Simon Iglesias Senior Solution Sales Analytics April 2017

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Modern Analytics for the Digital EconomySAP BI Strategy and RoadmapSimon IglesiasSenior Solution Sales AnalyticsApril 2017

Digital transformation is disrupting everything21BConnected devices by 2020ProcessesPeopleThingsDataLargest accommodationprovider owns no real estate75%Of B2B buyers use socialmedia in purchasing decisionsMost valuable retailerhas no inventory3.7XGrowth in global clouddata traffic by 2020Will you disrupt or be disrupted?Most popular mediaowner creates no content“Gartner Symposium/ITxpo 2015”; “IDC Social Buying Whitepaper 2014”; Cisco Global Cloud Index (2015-2020) 2017 SAP SE or an SAP affiliate company. All rights reserved.2

If Data is fuel in a digital world, Analytics is the engineIn leading organizations, executives agree that 75%Decisions can bemapped directly tocompany strategies78%Decisions aredata driven62%Decisions aremade in real time62%Decision making isdistributed acrossthe organizationSource: “Leaders 2020 The Next-Generation Executive: How Strong Leadership Pays off in the Digital Economy,” Oxford Economics, 2016 2017 SAP SE or an SAP affiliate company. All rights reserved.3

So, every company must 1. Uncover “unknowns”2. Predict the future3. Empower everyone to makebetter decisions4. Turn decisions into actions 2017 SAP SE or an SAP affiliate company. All rights reserved.4

20132005BIGGER DATALuca Bruno / APSt. Peter’s SquareVisitors at public viewing of Pope John Paul II’s body 2017 SAP SE or an SAP affiliate company. All rights reserved.Michael Sohn / APSt. Peter’s SquarePope Francis’s inaugural appearance5 2013Source: NBCNews “Witnessing papal history changes with digital age”, March

USABILITY &DESIREABILITY 2017 SAP SE or an SAP affiliate company. All rights reserved.6

SAP can help you lead your organization’s digital journeyOrganizations that provide peoplewith the insight they need to makebetter decisions and enable themto act is what will distinguishbetween who is the disruptor tion 2017 SAP SE or an SAP affiliate company. All rights reserved.7

But fall behind if these are ASIBM 2017 SAP SE or an SAP affiliate company. All rights reserved.8

Only SAP has integrated analytics in a single platform2-3 years ahead of the iveAnaplanSASIBM 2017 SAP SE or an SAP affiliate company. All rights reserved.9

To stay ahead, our customers need to: Give employees the freedom to analyze thespecifics of their business Simulate and predict what could happen next Plan and collaborate on a course of action Implement decisions to derive immediate valuePredictive 2017 SAP SE or an SAP affiliate company. All rights reserved.10

SAP Digital Boardroom: User experience, decisions, actionsContextual userexperiencesEmbedded and personalizedto each individual 2017 SAP SE or an SAP affiliate company. All rights reserved.Predictive andmachine learningNo longer onlyfor the data scientistData-driven decisionsBy people across theorganization and beyondData is a strategic assetAnalytics are fundamentalto all business investments11

SAP BusinessObjects Analytics portfolioMobile FirstStunning interactive experienceDigitalBoardroomLead the CloudBusinessObjectsDeliver new analytics capabilities,built natively on HCPOn-premise CloudPredictiveInteroperability and Support forHybrid ScenariosInnovate the CoreModern, at scale on-premisedeploymentsSAP S/4HANASAP BW/4HANAEmbedded AnalyticsIntegrated Data WarehousingSAP HANA PLATFORMReal-time Platform Advanced Analytics Smart Data Integration 2017 SAP SE or an SAP affiliate company. All rights reserved.12

SAP’s strategy

Customers are acting in the momentAldoAldo updates data against theirtargets every 30 minutesallowing sales directorsimproved decision speed rightfrom their mobile analytics-with-new-mobile-reporting-app/ 2017 SAP SE or an SAP affiliate company. All rights reserved.BbruanBbruan brings together 6 billionrecords to blend data withoutmoving it. This helps to improvesafety and quality for sales andservice to their healthcarecustomersVodafoneLeverages SAP analytics toobtain a granular view ofcustomer profitability in themoment, and provide detailedanalytical insight on profitabilityand revenue ications/vodafone.html20

Customers are transforming their outcomesNBALeverages the power of SAPHANA Platform to deliver realtime access to team and playerstatistics—even from inprogress games—transformingthe fan experience with 6-707c-0010-82c7-eda71af511fa.html 2017 SAP SE or an SAP affiliate company. All rights reserved.mBankUse of SAP BusinessObjectsPredictive Analytics toimprove targeting andresponse rates to stomertestimonials/banking/mbank.htmlAdvocate Health CareUsing 1 billion data points perday we can accelerate datasynthesis to benefit patients andpredict a better path for -777c-0010-82c7-eda71af511fa.html21

Customers are innovating without constraintsVeluxUsed SAP to scale self-serviceanalytics to all lines of business;reducing IT dependence andincreasing usage by roducts/velux.html 2017 SAP SE or an SAP affiliate company. All rights reserved.MercyUsed SAP Analytics to improvepatient care and saved 13million over 2 yearsExxaroUsed SAP Analytics to increaserisk visibility and saved 800,000 in 12 arttwo/#sthash.3mKuKvJQ.dpuf22

Transform the outcomeWith analytics ready for Big Data and the Internet of Things that anticipate and adaptBig Data ReadyPlan & SimulateEnterprise-grade analytics to futureproof your organization for the Internetof Things and Big DataPlan and simulate on-the-fly withone common modellingenvironmentAnticipateMachine LearningIdentify problems before they arise andtake action to change courseSuggestive analytics that know yourbusiness and recommend actions,without a degree in data science“”PlanDiscoverVisualizePredictUsing 1 billion data points per day we can accelerate data synthesis to benefit patients and predict a better path for care.Tom Summerfelt, Advocate Health Care 2017 SAP SE or an SAP affiliate company. All rights reserved.23

Innovate without constraintsWith agile analytics that are secure and scale to all lines of nsistentAccurateSecureAct inthe Moment“”With SAP we can scale self-service analytics to all lines of business; reducing IT dependence and increasing usage by 300%.Anders Reinhardt, Velux 2017 SAP SE or an SAP affiliate company. All rights reserved.24

BusinessObjects Cloud

SAP BusinessObjects Cloud for business intelligenceRecentinnovationsCore workflowVisualize and buildyour own ViewsConnect and Prepareyour Data Prepare and model cloud and on-premisedata from your browserSupport data connectors from SAP (BW,HANA, SAP Cloud Platform, Universes)and non-SAP sources Share with your teamDesign, Visualize, and create yourstories online Simply Collaborate with your team Take action on your dataAdd simple location analytics into yourvisualizations Use permissions to control who can viewand edit your analyticsPersonalize your own dashboard viewsSupport Linking Aggregated Data 2017 SAP SE or an SAP affiliate company. All rights reserved.28

RecentinnovationsSAP BusinessObjects Cloud for planningCore workflowSimplify Simply create and modify calculationsand planning models and on the fly Take action anytime, anywhere on thedesktop or on the go Align plans across Finance and businessunits with direct integration into SAPBusiness Planning and Consolidation 2017 SAP SE or an SAP affiliate company. All rights reserved.Experience Analyze, plan and visualize in the sameapplication Personalize your KPIs, dashboard,processes and stories Collaborate in-context of your plan andmake faster decisionsTrust Enjoy a new generation of planning inthe cloud with a modern look and feel Plan and simulate at any level of detail,with any number of users, at any time Drive high performance planning andforecasting process with the SAPCloud Platform29

SAP BusinessObjects Cloud for predictive analyticsRecentinnovationsGuided Machine Discovery – powered by predictive, made for business usersAutomated Discoveries Uncover key influencers of your KPIs, such asrevenue, churn, and productivity Interact with insights and explore hidden structuresand relationships Find the answer to business questions throughintuitive charts and natural languageGuided and Trusted User Experience Designed for business users, featuring the power ofexploratory analytics 2017 SAP SE or an SAP affiliate company. All rights reserved.30

SAP BusinessObjects Cloud and Digital BoardroomRecentinnovationsIndustry and Line of Business ContentIndustry and line of business content is available to getcompanies started with SAP Business Objects Cloud.The following content is available free-of-charge for allSAP BusinessObjects Cloud customers:Industries Chemicals Consumer Products Engineering, Construction & Operations Public SectorLines of Business Finance Human Resources Marketing Solution ManagerFurther information can be found in the following objects-cloud-content/ 2017 SAP SE or an SAP affiliate company. All rights reserved.31

On-Premise ConvergenceRoadmap

BI Client Portfolio Today as of April Office IntegrationSAP BusinessObjects Analysis, edition for Office For Financial Analysts and other business users Microsoft Office addin enables financial professionals and other business users to rapidly access, visualize, and analyze hierarchical datawithin Excel and PowerPoint.Data DiscoveryApplications & DashboardsReportingDiscover, Analyze and ShareBuild Engaging ExperiencesDistribute Formatted InformationSAP BusinessObjects Lumira For Business Analysts and otherbusiness users Mashup relational data, rapidlycreate visualizations and buildSAP BusinessObjects Design StudioSAP BusinessObjects Web Intelligence For business users, power users andIT professionalsSAP Crystal Reports Create sophisticated, dynamic analyticapplications like planning front ends. Use the included templates to rapidlydeploy self service analyticsSecurely distribute informationacross your organization simple storyboardsAnswer new questions withpredefined interactive reports Publish high volumes ofpersonalized reports via email 2017 SAP SE or an SAP affiliate company. All rights reserved.33

BI Client PortfolioPlanned for H1 2017Office IntegrationSAP BusinessObjects Analysis, edition for Office For Financial Analysts and other business users Microsoft Office addin enables financial professionals and other business users to rapidly access, visualize, and analyze hierarchical datawithin Excel and PowerPoint.Data Discovery & ApplicationsReportingDiscover, Analyze and ShareDistribute Formatted InformationSAP Lumira 2.x* SAP Crystal Reports Securely distribute informationacross your organizationfront ends.visualizations and build simple*Planned functionalityCreate sophisticated, dynamicSAP BusinessObjects Web Intelligenceanalytic applications like planningMashup relational data, rapidly createstoryboardsAdd scripting and dynamic actions tosimple storyboardsFor Business Analysts, power users,and IT professionals Use the included templates to rapidlyAnswer new questions withpredefined interactive reportsdeploy self service analytics Publish high volumes ofpersonalized reports via email 2017 SAP SE or an SAP affiliate company. All rights reserved.34

Convergence ResultSAP BusinessObjects LumiraSAP BusinessObjects ExplorerSAP BusinessObjects Analysis for OLAPSAP BusinessObjects Design StudioSAP BEX Web Application DesignerSAP BusinessObjects DashboardsLumira 2.xData Discovery& ApplicationsSAP BusinessObjects Analysis OfficeLive OfficeEPM Add-InSAP BEX AnalyzerAnalysis OfficeOffice IntegrationSAP Crystal ReportsSAP BusinessObjects Web IntelligenceSAP BusinessObjects Set AnalysisDesktop IntelligenceCrystal ReportsWeb IntelligenceReporting Retain simple, business user focused desktop tool & ITfocused enterprise dashboard tool Promote business user visualizations to enterprisedashboards Changing requirements doesn’t need a tool switch Support for offline applications in designer 2017 SAP SE or an SAP affiliate company. All rights reserved.InteroperabilityPlanned as of H1 2017 Combined server side add-on reduces IT administrationcost Improved ease of use & adoption with single canvas forboth visualization and storyboard authoring. Align with S/4 UI standard35

Roadmap—Lumira 2.xStages of planning, can be changed.

SAP BusinessObjects Lumira 2.0PlannedInnovationsDiscovery: New User ExperienceHome Screen Data sources, Connections, Servers and Documents in one screen Dynamic listing order of data sources, connections and documents basedon usage (most used) Tile and List view for documents Log on to BI Platform once and keep connected from Home Screen Global Search for all objects listed in Home ScreenThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved.37

SAP BusinessObjects Lumira 2.0PlannedInnovationsDiscovery: New User ExperienceSingle Canvas Prepare Data with contextual actions on Data objects in the left panel Analyze and Format visualizations with contextual actions onvisualizations Insert Infographics, shapes and images from Design objects in the leftpanel Manage Stories and Pages (Duplicate, re-order etc.) within the canvas Preview Stories before sharingCharts Extend Basic charts to dual and combinations charts with contextualdata object properties Capture Snapshots of visualizations to re-use later Enhanced Data label display in charts, toggle with Value orpercentage and display total Smoothened Line support for Line chartsThis is the current state of planning and may be changed by SAP at any time.Table Improvements to Cross Tab (drag and drop) 2017 SAP SE or an SAP affiliate company. All rights reserved.38

SAP BusinessObjects Lumira 2.0PlannedInnovationsDiscovery: Enhanced Filters Input ControlsEnhancements to Filters Define filter scope from the context (dataset, story, page, orvisualization) Support for filter on multiple visualizations Support for cascading filtersImprovements to Input Controls Extended scope of input controls to Story and Visualization in addition toPage Additional control types, text box, date picker and slider in addition to Listand dropdown Hierarchy representation for LOV’s of Hierarchical objects Show / Hide and Format Input control header, body and valuesindividuallyThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved.39

SAP BusinessObjects Lumira 2.0PlannedInnovationsDiscovery: Improved Online analysisNew BW Online analysis Support for SAP BW online access and analysis in discovery Delegate calculations to BW Engine from discovery Support Business Logic and Elements defined in BEx Queries (at par withGeneric analysis template functionalities in Design Studio) Gain insight on BW data with discovery user experience Share insight from BW data with discovery story building capabilitiesImprovements to HANA Online Enhanced support for SAP HANA online analysis with HTTP connector Support for Parent Child hierarchies in HANA views Support for HANA Attribute views Securely connect to HANA with SSLThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved.40

SAP BusinessObjects Lumira 2.0PlannedInnovationsInter-OperabilityEnables Business users and IT to work together Support for acquired data in Discovery as a source in Designer tocreate Offline applications Open and extend Discovery stories in Designer with additionalfunctionalities ex. Scripting Open and analyze customized stories in Designer back inDiscoveryThis is the current state of planning and may be changed by SAP at any time. 2017 SAP SE or an SAP affiliate company. All rights reserved.41

Conclusion

Top reasons to choose SAP BusinessObjects Analytics1. BusinessObjects Cloud is the only modern SaaS solution for all-analytics capabilities2. Trust and expertise from the market leader in analytics and applications with 45 years ofexpertise working with 300,000 customers3. Designed to leverage the HANA platform with real-time data management, in-memorytechnology, and advanced analytics processing4.5.6.7.LOB and industry analytics integrated with SAP applications to fuel the digital transformationNew product innovations for wherever the data resides - in the cloud, on premise, or a hybridSolutions to connect every user across your entire organization from boardroom to frontlineBlend cloud data and on-premise HANA data without the time and expense of moving it8. Future proofed, enterprise-grade analytics supporting Internet of Things / Big Data use cases9. Automated smart insights to identify correlations and scale thousands of predictive models10. Broadest ecosystem with domain expertise for leading technologies and applications 2017 SAP SE or an SAP affiliate company. All rights reserved.54

In the meantime Run a holistic Analytics Strategy workshop: www.sap.com/bistrategy Establish your data strategy with an Information Governance Assessment workshop.http://infogovtool.sap.com Try the quick win of a cloud solution: www.sap.com/reimagineanalytics Get ready for the newest innovations by upgrading to BI 4.2. Schedule a BI Upgrade Technicalworkshop Play with the sample datasets that ship with Lumira Desktop Check out tutorial videos on YouTube and SCN Check out the roadmap on sap.com: http://go.sap.com/solution/roadmaps.html 2017 SAP SE or an SAP affiliate company. All rights reserved.55

Thank you!Simon IglesiasSr. Solution Sales com/analyticswww.youtube.com/playlist?list PL8FF03148AD0742B1

Getting more from yourinvestment

Value Lifecycle ess Intelligence and EIMboth have benchmarkingsurveys (just use the Searchcapabilities)Enter basic financialinformation (revenue, dayssales outstanding, etc.)Answer basic BI questionsView impact and benchmarkagainst other like companies 2017 SAP SE or an SAP affiliate company. All rights reserved.59

Trial software in the cloudSAP CAL cal.sap.comClick the blue triangle on Step 1.See the list of solutions available to you. You can filterthe list down by searching.Choose Try Now, and accept the terms and conditionson the next page.Then choose Activate.You will need to provide credentials for your AWS account.Details are here:https://calstatic.hana.ondemand.com/res/doc tmlAvailable solutions here: http://scn.sap.com/docs/DOC-47930 2017 SAP SE or an SAP affiliate company. All rights reserved.60

Trial software for downloadSAP Storehttps://www.sapstore.com/ 2017 SAP SE or an SAP affiliate company. All rights reserved.61

Free C-7725Overview, detailed, and what’s newvideosMake sure to Follow to receive updates(and bookmark, too!) 2017 SAP SE or an SAP affiliate company. All rights reserved.62

SAP Community ness-intelligenceAreas across BI Content curated by community volunteersand SAPMake sure to click Receive emailnotifications to get details to your InboxTrack in Communications goes in the SCNfeedParticipate in the SCN Missions for extrabadges Choose your profile, and go to the Reputationtab 2017 SAP SE or an SAP affiliate company. All rights reserved.63

SAP Community Network--Tutorials Tutorials are available for nearly allproducts. Quick videos on how to use afeature Feature comparisons for softwareversions 2017 SAP SE or an SAP affiliate company. All rights reserved.64

SCN webinars Webinars do not require ASUG membership Webinars are recorded and posted on SCNVirtual classroom eventseven include homework!In-person workshopsare also listed 2017 SAP SE or an SAP affiliate company. All rights reserved.65

Learning Via Our YouTube raining/featuredStreaming Content for Learning & KnowledgeA number of different channels for you to Subscribe To: Analytics Solutions from SAP– Higher level content for general knowledge on products & futures SAPAnalyticsTraining– Deeper Dive tutorials, What’s New, Overview Trainings 2017 SAP SE or an SAP affiliate company. All rights reserved.66

SAP Product & Solution Roadmapshttp://sap.com/roadmapsKeep Informed on the SAP Roadmaps to the FutureRoadmap Information and Webinars delivered via the Site. In 2015 over 200 Roadmap Webinar Events and 6,000Attendees Delivered Roadmaps in conjunction with Americas SAP UserGroup Available at the Solution ( Analytics ) and Product ( EG BIPlatform, WebI, etc ) 2017 SAP SE or an SAP affiliate company. All rights reserved.67

Learning Hubhttp://training.sap.comSAP Training and Certification ShopImmediate Cloud Based access to SAP Learnings One stop repository for SAP Learning and Educationaccess Whatever the SAP Education topic we can help– Classes, sessions, trainings 2017 SAP SE or an SAP affiliate company. All rights reserved.68

SAP BusinessObjects Lumira SAP BusinessObjects Explorer SAP BusinessObjects Analysis for OLAP SAP BusinessObjects Design Studio SAP BEX Web Application Designer SAP BusinessObjects Dashboards SAP BusinessObjects Analysis Office Live Office EPM Add-In SAP BEX Analyzer Analysis Office Convergence Result Planned as of H1 2017 Lumira 2.x

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