Digital Marketing Strategy - Tangelo Creative
Digitalmarketing strategy
“ You don’t need a digital strategy,you need a business strategyfor the digital age”Judy Goldberg, Sony Pictures#HRVision14
Branding goes DigitalUnderstand your brand before you take it digital.Your digital marketing strategy reflects your brand online.A solid understanding of your brand and your businessgoals should drive digital marketing.Values/Vision Business Goals Positioning Personality Style TargetAudience tangelo creative 2015. 08 9430 4166 tingStrategy
Digital Marketing StrategyHere are some of the exciting digital marketing tools thatTangelo can implement into your business to help it grow.We work with you to set-up the right digital strategy andtools for your business, to review the results and to keepyour content and materials up-to-date.ReasHostingContent StrategySocial MediaEmail marketingBlog /Latest NewsWEBSITEWebsite Analytics& ReportingSearch EngineOptimisationPaid advertising tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Website Development:We can help you create afunctionally and visually great site.If you need a website, we design great looking websites,strategically, so they deliver on your business objectives.In today’s market having a responsive website is a businessnecessity. Our team has the visual design, user experience andback end knowledge to create a functionally and visually great site.Responsive web design (RWD) ensures a site that providesan optimal viewing and interactive experience. It is easy to readand navigate without having to resize, pan or scroll – across a widerange of devices (from desktop monitors to mobile phones).Functional website: Easy to find what you’re looking for Quick to load Mobile-friendly visually appealing can be found easily on Google tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Website Development – apps:We can create a bespokeapp for your business.An app typically refers to a special kind of software used ona smart-phone or mobile device such as the Android, iPhone,BlackBerry or iPad, as in “mobile app” or “iphone app.” Apps canbe a fast, cheap, efficient way of deploying software in your business.Mobile apps extend the reach and productivity of your business.Once you equip your mobile device and/or your employees’ mobiledevices with apps, then many kinds of business functions can beperformed while out of the office.ANZ’s banking app is easily accessible and has a rangeof features that make banking much simpler for the user. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Hosting:We can take care of all the technicaldetails involved in getting yourbusiness established online.We can host your website and email locally at a competitive price.As well as registering and renewing your domain. The benefits ofhosting your site and email locally are reliable support from our teamand faster connection speed for your site/email. Our knowledgeableteam will take care of all the technical details involved in getting yourbusiness online. So you can get on with your job and not worry aboutyour website or email working. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Content Strategy:We can help you create, distributeand update your digital content.Any content you post on the web needs to be informative, useful andinteresting to attract and engage your target audience. Well writtencontent on your website and social media pages can drive traffic toyour site and help with your internet ranking. With expert copy writers,designers and photographers on hand, we can help you effectively tellyour brand story and express your company values.We can help you effectivelytell your story and expressyour company’s brand online.“ Content is where I expect much of the real moneywill be made on the Internet, just as it was inbroadcasting. The Internet also allows informationto be distributed worldwide at basically zeromarginal cost to the publisher. Opportunities areremarkable and many companies are laying plansto create content for the Internet.”Bill Gates, MicrosoftContent is King, 1996 tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Email Marketing:We can set-up your email marketingsystem to utalise your digital networkwith e-marketing.An effective form of marketing is through your email network. Buildyour digital network by gathering new and regular clients email addressesand communicate regularly through e-newsletters and business updates.We can help you set up your email marketing and link it to your website andsocial media. Email marketing systems also generate extremely useful reportsto measure the success of your campaign. It’s a very cost-effective way ofreaching your contacts.Statistics are available for each campaign. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Website Analytics & Reporting:We can set-up Google analytics to reportand summarise your users, popularityand the effectiveness of your site.The data that can be gathered from your website is invaluable.This data and reporting can give you a summary of your users,popularity and effectiveness of your site. Working with this data, yoursite can be altered to achieve targets and improve it’s performance.Visitors to the Tangelo site tracked daily. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Paid Advertising (PPC):We can help you decide what might workbest for you to target your ideal customers.Paid advertising can help you target your ideal customers.You can choose to use digital advertising for greater brandexposure in the form of search, display, native (i.e. advertorialstyle) or paid advertising on social media. As you can see, thereis a huge variety of paid advertising channels available to try.We can help you decide what might work best for you to targetyour ideal customers, set-up campaigns, design artwork andmeasure results.Your ad hereYourad hereYourad here tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Search Engine Optimisation:We can help you get your site ontothe first page and aim for the top spot.Search engine optimisation is a method of strategies, techniquesand tactics used to increase the amount of visitors to a website byobtaining a high-ranking placement in the results of a search engine.The higher a website ranks in organic results of a search (unpaidadvertising), the greater the chance that the site will be visited by auser. We can help you get your site onto the first page and aim forthe top spot. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au#1Yourwebsite here
Blog:We can advise you onbest practice with blogging.A blog is a great way of sharing your company’s thoughts and newswith customers. The blog can easily be integrated into social newsstreams giving your brand greater exposure. Regular blog posts area great way of getting traffic to your site. We can advise you on bestpractice with blogging. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Social Media:We can advise on the best social mediaplatforms for your business.Social media is extremely popular and gaining in popularity with businessesfor increasing their brand awareness. Social media tools help people createand share information, ideas, and pictures/videos. It is a highly interactiveplatform which has benefits such as the immediacy of it’s reach and thefrequency of use. Your website can be linked to these social media toolsfor automatic push out of information, and, in turn, drive traffic to your site.Facebookallowsregisteredusers to createprofiles, uploadphotos andvideo, sendmessages andkeep in touchwith friends,family andcolleagues.Twitter isan informationnetworkmade up of140-charactermessagescalled Tweets.It’s an easyway to discoverthe latest newsrelated tosubjects youcare about. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.auLinkedInis a socialnetworkingsite designedspecifically forthe businesscommunity. Itallows registeredmembers toestablish anddocumentnetworks ofpeople theyknow and trustprofessionally.Google is asocial networkand social layerfor Googleservices, thatoffers photostoring anda sharingplatform. Someof the featuresare similar toother popularsocial networksplatforms.YouTube isa websitedesigned forvideo sharing.Millions ofusers aroundthe world haveaccounts onthe site thatallow them toupload videosthat anyonecan watch.Skype is asoftwareproduct thatspecialisesin providingvideo chat andvoice calls fromcomputers,tablets, andmobile devicesvia the Internetto otherdevices ortelephones/smart-phones.Pinterestcan pin almostanything –a gift, recipe,or even aquote. They’relike littlebookmarkspeople add toPinterest thatalways pointback to thesites theycame from.Flickr is animage andvideo hostingwebsite. Thehome for allyour photosfrom anywherein the world.Upload, access,organize, edit,and share yourphotos fromany device.
Next steps.Now you have read up on the digital marketing tools that canenhance your business, follow these steps below for success.1.Discovery& PlanningWe start by understandingyour business in detail,discussing your goals andaspirations. We then help youselect the most effective toolsfor your digital strategy and planhow to implement them.2.Design& BuildOnce the planning is complete,we will start designing andimplementing the various tools.This will be done step-by-step andwe’ll be there with training andadvice every step of the way.We’ll work with you on a scheduleof activities. You can take care ofupdates & posts in-house or we cando them for you.3.ReviewsThe beauty of online marketingis that you can easily collectdata to gauge the success of yourwebsite and campaigns for thegoals you’ve set. It is a must toset-up analytics prior to launchof a website or campaign.4.AdjustmentsConstantly striving to improve,refresh and enhance yourdigital presence is the key toachieving your online marketinggoals. We can work with youto make adjustments to anyunderperforming areas in yourdigital presence. keeping your website and digital presence fresh is an ongoing process –planning, regular updates and dedicated resources are needed to keep it running optimally.Like other company assets, it needs to be be maintained to keep it working for you. tangelo creative 2015. 08 9430 4166 www.tangelocreative.com.au
Check out our Branding and Website ding/Contact Kim D’Alton on (08) 9430 4166or kim@tangelocreative.com.auto discuss your digital needs.15 Phillimore Street, Fremantle, WA 6160Email: kim@tangelocreative.com.auTel: (08) 9430 4166tangelocreative.com.au
Here are some of the exciting digital marketing tools that Tangelo can implement into your business to help it grow. We work with you to set-up the right digital strategy and tools for your business, to review the results and to keep your content and materials up-to-date. Digital Marketing Strategy
research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
Know what marketing strategy planning is— and why it will be the focus of the book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 6. Understand what customer equity is and why marketing strategy planners seek to
Building a marketing plan 7 marketing strategy #1: improving the Value equation for solar 8 marketing strategy #2: reinforcing the reliability of solar technology 12 marketing strategy #3: reducing the Complexity of solar 17 marketing strategy #4: overcoming Customer inertia 20 marketing strategy #5: Finding the right message 22
Elements of a good marketing strategy rolling into digital marketing strategy Defining your digital objectives Defining and creating a media mix to achieve the objectives Measurement, evaluation and tweaking the strategy 2.Creating a Digital Marketing Strategy Skill sets & tools needed In-house v/s outsourcing Support systems available - a .
Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing
An effective strategy for B2B digital marketing. A digital marketing strategy is essential to achieving or sustaining growth today. Yet, lack of an effective strategy is the greatest obstacle to digital marketing success for 51% of B2B professionals. How will B2B organizations reach the next level of digital marketing success in the year ahead?
AngularJS is open-source and backed by Google. It has been around since 2010 and is being constantly developed and extended. Node.js was created in 2009, and has it development and maintenance sponsored by Joyent. Node.js uses Google’s opensource V8 JavaScript engine at its core.- 1.1 Why learn the full stack? So indeed, why learn the full stack
