Tourism Policy Department Perspective - WordPress

Tourism Policy – Department PerspectiveMaria Melia - Tourism Marketing, Policy & Impact Assessment Division

Department OverviewDepartment ofTransport Tourismand Marketing, Policy& ImpactAssessmentSportsTourismTourismDevelopmentAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and SportMaritime

Department’s RoleDTTAS Tourism Goal –To support sustainable tourism growthPolicyInvestmentGovernanceInfluenceAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Tourism ChallengesBrexitEconomic andgeo-politicaluncertaintyVisitor demandsVisitor experienceCapacityconstraintsCompetitivenessAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Tourism Policy StatementThe Government's Tourism Policy Statement People, Place andPolicy – Growing Tourism to 2025 was published in March 2015The policy statement confirmed that the Government's aim was that by2025, Ireland would have a vibrant, attractive tourism sector that makes asignificant contribution to employment across the country, is economically,socially and environmentally sustainable, helps promote a positive image ofIreland overseas, and is a sector that people wish to work in.An Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Sustainable Tourism DevelopmentEconomic"Tourism that takes fullaccount of its current andfuture economic, social andenvironmental impacts,addressing the needs ofvisitors, the industry, theenvironment and hostcommunities"SocialEnvironmentAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Tourism PerformanceTotal expenditure by overseas visitors in Ireland (excludingfares) was 4,874 million in 2017, an increase of over 37% on2014. There were 9,932,100 overseas visits to Ireland during2017, representing an increase of over 30% on 2014.For the first half of 2018, total expenditure by overseas visitors inIreland (excluding fares) was 2.27 billion, an increase of 8.5% onthe same period in 2017.Central Statistics OfficeFáilte Ireland estimates that the tourism is now supporting theemployment of 260,000, an increase of almost 27% on 2014.Fáilte Ireland Tourism Facts 2014An Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Tourism Action Plan 2019-2021An Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Marketing Ireland as a Visitor Destination-Regional growth-Season extension-GB market-Global Ireland 2025An Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Enhancing the Visitor Experience-Tourism experiences-Quality assurance-Sustainable employment-Accessible tourismAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Research in the Irish Tourism SectorAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Supporting Local Communities in Tourism-Local Authorities-Community activationAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Wider Government PolicyAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Brexit – Tourism ChallengesCommon Travel AreaNo Hard BorderAviation RightsVisa ArrangementsAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Brexit – Government ResponseContingency planningGB MarketMarket DiversificationCompetitiveness & VfMAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Brexit – Tourism Response Largest increase in 15 years 50% increase in capital investment “Get Brexit Ready”Retaining business from NI and GBIndustry supports GB Review‘Culturally Curious’Expanded partnershipsOn-going researchAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and SportBudget 2019 26%

Other DevelopmentsAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Thank YouMaria Melia - Tourism Marketing, Policy & Impact Assessment DivisionAn Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport

Policy Investment Governance Influence Department's Role. An Roinn Iompair Turasóireachta agus Spóirt Department of Transport, Tourism and Sport . Department of Transport, Tourism and Sport Sustainable Tourism Development Environment Social Economic "Tourism that takes full account of its current and future economic, social and .