pxMRECHalf Page300 x 250 px300 x 600 pxEDMs All material must be submitted a minimum of 2 weeks before the actual send date. Contentmust be supplied in HTML. Client to supply: HTML file with all images and URLs ORCopy, images, URLs and a rough mock up (RD Creative Services will produce content)Reader’s Digest will insert your content into the header/ footer EDM template. Only one round ofchanges can be made once the header and footer has been attached. If there are any issues withthe test send, final EDM send date will be delayed accordingly. Once the test send is approved, itwill be scheduled in the next available time slot.BANNER ADVERTISING (e.g. Leaderboards, MREC, etc) All material must be submitted a minimum of2 weeks before the actual live date. If there are any issues with the material, the Leaderboard livedate will be delayed accordingly.ONLINE ARTICLES All material must be submitted 2 weeks before the actual live date. If there areany issues with the material, online article live date will be delayed accordingly.SOCIAL POSTS All material must be submitted 2 weeks before the actual live date. If there are anyissues with the material, the post will be delayed accordingly.
Contact UsHead Office (Australia)Direct GroupSuite 305, 84 Pitt StSydney, NSW 2000 AustraliaAsia PacificSheron White(61) 2 9004 4407 / (61) 421 897 140sheron.white@readersdigest.com.auSingaporeWendy Bayani(65) 6843 3406 / (65) 8200 3422wendy.bayani@readersdigest.comHong KongShu Datta(61) 2 9004 4831 / (61) 498 263 377Shu Datta@readersdigest.com.auTaiwanAndrew Tsao 曹富(886-9) 3583 3866atsao@triumphal.com.twMalaysiaHelen Corry(6) 012 217 3260helen.corry@rd.comThailandSharma AnthonyThai Representation Ltd(66-2) 3319 6902sharma.anthony@gmail.comPhilippinesMaricarl Garcia(63) 2260 6610 / 0939-9248158Maricarl Garcia@rd.com
Reader [s Digest maintain a strong connection with the Asian community. Reader [s Digest currently and will continue to circulate educational institutes throughout Asia, helping shape the young minds of Asias youth. Reader [s Digest is proud to be one of the only media brands in the world, to be a core part of the education system. Helping shape
Reader [s Digest can boost your advertising campaign! Meriton Hotels The exclusive Reader [s Digest and Meriton Hotel partnership provides the opportunity to reach thousands of travelers across Australia. Expos Reader's Digest create brand presence opportunities through regular on-ground stalls at expos & festivals. NSW Seniors Festival Expo
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Real Property Value/Acre 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 2010 2014 2016 2019 Net M&O Digest Residential Digest Commercial Digest Industrial Digest Combined Near West Air Cities Based on data from Georgia Dept. of Revenue Tax Digest Consolidated Summary 20
Alex Rider Facebook page and submit your questions to the author. If you were unable to tune in on the day, the video is available to watch on the National Literacy Trust website and on Alexrider.com. This resource has been created to support primary and secondary practitioners to deliver an exciting transition project, complementing the live event, although not depending on it. It features .
