Digital Marketing Strategy Workshop 600 Trainings 11000 Participants 5000 Brands [Since 2009 . Across Asia] is training partner for and in India to train their partners
overview Creating a marketing campaign without an understanding of digital channels is no more an option. To equip you with know- hows of building and executing a fruitful digital marketing strategy- Digital Vidya, Asia's leading digital marketing training company organizes one day workshop which are designed to cover the paramounts of creating an effective digital marketing strategy. If you are looking forward to explore digital marketing channels for better campaign management, the digital marketing workshop is for you. WHO SHOULD ATTEND? Sales and Business Development Professionals Advertising & Marketing Professionals Entrepreneurs Digital Marketing (SEO, PPC, Social Media) Professionals Web Strategists Product Managers www.digitalvidya.com
Workshop Agenda 1. Digital Marketing Orientation Users’ Digital Behavior in Dubai Get Comfortable with Key Digital Marketing Terms Orientation to various Digital Marketing Channels – Facebook, Google, Twitter, LinkedIn and others Case Studies – Social Media Marketing Campaigns, Mobile Marketing Campaigns, Integrated Digital Marketing Campaign 2. Creating a Digital Marketing Strategy Concepts – Conversion funnel, The McKinsey Consumer Decision Journey, Paid-Owned-Earned Media Role of Digital Channels at each stage of the funnel & consumer decision journey Elements of a good marketing strategy rolling into digital marketing strategy Defining your digital objectives Defining and creating a media mix to achieve the objectives Measurement, evaluation and tweaking the strategy 3. Executing the Strategy Skill sets & tools needed In-house v/s outsourcing Support systems available – a look at different kinds of agencies Agency structures – an inside look at various kinds of agencies 4. Case Studies: Putting together a digital media strategy Launch of a new mobile phone Driving business for existing line of cars www.digitalvidya.com
5. Digital Marketing Strategy Exercise (Part 1) Understand the Digital Marketing Strategy Template Group Exercise for creating strategy for one specific business 6. Digital Marketing Strategy Exercise (Part 2) Group Presentations for Digital Marketing Strategy 7. Role Play Exercise: Insights into Brand & Agency Operations Course Methodology CASE STUDY : Applying knowledge becomes difficult when it comes to implementing on a real business. The case studies based learnings are designed to provide maximum real life exposure. Group Exercises : Let too many brain come together to reach a common consent for a assignment Interactive Learning : To maximize sharing of information and expanding general scope of learning by minimizing boundaries between trainer and participants www.digitalvidya.com
Workshop leader MANUJ BAJAJ Online Business Growth Consultant Manuj Bajaj is a solution strategist, online marketing consultant, author, speaker and digital marketing coach with over 17 years of experience. He’s been a trusted advisor and business growth strategist to businesses from the SMB level all the way up to large enterprises. He has been exceptionally successful at what he does for others and as a result has produced dozens of success stories. He has turned-around various business initiatives in the online space from total disaster and loss making ventures to profitable ones. He has an incredible wealth and depth of knowledge that is mostly derived from first-hand experience while working in different industries. Degree in Electrical Engineering from Delhi College of Engineering (DCE). PPC and other digital marketing consulting for companies ranging from small local business accounts to large enterprises. Product definition & creation: Helping companies define, create, sell, and manage their products at scale and deliver value to their clients. Marketing specialties: PPC (holds three certifications from Google on AdWords), conversion optimization, analytics, email, content, social, etc. Conducts seminars for SMB owners with “Business Growth” as the central theme. Invited by IIM as the industry expert to deliver lecture and as panellist where he shared the stage / panel with other industry thought leaders from eBay, OLX, ColorPlus, Social Wavelength Authored a series of 8 books on computers “Computer Smart Series: Learning Computer for Smarter Life” taught in hundreds of schools across India with 200,000 copies sold in two languages. The books are available at Amazon, Flipkart, SnapDeal, Fishpond (Australia), Book Depository (UK), MightyApe (Australia), MightyApe (New Zealand), HuntBee, ScholarKart, BookAdda etc. www.digitalvidya.com
Workshop SCHEDULE Event Date Time 15 December, 2015 Tuesday 9:00 AM - 5:00 PM Dubai Time venue Hotel Rotana, Dubai Price 1990 AED /participant* * 14 % Service Tax Extra & Group Discount: 10% discount for 3 or more registrations WHAT DID OUR PARTICIPANTS SAY ABOUT US? “Excellent session by an enthusiastic trainer!” Anish John (Director, Gabria & Touche, dubai) “This This has been my favorite certification class with Digital Vidya. I loved it and learned a great deal. Love it! Liz Davis ( Program Manager, HP, Singapore) “Took me through a lot of analytical insights that I was unaware of. Well delivered sessions. Cynthia Vincent (Duplays, Dubai) “It was a great online class. Even though it was sort of localized for Indian users, it still helps about overall knowledge in this field, Thanks.” Farzaneh Ghods Sabacell (Tehran) Trained 11000 professionals (incl. CXO's) from 5000 brands in 600 trainings across Asia since 2009 www.digitalvidya.com
Participant Companies www.digitalvidya.com
Interested? Contact Us! 91-80100-33033 firstname.lastname@example.org www.digitalvidya.com
Elements of a good marketing strategy rolling into digital marketing strategy Defining your digital objectives Defining and creating a media mix to achieve the objectives Measurement, evaluation and tweaking the strategy 2.Creating a Digital Marketing Strategy Skill sets & tools needed In-house v/s outsourcing Support systems available - a .
research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
Know what marketing strategy planning is— and why it will be the focus of the book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 6. Understand what customer equity is and why marketing strategy planners seek to
Building a marketing plan 7 marketing strategy #1: improving the Value equation for solar 8 marketing strategy #2: reinforcing the reliability of solar technology 12 marketing strategy #3: reducing the Complexity of solar 17 marketing strategy #4: overcoming Customer inertia 20 marketing strategy #5: Finding the right message 22
Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing
An effective strategy for B2B digital marketing. A digital marketing strategy is essential to achieving or sustaining growth today. Yet, lack of an effective strategy is the greatest obstacle to digital marketing success for 51% of B2B professionals. How will B2B organizations reach the next level of digital marketing success in the year ahead?
XSEDE HPC Monthly Workshop Schedule January 21 HPC Monthly Workshop: OpenMP February 19-20 HPC Monthly Workshop: Big Data March 3 HPC Monthly Workshop: OpenACC April 7-8 HPC Monthly Workshop: Big Data May 5-6 HPC Monthly Workshop: MPI June 2-5 Summer Boot Camp August 4-5 HPC Monthly Workshop: Big Data September 1-2 HPC Monthly Workshop: MPI October 6-7 HPC Monthly Workshop: Big Data
1 eng1a01 1 transactions essential english language skills 4 3 7 2 eng1a02 1 ways with words literatures in english 5 3 9 3 eng2a03 2 writing for academic and professional 4 4 11 . 3 success 4 eng2a04 2 zeitgeist readings on contempo rary culture 5 4 13 5 eng3a05 3 signatures expressing the self 5 4 15 6 eng4a06 4 spectrum literature and contemporary issues 5 4 17 to tal 22 .