Fitness Park Case Study Modernising The Gym Experience With Advanced .

F I T N ES S PA R K CA S E S T U DYMODERNISING THEGYM EXPERIENCEW I T H A DVA N C E DS O F T WA R Explortechnologies.com

Now with a network of 234 gymsoperating across Europe, FitnessPark originally opened in 2009with the first low-cost gym modeloffering competitive pricing withample space and equipment formembers in France.Since then Fitness Park hasexpanded its operations intoSpain, with plans to soon operatein Morocco. The fitness clubnetwork has also just been votedbest fitness brand in France bythe French magazine Capital forthe last two years running; theclub in Madrid was also votedbest club in Spain by Men’sHealth Magazine.

A Whole NewCustomerExperienceEvery business goesthrough cycles of evolutionand reinvention. Fitness Parkhas big goals—launchingover 40 clubs in 2020, andplans to open many moreover the next 10 years.Big goals like this needbig plans, and they cameprepared to make a shift.“Our low cost pricing model meansour requirements are totally differentto boutique fitness in terms of theservices we offer to customers. It wasimportant for us to be able to delivernew premium fitness experiencesalongside the value-for-money classesand equipment that our customers relyon us for. We knew we needed to beable to operate hyper-competitively,using smart technology and cuttingedge fitness programmes in ways thatwill build loyal customers and help ourfranchise businesses grow.”Thomas MendonçaDirector General Digital and InnovationFitness ParkOver the course of the last three years, Fitness Parkhas transformed its business to deliver a highercalibre of fitness experiences under the samelow price, while offering a combination of fitnessprogrammes to suit everyone. Even though theywere making moves, they remained true to theirstrategic priorities: Digitise their experience usinga modern IT architecture Build the best community experience.For inspiration, Fitness Park researched boutiquefitness studio examples in London and the US.Next, they set out to design new programmes tooffer something new and special, under the sametrusted brand their customers had come to love.This included FightPark—for boxing, martial arts,and more—BurningPark—for high-intensity, fastpaced workouts—and CyclePark—for spinningand cycle workouts.This transition was also a prime time to experimentwith new equipment, new instructors, newgamification techniques and as well, newtechnology options—the latter of which proving tobe one of the greatest pain points of all.

For Fitness Park, their focus has alwaysbeen to offer the best possible productwhile increasing sales and reducing memberturnover. Technology has always been themost challenging aspect of this, and they knewthey couldn’t bring their entire vision for a newmember experience together without givingtheir technology a serious overhaul.Fitness Park neededsoftware that directlyaccessed modern APIs,which their teams couldaccess anytime andanywhere, and technologywhich was easy to install andintuitive to use. Ultimately,their goal was to save timeand effort in managingmemberships, bookings,access controls, andpayments, so they couldspend more time deliveringan exceptional experience totheir members onsite, and inattracting new customers.

A WholeNew GymManagementExperienceVetting, selecting, and implementing a newbusiness management solution is a projectthat needs stringent due diligence in assessingtechnology vendors. There were many reasonsthat Resamania stood out as a prime businesssoftware provider for Fitness Park, in particular itsintegrative, intuitive dashboard which offers realtime attendance, membership and revenue databoth at franchise business site and enterprisewide levels. The FitnessPark team was alsoimpressed by Resamania’s abilities to automatemarketing activities, support payments, andcustomisable, API-led technology.So, what ultimately made FitnessPark choose Xplor Gym?As Thomas explains, it comesdown to agility, fitness expertise,and customer service.AgilityAs a premium enterprise client, Fitness Park hadthe opportunity to influence Xplor Gym’s futureproduct roadmap, and together with the softwaredevelopment team, they co-created 150 newfeatures.Fitness ExpertiseFitness Park saw the Xplor Gym team’s extensiveexperience within the French fitness market, andtheir deep understanding of KPIs and paymentoptimisation.Customer ServiceFitness Park knew they’d receive quality customerservice because Xplor Gym’s technology andaccount management teams had a proven trackrecord of being responsive to client questionsand concerns.

With 700,000 members intheir system, Fitness Park’smigration to Xplor Gymwas the biggest businesssoftware migration projectever undertaken in theEuropean Union’s health andfitness market.To successfully migrate their systems, FitnessPark employed a team of five engineers tomanage the project, working alongside theXplor Gym team to build the in-house expertisethey needed to support their ambitioustransformation.These engineers collaborated with Xplor Gym’sGo-Live team to replace all existing entryhardware with modern contactless accesssystems, and install Xplor Gym software toautomate and digitise many of their previouslymanual tasks and processes - freeing up theirlocal teams to spend more time engaging withtheir customers. Having rolled out Xplor Gym to40 gym franchises, Fitness Park is now wellprimed for success as it expands its footprint/network further across Europe.“The ROI has been amazing. Customersare very happy, we’re seeing moreupsell opportunities on our newboutique fitness programmes, and alsofrom the differentiating value-addedfeatures we’ve adopted (like mobile/app bookings and real-time capacitymanagement) to help us deliver abetter Fitness Park experience to ourcustomers. Our teams are also usingthe marketing automation and CRMmessaging features within Xplor Gymto engage with customers more quicklyand easily than they used to.”Thomas MendonçaDirector General Digital and InnovationFitness Park

Set up your businessfor lasting successWe hope this guide has left you feeling ready tostrengthen your business! It’s time to bolster youroperations. To put the gym goer at the core of theirown experience. To maximise your competitivenessthrough stand out options, flexible pricing, andrelevant communications. You must be able tofocus on running, adapting, and growing yourbusiness without barriers. Yet, with membershipand organisational data spread across multiplesystems, it can be difficult to identify inefficienciesand opportunities to inform vital decisions. Is yourcurrent gym management software holding you backfrom keeping pace with rapidly changing gym goerpreferences? We’re here to support you.IntroducingXplor GymXplor Gym, a flexible, total gym managementsolution that combines software, membershippayments and access control to make runningyour business easier and more profitable. Run all aspects of your businessfrom one place Cut admin and leave membershippayments to us Deliver exceptional automatedmember communications Offer members an experience theycan’t get elsewhere Manage multiple sites with easeand make informed decisions fast Control access across your businesssimply React rapidly to changesand opportunities that ariseAs you evolve, Xplor Gymevolves with you.Are you ready to evolve?Get in touch to learn more about Xplor Gym and howwe can help power your success:gymuk@xplortechnologies.comGo to our website

systems, and install Xplor Gym software to automate and digitise many of their previously manual tasks and processes - freeing up their local teams to spend more time engaging with their customers. Having rolled out Xplor Gym to 40 gym franchises, Fitness Park is now well-primed for success as it expands its footprint/ network further across .