Brand Guide - CenterPoint
Brand GuideUpdated December 2017
Table of ContentsCorporate HeadquartersINTRODUCTIONIM AGERYSIGN AGE4About CenterPoint27Photography46Broker Signage5Our Brand at a Glance28Photo Overlays47Monument Signage29Portraits51Logo Options52Shield Signage54Tenant Signage1808 Swift DriveOak Brook, IL 60523LOGO630.586.8000 Phone630.586.8010 FaxBrand Guide27LogoICONS8Logo Sizing & Spacing31Icons9Alternate Logos32Icon LibraryPOW ERPOINT59PowerPointsT YPOGRAPHYI L L U S T R AT I O N S62Styling Examples11Print Typography34Regional Maps64Copy and Style Requirements12Web Typography35Local Maps65Punctuation Tips13Alternate Typography36Aerials66Tips for Hyphens with Numbers14Paragraph Styles37Park Plans16Alternate Styles38Site PlansPA I N T I N G17Suggested Pairings39Infographics68COLORSBR AND EX AMPLES20Primary Colors41Property Folders21Supporting Colors42Property Flyers22Supporting Tints43Corporate Folder23Suggested Pairings44BrochuresBuilding Paint Guide
Introduction
About CenterPointThe CompanyCenterPoint is an industrial real estate marketleader specializing in development, redevelopment,acquisition and management to enhance business andsupply chain efficiency. As a major national developer,CenterPoint invests in major coastal and inland portlogistics markets.The MissionCenterPoint’s mission is to serve the community ofour customers, creating opportunities and sustainablejobs while providing for the logistics, property andinfrastructure needs of the property.The VisionAs a top industrial real estate firm, we use ourexpertise to improve the effectiveness and efficiencyof organizations that can benefit from transportationadvantaged industrial property. By enabling bettersupply chains, CenterPoint Properties plays a vitalrole in improving local, state, national and globaleconomies.Brand Guide Introduction4THE COMPANYTHE MISSIONTHE VISIONCenterPoint is an industrial realestate market leader specializingin development, redevelopment,acquisition and management toenhance business and supply chainefficiency. As a major nationaldeveloper, CenterPoint invests inmajor coastal and inland port logisticsmarkets.CenterPoint’s mission is to servethe community of our customers,creating opportunities andsustainable jobs while providingfor the logistics, property andinfrastructure needs of the property.As a top industrial real estate firm,we use our expertise to improvethe effectiveness and efficiency oforganizations that can benefit fromtransportation-advantaged industrialproperty. By enabling better supplychains, CenterPoint Properties playsa vital role in improving local, state,national and global economies.
Our Brand at a Glance20 Days319 DaysGPAAsia94EuropeLakeViewCorporate ParkCenterPoint PropertiesPossibility in every direction.165FULL INTERCHANGE165KOO100RDFULLINTERCHANGEB UIL D INGB U IL D IN GSBOATP E OP L ES QU A R E F EE TBO A T T RA V E L94STERN STREETH U B M A RKE TO P E RA T I N G CO ST SSA V I N G SRE D U CE CO ST94NGPRESS REL EA SE SRIRSFSPA CRESBR31T E NANT S13TH STREETCreeksideCorporate ParkLE AS ELE A SE TERMMA PNET RENTA L RA T EPDFT R UC KTRUCK TRAVELUSAV ID E OYE A ILLE16S HI P ME NTL A NDCA RGOCA RRIERC A L L C E NT E RP L A NE T R A V E LL O GIS T IC SEXPAND SPACEC ON T A IN E RSCO N T A I N E RGUYTONA V E RA G E CO ST2195BA Y SI Z E321BLUFFTON280280CenterPoint Intermodal CenterSavannahANDREWS ROADD.I.D.AB SORPTION1710 EXTERIOR DOCKSPICKUP & D EL IV ERYD.I.D.10 EXTERIOR DOCKS16Kansas City71 TRAILER POSITIONSAIR C AR GO C ONT AI NE RHILTON HEADISLANDSavannahInternationalAirportCypressLakes Airport14 TRAILER POSITIONSPROX IMITYP OR TP OR T O F L O A D IN GC A R P A R K INGMemphisT R U C K P A R K INGD R A Y A GE4P LSAVANNAHPort ofSavannahNorfolkSouthern Railway3P LCLE A R H E I G H TWILMINGTONISLANDRICHMOND HILLDallasShreveport47’AVAI LAB I LI T I E SAVAILABLE450,660 RSFAMENITIESBUIL D -TO-SUIT101 CAR PARKING STALLS50’500’145 CAR PARKING STALLS900’MeridianFLEMINGHouston17HINESVILLENew Orleans95LaredoTRUCK D OCKT R A INT R A IN T R A V E LT R A N S L OA DB A C K H A ULMonterreyTEUSP E E D BA Y301LO T SI Z ECO84 N T A I N E R YA RDNorth AtlanticOcean1710 EXTERIOR DOCKSMoreliaD.I.D.D.I.D.San Lois Potosi14 TRAILER POSITIONSLázaro Cárdenas10 EXTERIOR DOCKS66 TRAILER POSITIONSP AR K I NGC A SE STUD YOF F ICEOF F ICE SPA CEIN T E R MO D A LR A IL S E R V E DS P R IN K L E RD R IV E IN D OO RB R O K E R ( S)CLA SS ACLA SS BD I V I SI BLEW AR E HOUS ER AIL CA RRIERRA ILA IR CA RGO CA RR IE RP L A NEC O NT A C TE MA ILL O C A T IONP H ON EBA RG E / V E SSE LCO N T A I N E RT E RM I N A LIN THE NEWS5Brand Guide IntroductionCenterPoint Icon Set 1.0Industrial Real Estate Icons8838150
Logo
LogoLogos should never be altered or modified. Therelationship of all components of the logo (size of eachelement, alignment and space between elements) hasbeen carefully considered and should not be changedin anyway.FULL LOGOLogotypeThe logotype is in a customized font for CenterPoint.It should not be altered or duplicated for other uses. Itshould also never appear without the shield.Logo ColorShieldOne standard color has been selected for use with theCenterPoint logo: CNT Blue.LOGO COMPONENT S Spot Color: PMS 288 Four Color Process: CMYK: 100.89.21.8. Screens and Web: RGB: 30.55.108Brand Guide Logo7Logotype
Logo Sizing& Spacing0.125 in(9 px)Logo SpacingTo prevent the identity from becoming visually crowded,clear space must surround the logo. At a minimum, thisclear space should be 0.125 inches or 12 pixels.0.125 inLogo Sizing0.195 inThe minimum sizing for CenterPoint’s logo is 1.5 x 0.195inches, or 108 x 14 pixels.When sizing the logo, it must be scaled proportionatelyto prevent it from looking distorted and stretched. Whensizing a logo, make sure to hold down the shift key anddrag the anchor from a corner of the image to make thelogo bigger or smaller.Brand Guide Logo(9 px)C L E A R S PA C E D E TA I L S8(14 px)1.5 in (108 px)M I N I M U M S I Z I N G D E TA I L S
Alternate LogosWhenever possible, the logo should be produced inthe CNT Blue Pantone spot color, however differentapplications may call for different color profiles. If thelogo appears on a dark color or needs to be simplified inblack and white, please use one of the options provided.REVERSENote: the shield should never be a different color fromthe logotype.ReverseWhen the CenterPoint logo is being placed on acolor or black background, the reverse (white) logo isrecommended.BL ACKBlackWhen the CenterPoint logo is being used in a one-colorspace, use the black logo.GrayscaleIn some situations, the CenterPoint logo may need tobe grayscale. If the reverse or black logos don’t work,use the grayscale application.Brand Guide LogoG R AY S C A L E9
Typography
Print TypographyUsing UniversLTStd throughout branded materialsallows consistency between messages. UniversLTStdhas three different weights which will be used in orderfor there to be variety. Weights provide a clear contenthierarchy throughout certain pages.45 LightLight is utilized the most; particularly as body copy,page titles, and bulleted lists.55 RomanUsed on covers to create distinction between headersand the body copy.AaU N I V E R S LT S T D (4 5 L I G H T )AaSince the bold type has the most visual impact, it isused to highlight important items (i.e., headings, pullquotes, page numbers, etc.).U N I V E R S LT S T D ( 6 5 B O L D )Brand Guide mnopqrstuvwxyz012345689U N I V E R S LT S T D ( 5 5 R O M A N)Aa65 jklmnopqrstuvwxyz012345689
Web TypographyTo allow for flexibility between all digital platforms, weuse Roboto, a web-safe font. This font is easily readableon all Zabcdefghijklmnopqrstuvwxyz012345689R O B O T O ( R E G U L A R)Content Hierarchy is crucial in writing for web, asit directs users where to look. This will be great fornavigation as well as providing clear communication.RegularWill be used for the main body copy of informationacross all web pages and digital platforms.BoldR O B O T O (B O L D )Utilizing bold type on headlines, buttons, callouts, etc.This will designate that information as being the mostimportant or relevant information.Brand Guide Typography12
Alternate TypographyFor internal company uses, Calibri will be used asthe font for all collateral. In particular, this can beused within Microsoft programs such as Word andPowerPoint. Calibri is a font that is available as adefault in most programs and therefore will always beaccessible for team members.RegularWill be used for the main body copy of informationacross ijklmnopqrstuvwxyz012345689C A L I B R I ( R E G U L A R)C A L I B R I (B O L D )Utilizing bold type on headlines, buttons, callouts, etc.This will designate that information as being the mostimportant or relevant information.Brand Guide mnopqrstuvwxyz01234568913
Univers LT Std(55 Roman)Paragraph StylesCoverThe cover font style is used exclusively on the coverpage of a document. It is typically placed on thebottom left corner of an image that has been treatedwith a blue overlay.Size: 36 ptLeading: 40 ptColor: WhiteCOVERPage TitleUnivers LT Std(45 Light)The page title is used as an introductory header on apage. This is the largest font style on the page, andis used to give an overview of the page itself, or aspecific section.Leading: 24 ptColor: Light BluePA G E T I T L EPage HeaderThe page header can be used as a secondary headerif the cover or page title style is already on the page.It is also frequently used with a horizontal rule to as apull quote.Univers LT Std(45 Light)PA G E H E A D E RBrand Guide TypographySize: 21 pt14Size: 16 ptLeading: 20 ptColor: Light Blue
Paragraph StylesUnivers LT St d(65 Bold)Paragraph HeadingPA R A G R A P H H E A D I N GThis style is used as a header within the bodyparagraphs to break the content up by topic. It can alsobe used in combination with icons or on the covers offolders to designate property size. If contact informationneeds to be a bit more styled, the paragraph headingcan be used for the name. Though often blue, paragraphheading can also be used in white.Univers LT Std(45 Light)Size: 9 ptLeading: 12 ptColor: BlueSize: 8 ptLeading: 12 ptColor: Dark GrayB O DY C O P YBody CopyBody copy is used for main paragraph content, and anycontent that does not need emphasis. It is also usedfor contact information. On a blue background, a whiteversion of the font is used.Bulleted ListsA bulleted list style is used if the content needs tobroken up, either for visual effect or easier readability.The bulleted list style is always used in tandem witheither the body copy or paragraph heading style.Brand Guide Typography15 Univers LT Std(45 Light)BULLET ED LISTSize: 8 ptLeading: 12 ptColor: Dark Gray
Alternate StylesUnivers LT St d(65 Bold)Large FormatSize: 10.5 ptLeading: 14 ptColor: BluePA R A G R A P H H E A D I N G ( L A R G E )Larger print assets, such as property folders, use aslightly larger version of the established paragraphstyles. Typically in these instances, the traditionalbody copy sizing is used as “Body Copy Small” forcontact information.Univers LT Std(45 Light)Note: take a look at the previous page to see whateach of these font styles is specifically used for.Size: 9.5 ptLeading: 14 ptColor: Dark GrayB O DY C O P Y ( L A R G E ) Univers LT Std(45 Light)Size: 9.5 ptLeading: 14 ptColor: Dark GrayBULL E T ED LIST (L A RGE)Univers LT Std(45 Light)B O DY C O P Y S M A L LBrand Guide Typography16Size: 8 ptLeading: 12 ptColor: Dark Gray
Suggested PairingsPage Title,shown in white.National FocusSEATTLEMidwestS. WISCONSINWestCHICAGOKANSAS CITYOAKLANDSouthLOS ANGELESDALLASNEW YORK/NEW USTONOfficesMarketsMIAMIParagraph Heading,shown in Dark Blue.Page Header, shownin LIght Blue.Industrial Real EstateCenterPoint is a market leader inthe development, redevelopment,acquisition and management ofindustrial real estate and transportationinfrastructure to enhance business andsupply chain efficiency. The Companyinvests in major coastal and inlandport logistics markets anchoring NorthAmerica’s principal freight lanes.Industrial Property Development,Acquisition and ManagementCenterPoint acquires, develops,redevelops, manages, leases andsells state-of-the-art warehouse,distribution and manufacturing facilitiesnear major transportation nodes. Ourexperts focus on large rail and portinfrastructure assets.Industrial Real Estate InnovationCenterPoint constantly seeks to pushthe envelope on what’s possible inorder to provide our customers witha competitive edge and ensure theirsuccess, no matter how great thechallenge. Our experts strive to elevateindustry best practices through thecreative use of proprietary technology,innovative financing techniques,advanced brown field remediationtechniques, public/private partnershipsand other methods.Body Copy, shownin Dark Gray.East Region TeamTony BeckPJ CharltonBody Copy, shown in both757.6400.6300 ext. rpoint.comLight Blue and Dark Gray.Evan Lippow201.221.1913elippow@centerpoint.comDavid Nenner201.221.1918dnenner@centerpoint.comAll information is subject to verification and no liability for errors or omissions is assumed.Brand Guide Typography17
Suggested PairingsPage Title, shownin Light Blue.Body Copy Large,shown in Dark Gray.Body Copy Small,shown in Dark Gray.Page Header, shownin Light Blue.Body Copy Large,shown in Dark Gray.Brand Guide Typography18
Colors
Primary ColorsBlueCenterPoint’s main color (PMS 288) should alwaysbe used as the anchor color in all marketing pieces.Signifies CenterPoint as a company, usually used incorporate instances or when talking about CenterPoint’smission and vision. Used on CenterPoint’s logo and is one of the maintwo blues we use. It is used on all collateral.Light BlueTypically used on all assets. Signifies individual parks orproperties rather than the company as a whole, or as anaccent to the main blue.BlueLight BlueDark GrayCMYK: 100.89.30.17CMYK: 76.25.0.0CMYK: 68.62.58.43RGB: 33.55.108RGB: 15.153.214RGB: 68.67.69HEX: #21376HEX: #0f99d6HEX: #434248 Typically found on site plans, aerials, etc.PRIMARY COLORSDark GrayCenterPoint’s primary gray color is used on almost allassets. Its main use is being the body copy color.GoldUsed on most assets, generally as an accent orhighlight. Usually signifies the specific location orbuilding. Also used to represent interactive elements onthe web.CMYK: 4.27.84.0RGB: 243.188.72 Using the appropriate brand colors is an integralelement of standards and best practices acrosspackaging, printing, signage and electronic media.HEX: #f3bc48 Primary colors should be used to anchor themarketing piece. These should be used asdominant colors.Brand Guide ColorsGoldACC ENT COLOR20
Supporting ColorsDarkest BlueDarkest BlueBlueMediumBlueCMYK: 95.81.49.60CMYK: 100.89.30.17CMYK: 98.73.18.3RGB: 10.30.53RGB: 33.55.107RGB: 8.84.143HEX: #0a1e35HEX: #20366bHEX: #07548eMediumLight BlueLightestBlueLightBlue GrayCMYK: 88.52.17.2CMYK: 47.6.6.0CMYK: 18.5.5.0RGB: 27.111.160RGB: 128.198.226RGB: 206.224.232HEX: #1a6fa0HEX: #7fc5e1HEX: #cddfe8 Master Site PlansDark Blue Developed for the Website (hover state, menudrop down)Medium Blue Used in graphics (placeholder images, color overlayformula, infographics)Medium Light Blue Used in the sidebar of the fliers, mimics the overlayon the website, also used in infographics, coloroverlay formula, and mapsLightest Blue Master Site PlansLight Blue GraySUPPORTING COLORS Master Site PlansBrand Guide Colors21
Supporting TintsMedium Gray Master Site Plans, local maps, site plansGray Master Site Plans, site plans, infographics,visual elementsMediumGrayGrayCMYK: 62.51.45.16CMYK: 17.12.12.0RGB: 102.106.113RGB: 209.211.213HEX: #656a71HEX: #d1d3d4Light GrayOff WhiteCMYK: 9.6.7.0CMYK: 5.4.3.0RGB: 229.230.229RGB: 239.238.239HEX: #e4e5e4HEX: #eeedefLight Gray Master Site PlansOff White Background color for local maps and site plans, usedon the website for color blocksSUPPORTING TINTSBrand Guide Colors22
Suggested PairingsDark Blue used forthe logo mark.Light Blue used asthe largest colorblock on the page.Dark Gray used forMedium Light Blue usedthe body copy.as a supporting colorblock to create separationbetween information.Light Blue used as an accentcolor to create hierarchyand emphasis within a largeamount of text.Brand Guide Colors23
Suggested PairingsGold being used as anaccent color to highlightDark Blue used asthe property’s location.the largest colorblock on the page.Medium Blue used as asupporting color to createdistinction between theland and water.Light Gray being used asa supporting tint to createdistinct difference on theprimary Dark Blue.Dark Gray used forthe body copy.Dark Blue being usedto create hierarchyand emphasis.Brand Guide Colors24
Suggested PairingsSupporting tints usedas background, lessimportant information.Dark Blue being used asthe largest color block toconvey its importance.Supporting tints able tobe layered on top of eachother to create depth anddifferentiation.Brand Guide Colors25
Imagery
PhotographyThe style that has been set for CenterPoint photographyleans to more abstract imagery so it can work well asa background element to different assets. The subjectmatter for photography includes: logistics, terminals,rail, storage containers, and development which relatesback to the industries that CenterPoint has built theircompany around. We show building photos in eitherfull-color or as abstract/accent photos in the blueduotone style.For Print 300 dpi, CMYKFor Web 72 ppi, RGBBrand Guide Imagery27
Photo OverlaysApplying the OverlayLoad the action into Photoshop through the Actionspanel by clicking the little hamburger menu. Select“Load Actions” from the menu, locate the .atn file inyour file system, and upload it. Once loaded, the actionwill be housed in the Actions panel in a folder called“CNT Image Overlays”. With the actions loaded intoPhotoshop, you can now open any photo you want tocolor in Photoshop, convert it to CMYK and resize it ifnecessary, and then select either the “Light Blue” or“Dark Blue” action and press the play button to apply it.Overlay UsesDO NOT USE BOTH OVERLAYS TOGETHERUse the dark blue in places that indicate CenterPoint’smain brand (such as the back of the SoCal brochurewith the company’s mission statement, or on the frontof the corporate folders)The light blue more for individual properties (like theproperty folders and SoCal’s collateral).In this way, the dark blue can serve as the main brandcolor, while the light blue acts as an accent.Brand Guide Imagery28
PortraitsTo display CenterPoint’s employees in a uniform,consistent fashion, the following elements should beconsidered when taking headshots.Background Should be fairly neutral and visually appealingAngle Photos should be taken at a slight angle; can varyacross the different portraitsForeground/Background/Aperture Photographer should be sure that their aperturesetting is set appropriately to capture the figure infocus with a blurred/out of focus backgroundBrand Guide Imagery29
Icons
IconsCenterPoint’s icons are used across a variety of assetsthat help to break up granular information with graphicrepresentations. A complete set of icons has been builtout for digital and print use.Icon Characteristics Line icons with occasional solid areas Combines sharp edges with rounded accents Normally shown in the Light Blue color on brochures,flyers, maps, etc.Brand Guide Icons31
Icon LibraryTEN AN T SACRESRS FPRES S R ELEA S ESBUIL DINGBUIL DINGSBOATPEOPL ESQUARE FEETBOAT TRAVELHUB MARKETOPERATING COSTSLEAS EL E A S E T ERMMAPN ET R EN TAL RATEPDFTRUCKTRUCK TRAVELUSAVIDEOYEARSAVINGSREDUCE COSTSHIPM E NTL A NDC AR G OC AR R I ERCAL L CENTERPL ANE TRAVELL OGISTICSEXPAND SPACECONTAINERSCONTAINERAVERAGE COSTBAY SIZEAIR CARG O C ONT A I NE RA B S OR P TI O NPI C K U P & DELI V ER YPR O XI M I TYPORTPORT OF L OADINGCAR PARKINGTRUCK PARKINGDRAYAGE4PL3PLCLEAR HEIGHTAVAILAB I L I T I E SA M E NI T I ESB U I LD - TO -S U I TTR U C K DO C KTRAINTRAIN TRAVELTRANSL OADBACKHAULTEUSPEED BAYCONTAINER YARDLOT SIZEPARK I NGC A S E S T U DYO FFI C EO FFI C E S PAC EINTERMODALRAIL SERVEDSPRINKL ERDRIVE IN DOORBROKER(S)CLASS ACLASS BDIVISIBLEW AREH OUS ER A I L C A R RI ERR AI LAI R C AR G O C AR RIERPL ANECONTACTEMAILL OCATIONPHONEBARGE / VESSELCONTAINERTERMINALIN THE NEWS38150ROUTECHANGE NUMBERROUTECHANGE NUMBERBrand Guide IconsCenterPoint Icon Set 1.0Industrial Real Estate Icons88HIGHWAYCHANGE NUMBER32
Illustrations
Regional MapsMarkersPropertyNorth minalsColorsWaterHighwaysLandRailroadsState BordersTextMAJOR CITY NAMEBuilding NameMINOR TOWNPort, Rail, Airport,& TerminalSTATE NAMEBody of Water All CenterPoint Illustrations are created from specified templates. Please refer to the individual templates for detailsregarding color, text size, line weight, and art size.Brand Guide Illustrations34
31Local Maps94LakeViewCorporate ropertyNameRoutesOOPropertyMain Roads/RoutesProperty OutlineSmall RoadsWaterRailroadsNG94PA R EHighways16594GBRO31RINLakeViewXVIISPSTREET NAMESOKRDTextI N D I V I D UA L P R O P E R T Y All CenterPoint Illustrations are created from specified templates. Please refer to the individual templates for detailsregarding color, text size, line weight, and art size.Brand Guide Illustrations35
AerialsFULL Name1009410094StreetsHighway InterchangesSTERN STREETSTERN STREETFULL INTERCHANGE13TH STREETCreeksideCorporate ParkColorsProperty OutlineBackground Tint(15% Opacity)ImagesUse aerial photography when possible, otherwise savean image from Google Earth Pro. Color Profile: CMYK Resolution: 300 dpi All CenterPoint Illustrations are created from specified templates. Please refer to the individual templates for detailsregarding color, text size, line weight, and art size.Brand Guide Illustrations36
Park ailableProposedGRANDVIEW PARKWAY1LeasedWaterAvailableBuilding/LandStorage YardOutlinesOccupiedStorage YardTruck TrafficGRANDVIEW PARKWAY2GRANDVIEW PARKWAYSOUTH SYLVANIA AVE.Conservation AreaWEST GRANDVIEW PARKWAYBuild-To-SuitStreetsPropertyOutlinesSOUTH SYLVANIA AVE.9494TextSTREET NAMES All CenterPoint Illustrations are created from specified templates. Please refer to the individual templates for detailsregarding color, text size, line weight, and art size.Brand Guide Illustrations37
Site PlansMarkersDock DoorsParkingStairsDrive In DoorsANDREWS ROADColumnsRailroadsDimensions71 TRAILER POSITIONSD.I.D.10 EXTERIOR DOCKS10 EXTERIOR DOCKSD.I.D.North Arrow14 TRAILER POSITIONSParking/Street OutlineConcrete/SidewalkProperty OutlineAVAILABLE450,660 RSF14 TRAILER POSITIONS10 EXTERIOR DOCKS101 CAR PARKING STALLSParking Lot47’D.I.D.Building OutlineD.I.D.Building50’500’Colors145 CAR PARKING STALLS900’10 EXTERIOR DOCKS66 TRAILER POSITIONSText All CenterPoint Illustrations are created from specified templates. Please refer to the individual templates for detailsregarding color, text size, line weight, and art size.Brand Guide Illustrations38
Infographics20 Days9 DaysMarkersGPAAsiaProperty MarkerColorsWIBackgroundCity DotsStatesLines/ArrowsKansas CityMemphisOne Hourfrom BorderHighwaysLakeViewCorporate ParkDallasShreveportHoustonLaredoMonterreySan Lois PotosiTextILBrand Guide IllustrationsEurope39MoreliaLázaro CárdenasMeridianNew Orleans
Brand Examples
Property FoldersNotable Brand Elements Photo Overlays Regional Map Local Park Map IconsBrand Guide Brand Examples41
Property FlyersLakeView Corporate ParkPleasant Prairie, WINotable Brand Elements3153H S T REET31 Photography53GREEN BAY ROAD72ND AVENUEAD10 8 T AerialKOOBRROGRINSP106UNION PACIFIC ROAD104TH STREET16588TH AVE.88TH AVE.165C.P. RAILROAD94801.8 MILESPleasant Prairie, WI4116510383122ND STREET109TH STREET51LakeView Corporate ParkSPRINGBROOK ROAD107LakeViewCorporate Park3153Leased/Sold7.47 Acres51.6.33 Acres60.16.26 Acres61.7.56 Acres83.27.50 Acres87.26.21 Acres103. 4.11 Acres106. 33.90 Acres107.15.80 AcresMADISON18942694LakeViewCorporate Park1659026314311JANESVILLE3194RACINE119490Sam LINOISLakeView Corporate ParkWISCONSINWhit Heitman630.368.8631whit.heitman@cbre.comKey DistancesInterstate 9425 minutes45 MilesELGIN4194Lake irport38CSXIntermodal45 minutes88CSX IntermodalCBRE 700 CommerceDrive, Suite 550,Oak Brook, IL 60023125 minutesMitchellInternational Airport 01 W. Wisconsin AvenueMilwaukee, WI 53203414.274.4600wispark.com551 hour 20 Brand Guide Brand port43ROCKFORDTHE LOCATION31MILWAUKEE94RD48.165OK10.16 AcresRO22.GBKeyINConservation AreaSPRAvailable Facility40 MilesTHE PARK Icons86TH STREETLakeView Corporate Park Pleasant Prairie, WI Local Park Map6182ND STREET22100TH STREETLakeView Corporate Park Pleasant Prairie, WI Park Plan95TH STREET48 Regional Map8780TH AVE.113TH STREET108TH STREET60GARY
Corporate FolderNotable Brand Elements PhotographyCenterPoint Properties Photo OverlaysPossibility in every direction. IconsOur MissionServe our customers’ complex property, logistics, and infrastructure needs, createsustainable jobs and build communities.By enabling better supply chains, CenterPoint Properties plays a vital role in improvinglocal, state, national and global economies.centerpoint.comAbout CenterPointDedication to Government ProjectsInnovation is Our VisionCenterPoint is a market leader in the development,redevelopment, acquisition and managementof industrial real estate and transportationinfrastructure to enhance business and supplychain efficiency. The Company invests in majorcoastal and inland port logistics markets anchoringNorth America’s principal freight lanes.CenterPoint helps government agencies,corporations and other organizations with complexdevelopment projects that require our unique skillsand capabilities. Many of CenterPoint’s employeeshave preexisting security clearances, providingfaster start times on secure projects.Our experts strive to elevate industry bestpractices through the creative use of proprietarytechnology, innovative financing techniques,advanced brownfield remediation techniques,public-private partnerships and other methods.Corporate HeadquartersLos Angeles Regional OfficeVirginia Regional Office1808 Swift DriveOak Brook, IL 60523630.586.8000 Phone630.586.8010 Fax725 S. Figueroa Street, Suite 3005Los Angeles, CA 90017213.488.8700 Phone213.488.8701 Fax150 W. Main Street, Suite 1820Norfolk, VA 23510757.640.6300 Phone757.640.6305 FaxMilwaukee Regional OfficeKansas City Regional OfficeNew Jersey Regional Office6750 W. WashingtonWest Allis, WI 53214414.256.3400 Phone414.256.3401 Fax1301 Burlington Street, Suite 200North Kansas City, MO 64116816.218.6300 Phone816.218.6301 FaxPark 80 West Plaza II, Suite 410250 Pehle AvenueSaddle Brook, NJ 07663201.221.1900 PhoneLocationsBrand Guide Brand Examples43
BrochuresNotable Brand Elements PhotographyInvestment Photo OverlaysCenterPoint PropertiesNational Focus InfographicsVANCOUVERSEATTLEMidwestS. WISCONSINWestNEW YORK/NEW JERSEYCHICAGOKANSAS CITYOAKLANDNORFOLKLOUISVILLESouthLOS ANGELESDALLASEastMEMPHISPORT OFVIRGINIAGREENVILLECHARLESTONATLANTASAVANNAHNEW ORLEANSHOUSTONMIAMIKeyWestern RegionPrimary Transport MarketsMarketsCentral RegionSecondary Transport MarketsOtherEastern RegionTertiary Transport MarketsOfficesWhere Do We Invest and WhyInstitutional quality industrialproperties with transportationadvantages in U.S. Port andIntermodal markets which providegrowing supply chain efficienciesthat drive premium rents and higheroccupancy. Logistics and real estatecreate total value.44CenterPoint’s Development teflexibility, and capital for virtuallydevelopment. With single buildredevelopments and master-plprovide creative solutions to suWe work with you to navigateentitlement process, which inc Zoning, permitting and utilimprovements, to prepareEmphasis on TransportationAdvantage MarketsWhat We Are Looking toAcquireCenterPoint has identified targetmarkets which represent over 6.6Billion square feet of warehouse/distribution assets, of whichan estimated 1.9 Billion squarefeet exhibit transportation costadvantages. Core-Plus Investment ( 5,000,000to 300,000,000) Major and Secondary Port MarketsCenterPoint Intermodal Centenvironment with full logisticDeep domestic capital base,experience and relationshipstrucking companies, shippers Multitude of Industrial Types Enduring Logistics FeaturesCenterPoint’s diverse Port and Intermodal Portfolio was built within a tightcommunication structure, creating a team of disciplined and collaborativeinvestors across the country.Brand Guide Brand ExamplesDevelopmentDevelopment focuses on intmaritime port related infrastand container/equipment facCenters (CIC) provide a camlogistics solutions.Investment aritimePort
Signage
Suggested Use:Required Space:Side Bar TitleCenterPoint Logo White textP
tbeck@centerpoint.com PJ Charlton 484.432.0239 pjcharlton@centerpoint.com David Nenner 201.221.1918 dnenner@centerpoint.com Evan Lippow 201.221.1913 elippow@centerpoint.com Industrial Real Estate CenterPoint is a market leader in the development, redevelopment, acquisition and management of industrial real estate and transportation
CenterPoint Energy Innovative Water Heater Rebate Programs Author: CenterPoint Energy Subject: CenterPoint Energy Innovative Water Heater Rebate Programs Keywords: rpograms Created Date: 11/7/2012 4:28:53 PMFile Size: 1MBPage Count: 15
1-31447 CenterPoint Energy, Inc. 74-0694415 (a Texas corporation) 1111 Louisiana Houston, Texas 77002 (713) 207-1111 1-3187 CenterPoint Energy Houston Electric, LLC 22-3865106 (a Texas limited liability company) 1111 Louisiana Houston, Texas 77002 (713) 207-1111 1-13265 CenterPoint Energy Resources Corp. 76-0511406 (a Delaware corporation) 1111 .
The CenterPoint RTX option that you selected in Step 2 now appears as Unlocked: . 5. After you have unlocked CenterPoint RTX, set the default correction source to CenterPoint RTX. 6. In the Home screen, tap .The Configuration screen appears: 7. Select the Autopilot GPS Receiver and then tap Setup. The Autopilot GPS Receiver Settings screen appears:
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
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