COVID-19 VACCINE COMMUNICATIONS TOOLKIT
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021IntroductionThis toolkit has been developed with talking points, language tips, social media language, and trusted resources tohelp you better communicate about the safe, effective COVID-19 vaccines that have arrived in Ohio. This kit will beexpanded with additional resources and is being provided to support your immediate needs.Updated: March 8, 2021TranslationsClick the links below to download translations of the English preliminary vaccine communications toolkit issued Dec.20, 2020 in the following languages: Nepali Somali Spanish (United States)ContentsTalking Points . 2Language Tips . 6Newsletter/Website Article Language . 7Graphics and Artwork . 8Ad Council COVID-19 Vaccine Education Initiative Toolkit . 13American Hospital Association #MyWhy Campaign . 14Trusted Resources and Links . 15Social Media . 161
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Talking Points All the available COVID-19 vaccines have been proven safe and effective at preventing serious illness, hospitalization, anddeath from COVID-19. Getting vaccinated with the first vaccine available to you can help protect you from COVID-19. The COVID-19 vaccine development process included several steps comparable with those used to develop earliervaccines, such as the flu or chickenpox vaccine. The FDA and independent medical experts have ensured that thesevaccines are thoroughly and rigorously evaluated. In the early stages of COVID-19 vaccine distribution, doses will first be available in limited supply for specific criticalpopulations in a phased approach. As supply increases, COVID-19 vaccines will be available to all Ohioans who choose tobe vaccinated. The Pfizer and Moderna vaccines require two doses taken a few weeks apart. The Johnson & Johnson vaccine, however, isa single-dose vaccine, meaning you only need one shot. Side effects are mild, and are normal signs that your body is building protection. Similar to side effects from other vaccines,like a flu shot, they should go away in a few days. Some people have reported experiencing soreness or redness at the siteof the injection, body aches, headaches or fever, lasting for a day or two. Severe reactions, or anaphylaxes, are rare. If youhave allergies — especially severe ones that include allergies to other vaccines or ingredients in the vaccines — discuss theCOVID-19 vaccine with your doctor, who can assess your risk and provide more information about if and how you can getvaccinated safely. Ohio, the Centers for Disease Control and Prevention (CDC), and the U.S. Food and Drug Administration(FDA) are monitoring the distribution and any negative reactions to the vaccine. Vaccines are available at locations across the state, including hospitals, local health departments, federally qualified healthcenters, and pharmacies. Find out if you are currently eligible, locate a provider, and book an appointment near you atgettheshot.coronavirus.ohio.gov. In addition, a list of providers statewide is available online atvaccine.coronavirus.ohio.gov. There is no out-of-pocket cost for you to get a COVID-19 vaccine. Your provider may ask for your insurance, Medicare, orMedicaid information, because providers can charge an administration fee to insurance. You will not have to pay a feedirectly. Using all the tools available to help prevent the spread of the virus continues to be critical until a substantial number ofOhioans can be vaccinated. Continuing to wear masks and social distance will reduce your chance of being exposed to orspreading the virus. Proper prevention measures, coupled with the vaccine, will provide the best protection from COVID19. COVID-19 vaccines can save lives. COVID-19 is deadly and has killed more than 17,000 Ohioans and more than half amillion people across the U.S. (Data updated March 7, 2021.) Clinical trials that studied the vaccines’ effectiveness and safety included a diverse cross-section of people, includingcommunities that have historically been under-represented in clinical research. The clinical studies included participants:o From communities of color (42% of Pfizer-BioNTech’s participants, 37% of the Moderna participants, 35% ofJohnson & Johnson participants).o Older than age 65 (21% of Pfizer-BioNTech participants; 23% of Moderna participants); older than 60 (34% ofJohnson & Johnson participants).2
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021oWith high-risk chronic diseases that put them at increased risk of severe COVID-19, such as diabetes, severeobesity, and cardiac disease (46% of Pfizer-BioNTech participants; 42% of Moderna participants, 40% ofJohnson & Johnson participants).3
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Additional messages by topicBroad messages People with high-riskconditions included inthe current phaseThose not yet eligible forvaccinationVaccine providers Vaccine skeptics Second dose reminder(for Pfizer and Moderna) COVID-19 vaccines are safe and effective and are being thoughtfully distributed to Ohioansmost at risk. We continue to protect our most vulnerable by vaccinating the most criticalpopulations first.Throughout the pandemic, Ohio has focused on protecting its most vulnerable. While vaccinesupplies are still limited, we are committed to providing the vaccine first to those most at riskwho choose to be vaccinated.At this time, vaccine supply is still limited. As supply increases, safe and effective COVID-19vaccines will be available to all Ohioans who choose to be vaccinated.The most trusted voices when it comes to information about COVID-19 are an individual’spersonal physician, medical experts, and emergency room doctors, followed by public healthofficials. As a vaccine provider, you can be one of those trusted sources of information foryour patients and constituents. Safe and effective COVID-19 vaccines are available statewide.COVID-19 vaccines are safe and effective.Approximately 2 million people have started the vaccination process in Ohio as of March 8,2021.It can be difficult to know which sources of information you can trust. The internet,unfortunately, can be filled with dangerous misinformation about COVID-19 vaccines. Thebest thing you can do is educate yourself about the vaccines with trustworthy information.Learn more about finding credible, fact-based vaccine information, or see a list of debunkedCOVID-19 myths here.There have been no shortcuts in the vaccine development process. The development processfor COVID-19 vaccines involved several steps comparable with those used to develop othervaccines such as the flu or chickenpox vaccine, which have successfully protected millions ofOhioans for decades.COVID-19 vaccines were developed with tireless research, innovative science, and rigorousevaluation. The science is good, and regulators have done a thorough job of vetting thesevaccines.To have maximum protection from COVID-19, second doses are required for both the PfizerBioNTech and Moderna vaccines. Make arrangements to get your second dose of the COVID19 vaccine to protect yourself, your family, and the people you care about. The second doseof the Pfizer vaccine should be given 21 days after the initial vaccine. The second dose of theModerna vaccine should be given 28 days after the initial vaccine.4
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Myths vs. FactsMyth COVID-19 vaccines aren’t safe. COVID-19 vaccines were rushed and developed tooFact quickly. Vaccines that use mRNA will alter my DNA or genetic makeup.COVID-19 vaccines cause infertility or problems duringpregnancy.COVID-19 vaccines will implant tracking microchips inpeople.COVID-19 vaccines will be mandatory for every Ohioan.You can get COVID-19 from COVID-19 vaccines.If I have recovered from COVID-19, I don’t need to getthe COVID-19 vaccine.COVID-19 isn’t very serious, so I don’t need to get thevaccine. You will get a positive COVID-19 viral test if you receive the COVID-19 vaccine. Other vaccines, like the flu shot, will prevent COVID-19. Vaccines cause autism. COVID-19 vaccines are safe and effective.COVID-19 vaccine development and clinical trials werethorough, and thanks to a strategic scientific effort tostreamline processes, developed more efficiently.COVID-19 vaccines will not alter your DNA.There is no evidence that COVID-19 vaccines causeinfertility or increase the risk of miscarriage.Vaccine injections do not contain tracking microchips.Ohio will not make COVID-19 vaccination mandatory.COVID-19 vaccines will not give you COVID-19.People who have recovered from COVID-19 are advisedto get vaccinated.The severity of COVID-19 symptoms varies widely, andgetting vaccinated can help protect you from seriousillness from COVID-19.COVID-19 vaccines will not cause you to test positiveon COVID-19 viral tests.Only vaccines designed specifically to prevent COVID19 will protect you from COVID-19.Vaccines do not cause autism.5
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Language TipsRecent research from the de Beaumont Foundation finds that certain vocabulary is more persuasive when it comes to thepandemic, as well as COVID-19 vaccines.More persuasivePandemicFace masksEssential workersProtocolsStay-at-home ordersPersonal responsibilityPublic health agenciesFact-basedSocial distancingAn effective and safe vaccineGetting rid of the virusThe benefits of getting the vaccineGetting the vaccine will keep you safeA return to normalYour familyMedical expertsResearchMedical researchersPharmaceutical companiesDamage from lockdownsA transparent, rigorous rica’s leading expertsSkeptical/concerned about the vaccineLess persuasiveCoronavirus, COVID-19Facial coveringsFrontline workersMandates, directives, controls, ordersLockdowns, aggressive restrictionsNational dutyGovernment health agencies,Based on science, data, or medicinePhysical distancingA vaccine developed quicklyDefeating, crushing, knocking out the virusThe consequences of not getting the vaccineGetting the vaccine is the right thing to doPredictability/certaintyYour communityScientists/health expertsDiscover/create/inventDrug companiesDrug companiesInability to travel easily and safelyThe dollars spentSecurityHistoricInjection/inoculationThe world’s leading expertsMisled/confused about the vaccine6
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Newsletter/Website Article LanguagePossible subject line: What you need to know about COVID-19 vaccines in OhioCOVID-19 vaccines are being administered in Ohio, and we know that you may have questions. Will they be required? How will Iknow when it is my turn? Are they safe and effective? Having access to accurate information is key to making an educateddecision about choosing to be vaccinated against COVID-19, so we have compiled some helpful at-a-glance information fromreliable sources to address some of the most commonly asked questions below.Were COVID-19 vaccines rushed? How do I know they are safe?COVID-19 vaccine development and clinical trials were thorough, and thanks to decades of research and a strategic scientificeffort to streamline processes, could be developed more efficiently. The U.S. Food and Drug Administration (FDA), as well asindependent medical experts, have ensured that every detail of the COVID-19 vaccines is thoroughly and rigorously evaluated. Allthe available COVID-19 vaccines have been proven safe and effective at preventing serious illness, hospitalization, and death fromCOVID-19. Learn more about the Pfizer, Moderna, and Johnson & Johnson vaccines in the Ohio Department of Health’s guide tounderstanding how the different COVID-19 vaccines work.I’ve seen a lot of rumors on social media about vaccines. How can I tell what is true?The internet is filled with dangerous misinformation about COVID-19 vaccines, and it can be difficult to know what to trust. Thebest thing you can do is educate yourself about the vaccines with trustworthy information. Learn more about finding crediblevaccine information in this article from the Centers for Disease Control and Prevention, and separate myths from facts on thispage from the Ohio Department of Health.How are vaccines being distributed?At first, there will be a limited supply of COVID-19 vaccine, with a phased approach to offering the vaccines to specific criticalaudiences. Those who are at highest risk of contracting and transmitting the virus will be among the first to be vaccinated. Intime, every Ohioan who chooses may receive a vaccine as large quantities become available. Read more in this vaccinedistribution fact sheet from the Ohio Department of Health.Were minorities or people with high-risk health conditions included in the clinical studies?Yes. Clinical trials that studied the vaccine’s effectiveness and safety included a diverse cross-section of people, includingcommunities that have historically been under-represented in clinical research. The clinical studies included participants: From communities of color (42% of Pfizer-BioNTech’s participants, 37% of the Moderna participants, 35% of Johnson &Johnson participants). Older than age 65 (21% of Pfizer-BioNTech participants; 23% of Moderna participants); older than 60 (34% of Johnson &Johnson participants). With high-risk chronic diseases that put them at increased risk of severe COVID-19, such as diabetes, severe obesity, andcardiac disease (46% of Pfizer-BioNTech participants; 42% of Moderna participants, 40% of Johnson & Johnsonparticipants).Where can I find more information? CDC: Benefits of Getting a COVID-19 Vaccine CDC: What to Expect After Getting a COVID-19 Vaccine article and video CDC: Understanding How COVID-19 Vaccines Work ODH: COVID-19 Vaccines Myths vs. Facts ODH: COVID-19 Frequently Asked Questions (FAQ) FDA: What is an EUA article and video7
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Graphics and ArtworkOverall Phased Approach8
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Trust the Facts - 1Trust the Facts - 2Trust the Facts - 3Trust the Facts - 4Trust the Facts - 5Trust the Facts - 6Trust the Facts - 7Trust the Facts - 89
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 202110
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021FAQFAQFAQMyths vs. FactsMyths vs. FactsMyths vs. Facts11
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021How vaccine safety is ensured, from Public HealthCommunications Collaborative (English)How vaccine safety is ensured, from Public HealthCommunications Collaborative (Spanish)12
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021Ad Council COVID-19 Vaccine Education Initiative ToolkitThe Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaign to Educate Millions of Americans about COVID-19VaccinesThe Ad Council and COVID Collaborative have teamed up to create the ‘It’s Up To You’ campaign to educate Americans aboutCOVID-19 vaccines and provide resources for others to do the same.The campaign urges audiences to visit GetVaccineAnswers.org (DeTiDepende.org in Spanish) for the latest information aboutCOVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated once a vaccine isavailable to them. Materials were created in close partnership with the COVID Collaborative’s scientific advisory group and theCenters for Disease Control and Prevention (CDC), thereby ensuring all messaging is rigorously vetted and backed by science.The scope and reach of this initiative is unprecedented. More than 300 community-based organizations, major brands, mediacompanies, faith leaders, influential medical experts and other trusted messengers are joining a coalition of partners to supportand extend the campaign’s efforts to reach distinct audiences.Although access to COVID-19 vaccines is currently limited, the campaign’s research shows that among people who are undecided,the majority want information to address their questions now. With this initiative, the Ad Council and the COVID Collaborativeare listening to the top questions from Americans, understanding their concerns, and working to educate and empower peopleacross the country — particularly in communities of color that have been disproportionately impacted by the pandemic. Thisstrategy allows people to make an informed choice about vaccination for themselves and for their families when it is their turn.Creative assets in English and Spanish will appear nationwide across broadcast TV, digital, radio, out-of-home, and social mediaformats beginning the week of March 7, 2021, and additional work will also roll out over the coming weeks.Here’s how can you get involved and work with the campaign to lift up collective efforts around vaccine education: Use “open source” toolkits, hosted on https://www.adcouncil.org/covid-vaccine, to leverage your own platforms,channels, and influential relationships. Currently, toolkits are available with downloadable messaging guidance andshareable content for the public health community, corporations/employers, and media/brands. Beginning the week ofMarch 15, new toolkits will be released with content tailored for the Black community, the Hispanic community, and thefaith community. Leverage the campaign website GetVaccineAnswers.org (DeTiDepende.org in Spanish), which will be continually updatedin the coming months for answers to top questions about the COVID-19 vaccines. Vetted by experts from the CDC, U.S.Department of Health and Human Services (HHS), and COVID Collaborative, content on the website is currently availablein seven languages (English, Spanish, Simplified Chinese, Korean, Russian, Haitian Creole, and Vietnamese). Spread the news across your own social media channels. You can share from the Ad Council’s Facebook, Twitter,and LinkedIn accounts.13
COVID-19 VACCINE COMMUNICATIONS TOOLKITUPDATED MARCH 8, 2021American Hospital Association #MyWhy CampaignThe American Hospital Association has created a campaign for frontline healthcare workers to share why they got the COVID-19vaccine. In addition, the AHA, American Medical Association, and American Nurses Association, issued a joint letter encouraginghealthcare workers to get the COVID-19 vaccine. Read the letter here.Text to share with staff about AHA #MyWhyAs a physician, nurse, respiratory therapist, environmental services or food services worker, or other healthcare professional,your example is one of the strongest health resources we have. When you get your COVID-19 vaccine, please consider sharingyour story on your own social media outlets with the hashtag #MyWhy to help others understand the importance of gettingvaccinated. Learn more and download free graphics at https://www.aha.org
Mar 08, 2021 · COVID-19 vaccines aren [t safe. COVID-19 vaccines are safe and effective. COVID-19 vaccines were rushed and developed too quickly. COVID-19 vaccine development and clinical trials were thorough, and thanks to a strategic scientific ef
Costa Rica Vaccine Trial A community-based, randomized trial 7,466 Women 18-25 yo Enrolled (06/04 – 12/05) Hepatitis A Vaccine HPV-16/18 Vaccine Vaccine Dose 1 Vaccine Dose 2 Vaccine Dose 3 Vaccine Dose 1 Vaccine Dose 2 Vaccine Dose 3 6 Months COMPLETED CENSUS
Is the COVID-19 vaccine safe for children? The focus of COVID-19 vaccine development has been on adults. Pfizer’s vaccine has been authorized for ages 16 and up. Moderna’s vaccine is currently authorized for ages 18 and up. Will a COVID-19 vaccine alter my DNA? No. The COVID-19 va
COVID-19 VACCINE BOOSTERS COMMUNICATIONS TOOLKIT . Talking Points/Key Messages . Importance of COVID-19 Vaccine Boosters A COVID-19 booster shot is an extra dose of the vaccine given after the protection provided by the original shot(s) decreases over time.
26) How should I counsel patients who are concerned about TTS or GBS following receipt of the Johnson & Johnson COVID-19 vaccine? 27 27) Is it true that people in the COVID-19 vaccine clinical trials died? 27 28) How will the safety of the COVID-19 vaccines be monitored? 28 29) Is the COVID-19 vaccine being studied in children or pregnant women? 28
Frequently Asked Questions Table of Contents Vaccine Development and Approval 6 1) Is there a vaccine that protects against COVID-19 (SARS-CoV-2)? 6 2) When did COVID-19 vaccines become available? 6 3) Why is the COVID-19 vaccine development timeline so condensed compared to when other
COVID-19 Vaccine AstraZeneca is an adenovirus vector vaccine which received a conditional marketing authorisation in the EU on 29 January 2021 for active immunisation against COVID-19 in individuals 18 years of age and older. Cases of thromboembolic events have been reported following administration of COVID-19 Vaccine
Essential to support vaccine implementation planning – Challenging due to incomplete information on vaccine safety and efficacy in population subgroups and vaccine dose availability Prioritization framework for COVID -19 vaccines adapted from 2018 pandemic influenza vaccine guid
COVID-19 Vaccination” means a CDC vaccine card or a vaccine record from the New Mexico Statewide Immunization Information System, indicatingthe name of the vaccine recipient, the date(s) the vaccine was administered, and which COVID-19 vaccine was a
