Social Media Roundup Army Social Media Policy

Social Media RoundupArmy Social Media PolicyStandard Operating Procedure,Memorandums, Regulations and Guidance

Social Media RoundupThe basics Social Media FactStanding operating procedures, memorandums,regulations and guidance. You can find it all atthe Army’s slideshare site:http://www.slideshare.net/usarmysocialmedia Policy, regulation and guidance is thefoundation of Army operations.Although Social media is still a new andevolving communication tool, it is notwithout it’s own set of policies andguidelines.The Army’s social media Slidesharesite is an invaluable source of socialmedia information and guidance. Thesite offers operating procedures,memorandums and a variety of othertools.This edition of the Social MediaRoundup will breakdown and discussthe major social media documents andhighlight the main takeaways.

Social Media RoundupDTM 09-026 DTM 09-026 paved the way for Armysocial media. It laid the groundwork forwhat has become a powerful andeffective social media communicationstrategy.Major takeaways of DTM 09-026: http://slidesha.re/bVpW0G The DoD DTM opens up access to socialmedia platforms across the NIPRNET.Restrictions to social media sites areauthorized but should only be done“temporarily” and restrictions mustbe commensurate with the risks. That meanscommanders still have the authority to shutdown social media access but they must havea clear justification, and if they consider along-term restriction, the risk needs to justifyit.Public Affairs Officers should be aware ofofficial social media presences but don’t haveultimate responsibility for every one.

Social Media RoundupStandard OperatingProcedure This standard operating proceduredeals specifically with standardizingArmy-wide external official presences toinclude Facebook, Twitter, Blogs,YouTube, etc.Major takeaways: http://slidesha.re/dkQ7u1All external official presences must adhere tolist of established standards.The Office of the Chief of Public Affairs hasthe right to deny any page during the approvalprocess if one or more of these guidelines arenot followed.All social media presences must be registeredthrough the Army atwww.army.mil/socialmediaU.S. Army Family Readiness Groups mayestablish an official presence with theapproval of their chain of command.

Social Media RoundupDelegation of Authority This regulation delegates the authorityto approve the establishment ofexternal official presences.Major takeaways: http://slidesha.re/dkQ7u1This regulation clarifies who can approveexternal official presences.This regulation includes the authorization ofsocial networking services and othercollaborative tools.Unless prohibited, individuals responsible forapproving external official presences can redelegate authority to a subordinate generalofficer or member of the senior executiveservice.

Social Media RoundupStrategy Guides The U.S. Army Social MediaSlideshare site housesdownloadable social mediastrategy guides for all themajor platforms.These documents detailswhat the Army aims toachieve by using theseplatforms and helpsorganizations get a betterfeel for what right looks like.Guides include strategy for: FacebookTwitterYouTubeFlickrBlogs

Social Media RoundupOPSEC guidance OPSEC is always a primaryconcern among leadership.It’s important to know thatsocial media is a quicklyevolving means ofdistributing information andthat means OPSEC is moreimportant than ever before.This document offers basicOPSEC guidelines for Socialmedia and it too can befound on the Slideshare site.http://slidesha.re/cjFKx1

Social Media RoundupPlanning documents Posting content to socialmedia platforms should notbe a last minute decision.To maximize theeffectiveness of a socialmedia campaign, it’simportant to plan ahead.The Online and Social MediaDivision uses specificdocuments to plan for majorArmy events. It also planssocial media strategies foreach week.These templates areavailable on the Slidesharesite.

Social Media RoundupPresentations There are multiple audiencesinterested in using socialmedia. In addition to Armyunits and commanders, otherentities like Family ReadinessGroups often requestinformation about socialmedia.The Slideshare site maintainsover a dozen social mediapresentations that can bedownloaded and repurposed.These slide decks aredesigned and presented bythe Online and Social MediaDivision.

Social Media RoundupConclusion Social media guidance is just a click away.The Army’s Slideshare site is an excellentresource. It provides social mediaregulations, memorandums, guidance, bestpractices, and presentations – all in onespot.Users can also find more social mediaguidance on the DoD Social Media Hub.This site was designed to provide socialmedia guidance from all branches of themilitary.Social media is an exciting space, butoperating within the regulations andestablished policies can mean thedifference between a successful socialmedia campaign and a public ysocialmediahttp://socialmedia.defense.gov/

Social Media RoundupContact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.mil11

media platforms should not be a last minute decision. To maximize the effectiveness of a social media campaign, it’s important to plan ahead. The Online and Social Media Division uses specific documents to plan for major Army events. It also plans social media strategies for each we