Indian Cancer Society

INDIAN CANCER SOCIETY ACKNOWLEDGES WITH GRATITUDE THE GENEROUS SUPPORT GIVEN BY A. H. Wadia Trust Adv. Aditya Thakkar Adv. Fredrun Devitre Adv. Preeti Ramani Display House Give India GlaxoSmithKline Pharmaceuticals Ltd. Gunvati J. Kapoor Medical Relief Charitable Foundation HDFC Asset Management Company HDFC Life Igarshi Motors India Pvt ltd Kinnari Vora Kiran Talcherkar Kotak Mahindra M/s. Federal & Rashmikant M/s. Tyabji Dayabhai Nihchal Israni Foundation Novartis Pirojsha Godrej Foundation Rajiv Plastic Royal Western India Turf Club Ltd. Simone N. Tata Sir Ratan Tata Trust Snehal Shah & Associates State Bank of India Sundeep Puri Associates & Advocates Taj Lands’ End, Mumbai Talwar, Thakore & Associates TATA Capital Tata Group Thanawala Consultancy Services Union Bank UTI UTI AMC Viacom 18 Media Pvt. Ltd. WPP Foundation and many many more 11

REPORT FOR 2016-17 CANCER AWARENESS Our mission: To create awareness that cancer is preventable and better managed if detected at an early stage. Indian Cancer Society conducts cancer awareness camps in school, colleges, corporate offices, slum and rural areas on a pan India level. At these camps, a trained ICS representative presents short films and a talk on the lead cancers like cervical, breast, oral and lung. The films explain what is cancer and its causes, symptoms and the lifestyle changes required to protect oneself against cancer. These camps are conducted free or at a minimal cost. Cancer Awareness Camps : 333 Beneficiaries : 21044 Anti Tobacco Initiatives: The Indian Cancer Society has always been on the forefront of creating awareness for cancer and its risk factor. One such major risk factor is Tobacco. As per the Global Adult Tobacco Survey 2016, the average age of initiation of tobacco use in India is 18.9 years, this means many of them start quite early, may be in their school years. ICS has an exclusive Anti tobacco initiative for School Children, which conducted about 184 talks in the year 2016 - 17. These talks were conducted in both urban and rural areas across India covering the cities of Sagar, Indore, Amritsar, Nasik, Pune, Jaipur, Delhi, Patna and Aurangabad to name a few. Beneficiaries : 20044 Anti Tabacco Initiative at School 12

Cancer Awareness in Corporates : Cancer is a disease that does not discriminate.Having all the characteristics of a lifestyle disease it is quite likely to affect those living in stressful urban environment with little or no physical activity and irregular diet. Dedicated to the cause of Cancer Control, ICS conducts cancer awareness talks in corporates to cater to the Urban Population. Twelve such talks were conducted in the year 2016-17 in various corporates such as UTI, Movenpick Hotels, Omnicom group and Capgemini to name a few. Beneficiaries : 1000 World Cancer Day : Every year the 4th of February is marked as World Cancer Day. The Indian Cancer Society had a plethora of events on this day all aimed towards creating more and more Cancer Awareness. Nearly eight such events were conducted. We also created awareness the digital way, where in some celebrities such as Suneil Shetty, Manisha Kirala and Shardul Thakur, tweeted for our cause. Beneficiaries Cancer Survivors Walk : Infinite Equine Therapy 13

Tweets by Celebrities Cricket Match on World Cancer Day - Cancer survivors V/s Mumbai Police Street play on World Cancer Day 14 Awareness at Chatrapatti Shivaji Maharaj Terminus Station

Ganpati Festival Anti-Tobacco Campaign : On the auspicious occasion of Ganpati Festival, Indian Cancer Society is launched a major anti-tobacco drive with a view to encourage and motivate people to give up consuming tobacco in any form. Cancer caused due to tobacco consumption is the highest killer in India. Almost 40% of the cancers detected each year are tobacco related. ICS coined a catchy slogan “Chala Tambaku Soduya, Ganapati Bappa Morya” and banners with this slogan were put up at prominent Mandals during the festival in 2016. This campaign is also being promoted aggressively through social media. Impact: Banners with this slogan were displayed at 35 mandals and 102 Police Stations across Mumbai, a film made especially for social media promotion received 1.25L views. Banners Distributed to Mandals Awareness Report in News Paper “Ganpati Festival” 15

Mumbai Marathon : Continuing our long term participation with Mumbai Marathon, ICS also participated in their 2017 edition as well for creating cancer awareness and raising funds for cancer control. Employees from Pfizer associated with us and ran for our cause at the Marathon where in 16 of them ran in the half marathon and 24 of them ran for the dream run. ICS had its cheering zone at Marine Drive right opposite Marine Plaza. The ICS team cheered enthusiastically for the runners. We also placed a dummy cigarette at this point and encouraged people to write anti tobacco messages on it. Fund Raised : Rs.7,50,00/- No .of Participants : 44 Pfizer Team at Mumbai Marathon Indian Cancer Society Team at Cheering Zone, Mumbai Marathon 16

RELAY FOR LIFE Relay For Life is a community sensitization program, where we make the community aware about cancer, its early detection and prevention. It is also a community based fundraising event; to raise the much needed funds for underprivileged cancer patients. The Relay For Life teams, camp out overnight and take turns walking or running around a track or path at their school. Events are 12 hours long, and since, Cancer never sleeps, each team is asked to have at least one participant on the track, during the entire event. Relay For Life comprises of an opening ceremony, followed by the survivors lap, the Luminaria ceremony and the closing ceremony. The emotionally charged luminaria ceremony remembers those lost to cancer. The funds raised during this event certainly make a difference in a cancer patient’s life. Relays :3 Participants : Infinite Funds collected : Rs. 48.86/- lakhs Opening Ceremony of RFL at Oberoi International School Students on the ground for Relay at Ecole Modiale School 17

CANCER SCREENING Our mission: To facilitate the early detection of cancer Indian Cancer Society strongly believes that “Cancer is curable, when detected early.” Awareness followed by early detection improves the chances of battling this dreaded disease. Early diagnosis of cancer has been the core objective of our Mobile Cancer Screening Camps and the Cancer Screening Centre at Peddar Road, Mumbai. Mobile Cancer Screening Camps In 1982, Indian Cancer Society launched its first Mobile Cancer Screening to provide people with easy access to cancer checkup facilities free or at a nominal cost. Camps People touched Cases for further investigation Confirmed cancer cases : 300 : 17679 : 909 : 25 Our Mobile Screening Vans Cancer Screening Centre, Peddar Road The M.D.Thackersey Cancer Screening Centre was set up by Indian Cancer Society to provide facilities for the public. People touched : 898 Cases for further investigation : 162 Oral Check by ENT Surgeon 18 Blood Test in Camp

Screening Department – Major Activities Mumbai Mumbai Police : ICS took a step towards protecting our protectors, we conducted a series of camps for Mumbai Police where cancer screening was conduted for the entire police work force of Mumbai in a period of six months. The Mumbai Police were very supportive of this campaign, the aim of which was to inculcate health directed behaviour in them. Camps : 40 People touched : 2364 State Reserve Police Force Following the success of the Mumbai Polic Camps, we also conducted a similar project for the State Reserve Police Force which was a 3 month project. It must be remembered that individuals belonging to such workforces do not usually get time to cater to their own health needs, ICS gave them this service at their doorstep and motivated them to continue the same in the future. Camps : 14 People touched : 981 World Cancer Day The Screening unit of Indian Cancer Society strives to provide services in the areas where accessibility to health care is poor. One such population is the tribal population living in the outskirts of Mumbai. On the occasion of World Cancer Day, Indian Cancer Society conducted a special camp for Tribal women living in Kalamboli, Navi Mumbai. People touched : 100 International Women’s Day The Indian Cancer Society believes that empowerment of women is the key to their better health. With this objective in mind we conducted a series of screening camps exclusively for women. These camps not only provied them the much needed service but also created awareness for common cancers affecting women. Through our activities, we empowered them enough to take the matters of their health in their own hands and be bold enough to Rise Against Cancer! Camps :8 People touched : 415 Blind Persons Association The World Health Organization upholds the concept of Health for All, which means that right to good health must be available to each an every individual of the society. For this reason Indian Cancer Society extends its services to people with special needs as well. Two Camps were conducted for Blind Persons in association with Manav Seva relief Trust. People touched : 95 19

CANCER CURE Our mission: To offer emotional support and medical aid to cancer patients Cancer Cure Fund Cancer Cure Fund (CCF) is a flagship project of ICS which provides financial aid for treatment to underprivileged cancer patients. This project provides financial aid up to Rs. 4 lacs per patient to undergo treatment and emerge a victor. This project has transformed the lives of over 2500 underprivileged cancer patients across the country, many of whom have completed their treatment and returned to productive life once again. This project is unique, first of its kind initiative of ICS in collaboration with HDFC AMC Ltd. In February 2011, HDFC AMC launched a Debt Mutual fund which gave the investors an option to donate 50% or 100% of their dividend income from this mutual fund to ICS to fund the treatment cost for underprivileged cancer patients. In FY 2016-17, ICS CCF received donations aggregating to Rs. 10.12 crores from over 2500 investors from the Debt fund. In addition, HDFC AMC also contributed Rs.11.86 crores as their CSR contribution. ICS is grateful to each of those 2500 investors of this fund who have donated their income to ICS and have helped transform the lives of these patients through the CCF Project. ICS would also like to place on record its gratitude to HDFC AMC for launching this unique product that has enabled ICS to raise the funds required for this project. ICS has implemented this at a pan India level and we are pleased to report that 80% of the beneficiaries are less than 30 years of age. Looking at the success of the project other corporate such as SBI Foundation, Union Bank of India have also contributed, taking the total donation of FY 16-17 to Rs. 23.77 crore. Total donations received from inception till 31st March, 2017 : Rs. 64.22 Crore Total amount sanctioned from inception till 31st March, 2017 : Rs. 87.13 Crore Total No of Beneficiaries : 3418 Patient No.of Beneficiaries : 1202 Patients Total donations received : Rs. 23.78 Crore Total amount sanctioned : Rs. 30.16 Crore FY 16-17 Gender wise Diagnosis wise Age wise Blood Cancer (Leukemia) 22% 40% 60% 7% Males Females 41% 3% Non Hodgkin's Lymphoma 18-30 years PNET 22% Breast Cancer 14% 9% Oral Cancer Osteogenic Sarcoma 2% 2% 20 22% 38% Hodgkin's Lymphoma Others 18% 31-45 years Above 45 years Less than 18 years

Meet few of our patients Navin Bhuva 16 year old Navin Bhuva from Porbandar, Gujarat was pursuing his studies with the aim becoming an engineer one day. He enjoyed playing with his friends in his free time, until one day when he had severe joint pain and was difficult for him to walk or travel to his college. Local doctor suggested CT and Bone scan, after which he was diagnosed with Osteosarcoma, a type of Bone cancer. ‘All my hopes had trashed. I had only heard about cancer but never thought I would be the victim. I doubt if I will ever be able to run again’, were his thoughts. Navin was a Fighter and wanted to achieve his dreams. His parents took him to Kailash Cancer Hospital, Goraj, Gujarat. His initial treatment started with the monetary support from relatives and friends. But continuing the treatment was difficult as they couldn’t afford the remaining treatment of surgery and prosthesis which was costing around 2.4 lacs. ‘Arranging this amount for a daily wager like me, was next to impossible. We had almost decided to discontinue the treatment and go back to village, when the social worker of the hospital, told us about ICCF. They said that my son’s case has been approved by ICS and they would be taking care of his treatment cost. I was overjoyed and couldn’t believe in my fortune’ said Navin’s father. Navin now 17 years, fought the battle of cancer and has appeared for his 12th exams this year. ‘ICCF may have helped many patients like me but I will always be thankful to them as, when all the doors were closed it was ICCF who helped me and now I can pursue my dreams of becoming an engineer’, says Navin with a bright smile on his face. Navaneetham Grandma Navaneetham, 58 years old today lives happily with her 13 grandchildren! But this wasn’t the situation a year back, when she was diagnosed with Breast cancer. She feels hardship is her name. When 11, she became a victim of child marriage and married a 35 year old man as his second wife. This didn’t stop her from being a good wife. She raised her 4 kids and tried to fulill all their needs. She couldn’t get her childhood back but was happy with her family, till the time she complained about her pain in the breast. The local clinic detected a lump in her left breast and diagnosed it as a malignant tumor. Her family insisted her to visit CMC, Vellore and they were glad that they went there, as they got treatment assistance from ICCF of Rs.1 lac. ‘I can’t stop thanking god for saving my mother. ICCF has been a boon to needy people like us. I smile when I see my mother playing with my children’, says her elder son. 21

Empanelled Hospitals CCF Works with a network of empanelled hospitals across the country. Cancer patients whose annual income is below Rs.2 lacs and who meet the survival rate criteria are eligible for CCF grant. Below is the list of ICS empanelled hospitals and we look forward to empanel more eligible hospitals. 1. Basvatarakam Indo American Cancer Hospital and Research Institute - Hyderabad,Telangana 2. BKL Walawalkar Hospital - Chiplun ,Maharashtra 3. Cachar Cancer Hospital and Research Centre – Silchar, Assam 4. Cancer Institute, Adyar- Chennai ,Tamil Nadu 5. Christian Medical College - Vellore,Tamil Nadu 6. Gujarat Cancer and Research Institute - Ahmedabad,Gujarat 7. Kailash Cancer Hospital- Goraj, Vadodara,Gujarat 8. Mahavir Cancer Sansthan and Research Centre- Patna, Bihar 9. Narayan Health Mazumdar Shaw Cancer Centre - Bangalore, Karnataka 10. Patel Hospital - Jalandhar, Punjab 11. Rajiv Gandhi Cancer and Research Institute, New Delhi 12. Regional Cancer Centre – Trivandrum, Kerala 13. Sawai Maan Singh Hospital – Jaipur, Rajasthan 14. Sher-I-Kashmir Institute of Medical Science, Srinagar 15. Sri Shankara Cancer Hospital and Research Centre-Bangalore, Karnataka 16. Tata Memorial Hospital-Mumbai, Maharashtra Dr. Arun Kurkure Initiation and Treatment Fund AKITF is an emergency funding project of Indian Cancer Society, which takes care of the diagnostic tests and gives initial treatment funding to underprivileged poor cancer patients. This project was introduced to reduce the drop rate of patients from starting/postponing the treatment or not undergoing tests due to affordability. Initiation Fund: This fund is given to underprivileged patients who are unable to afford the initial costs of diagnosis at the Cancer Hospital. An amount of Rs. 15,000/- is given to the hospital so that the patient can undergo all the required initial tests at the hospital for their diagnosis. The objective is to enable them to do the various tests to determine the diagnosis. If this is not done, they may go back home only to return to the hospital with the cancer in an advanced state. Treatment Fund: This fund is given to underprivileged patients so that certain part of their cancer treatment costs gets covered. An amount of Rs. 5,000 or 10,000/- is given after the completion of the due diligence process done by our social workers. We hope that by funding a part of the treatment, it will give them time to seek for other funding resources. In FY 16-17 Patients benefited, People touched for initiation Fund Total amount sanctioned People touched for Treatment Fund Total amount sanctioned : : : : 235 Patients Rs.35.25 Lakhs 695 Patients Rs.63.30 Lakhs Sir Ratan Tata Trust (SRTT) In December 2009, ICS partnered with Sir Ratan Tata Trust, for providing financial aid to the underprivileged cancer patients undergoing treatment at the Tata Memorial Hospital & the Bai Jerbai Wadia Hospital. Under this project, Indian Cancer Society refers patients to SRTT. The patient applications are thoroughly scrutinized by medical social worker of ICS in accordance with the strict guidelines laid down by SRTT and are then sent to SRTT for evaluation and acceptance. People touched : 44 Patients Total amount sanctioned : Rs.95.87 Lakhs 22

Arun Kurkure Treatment and Initiation Fund - Case Studies Our Social worker handing over the cheque to Nitesh’s father Personal Background and Impact Master. Nitesh Bhola Rana is a 6 year old boy from Jharkhand. His father is a laborer and earns monthly income of Rs. 8000/There are four members in his family and their financial condition is quite poor. Nitesh’s fever was not reducing for more than 15 days and hence his father took him to a bigger hospital in Ranchi. He was given 2 bottle of blood and after his blood sample was tested, he was diagn

Cancer Cure ICS Cancer Cure Fund (Since its inception in 2011 till 31stchMar 2015) Amount Rs.27.46 Crores Rs. 59.97 Crores Rs.87.13 Crores Beneficiaries 1320 Patients 2216 Patients 3418 Patients Dr. Arun Kurkure Treatment and Initiation Fund Amount Rs.15.33 lakhs Rs. 88.47 Lakhs Rs.1.55 Crores Beneficiaries 84 Patients 836 Patients 930 Patients