A Beginner S Guide To Social Media The National Archives-PDF Free Download

A beginner s guide to social media The National Archives
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A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON, INTRODUCTION CONTENTS. This is one of a series of Beginners Guidance Understanding social media page 2 Read. Notes produced for cultural services officers, working in the London Boroughs. The essentials of a good social media page 3 Read, It is part of a programme run by Visit London. with London Cultural Improvement Programme Putting it into practice page 6 Read. and funded by Capital Ambition to develop the, marketing skills of non marketers working in Top ten tips page 8 Read. London s local authority cultural services, For all the guides in this series case studies and other Glossary page 9 Read.
local tourism resources click here or click on the. coloured boxes opposite, Published Summer 2010, Developed and written for Visit London by Blue Sail. www bluesail com, Designed by Mark Design, www mark design co uk. London images from, www visitlondonimages com, A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON. 1 UNDERSTANDING, SOCIAL MEDIA, What is Social Media What are the social media Microblogging Forums. tools This is social networking combined with These are online discussion areas that. Social Media is about sharing bite sized blogging where small amounts encourage individuals and customers to. communicating and publishing knowledge Social Networks of content updates are distributed online post and comment on specific products. and information online It encourages and through the mobile phone network services topics and interests. openness by way of voting commenting Social Networking sites such as Facebook e g Twitter Tumblr and Posterous. posting and following People can MySpace and LinkedIn allow individuals Content Communities. participate in these interactive online and organisations to build web pages Podcasts. conversations by using a variety of social that can be shared with fans friends and Online communities that organise and. media tools or channels colleagues who in turn can share their Podcasts are online audio files that are share particular kinds of content The most. news stories photos and videos available by subscription or as one offs popular content communities are Flickr. Many of the social media tools are free using software that automatically detects photos del icio us bookmarked links and. to set up and easy to use and connect and downloads new broadcasts over time YouTube videos. people businesses and organisations Not to be confused with listen again tools. online instantly and spontaneously such as iPlayer through which audio and Wikis. video is streamed not downloaded, Social media channels make it easy for These websites allow people to add.
customers to spread the word about content or edit the information on them. absolutely anything products services acting as a communal document or. ideas events arts culture news database The best known is Wikipedia. politics fashion lifestyle and it s this Blogs an online encyclopaedia which has over. social network buzz that generates yet 2 million English language articles. further excitement and exposure These are online journals that anyone or. any business can set up with the help, of a blog interface such as Blogger. WordPress or TypePad Entries are made, using a content management system with. the most recent entry appearing first, A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON. 2 THE ESSENTIALS OF, GOOD SOCIAL MEDIA, Marketing your Social fouling Council leaders use blogs to keep Where to start Check out how organisations such as. residents up to date on topical issues and museums arts centres community centres. Media presence more and more local authorities are reaching youth groups sports clubs and art galleries. residents via Twitter as they tweet about Look around at other London Boroughs and are using social media And if they are. Social media marketing is all about local events library services electorate what kind of social media marketing activity what channels are they using and how and. communicating and interacting with news school updates and much more is already happening in leisure sports arts how are they talking to their audiences. customers People tend to be sociable and culture Take a look at the kinds of. creatures who like to share ideas conversations that are going on that relate Begin to identify communities that you can. cooperate and collaborate in business to your work e g film arts dance theatre start conversations with e g on a local. and pleasure and pass on word of community events festivals arts centres community blog artists Facebook page. mouth recommendations Social media physical activities etc And listen to the local news Twitter etc. allows them to do this quickly and conversations that are happening about. spontaneously them and your own organisation, Organisations are using social media.
marketing alongside traditional marketing, activities as an effective and powerful Social media marketing. way of interacting and engaging with, their customers and are putting together G. ets people talking and spreading the, Social Media marketing plans that build word. up a loyal following, reates a buzz about your organisation. Local authorities have started to do this an event a place a product. as well as they realise the power of, social media to reach new audiences R.
aises awareness of your services, raise awareness of their services and. increase users For instance residents Drives visitors to your website. are encouraged to voice an opinion and, participate in everyday local issues such Helps. to build up loyal customers, as litter potholes fly tipping and dog. Generates new customers, A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON. Questions to ask first What kind of social media channel would Listen and join in Join in with conversations and comment. help you best achieve your goal e g a on blog posts that relate to your work. blog a Facebook page a Twitter feed, What do you want to achieve What do And do you have the resources to keep It may be enough that you simply start to Sign up to google alerts for free that.
you want to start conversations about it going once you ve set it up Work out listen to what s being said about your will bring daily email alerts and links to. e g your organisation or an event you whether you may be able to use a social organisation your Borough your product websites and blogs into your inbox on. are planning or a new arts venue Do media channel for a one off event or and services and your area of work Find any topic that you request e g arts in. you want to generate more interest in short term campaign out how your stakeholders and users Brent events in east London community. a particular area district park venue are using social media channels and ask projects in Chelsea. community project Would it benefit from Social media is all about letting go of a yourself would it be beneficial to join in. its own Facebook page that would then brand and encouraging others to talk. generate interested fans customers about it is this possible within your. organisation, Who is your audience and how are they. using social media channels Does your organisation have a policy on. social media marketing in the workplace, How would social media marketing fit in and are there any social media channels. with your current marketing strategy and that you may be barred from using Is. activities Think about a particular task there someone in your team organisation. you do that would really benefit from the who is solely responsible for updating the. social media buzz and what you would website and interacting with social media. accomplish from getting it talked about e g a web editor who you may have to Read blogs and Facebook pages that. coordinate with relate to your work Search Twitter. www twitter com and see what people, Is there someone in your organisation are saying or simply register on Twitter. who can help install the technology that yourself and follow people organisations. makes the social media channels work that will feed you with useful and. interesting information Read comments, on blogs relating to your work and see. which ones get a response, A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON.
Start to link Build a starting place to hold your Do you have time or resources for If you want to attract certain types of. conversations e g a blog anything else people you need to use certain types of. Consider social media channels as traffic social media As a starting point Twitter. generators for your website where your Setting up a blog is free Blogs are good lends itself well to distributing information. Don t feel that you should be doing, marketing campaign or event information for generating links and visits to your and news as well as being able to monitor. everything The important thing is that you, may sit Posting content and links on website and come with built in analytics your followers. have started to join in with conversations, like minded blogs and Facebook pages so you can monitor visits to the blog and and to look around at what social media. will start to generate interest and will help where they ve come from Make sure you channels would be best suited to creating. people become more familiar with your or a dedicated web editor will have time and generating interest and conversations. organisation and brand to keep up with regular blog posts about your product events or services. Think about what you want to say on, the blog are you using the blog to. promote events culture within your, Borough community arts a new.
venue a green space And could you, become recognised as a good source. of information or an expert on a specific, topic that builds a following of regular. readers Keep posts short and relevant, incorporate images and film if possible. and link to further information It may take, time to receive comments to your blog. the important thing is to keep going, A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON.
3 PUTTING IT, INTO PRACTICE, Best practice examples The url for this temporary Elections www facebook com BarbicanArtGallery. blog was created as an add on to the, http islingtonwildlife typepad com Council s permanent wildlife blog url The Barbican Art Gallery Facebook page. islingtoncounts http islingtonwildlife typepad com blog has over 3 000 fans It s easy to set up. a business Facebook page although it, There is a clear link to the blog from takes time to build up fans Think about. Islington Council set up an Elections blog, Islington Council Home page how you will do this e g add a link to. using the host Typepad As one of the, www islington gov uk the Facebook page from your website.
authors says it was a great way of raising, home page or if you have a customer. awareness of voting to groups that don t, The Islington Wildlife Blog gives the database you can launch the Facebook. always get the information they need or, Council a colourful and interactive page to customers in an e news. are not always heard as well as creating, platform to promote inner city wildlife. an election buzz locally in the build up to, interact with residents and link to like.
Election Day on May 6, minded blogs and other websites. There is now a summary on this blog, The left hand button that simply says. page thanking followers announcing the, follow leads users to login to Typepad The author is using the page for offers. election results and some feedback about, so that when registered they can e g Giveaway We have 20 tickets for our. this first time blog this is the first time, comment on the blog posts as well as online fans for a Ron Arad talk tonight.
we ve used social media for the elections, receive automatic updates There s also. and we had over 20 000 visits to our blog, a link to Facebook Facebook pages are mini websites i e There is lots of interaction between. We also had hundreds of people follow, as well as the home profile page there Fans some fans just click on the like. our Twitter feed, Authors of the blog can comment are extra pages on Events Photos button and some leave posts e g we. on other local community blogs to YouTube Info can t wait to visit. generate awareness and interest and, include a link back to this blog The author is encouraging interaction by There is a clear link on the Barbican.
asking questions e g Did you have a good Art Gallery website home page. Easter and then linking to a video of what www barbican org uk artgallery to their. was going on at the Barbican over Easter Facebook page. A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON, www lichfielddc gov uk site index php you can report pot holes here and Hi. as Chair of Age Concern Barnet can I, Lichfield District Council s homepage ask you to highlight all the opportunities. includes applications for Flickr Twitter and support we offer to people over 55. and ratemyplace in the borough, The Council has incorporated a web app Their Twitter feed has 852 followers. that allows people to report problems to Many of the Council tweets are headed. councils via Twitter FixMyTweet allows up What s On When clicking on. residents to report street problems such www barnet gov uk Twitter on the homepage it takes. as potholes fly tipping littering etc while users through to an easy to understand The Twitter feed is used. A BEGINNER S GUIDE TO SOCIAL MEDIA VISIT LONDON Start to link Consider social media channels as traffic generators for your website where your marketing campaign or event information may sit Posting content and links on like minded blogs and Facebook pages will start to generate interest and will help people become more familiar with your

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