Commercial Agency Agreements - ACC

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Commercial Agency Agreements Webinar for the CPG Group 28 June 2020 Danielle Lobo Partner, Afridi & Angell (UAE) Fatima Al Ali Partner, Hassan Radhi (Bahrain) Rakan Alyusuf Associate, Law Office of Mohanned S. Al-Rasheed in Association with Baker Botts L.L.P. (KSA)

United Arab Emirates

Key highlights of the commercial agency framework in the UAE Federal Law 18 of 1981 (as amended). The requirement to register. Selecting an agent. Use of a corporate service provider. 28 June 2020 Commercial Agency Agreements - UAE 3

Practical issues concerning commercial agencies in the UAE Issue 1: The impact of the Competition Law on registered commercial agencies UAE Federal Law No. 4 of 2012. What is a restrictive agreement? Is my registered commercial agency agreement a “restrictive agreement”? One to watch: dealings between a registered commercial agent and its subdistributors and customers. 28 June 2020 Commercial Agency Agreements - UAE 4

Practical issues concerning commercial agencies in the UAE Issue 2: The impact of the Competition Law on unregistered commercial agencies Is my unregistered agency agreement a “restrictive agreement”? Compliance. 28 June 2020 Commercial Agency Agreements - UAE 5

Practical issues concerning commercial agencies in the UAE Issue 3: Termination of a commercial agency agreement Unregistered v registered agreements. The cost of termination - tread with caution. 28 June 2020 Commercial Agency Agreements - UAE 6

Bahrain

The Commercial Agency Law in Bahrain The Commercial Agency Law applicable in Bahrain was enacted in 1992 with the latest amendments issued in 2002. Commercial Agency defined under Bahraini Law as the: “Representation of the Principal” in the distribution of goods and products, displaying them for sale or trade in exchange for profit or commission, the provision of services of any kind whatsoever including land, shipping or air transport agencies, travel and tourism agencies, services offices, insurance, printing, publishing, press and advertising agencies and firms, or any other commercial activities. Exclusion: No agency for companies which the State entities procure weapons or military equipment. 28 June 2020 Commercial Agency Agreements - Bahrain 8

Registration requirements There is a requirement to register the commercial agency contract with the Ministry of Industry, Commerce and Tourism, failing which the contract will not be subject to the provisions of the Commercial Agency Law. Any disputes arising out of the commercial agency will not be heard in accordance with the Commercial Agency Law. An unregistered contract will only give rise to private contractual rights and obligations between the parties. Note: there is a Court of Cassation judgment which concluded that the nonregistration of a commercial agency bars any dispute arising out of it from being heard by the Courts. 28 June 2020 Commercial Agency Agreements - Bahrain 9

Agent requirements A commercial agent must be Bahraini, or any form of Bahraini company with local ownership of at least 51%. There is no requirement for exclusivity pursuant to an amendment in 1998. 28 June 2020 Commercial Agency Agreements - Bahrain 10

Commercial agency contract requirements The MOICT will look for the following information in a commercial agency contract: 1. The name and nationalities of the parties; 2. The subject of the commercial agency: the goods or services, as well as the rights and obligations of the parties and the agent’s profit or commission; 3. The term and geographical scope of the agency; 4. The place of business of the parties; 5. The brand name or trademarks subject of the agency; 6. The requirement on the Agent to provide sufficient spare parts and maintenance required for the vehicles, machinery or equipment under the commercial agency; 7. The arbitration clause, if any; 8. Any other provision that does not violate the Law. 28 June 2020 Commercial Agency Agreements - Bahrain 11

Commercial agency contract requirements Discussion on practical impact: Letters of Appointment. 28 June 2020 Commercial Agency Agreements - Bahrain 12

Termination A fixed term agency ends at its expiry unless renewed by the parties. If either party wishes to renew the contract before its expiry, the Ministry refrains from striking off the agency and registering it in the name of another agent unless the parties agree to terminate. An indefinite term contract may only be terminated by agreement of the parties. In the lack of an agreement, the matter may be referred to the Ministry to decide. 28 June 2020 Commercial Agency Agreements - Bahrain 13

Compensation An agent may seek compensation for unjust termination. The Courts will look for evidence that the agent’s efforts resulted in the profitability of the principal’s products and increasing its customer base, and that the termination leads to unjust loss of profit, i.e. the decision prevents the agent from earning profits from a demonstrated market success. 28 June 2020 Commercial Agency Agreements - Bahrain 14

Dispute resolution The parties have the freedom to choose the dispute resolution forum. In the absence of an arbitration clause, the Courts of Bahrain will have jurisdiction to hear the dispute. 28 June 2020 Commercial Agency Agreements - Bahrain 15

Pricing and competition In 2018, Bahrain introduced the Competition Encouragement and Protection Law which, together with the Consumer Protection Law, prohibits anticompetitive conduct and price fixing. The Competition Law applies to extraterritorial economic activity which affects competition in Bahrain. Ministry of Industry, Commerce and Tourism, has the discretion to decide whether a conduct is considered anti-competitive. The Minister has the authority to allow exemptions if deemed to be in the public interest. 28 June 2020 Commercial Agency Agreements - Bahrain 16

Saudi Arabia

Commercial agencies regime in Saudi Arabia Scope: Applies to commercial agencies, distributorship and, until recently, franchise agreements. Registration requirements. Ministry of Commerce practices. 28 June 2020 Commercial Agency Agreements - KSA 18

Commercial agencies regime in Saudi Arabia Registration: Template commercial agency agreement (not mandatory). Exclusivity. Agent must be wholly owned and managed by Saudi national(s). Termination: Appointment of new commercial agent. Requirement to post a financial guarantee to meet judgements in favor of the old commercial agent. Blocking of imports by terminated commercial agent. 28 June 2020 Commercial Agency Agreements - KSA 19

Commercial agencies regime in Saudi Arabia Dispute resolution: Parties have freedom to determine dispute resolution mechanism (for example: litigation or arbitration – inside or outside Saudi Arabia). Different from UAE where disputes must be brought before the competent courts in the UAE. Parties must consider difficulty of enforcing a KSA court judgement against a foreign principal (outside of Arab League / GCC) and vice versa. Claimed damages: Only actual, proven damages can be awarded. Saudi courts unlikely to award punitive or consequential loss and/or damages, including lost profits. 28 June 2020 Commercial Agency Agreements - KSA 20

Commercial agencies regime in Saudi Arabia Competition Law: Saudi Competition Law may penalize parties for registering exclusive agencies in Saudi Arabia that would result in market dominance. General Authority for Competition (GAC) has been very active lately and market investigations might lead to GAC scrutinizing existing exclusive agency agreements in Saudi Arabia. GAC has broad discretion to determine whether an exclusive agency would result in market dominance or adversely impact fair market competition. Franchise Law: Applies to all franchise agreements performed in Saudi Arabia. Also applies to pre-existing franchise agreements (i.e., entered into before Franchise Law), with the exception of certain provisions of the Franchise Law. Requires registration of franchise agreement and disclosure document. Also sets out certain rights and obligations of both franchisee and franchisor. 28 June 2020 Commercial Agency Agreements - KSA 21

Questions?

Practical issues concerning commercial agencies in the UAE 28 June 2020 Commercial Agency Agreements - UAE 6. Bahrain The Commercial Agency Law applicable in Bahrain was enacted in 1992 with the latest amendments issued in 2002. Commercial Agency defined under Bahraini Law as the: "Representationof the

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