Veganuary Business Support Toolkit - The Go Vegan 31 Day Challenge
Veganuary Business Support ToolkitTHE VEGANUARY BUSINESSSUPPORT TOOLKITINSPIRATION FOR BRANDS,RESTAURANTS AND RETAILERSTO GET INVOLVED INVEGANUARY 2021
Veganuary Business Support ToolkitABOUT VEGANUARY2020 CAMPAIGN FACTS FIGURESWELCOME TO VEGANUARY!Since launching in the UK in 2014,With so many more new vegansVeganuary, a registered charity,and flexitarians being created,has inspired and supported almostwe need businesses like yours to1 million people in 192 countriesjoin us to shout about your veganto try vegan for January andproduct launches and offers sobeyond (although data suggeststhat new vegans and participantsmore than ten times as manycan find great vegan optionspeople actually participate eachand have the best VeganuaryJanuary!).Experience.We work with businesses toTHE KEY CALENDAR MOMENT:drive new vegan launches andactivations, making veganismmore visible and accessiblethrough our work with national andinternational media.The heart of our campaign is our31-day vegan pledge. People fromall over the world receive dailyemails with the practical resourcesand advice they need to make thetransition.600 400KPEOPLESigned up to participate inVeganuary in 2020 throughour campaign.Veganuary is the ideal opportunityand marketing tool post-holidayto create a one-month campaignactivation and focus on yourvegan line.550NEW MENU ITEMSRestaurants around theworld added vegan optionsto their menus in 2020 tomeet Veganuary participantdemand.BUSINESSESDuring our 2020 campaign,over 600 large and medium-sizedcompanies promotedVeganuary along withthousands of smallerindependent brands.548MU.S. MEDIA REACHVeganuary’s 2020 media reachincluded coverage in top majornational newspapers likeThe Wall Street Journal,The New York Times,the New York Post,and Washington Post.
Veganuary Business Support ToolkitOUR VISION AND MISSIONOUR VISIONOUR MISSIONOur vision is simple; we wanta vegan world. A world withoutanimal farms and slaughterhouses.A world where food productiondoes not decimate forests, polluterivers and oceans, exacerbateclimate change, and drive wildanimal populationsto extinction.Our mission is to inspire andsupport people to try vegan,drive corporate change, andcreate a global mass movementchampioning compassionate foodchoices with the aim of endinganimal farming, protecting theplanet and improvinghuman health.OUR TOP 10 VEGANUARY COUNTRIES 2020:SIGN UPS PER ,000059,5003,30012,8002014201510. Sweden20162017201820192020REASONS FOR SIGNING UP 2020:BY ORDEROF SIGN-UPS1. United Kingdom2. United States of America3. Germany4. Chile5. Argentina6. Mexico7. Italy8. South Africa9. Other
Veganuary Business Support Toolkit5 KEY TIPS FOR A SUCCESSFULVEGANUARY CAMPAIGN12345LAUNCHCOLLABORATEPROMOTIONS OFFERSSIGNAGEMESSAGINGLaunch new veganCollaborate with otherCreate special offers toUse clear signage to markIncrease your veganproducts that yourbrands and your currentengage your audience,your vegan products andmessaging to raise yourcustomers want, focusingstockists at retailers offering deals andadd the Veganuary logo toonline profile, taggingon creating vegan versionsrestaurantsdiscounts exclusively onyour POSVeganuary on socialof your top selling productsyour vegan line in January#veganuary2021@weareveganuary@veganuary
Veganuary Business Support ToolkitGET INVOLVED: IN-STORE & ONLINESPECIAL OFFERS & PRICE PROMOTIONSWhatever your business, special offersand price promotions are a great way toengage new customers and get existingcustomers to try something different.With so many people facing financialdifficulty after a challenging year, wewant to make it even easier for peopleto try vegan without having to worryabout spending a lot.DISCOUNTS, OFFERS& PROMOTIONSPROMOTIONS ONFEATURE SPACECOMPETITIONSWhether you sell online or in-store,For retailers, promotions on featureare a fun way to entice customers withcoordinating discounted prices orspace make the shopping experiencespecial discounted pricesspecial offers on your line will be a greateasier for new vegans and will enticeway to encourage people to give yourthem to try easy transition productsvegan products a try this January. Iflike vegan cheese, milk and meatyou also sell non-vegan products, wereplacements, the key starter productsencourage you to only discount yourfor new vegans and the veg-curiousCompetitions, prize draws and gamesvegan line to incentivize your existingcustomers to try your plant-based line!ON-PACK PROMOTIONSUse our logo and assets on-pack tohelp new vegans easily find plant-basedproducts after taking the pledgeFEATURE ON OUR WEBSITELaunch a special offer for January andwe will feature it on our website. Thispage will also be included in our emailseries. Currently, we have over 540,000English-speaking subscribers to our emailnewsletter.
Veganuary Business Support ToolkitGET INVOLVED: DIGITALSOCIAL MEDIASOCIAL POSTSCreate your own social posts using your own images and the officialVeganuary logo. Our new logos can be found here. Update your socialcover art to show that you’re joining the Veganuary campaignTAKE THE PLEDGEResearch shows that people find it easier to give vegan a try whenthey’re supported, which is why we want you to share the Veganuarysign-up link veganuary.com/register/ with your followers so they can gettips, recipes and meal plans to help them on their journeySHARE & INTERACTShare our posts and comment using #veganuary2021. Follow us@WeAreVeganuary on Instagram and @Veganuary on Facebook andTwitter. Don’t forget to tag us in your Veganuary posts!
Veganuary Business Support ToolkitGET INVOLVED: DIGITALWEBSITE EMAIL PRRECIPESPREMAILBLOGS & WEBSITECreate delicious recipes to share withMention Veganuary in your pressGive your email subscribers Veganuary-Write Veganuary-themed blogs and addyour followers or share ours with yourreleases and PR activity using our logothemed special offers and giveawayour logo to your website to show you’reaudience. There’s a spike in consumersand key messages. Share why you’recompetitions. With so many companiestaking part in the campaign, linking tosearching for vegan recipes duringtaking part in Veganuary. We can evenoffering special vegan offers in January,veganuary.comVeganuary, so it’s the perfect time toprovide a quote to show our supportyou don’t want to miss out!get creative. Send us your recipes forpotential inclusion on our website
Veganuary Business Support ToolkitGET INVOLVED: IN-STORERESTAURANTS & EATERIES20% of our surveyrespondents felt eating outwas the biggest challengeas a new vegan.CLEARLYMARKING YOURVEGAN OPTIONSIS CRUCIALFOR ENTICINGNEW VEGANSTO YOURRESTAURANT!NEW MENUSMENUSPOSEVENTSCreate and launch new veganAdd the Veganuary logo andUse our logo and assetsHost an event inviting mediaspecials to feature on yoursign-up link to your menuson your point of sale andand influencers to promoteJanuary menu! Surprise youras a call to action. Now thatpackagingyour new vegan dishes andcustomers by launching ayou have more vegan optionsget feedback on what peoplevegan version of your best-available, show existingthink!selling dish or create a menucustomers why it’s worthwith vegan options for starters,them giving Veganuary a trymains and desserts to enticeand choosing your new menunew vegansitems. The US is seeing a hugeincrease in flexitarians
Veganuary Business Support ToolkitGET INVOLVED: IN-STORERETAILERS &SUPERMARKETSNEW PRODUCTSLaunch new vegan products in Veganuary. In January 2020 more than600 new products were launched, and with the Veganuary buzz it’s theperfect time for a successful launchPOS & WINDOW DISPLAYSUse the Veganuary logo on your point of sale, packaging and windowdisplays to show you’re taking part in the campaignVEGANUARY STORE TOURShow customers how to shop vegan and where to find your vegan linesin store. Grocery sales of plant-based foods that directly replace animalproducts have grown 29% in the past two years to 5 billion!SAMPLINGSOrganize with brands to support in-store vegan product samplingsEVENTSHost an event inviting media and influencers to promote your new veganproducts and get feedback on what people think
Veganuary Business Support ToolkitGET INVOLVED: IN-STOREBRANDSNEW PRODUCTSSAMPLINGSLaunch new vegan products inVisit your stockists to do vegan productVeganuary! In January 2020, more thansamplings in-store600 new products were launched, andPOSUse our logo and assets on your point ofsale and packagingEVENTSHost an event inviting media andinfluencers to promote your new veganproducts and get feedback on whatwith the Veganuary buzz it’s the perfectpeople think! You can also attend atime for a successful launchVeganuary themed event and postSTOCKISTSWork directly with your retailers tocreate a 360º Veganuary campaignabout it on social using #Veganuary
Veganuary Business Support ToolkitPiers MorganGET INVOLVEDlookalike caughtPRESS STUNTSshopping forNaked Glory meatalternativesDo something unusualto attract buzz andpublicity around yourVeganuary campaign!Here’s some ideas andinspiration to get youstarted:Kettle Chipscollaborated withBOSH! to launch theirVegan Sheese andRed Onion crispsGreggs helda late night launch eventinviting the public to trytheir new vegan steakbake. Hundreds ofpeople queued to get anexclusive first tasteFrankie & Benny’schallenged Meat Loaf torebrand to Veg Loaf forJanuary to promote theirnew vegan menu
Veganuary Business Support ToolkitGET INVOLVEDSMALL BRANDS &INDEPENDENTSEVERYONE ISWELCOME TOTAKE PART INVEGANUARY!We love whensmaller brands andindependent retailersand restaurants join thecampaign too. We have lotsof downloadable point of salematerial available later in theToolkit to help youtake part
Veganuary Business Support ToolkitGET INVOLVEDFASHION, BEAUTY& HOUSEHOLDAt Veganuary we encourage people to tryvegan by changing their diet, but we alsosupport switching to cruelty-free in all areas oflife, including fashion, beauty and householdproducts. Special offers on your vegan line in January,which we can feature on our website Social media and digital marketing utilizingthe Veganuary logo on your assets Share your PR news with usVegan fashion and beauty means clothes,shoes, accessories, makeup and skincare thatIf you want help veganising your products,contain no leather, fur, wool, silk or any otherthe Vegan Society offer helpful guidanceanimal-derived ingredients.along with the option to have your productregistered with the Vegan Trademark, a widelyIf you’re a fashion, beauty or household brandrecognised authentic standard for veganwith a vegan line, we would love for you to joinproducts. Let us know if you’d like to be putthe Veganuary campaign! Here’s some waysin touch.you could get involved: Launch new vegan products in Veganuary!In January 2020, more than 600 newproducts were launched, and with theVeganuary buzz it’s the perfect time for asuccessful launch POS with the Veganuary logo next to yourvegan line to show you’re supporting thecampaignVEGAN LEATHERMARKET SET TOBE WORTH 85 BILLIONBY 2025according to areport by businessconsultancyGrand ViewResearch (GVR).
Veganuary Business Support ToolkitWHAT WE CAN DO FOR YOUSPECIAL OFFERSEATING OUT PAGESLaunch a special offer for the month of JanuaryFrom Feb 2019 to Jan 2020 the Eating Out(or beyond) and we will feature selected offerssection on the Veganuary Website had moreon our website. The special offers listed onthan 1 million visitors. 20% of our surveyVeganuary’s website for 2020 received tensrespondents felt eating out was the biggestof thousands of visitors! This page will also bechallenge as a new vegan, so marking yourincluded in our email series. Currently, we havevegan options clearly is crucial for enticing newover 540,000 English-speaking subscribers tovegans to your restaurant!our email newsletter!If you’re a chain restaurant or eatery, we’d loveIf you also sell non-vegan products, weto get detail of your vegan menu to consider forencourage you to develop this special offerour Eating Out guide. For this we would need:exclusively for your vegan range to enticecustomers to give your plant-based offerings a try.To have your special offer featured on ourwebsite we would need: High res square logo Website link Approx. 25-50 words including: about yourcompany, what the offer is, how to redeemthe offer and when it expires High res square logo Website link Max. 200 words bio (we may edit this to fit theVeganuary style) Full details of your vegan menu/options inword doc format At least 2 photos of your vegan range
Veganuary Business Support ToolkitWHAT WE CAN DO FOR YOUPR NEWSWe love to hear about your Veganuary news,exciting new launches and activity updates sowe can share details with our followers. Shareyour news with us at uscorporate@veganuary.comfor your chance to be featured on our channels.We would need:Although we would love to work closely witheveryone, we’re a small team and aren’t alwaysable to do so. However, we give priority tocompanies who use our official brandingon their promotional materials, share theVeganuary sign-up link with their followers andinclude a quote from Veganuary in their press Quote and Press Releaserelease. At least 2 high res images of your veganline/news in the form of a lifestyle shot or aPRESS RELEASESproduct shot in PNG image formatTo show our support for you joining the Website and social linksPlease note Veganuary is an incredibly busytime for our social and digital teams. We runour channels on an editorial basis, therefore weVeganuary campaign, we are happy to providea quote for your press release on your newvegan launches and news. Get in touch atuscorporate@veganuary.com to discuss.can’t guarantee coverage or inclusion and leadtimes for publication may vary.Please do not send images or news that contain non-vegan items or ingredients - Veganuary will only feature veganproducts and we do not have the capacity to verify what you send.
Veganuary Business Support ToolkitTHE VEGANUARYWORKPLACE CHALLENGEThe Veganuary Workplace Challenge is aIn January 2020, 57 companies and31-day pledge that encourages yourinstitutions from the UK, US and Germany gotworkforce to give vegan a try for the month ofon board, not only supporting their workforceJanuary and offers lots of support throughoutto eat vegan in January, but in many casesto help you succeed. Encouraging your teamleading by example with CEOs and otherto give Veganuary a try helps to promotesenior team leaders taking part. Here are somehealth and wellbeing amongst your staff,of the workplaces that have taken part:shows your company is making a consciouseffort to do their part for the environmentand creates a fun atmosphere by having staffcollectively take part in the challenge.Download the Veganuary WorkplaceChallenge Guide here - it contains anoverview of what the challenge is, how youcan encourage your colleagues to take partand downloadable materials to support youthrough the Veganuary journey. And of course,don’t forget to sign up to take the pledge here!IF YOUR WORKPLACE TAKES ON THECHALLENGE WE’D LOVE TO HEARABOUT IT SO WE CAN DISCUSS PROPPORTUNITIES - EMAIL US ATUSCORPORATE@VEGANUARY.COM
Veganuary Business Support ToolkitVEGANUARY BRAND SUPPORTER GUIDELINES Make sure you use the NEW logo instead of ourold one - all of our latest assets are available todownload here. We would love for you to shout about beingparticipants or supporters of Veganuary, but pleasedon’t describe yourselves as sponsors or partners.We’d prefer you describe yourselves as supporters orparticipants Only use the Veganuary logo or name in point of salematerials next to vegan items in-store so it’s clear tocustomers what’s vegan (and what’s not!) If you send us images of your vegan line for pressEXAMPLES OF HOWYOU CAN EXPRESSYOUR INVOLVEMENTIN VEGANUARY:EXAMPLES OF HOWNOT TO DESCRIBEYOUR INVOLVEMENTIN VEGANUARY:for you to utilize on marketing assets forProud supporters of VeganuaryPartners of Veganuaryyour vegan line, but please follow theseProud Veganuary participantsSponsors of Veganuarybrand guidelines when doing so. We alsoWe are supporting VeganuaryWe are partnering with VeganuaryWe are participating in VeganuaryWe are sponsoring VeganuaryWe are taking part in VeganuaryWe are collaborating with Veganuaryreleases or our website, make sure everything in thephotos is 100% veganOur new branding and logo are availableask that you submit any artwork utilizingthe Veganuary branding to your corporatecontact at Veganuary or email the team atuscorporate@veganuary.com for approvalCreated especially for Veganuary
Veganuary Business Support ToolkitVEGANUARY ASSETSWE’VE CREATED LOTSOF AMAZING ASSETS TOHELP YOU WITH YOURVEGANUARY CAMPAIGNDOWNLOAD
Veganuary Business Support ToolkitTHANK .com/veganuary#veganuary2021LET’S MAKE VEGANUARY 2021THE BIGGEST AND BESTCAMPAIGN YET!
Restaurants around the world added vegan options to their menus in 2020 to meet Veganuary participant demand. 400K PEOPLE Signed up to participate in Veganuary in 2020 through our campaign. 600 BUSINESSES During our 2020 campaign, over 600 large and medium-sized companies promoted Veganuary along with
The Vegan Market Veganuary 2020 Survey Results Veganuary 2020 Corporate Highlights Veganuary in the Media 5 Key Tips for a Successful Veganuary Veganuary on Social Media Special Offers & Price Promotions Digital Activity Restaurants & Eateries Retailers & Supermarkets Brands Press Stunts Small Brands & Independents Fashion, Beauty & Household .
VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 3 THE 2021 CAMPAIGN IN NUMBERS More than 582,000 PEOPLE worldwide registered to try vegan with us The hashtag Veganuary had over 170 MILLION VIEWS on TikTok at the end of January 566 NEW VEGAN PRODUCTS were launched for Veganuary 259 NEW VEGAN MENUS were added to (chain-) restaurants for Veganuary More .
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̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
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reading comprehension. DIRECTIONS. this practice test contains one reading selection with two multiple-choice questions and one open-response question. Mark your answers to these questions in the spaces provided on page 5 of your practice test answer document. 1. The porcupine is a controversial, yet important, forest creature. Our more prickly encounters with “quill pigs” may be remedied .
