EVERYDAY HEROES - Komen Dallas

LOCAL PRESENTING SPONSOR EVERYDAY HEROES honor one. save one. be one. TEAM CAPTAIN HANDBOOK SATURDAY, OCTOBER 18, 2014 NORTHPARK CENTER TEAMING UP FOR THE CURE SPONSOR

TABLE OF CONTENTS 2. Welcome Contact Information 3. Participant Center 4. Goal Setting 5. Team Management Fundraising 6. Dates Deadlines 7. Contests Prizes 8. Everyday Heroes 9. Social Media Messages Susan G. Komen Dallas County 5310 Harvest Hill Road Suite 120 Dallas, TX 75230 teams@komen-dallas.org 214-750-7223 komen-dallas.org mail donations to: P.O. Box 731696 Dallas, TX 75373 (please do not mail cash) 1

WELCOME TEAM CAPTAINS Thank you for your support, passion and leadership by becoming a Team Captain for the 2014 Komen Dallas Race for the Cure ! This will be our 32nd year to host the original Race for the Cure and we are excited that you will be a part of the largest and most successful education and fundraising event for breast cancer ever created. Your participation proves we have the same goal in mind: A world without breast cancer. Help us get there by building your own army in the fight against breast cancer in our community and the world. This guide is meant to help you in your recruiting and fundraising efforts. Your success means lives saved. We are here to help you every step of the way! OUR VISION A WORLD WITHOUT BREAST CANCER Komen Dallas County plays a special role in the promise of creating a world without breast cancer. Our vision is for every person in Dallas County to have access to breast health education and breast cancer screening, treatment and support. We believe that the decision to live or die from breast cancer should not be dictated by your ability to pay nor where you live. CONTACT INFORMATION 5310 Harvest Hill Road Suite 120 Dallas, TX 75230 Main: (214) 750-7223 Fax: (214) 750-7266 QUICK REFERENCE Komen Dallas County website: http://komen-dallas.org Team inquiries: teams@komen-dallas.org Registration inquiries: registration@komen-dallas.org CONNECT WITH US ONLINE @KomenDallas - Facebook, Twitter, LinkedIn, Instagram, Pinterest and Flickr Tag us in posts as you share your fundraising efforts, recruit participants for your team or share Race day photos. #DallasRace HONORARY CHAIR DREW PEARSON Drew Pearson, well-known sportscaster, businessman and former star wide receiver of the Dallas Cowboys, has been named Honorary Chair for the 2014 Komen Dallas Race for the Cure . “I am proud to serve as Honorary Chair because I have seen first-hand the power of early detection and the amazing breakthroughs that Komen-backed research has unveiled in the last year.” Drew lost two sisters to breast cancer and is fighting in their honor. teams@komen-dallas.org 214-750-7223 5310 Harvest Hill Suite 120 Dallas, TX 75230 komen-dallas.org

PARTICIPANT CENTER Your participant center has everything you need to personalize your own fundraising page, manage your Race team and find inspiration from numerous fundraising and recruiting resources. Each person who registers for the 2014 Komen Dallas Race for the Cure will have access to their own participant center, but as a team captain only you will have access to your team page. Understanding the most effective way to utilize the participant center is the key to creating bigger teams and raising more money in the fight against breast cancer. QUICK TIPS FEATURES INCLUDE: TEAM MANAGEMENT Include information about how donors can contibute in your email signature. Consider including the link to your participant center so donors can quickly and easily support your efforts. Set a fundraising goal for your team Customize your team home page with pictures, videos and information about why your team is participating Customize your team page URL to be unique to your group Post messages motivating your team members each time they log in Send invitation emails, using our templates or creating your own, asking others to join your team Email your team with progress toward goals, upcoming events and encouragement Increase your impact by keeping your costs low for team fundraisers. Think of possible items that can be donated. Ask local businesses, vendors or even your Access fundraising and recruiting tips PERSONAL FUNDRAISING Set a personal fundraising goal Customize your personal page with pictures, videos and your unique story Customize your personal page URL employer to sponsor Send emails asking for support and thanking your donors your team or event. Access fundraising best practices, tips and ideas Download posters, fundraising forms, progress thermometers and more mail donations to: P.O. Box 731696 Dallas, TX 75373 (please do not mail cash) 3

GOAL SETTING Goal setting is an important component for your team’s success. Inspire by example and set your team up for fundraising victories! (Fill in the following information) Team recruitment goal: (aim for at least 10 team members) Team fundraising goal: (aim for every person to raise at least 150 - average cost of a screening mammogram) TEAM GOAL SETTING Host a team kick off with all members to help build camaraderie and get others excited. The more cohesive your team is, the more successful you’ll be together! Determine how many group fundraisers your team will do - Create deadlines, tasks and follow-up items - Use your team members’ strengths and contacts to make it fun and efficient Team themes are a great way to get others involved with your efforts - Name your team after your Everyday Hero - Create t-shirt designs tying your theme together and enter it into our t-shirt contest - Use clever wordplay in your communications Create a contest within your team to foster healthy competition Have each member commit to raising a certain amount and have a party when every member reaches their individual fundraising goal KOMEN DALLAS RACE FOR THE CURE NUMBERS 2013 SUMMARY 2014 GOALS The average participant raised 377 in 2013 Raise over 2 million The average team captain raised 579 in 2013 Each team recruits at least 10 members Our teams raised 887,291 out of the 1,916,183 total funds raised Each team raises at least 1,000 teams@komen-dallas.org 214-750-7223 5310 Harvest Hill Suite 120 Dallas, TX 75230 komen-dallas.org

TEAM MANAGEMENT FUNDRAISING FUNDRAISING IDEAS Bake Sale Ask your friends, family and coworkers to show off their cooking talents and donate treats for a bake sale! Host the event at work, in your neighborhood, your local market or church! Yard Sale Collect items from your home and others that can be donated to your yard sale. Have all proceeds go to your Race team. You can even ask other people who have just held yard sales to donate what didn’t sell for your fundraiser! TIPS FOR RECRUITING TEAM MEMBERS Make a list of everyone you know who would be a great addition to your fundraising team Use email templates in your participant center to send communication to potential team members and donors Share the custom team URL for your team page on Facebook to encourage team membership Remember, this is a team effort - challenge each new team member to recruit others to join your fight against breast cancer Display your team posters at your office, church, gym – wherever you can! TIPS FOR TEAM BUILDING Remember, breast cancer affects everyone - be sure to embrace all groups in your team outreach, including men, seniors, teens and children Ask your employer to support your efforts by allowing your coworkers to donate 5 for a dress down day. Is your employer willing to cover the registration cost for you and your co-workers? Download our corporate discount form to create a code to use during registration we will bill your employer after the Race Reverse Raffle If you have a corporate or health care team, contact us directly to learn more about hosting a Race registration event or lunch and learn Include your custom team URL on all your social networking sites and email signatures Host your own team kick off to brainstorm fundraising ideas throughout Race season Communicate! Your job isn’t done when you reach your team member goal - continue weekly communications updating your team on any successes, important dates and progress toward your fundraising goal Jeans Day Host a party and give free raffles tickets to all attendees to raffle off really bad and compulsory prizes (head shave, have to sing a silly song in public – have fun with it). They can pay to have their ticket removed from the drawing. Percent of Sales Ask local merchants to donate a percentage of their sales on a specific day to your Race team. mail donations to: P.O. Box 731696 Dallas, TX 75373 (please do not mail cash) 5

DATES DEADLINES REGISTRATION DEADLINES Registration price will increase from 35 to 40 on Saturday, October 11. To receive your Race packet in the mail, you must donate 5 to cover the mailing cost, otherwise you will need to pick up your Race packet in person at one of the designated locations (below). Register online before Friday, October 10 to receive your Race packet by mail. EVENT DATES Saturday - Sunday, September 13 - 14 Saturday - Sunday Ocotber 4 - 5 early packet pick up Sports Authority 9100 N Central Expressway Sports Authority 9100 N Central Expressway Saturday, September 13 9 AM – 3 PM Saturday, October 4 9 AM – 3 PM Sunday, September 14 11 AM - 3 PM Sunday, October 5 11 AM - 3 PM Friday, October 10 deadline for packet mailing Race day prizes If you want your packet mailed to you, select the 5 mailing fee when registering online and submit no later than Friday, October 10. You can continue registering online until Friday, October 17, but will need to pick up your packet at the one of the designated locations. All fundraising prizes will be awarded on Race day and donations must be submitted by October 10 to count towards each contest. Wednesday, October 15 – Saturday October 18 on-site registration packet pick up NorthPark Center 8687 N Central Expressway Sports Authority 9100 N Central Expressway Wednesday, October 15 10 AM – 8 PM Wednesday, October 15 11 AM - 7 PM Thursday, October 16 10 AM – 8 PM Thursday, October 16 11 AM - 7 PM Friday, October 17 6 AM - 8 PM Friday, October 17 11 AM - 2 PM Saturday, October 18 6 AM - 8 AM This is a drive-thru - participants will stay in their vehicles Saturday, October 18 2014 Komen Dallas Race for the Cure presented by Tom Thumb It’s Race day!! Rally your team and join more than 20,000 supporters to celebrate survivorship and your hard work. Be sure to check out the Race Day Guide for all the information you’ll need to be prepared. Friday, November 14 Fundraising Deadline The Race may be over, but our fight against breast cancer goes on. Continue to fundraise through Friday, November 14 to qualify for some great prizes! teams@komen-dallas.org 214-750-7223 5310 Harvest Hill Suite 120 Dallas, TX 75230 komen-dallas.org