Streaming Straight Into Malaynnials’ Hearts
WHAT’S SOOKA? Brand-new Millennial focused streaming service Access to 4000 hrs of TV Shows & Movies Access to sooka originals – “SOOKA EXCLUSIVE” The BEST Malay entertainment LIVE sports
THE SOOKA WAY Be the go-to app for the coolest Malay entertainment, all the action in global live sports, and exclusive originals made for young Malaysians! Malaysian Be #1 Malaysian entertainment app for young Malaysians. Happening & Entertainment To build a single online hub of the most happening Malaysian entertainment and global live sports action. Global Live Sports, Easy Great Value, anywhere! To enable convenience to Be the favorite spot for avid consumers to have access to sports fans to snack and watch content that they love, through the best of global live sports simple plans and availability events, at great value, on-the-go. anywhere. Malaysian Millennial Create and curate the entertainment that Malaysian millennials love to watch, talk about, share! Free Make great content affordable for millennials on all budgets.
SOOKA CROWD Gender Ratio** Home Broadband Ownership* 60% 53% 47% Male Female Age Range** 18-24 25-34 35-44 45-54 55-64 65 22% sooka’s 22% Key 25% Users 19% 8% 3% 64% User Distribution** Kuala Lumpur Selangor Johor Penang Sarawak Sabah Kedah Perak N. Sembilan Melaka Kelantan Terengganu Pahang Putrajaya Perlis Marital Status* 34.8% 30.3% 10.4% 3.9% 3.7% 3.3% 3.2% 2.6% 2.4% 1.3% 1.3% 1.1% 0.9% 0.6% 0.2% Single 32% Married Platform Split** 50% Income Range* 1,000 8% 1,001 – 2,000 7% 2,001 – 4,000 23% 4,001 – 6,000 27% 6,001 – 8,000 12% 8,001 – 10,000 10% 10,001 – 12,000 4% Urban Rural Split* 44% 6% 85% 15% Urban Rural *Based on market research done by Project Cassandra, 2020 **Based on sooka cumulative actual data
SOOKA TIERS Always Free Unlimited Access Ad Driven Access to selected entertainment content Library Content Linear Channels Install on 5 Devices Single Concurrency Mobile & Web viewing VIP Entertainment RM15.90 VIP Sports RM41.90 30 Days Access Ad Free Access to exclusive entertainment content Library Content Linear Channels Install on 5 Devices Single Concurrency Mobile & Web viewing 30 Days Access Ad Free Access to exclusive entertainment content Live Sporting Events Library Content Linear Channels Install on 5 Devices Single Concurrency Mobile & Web viewing COMING SOON VIP ENTERTAINMENT RM5.90/week Pay Per View (Coming Soon) 1 Time Pass Ad Free PPV Live Sporting Event Install on 5 Devices Single Concurrency Mobile & Web viewing *Not available for launch
LINEAR CHANNELS ON SOOKA Premium Channels Free Channels Egg network (e-sports) Astro Arena (HD) Astro Awani Astro Supersport 1 Fox Sports 1 Astro Supersport 2 Fox Sports 2 Astro Supersport 3 Fox Sports 3 Eurosport Astro Supersport 4 KBS World BeIN Sports BeIN Sports MAX Note: Custom exclusive channels will be launched to cater for concurrent matches and specific live events TVN
LOCALISED MALAY ENTERTAINMENT & LIVE SPORTS TARGETING MILLENNIALS SOOKA Originals – Scaling towards a release cadence of 1 tentpole premium drama series per quarter, and 8 'gem' series over 12 months Shortform – licensed 'Malaynnial' content plus re-versioned cut-downs of Astro infotainment/variety programs; spearheaded by 6 internally developed original series Astro Malay content – one day-date drama and LIVE Signature per month augmented by a deep library of Astro Malay content including recent (12 months) drama boxsets, never seen on other platforms Live Sports event – EURO 2021, Olympics, EPL, BWF, Tennis Korean – Korean web series/webtoon for differentiation, selected evergreen drama for retention Regional content – Chinese, Indian and Indonesian content from Astro content library
SOOKA EXCLUSIVES – THE GEM OF MOVIE TITLES JEBAT SYIF MALAM RAYA MAEL TOTEY Extension of the popular drama Series 'Bukan Aku Tak Cinta". Jebat left his life as a gangster leader to marry and build a family. He works as a fisherman and is content with his lot in life until his past comes knocking, threatening his new life and family. While transporting a body to Ipoh, Zaid and Hisyam let Mera and Yoh, who are heading back to their hometown for Hari Raya, hitch a ride with them. Strange things begin to happen and chaos ensues when they reach a village that is supposedly haunted by a 'pocong', known as a shroud ghost. The story of a young man who is “naive” Mael who tries to learn English in order for him to fulfil the terms given by Yaya – the girl of his dream.
SOOKA EXCLUSIVES - FROM SERIES, REALITY SHOW TO MOVIES PHD MUZIK THE HOUSE S7 PHD Muzik (Pakar Terhebat Dalam Muzik; English: The Best Experts in Music) is a game show that has celebrities' team up with their partners to battle in various types of games to win the title of “PHD Muzik”. The House is a Reality Show which brings audiences to an upclose lens with their favourite stars or celebrities. The House has featured some of Key Icons such as Dato’ Vida Entrepreneur Influencer, the Maembong Sisters and the Large Livin’ Diva Ezurin Khyra. BUKAN KERANA AKU TAK CINTA The No.1 most searched show on Gempak - tells the story of a man of mixed Malay-Chinese immigrated after committing many crimes before. HANTU BONCENG 2.0 Kunyit’s motorbike breaks down. Amran and Kunyit have to stay overnight in a rundown hotel. At night fall, both Amran and Kunyit encountered many spooky incidents.
SHORTFOM ‘MALAYNNIAL’ CONTENT & ORIGINAL SERIES FROM GEMPAK – THE NO.1 MALAY ENTERTAINMENT BRAND IN MALAYSIA PREMIUM ORIGINALS High Quality and Sound Storytelling FREEMIUM EXPRESS In House Production - Cheap and Quick Storytelling without compromising on quality BRANDED CONTENT Providing End to End Solutions for Advertisers, in a form of series, short film or informercial. CREATIVE CURATION Re-purposing of Library Content ASTRO IPs SPINOFFS Leveraging on Popular Signature IPS & Talents
PROJEK: ANCHOR SPM – TRENDSETTING AMONGST MALAYNNIALS Constantly trending on Twitter! Impressed with the production quality of PAS. Taking Malaysian content to the next level Malaysians who do not have Astro are requesting Netflix to have PAS on their platform or asking where can they watch PAS High talkability amongst not only Malay speaking millennials, but English speaking Malaynnials
THE MAID – GENERATING BUZZ AMONGST OUR URBAN AUDIENCES IN THE DIGITAL SPACE #1 programme on Ria in Jan2021 16M Digital views 100M social media reach garnered 5.4M unique viewers reached on Astro Ria
TOP TRENDING DRAMA FROM ASTRO RIA MEGADRAMA – RINDU AWAK SEPARUH NYAWA Buzzing trend on Twitter! NO.1 DRAMA 16.9M Digital views in Malaysia for 2021 2.3M Peak TV rating
AND MANY MANY MORE HIGH RATED CONTENT!! Malay Chinese Indian Korean *Images used are for illustration purposes only
APP AT A GLANCE HOME TV SHOWS MOVIES Content Pages on Mobile App SPORTS LIVE TV
ENDLESS POSSIBILITIES ON ADVERTISING STANDARD DIGITAL ADS CUSTOMISED AD SOLUTIONS direct or programmatic options are available with ad monitoring content-based advertising solutions or strategic long-term joint business partnerships
AD FORMAT Video Ads Immersive Pre-roll videos on all AVOD content Pre-roll 15 sec – Non-Skippable 15 sec – Skippable 30 sec – Skippable Mid-roll (Coming Soon) Credit-roll (Coming Soon) Dimensions Web – 640x360 (16:9/4:3) App – 400x300 (16:9/4:3)
AD FORMAT Display Ads Native MREC & Leader board that gives your brand prominence interlaced by great content. MREC Web – 300 x 250 App – 300 x 250 Leader board Web – 728 x 90 App – 320 x 50
AD FORMAT Messaging (Sponsorship) Push Notification allows your brand to take advantage of our exclusive content pushes.
AD FORMAT Content (Sponsorship) Festive Content Collection that captures the spirit of the various local festivities throughout the year.
AD FORMAT Content (Sponsorship) Capsules Short episodic capsules that cover the most happening events and sporting spectacles. This digital hit featuring Keesh breaking down the key stats of the best footballers, is coming to sooka for EPL. This hugely popular interactive football podcast, hosted by “Abang Botak” is coming to sooka during EPL! Get ready to absorb the story behind the stats and show off to your family and friends! Get ready for the best punchline and daily commentary on the best moments, players, teams! Total Clips: 38 Duration: 10 Minutes Total Clips: 38 Duration: 10 Minutes Branding: 1. sooka logo in permanent graphic super 2. sooka branded slider (intro & outro) 3. Verbal mention of sooka Branding: 1. sooka logo in permanent graphic super 2. sooka branded slider (intro & outro) 3. Verbal mention of sooka
AD SPECIFICATION Ad Format Ad Dimension Platform Desktop Mobile & App Pre-Roll 640x360 (16:9/4:3) 400x300 (16:9/4:3) Leaderboard Medium Rectangle 728x90 300x250 320x50 300x250 File Weight Duration File Format 10MB Up to 30 seconds MP4, VAST Tag 200KB Animated up to 15 seconds JPG, PNG, GIF, HTML5, JScript 200KB Animated up to 15 seconds JPG, PNG, GIF, HTML5, JScript
SOOKA PACKAGE sooka 50% (50% SOV @ RM20,000) AD FORMAT sooka Roadblock (100% SOV @ RM35,000) ESTIMATED IMPRESSIONS Pre-roll 300,000* 600,000* Leaderboard 250,000 500,000 Medium Rectangle 250,000 500,000 * Excluding custom sponsorship content Projected Launch Month Statistics: Estimated Non-Paid Users Estimated Total Hours of Streaming via AVOD Content 100,000 150,000 Category barring: Telco
Astro Arena (HD) Astro Awani Premium Channels Astro Supersport 1 Astro Supersport 2 Astro Supersport 3 Astro Supersport 4 BeIN Sports BeIN Sports MAX Fox Sports 1 . Peak TV rating. AND MANY MANY MORE HIGH RATED CONTENT!! Malay Chinese Indian Korean *Images used are for illustration purposes only. ADVERTISING
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PROVEEDOR DESCRIPCIÓN REFERENCIA MARCA SERVICIOS COMISIÓN DOMICILIADO O EP REGISTRADO SRI FECHA DE REGISTRO FECHA FIN DE REGISTRO PARAMOUNT 29 Contenidos audiovisuales por streaming 1 PARAMOUNT 16 Contenidos audiovisuales por streaming 1 PARAMOUNT 29 Contenidos audiovisuales por streaming 1 *HBO Contenidos audiovisuales por streaming 1 HBO ESPANA Contenidos audiovisuales por streaming 1
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