COMNAVCRUITCOMINST 1140.3F N912 COMNAVCRUITCOM
COMNAVCRUITCOMINST 1140.3FN9124 FEB 2009COMNAVCRUITCOM INSTRUCTION 1140.3FFrom:Commander, Navy Recruiting CommandSubj:FIELD ADVERTISING MANUAL (FAM)Ref:(a)(b)(c)(d)(e)(f)Encl:(1) Field Advertising ManualSECNAV Memo of 27 JAN 98 (NOTAL)SECNAV Memo of 5 JAN 84 (NOTAL)ASD(M&RA) Memo of 5 AUG 76 (NOTAL)COMNAVCRUITCOMINST 1140.1COMNAVCRUITCOMINST 4400.1COMNAVCRUITCOMINST 1136.21. Purpose. To provide updated and revised local advertisingmanagement guidance and Leads Production Team (LPT) operatingprocedures for Navy recruiting field activities.2. Cancellation. COMNAVCRUITCOMINST 1140.3E. Due to extensivechanges, marginal notations are not included. This instructionand enclosure (1) should be reviewed in its entirety.3. Scope. The contents of enclosure (1) are directed to NavyRecruiting Regions (NAVCRUITREG) and Navy Recruiting Districts(NAVCRUITDIST) to standardize advertising and LPT operations andmaximize lead production.4.Informationa. NAVCRUITREG Commanders and NAVCRUITDIST CommandingOfficers have been delegated authority by references (a) through(c) to advertise in support of Navy Recruiting programs. Thisauthority is limited in scope and cannot be re-delegated.b. Navy Recruiting Command (NAVCRUITCOM) Local Advertisingand Leads Branch (N912) provides guidance to the field for theeffective use of local advertising funds in support of commandrecruiting objectives. The Local Advertising Management Section
COMNAVCRUITCOMINST 1140.3F4 FEB 2009(LAMS) of N912 provides the tools for detailed planning,execution, tracking, and evaluation of advertising. LAMSguidance is detailed in Chapter One of enclosure (1). Inaddition, the National Training Team (NTT), and NAVCRUITREGAdvertising Leads Representatives, as available, will providetraining and assist visits to District LPTs on an as neededbasis. Annual leads audits per this instruction will continueto be handled by Region Leads representatives, depending onavailability; otherwise, they will be completed by the NTT.c. The LPT functions as the NAVCRUITDIST’s centraladvertising and leads tracking primary point of contact. LPTresponsibilities include, but are not limited to: planning,purchasing, and tracking advertising; maintaining theNAVCRUITDIST database for name lists; generating all direct mailand newspaper initiatives; processing incoming responses andforwarding qualified leads to recruiters; tracking thedisposition of all leads forwarded to recruiters (includingleads generated from national advertising); maintaining the NavyRecruiting Station (NAVCRUITSTA) address and zip code territorydatabase. LPT operating procedures and guidance are detailed inChapters Three through Seven of enclosure (1).d. Local Advertising is used to generate enlisted andofficer leads for recruiter follow-up. National advertisingawareness leads complement local leads. They are tracked by anestablished set of operating procedures similar to local leads.Both systems are tied to one another and are coordinated throughthe LPT using the web-based Navy Advertising and Leads TrackingSystem (NALTS) for active leads, and COMNAVCRUITCOM IntegratedRecruiting Information Management System (CIRIMS) database forreserve leads. NALTS guidance is provided in the NALTS User’sManual, which is provided to each NAVCRUITDIST and NAVCRUITREG(as necessary) by NAVCRUITCOM N912.5. Discussion. NAVCRUITDISTs that follow the guidelines ofthis instruction should be able to achieve the minimumacceptable metrics for leads. These include:a.Active Enlisted:(1) A combined National and Local Leads Contribution toGoal equal to or greater than 34%.(2) National Enlisted Leads Conversion Rate percentageequal to or greater than 5%.2
COMNAVCRUITCOMINST 1140.3F4 FEB 2009(3) Local Enlisted Leads Conversion Rate equal to orgreater than 5%.b. Reserve Enlisted. Combined National and Local EnlistedLeads Conversion Rate percentage equal to or greater than 5%.c.Active Officer (must achieve two of three):(1) Combined National and Local Leads Contribution toGoal equal to or greater than 20%.(2) National Officer Leads Conversion Rate percentageequal to or greater than 2%.(3) Local Officer Leads Conversion Rate equal to orgreater than 5%.d. Reserve Officer. Combined National and Local EnlistedLeads Conversion Rate percentage equal to or greater than 3%.6.Actiona. NAVCRUITREG Commanders and NAVCRUITDIST CommandingOfficers shall ensure that each NAVCRUITDIST has a completelyfunctional LPT at all times.b. District Senior Trainers should ensure Recruiters,Recruiters-in-Charge (RinCs), Zone Supervisors (ZS), OfficerPrograms Officers (OPOs), Enlisted Programs Officers (EPOs),Chief Recruiters (CRs) and regional staffs are trained on thebasic functions of advertising and leads (local and national)that relate to their responsibilities. Specifically, recruitersand recruiting managers shall be accountable for the effectivefollow-up of both local and national leads.c. Policies, programs, or procedures contained in thismanual, which contradict any other directive, shall be broughtto the attention to NAVCRUITCOM N912. Recommendations forimprovements to operating procedures should be forwarded toNAVCRUITCOM N912.3
COMNAVCRUITCOMINST 1140.3F4 FEB 20097. Forms and Reports. A complete listing of forms and reportscontained in this manual can be found on page vii./s/JERRY R. ANDERSONBy directionDistribution:Electronic only, s.htm4
UNCLASSIFIEDCommander, Navy Recruiting CommandFIELD ADVERTISING MANUAL4 February 2009Prepared for:Navy Recruiting Command PersonnelNavy Recruiting Command Point of ContactLocal Advertising and Leads BranchN9125722 Integrity DriveMillington, TN 38054-5057Telephone/DSN: 882-9410/9411/9413/9051Telephone/Commercial: (901) 874-9410/9411/9413/9051Any comments concerning this document, especially inrelation to ways of improving and in the correction of anyerrors noted, are appreciated.Please use the recommended change form located on page xiv.Distribution limited to Department of the Navy, Navy RecruitingCommand (NAVCRUITCOM) personnel and authorized representatives.Additional copies of this document can be obtained viaNAVCRUITCOM intranet .htm orNAVCRUITCOM N912.ii
UNCLASSIFIEDRECORD OF CHANGESCHANGENO. DATEDDATERECEIVEDDATEINSERTEDINITIALSiiDESCRIPTION
Table of ContentsTable of Contents . . . . . . . . . . . .List of Effective Forms and Reports . . . .List of Effective Pages. . . . . . . . .Brief of Significant Changes . . . . . . .Change Recommendation to Field AdvertisingManual . . . . . . . . . . . . . . . . . . . .PAGEiiiviiviiiixxCHAPTER ONELOCAL ADVERTISING AND LEADS MANAGEMENT 09.110.111.112.113.114.115.Key Points. . . . . . . . . . . . . . . . . .Advertising Objective . . . . . . . . . . . .Local Advertising and Leads Management BranchAdvertising Authority . . . . . . . . . . . .Purchase Authority. . . . . . . . . . . . . .Advertising Tracking. . . . . . . . . . . . .Advertising vs. Non-Advertising . . . . . . .Newspaper Advertising . . . . . . . . . . . .Direct Mail . . . . . . . . . . . . . . . . .Other Media . . . . . . . . . . . . . . . . .Sponsorships . . . . . . . . . . . . . . . .Merchandising . . . . . . . . . . . . . . . .Local Advertising Planning. . . . . . . . . .Creative Policy . . . . . . . . . . . . . . .Funding for NROTC College Advertising . . . .NROTC Prospecting Lists . . . . . . . . . . .Summary of Key Points . . . . . . . . . . . 21-131-16CHAPTER TWOLOCAL LEADS ORGANIZATIONAL .208.PAGEKey Points. . . . . . . . . . . . . . . . . . . .Overview of Chapter Guidance. . . . . . . . . . .Navy Recruiting Command . . . . . . . . . . . . .Navy Recruiting Regions . . . . . . . . . . . . .Region Leads Representatives . . . . . . . . . .Navy Recruiting Districts . . . . . . . . . . . .Leads Overview. . . . . . . . . . . . . . . . . .LPT Organization and Functional Responsibilities.LPT Resources and Funding . . . . . . . . . . . .Summary of Key Points . . . . . . . . . . . . . .Tab A – Personnel Qualification Standards . . . .Tab B – Sample Training Syllabus. . . . . . . . .Tab C – Booth Rental/Event Standardized OperatingProcedures . . . . . . . . . . . . . . C-1
CHAPTER THREELOCAL (NAVCRUITDIST) LEADS POLICY AND OPERATING 08.Key Points. . . . . . . . . . .District Commanding Officers. .LPT Leads Procedures. . . . . .ADCO Leads Procedures . . . . .Procedures for Tracking CollegeLPT Actions . . . . . . . . . .Station Visits. . . . . . . . .Directions for Use of TAB F . .Directions for Use of TAB G . .Summary of Key Points . . . . .3-13-23-53-103-123-123-123-133-133-14LPT Telephone Script-Enlisted . . . . .LPT Telephone Script-Officer. . . . . .Campus Visit Lead Tracking Information.Local (NAVCRUITDIST) Leads Policy andOperating Procedures. . . . . . . . . .Tab E – Recruiter Lead Follow-up Procedures . .Tab F – Executive Screening Phone Power Script.Tab G – LPTS Station Visit Checklist . . . . BCD. . . . . . . . . . . . . . . . . . . . .Advertising. . . . . . . . . . . . . . . . . . . . . . . . . .––––CHAPTER FOURGUIDANCE FOR PREPARING FISCAL YEARLOCAL (NAVCRUITDIST) ADVERTISING GEKey Points . . . . . . . . . . . . .Introduction to Advertising PlanningLocal Advertising Plan Organization .Advertising Planning ResponsibilitiesAdvertising Guidance . . . . . . . .Developing Objectives and StrategiesDetermining Lead Ratios to Goals. . .Developing Media Channels . . . . . .Direct Mail Planning Charts . . . . .Projected Expenditure (PE) Report . .Summary of Key Points . . . . . . . .Tab A – Media Symbols/Programs Symbols. . .Tab B – Request/Approval for Authority toAdvertise (NAVCRUIT 1535/1) . . . .Tab C – Sample Ad Planning Worksheets . . .Tab D – Sample Direct Mail Planning Chartsiv.4-14-24-24-34-54-74-94-104-144-164-18. . .4-A-1. . . . . . .4-B-14-C-14-D-1
CHAPTER FIVENEWSPAPER y Points . . . . . . . . .Government-Wide Purchase CardAuthorized Users . . . . . .Advertising Placement. . .Account Verification . . . .Order Processing by Supply .Tracking and Analysis. . .Newspaper Contracts. . . .Summary of Key Points. . .Tab A – Newspaper Current Rates Sheet . . . .Tab B – Order Sheet for Newspaper AdvertisingTab C - FASTDATA Online System Procedures forClassified Ads . . . . . . . . . . .Tab D – Citibank Billing StatementReconciliation . . . . . . . . . . .5-15-25-25-25-45-55-55-65-8. . .5-A-15-B-1. .5-C-1. .5-D-1CHAPTER SIXLOCAL (NAVCRUITDIST) DIRECT MARKETING (LDM) GEKey Points . . . . . . . . . .Responsibilities . . . . . . .Local Direct Marketing ProgramName List Management . . . . .Seeding Mail-Outs. . . . . . .Address Standardization. . . .Mailings . . . . . . . . . . .Tracking and Analysis. . . . .DM and EM Costs. . . . . . . .Summary of Key Points . . . .Tab A – Direct Mail/Email Name List Purchase/Rental Request . . . . . . . . . . . . . .v6-16-26-26-36-36-76-86-86-96-96-A-1
CHAPTER SEVENNATIONAL LEADSARTICLE701.702.703.704.705.PAGEKey Points . . . . . . . . . . . . . . . . .General . . . . . . . . . . . . . . . . . .Navy Opportunity Information Center (NOIC)/National Navy Recruiting Information Center(NNRIC) . . . . . . . . . . . . . . . . . .Cyberspace Blueprinting . . . . . . . . . .National Leads Change . . . . . . . . . . .NAVCRUITSTA Territory and Zip Code DatabaseSummary of Key Points . . . . . . . . . . . . . . .7-17-2.7-27-37-47-47-6.Tab A – NNRIC Automated Call Tree . . . . . . . .Tab B – Sample National Leads Change. . . . . .Tab C – NAVCRUITDIST Territory Transfer . . . . .7-A-17-B-17-C-1Common Local and National Advertising Terms andAbbreviations . . . . . . . . . . . . . . . . . .Glossary . . . . . . . . . . . . . . . . . . . . .Index . . . . . . . . . . . . . . . . . . . . . .A-1B-1C-1vi
List of Effective Forms and Reports1. The following forms are available es.htmTitleForm2.a.NAVCRUIT 1535/1Request/Approval for Authority toAdvertise (Rev. May 08)b.NAVCRUIT 1500/2Training Syllabus (Rev. 11/06)The following reports are available through NALTS:*End of Month Reporting Suitea.*Monthly FYTD Local Leads Analysis Reportb.*Monthly FYTD Status Summary/Ranking Reportc.*Disposition (formerly Feedback) Analysis Reportd.National and Local Contract Analysis Reportse.Overdue Leads Report (NALTS)f.Newspaper Ad Evaluation Reportg.Other Media Evaluation Reporth.Direct Mail Tracking Reporti.DM Mailing Audit Report (FYTD or month)j.Projected Expenditure Reportk.Detailed Lead Record of each New Contract Selectm.Leads per District by Transaction State Reports, MonthlyLeads Production “Summary” or "Detail" Report*CIRIMS Reportso.*Unassigned Leads Reportp.*Overdue Leads Reportvii
List of Effective PagesPage #ChPage 64-74-84-94-104-114-124-13Ch Page 57-67-77-A-17-B-17-C-1A-1A-2viiiCh Page -13B-14B-15C-1C-2C-3Ch0000000000000000000
Brief of Significant ChangesPageArticleSummary of Changes2PromulgationLetter-Adds 5-7% conversion rate for enlistedleads-Revises 30% to 20% of officer selectsobtained through advertising1-3103Micro-purchase authority up to amaximum of 3,000 per action, with theexception of advertising purchase(remains at 2,500)2-C-1Tab CAdds Booth Rental/Event StandardizedOperating Procedures3-G-1Tab GAdds LPTS Station Visit ChecklistThroughoutAbbrev.Local Direct Mail acronym changed fromLDM to DMThroughoutReports-List of Leads Report changed to Leadsper District by Transaction State-Summary List of Accessions/NewContract Analysis Report changed toNational and Local Contract Analysis-Feedback Analysis Report changed toDisposition Analysis Report5-6507Chapter 6A purchase order (contract) is notrequired if a single purchase is lessthan 2,500, and if: (1) The needcannot be defined in enough detail forFISC to determine how the paper wouldprice the ads. (2) Numerous singlepurchases per paper (under 2,500) areneeded during the fiscal year.LDM is now the acronym used for LocalDirect Marketing6-3603Adds Local Email (EM) Program campaign6-4604a(1)DAT/MCAT/SAT/ACT name lists shall notbe used for phone prospecting. Theseexaminees can only be mailedinformation on Navy scholarship programix
opportunities via our national directmail and e-mail campaigns or throughthe DM program. Once the individualresponds to an advertising initiative,then he/she can be contacted by phone.7-3703All national advertising leads (AC/RCenlisted, AC/RC officer) are forwardedto Cyberspace for blueprinting. Leadsdetermined 'QUALIFIED' are thenimported into RTOOLs, OTOOLs, andCIRIMS.Note: Also adds, deletes and revises numerous otherprocedures.x
Change Recommendation to Field Advertising ManualDate:From:To:Navy Recruiting Command (N912)Subj:RECOMMENDED CHANGE TO THE FIELD ADVERTISING MANUAL1. Request the following be reviewed and considered for change inthe Field Advertising Manual:ChapterArticle(s)Page(s)Recommendation:Why is this change recommended?(Justification):Submitted by:Telephone Number:Email Address:xi
KEY POINTSCHAPTER ONELOCAL ADVERTISING AND LEADS MANAGEMENT POLICYThe following key points are emphasized in this chapter:¾ The Primary Objective of Local Advertising¾ The Difference between Advertising Authority and PurchaseAuthority¾ Advertising vs. Non-Advertising¾ The three forms of Advertising – Newspaper, Direct Mail andother Media – and how they produce leads¾ Merchandising¾ Creative Policy¾ Funding for NROTC College Advertising¾ Sponsorships1-1
CHAPTER ONELOCAL ADVERTISING AND LEADS MANAGEMENT POLICY101. ADVERTISING OBJECTIVE. The Director, Advertising andMarketing Department (N9) is the Program Manager for all matterspertaining to local advertising and the supporting managementsystems established to monitor its effectiveness. The primaryobjective of local advertising is the generation of qualifiedactive and reserve leads for recruiter follow-up, as compared tonational advertising, which is directed primarily towardcreating awareness, influencing attitudes toward the Navy, andstimulating interest about opportunities in the Navy, andbranding. Significant advertising funding is controlled at thelocal level to support recruiting programs and wide delegationof authority is granted to advertise in local media. It isessential that each Navy Recruiting District (NAVCRUITDIST)Commanding Officer and Navy Recruiting Region (NAVCRUITREG)Commander develop a detailed executable fiscal year localadvertising plan, based on command marketing objectives and pastadvertising tracking analysis, carefully monitoring advertisingexpenditures to ensure that these plans are followed as closelyas possible. For detailed guidance in developing Objectives andStrategies, see Article 405.102. LOCAL ADVERTISING AND LEADS MANAGEMENT BRANCH. To helpfield commands with all facets of their local advertisingefforts, NAVCRUITCOM has established a Local Advertising andLeads Branch (N912) under the Director, Advertising andMarketing Department. The primary function of the LocalAdvertising Management Section (LAMS) personnel assigned to thisCode is to provide field activities with limited on-siteadvertising planning, execution, tracking and evaluationassistance in coordination with the Training and Assessment Team(N71) and the Region Leads Representatives. Priority is givento NAVCRUITDISTs with below average leads production, and arecent turnover of personnel. Normally, on-site training/assistvisits are arranged with NRC N72; however, training assistancecan be requested at any time. NRC N71, along with LAMSpersonnel, helps to facilitate two Leads Production Team (LPT)Supervisor/Advertising Coordinator classes at NAVCRUITCOM ORIENTUNIT each year for newly reporting personnel. Quota requestsand prerequisites are available on the NAVCRUITCOM ORIENT UNITwebsite.103. ADVERTISING AUTHORITY. The Secretary of the Navy hasdelegated authority to the Commanders of NAVCRUITREGs andCommanding Officer of NAVCRUITDISTs to advertise in their1-2
respective NAVCRUITREG and NAVCRUITDIST in printed andelectronic media exclusive to their territory in support of Navyrecruiting programs.a. Authority includes: Advertising in direct mail;newspapers and magazines of general circulation; newspapers,magazines and/or periodicals of high schools and colleges;train, bus, and taxi placards; recruiting posters; billboardsand other outdoor advertising; event programs for sportingevents, fairs, exhibitions and specia
COMNAVCRUITCOMINST 1140.3F N912 4 FEB 2009 COMNAVCRUITCOM INSTRUCTION 1140.3F From: Commander, Navy Recruiting Command Subj: FIELD ADVERTISING MANUAL (FAM) Ref: (a) SECNAV Memo of 27 JAN 98 (NOTAL) (b) SECNAV Memo of 5 JAN 84 (NOTAL) (c) ASD(M&RA) Memo of 5 AUG 76 (NOTAL) (d) COMNAVCRUITCOMI
Cisco Aironet 1140 Series Access Point The Cisco Aironet 1140 Series Access Point is a business-ready, indo or access point designed for simple deployment and energy efficiency. The 1140 S eries is a dual-band, 802.11n access point with integrated antennas. It can be ordered in a contr
Mac 1140 Pre-Calculus Spring 2017 T, TH 5:30PM- 6:45PM . MAC 1105 or appropriate score on the SPC mathematics placement test or program director approval. May be taken concurrently with MAC 1114. COURSE DESCRIPTION . MAC 1140 PRECALCULUS HOMEWORK ASSIGNMENTS
PRE-CALCULUS ALGEBRA (MAC 1140) SPRING 2016 (1106) 2 Prerequisites: MAC 1105, or appropriate score on the SPC mathematics placement test or program director approval. REQUIRED TEXTBOOK & OTHER RESOURCES INFORMATION Precalculus: Enhanced with Graphing Utilities, Sullivan, Sullivan, Sixth Edition (ISBN: 9780321795465)
Precalculus Algbera: MAC 1140 Valencia College SPRING 2020 FACE TO FACE Wed 7p – 9:45p CRN 23525 East Campus 2-105 This syllabus is an agreement between the student and the instructor. By enrolling in and then attending this course, the student agrees to and accepts the terms and conditions of this agreement. It is the responsibility
MAC 1140 – Fall 2015 6 EVALUATION: Tests: You will have four unit tests during the semester and the final exam during the scheduled examination period. The tests will consist of series of problems representative of the content covered up to the end of the unit including review concepts.
Cal. 1140 1 Information technique-Technische Information-Technical information 09.1993 CALIBRE-KALIBER-CALIBRE
D 1140 COLLEGE GOVERNANCE, DECISION MAKING, AND RESPONSIBILITIES (SHARED GOVERNANCE) Page 3 of 7 – D 1140 ANNOTATED August 2018 C.Proposed Revisions Pertaining to Section I.C Laws Related to Student Rights St
Financial Accounting Working Papers, Robert F. Meigs, Jan R. Williams, Sue Haka, Susan F. Haka, Mark S Bettner, Jun 1, 2000, Business & Economics, 400 pages. . Accounting Chapters 1-14 The Basis for Business Decisions, Robert F. Meigs, Jan R. Williams, Sue Haka, Susan F. Haka, Mark S. Bettner, Sep 1, 1998, Business & Economics, . The Study Guide enables the students to measure their progress .
