The Funny Business Of Food Photography

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The Funny Business of Food Photography October 10-24, 2020

Why Photograph Food? Creativity Competition Commercial

Creativity

Competition Professionals, Amateurs, Students, Young Photographers ts-to-enter-in-2020/ TOP 10 Photography Contest in 2020 1. Sony World Photography Awards 2. Fine Art Photography Awards 3. National Geographic Photography Competitions 4. Monochrome Photography Awards 5. International Photography Grant 6. Neutral Density Photography Awards 7. Nikon International Small World Photo Contest 8. ZEISS Photography Award 9. Chromatic Color Photography Awards 10. iPhone Photography Awards

Competition Professionals Texas Affiliates 12 Elements of a Merit Image 1. Impact 5. Composition 2. Technical Excellence Retouching Manipulation Sharpness Exposure Printing Mounting Color correction 6. Presentation 3. Creativity – Imagination 4. Style 7. Color Balance 8. Center of Interest 9. Lighting 10. Subject Matter 11. Technique 12. Story Telling

Commercial Restaurants Manufacturers Retailers Publishers Advertisers Websites Packaging Displays Signs Literature

Ergonomics

Color Relationships

Color Relationships

Color Accuracy X-rite Color Checker Passport Monitor Calibration

Equipment Camera Equipment Set Equipment DSLR Camera 100mm or 105mm macro (prime) lens F45 or the highest f-stop (smallest hole) you can get Keep your distance to get the largest depth of field High ISO for high F-stops High shutter speed for freezing motion Use a tripod Set layout table Shoot tethered with a PC or tablet Natural light or modified studio light Soft boxes and strobe lights Gels & flags White & black foam boards Apple Boxes Small wood or metal blocks Poker chips & clamps Clay that stays moist Fishing line Pins

Light & Shadow Shadow Intensity Soft Shadow Harder Shadow Hardest Shadow

Light & Shadow Filing In Light Left side of the subjects in deep shadow Add a white board to fill in the shadows a little bit

Light & Shadow Mixing Shadow & Light

Light & Shadow Direction SHADOWS TRANSITIONS SHADOWS REFLECTIONS SHADOWS FALL OFF ACROSS THE SCENE

Packaging

Packaging

Packaging

Packaging Bottles have seams Remove front label if it’s pasted over the seam Remove the back label because it can reflect through transparent product Reattach labels with a small amount of oil Use flags to block out reflections and composite multiple images

Reflective Surfaces

Reflective Surfaces Angle too high Jar not full Muted glass Reflections top & bottom Jar base too thick Muted glass Jar not full Muted glass Reflections top & bottom Glossy glass Full Jar Best of the bunch

Reflective Surfaces

Reflective Surfaces

Reflective Surfaces Walk around the object to see where the light and shadows are coming from Use reflectors and flags to direct light and to prevent it from directly hitting your lens Never aim your light source directly at the subject Practice with shiny objects to see where you need to reflect or block light White board Bounce light off a white board toward the object Bounce light off the background to back light the object

Angles Top Down

Angles Table View

Angles Different Perspectives

Angles Close up

Food Styling

Food Styling

Food Styling

Food Styling Food substitutes for food Non-food substitutes for food Motor Oil Elmer's Glue Paper Towels Hair Spray Shoe Polish Dish Soap Glycerin Cotton balls

Food Styling

Food Styling Tool Box Toothpicks Skewers Paper Towels Soap Bubbles Lipstick Cardboard Tweezers Paint brushes Lard Shaving Cream Blow torch Cotton Balls Superglue Paint Stripper Scotch Guard Baby Powder Dish Soap

Food Styling A chef will style food very differently than a professional food stylist. Determine in advance how commercial clients plan to use their images. Select “hero” elements Sort berries, beans, seeds, mushrooms, whatever Group the best for heroes Second best for background Use rejects for dummy food The rest is unusable Get the best produce Get a lot of it Keep it fresh Refrigeration Cooler & Ice Cold Water Minimize handling Have fun

Summary Food photography is a fun, creative challenge Competition helps you improve your photography. Keep your work space comfortable for everyone. Consider color relationships in your set. It’s all about shadows and light. Packaging presents more challenges. Consider different angles for your photos. Get as much as you can in camera with on set techniques. Food has to look the part, even if it’s not to be eaten. Food stylists help photographers get the look clients want.

Vicki Leonardo vicki@davinciimages.com www.davinciimages.com 512-293-9265

1. Sony World Photography Awards 2. Fine Art Photography Awards 3. National Geographic Photography Competitions 4. Monochrome Photography Awards 5. International Photography Grant 6. Neutral Density Photography Awards 7. Nikon International Small World Photo Contest 8. ZEISS Photography Award 9. Chromatic Color Photography Awards 10. iPhone .

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