ISU Extension And Outreach Community And Economic .

ISU Extension and Outreach Community and Economic DevelopmentVolume 8, Issue 1Community Matters, v.8, #120151Community Mattersa Quarterly Publication for Iowa Leaders from Extension and Outreach Community and Economic DevelopmentDesign Students Create Visions for Anglo and Latino RetailersBy Jon WolsethCommunity Development SpecialistThis past fall, 14 local retailers in StormLake saw visions for their businessesarticulated in drawings, pictures, and textcreated by 30 interior design studentsfrom the College of Design at Iowa StateUniversity.The students’ work was part of a retailstudio taught by interior design facultymembers Lisa Bates, lecturer and extensionspecialist; and Amy Mikovec, seniorlecturer.For many of the participating retailers—which included seven Latino businesses—itwas the first time they had the opportunityto see not only what their businesses couldbecome, but also clear steps on how toachieve that vision.The partnership between the retail studioand Storm Lake retailers was facilitatedby Jon Wolseth, an ISU Extension andOutreach community developmentspecialist who focuses on Latino businessand community development throughoutthe state. Wolseth identified Latino businessowners to participate in the studio andworked with Gary Lalone, executivedirector of Storm Lake United, to identifypotential Anglo businesses.Wolseth, Bates, Mikovec, and the studentsvisited Storm Lake two times over thecourse of the semester—on August 27 forthe initial design consultation with thebusiness owners, and again on September24 to present their recommendations. Priorto the site visits, Wolseth gave a lecture tostudents on marketplaces, aesthetics, andretail norms in Latino communities.The photo at the top left shows the existing façade of the La Joyeria y Boutique Modas. Thedrawing shows a redesigned storefront with distinctive awnings, window dressing, and lightingproposed by the students.During the initial consultation, thestudents visited the participating stores,interviewed the owners, and sampledinternational cuisine of Salvadoranpupusas and Jamaican hibiscus watercatered by a local pupuseria. The purposeof the visit was to establish a frameworkwithin which to create appropriate designsolutions. The students learned about eachstoreowner’s aspirations, their motivationfor opening the business, the store’s history,and how it fits within the Storm Lakecommunity. They also sketched pictures,took photographs, and observed the storeprocedures. Students majoring in Spanishfrom Buena Vista University in Storm Lakewere on hand to act as interpreters.On September 24, Storm Lake Unitedhosted a reception at the Lake AvenueLounge during which students presentedtheir final projects to retailers, city officials,continued on page 4In This IssuePage 3 CED Extension createsadvisory committee to informprogrammingPage 5 We-Lead helps West Liberty‘taste’ successful revitalizationPage 6 Research-based planning plusparticipation equals successPage 8 New ISU Extension andOutreach program createsone-stop shopping for financialanalysisPage 10 Iowa APA recognizes CEDExtension, IDPH for I-WALKproject

2ISU Extension and Outreach Community and Economic DevelopmentCommunity Matters, v. 8, #1From the DirectorWe Are Everywhere for IowansDear Friends,Iowa State University Extension andOutreach recently released its 2014annual report. The range and scopeof Iowa’s land grant university and itscooperative system extending its resourcesacross the state is impressive.We are “cooperative” in that: We have 100 County Extension offices(yes, Pottawattamie has two) We employ more than 1,000 peopleon campus, in county offices, and withpartnering organizations across the state We serve more than 1,000,000 Iowansannually Extension programs reach one in fiveschool-age children each year Our programming involves the work ofmore than 16,000 volunteers Extension and Outreach websites werevisited more than 2.5 million times in2014 We are financed by local, state andUSDA funds We generate additional support withmore than 25,000,000 annually ingrants, contracts, and feesIt’s all about serving Iowans. This issue ofCommunity Matters illustrates just a few ofthe external partnerships in Iowa and withother land-grant universities around thecountry that ISU Extension and OutreachCommunity and Economic Developmenthas fostered.For example, the creation of an externalCED advisory board is a cooperativerelationship that will ensure that ourprogramming efforts will continueto address the needs of Iowans. Ourcollaboration with the Iowa Departmentof Public Health is helping Iowansunderstand how the built environmentaffects physical activity. And a 19-yearrelationship with the Iowa Departmentof Transportation and Trees Forever hasbenefited more than 200 small Iowacommunities.Our Extension Community and EconomicDevelopment program is just one partof the larger system. Our colleaguesthroughout theISU Extension andOutreach system arealso important indelivering communitydevelopmenteducation andresearch.To learn more aboutthese relationships and the tradition ofservice of Iowa State University, visit theISU Extension and Outreach website everywhere-iowansTake a look. As the title states, in Iowa, weare everywhere.Timothy O. BorichDirector, Iowa State UniversityExtension and Outreach Communityand Economic DevelopmentContact InformationEditorial Board: Tim Borich, Abbie Gaffey, and Sandra OberbroecklingIowa State University Extension and OutreachCommunity Matters is published quarterly for Iowa State UniversityExtension and Outreach Community and Economic Development staffand their clients. Comments, questions, and suggestions regarding thecontent of this newsletter should be directed to:Community and Economic Development2321 North Loop Drive, Suite 121Ames, IA 50010-8218515-294-8397Fax o download additional copies of this newsletter in PDFfile format, go r/vol8issue1.pdfTo change your mailing information, contact SandraOberbroeckling at soberbr@iastate.edu.Find us on Facebook at http://www.facebook.com/ISU.Extension.CED and Twitter @ISUExtensionCEDProgram Builder at your fingertips:Sandra Oberbroeckling, editorISU Extension and Outreach Community and Economic Development2321 North Loop Drive, Suite 121Ames, IA 50010515–294–3721Fax 515–294–1354soberbr@iastate.edu. . . and justice for allThe US Department of Agriculture (USDA) prohibits discrimination in all its programs and activities based on race,color, national origin, age, disability, and where applicable, sex, marital status, familial status, parental status, religion,sexual orientation, genetic information, political beliefs, reprisal, or because all or part of an individual’s income isderived from any public assistance program. (Not all prohibited bases apply to all programs.) Persons with disabilitieswho require alternative means for communication of program information (Braille, large print, audiotape, etc.) shouldcontact USDA’s TARGET Center at 202-720-2600 (voice or TDD). To file a complaint of discrimination, write USDA,Director, Office of Civil Rights, 1400 Independence Avenue SW, Washington, DC 20250-9410 or call 800-795-3272(voice) or 202-720-6382 (TDD).Issued in furtherance of Cooperative Extension work, Acts of May 8 and June 30, 1914, in cooperation with the USDepartment of Agriculture. Cathann Kress, director, Cooperative Extension Service, Iowa State University of Scienceand Technology, Ames, Iowa.

Community Matters, v.8, #1ISU Extension and Outreach Community and Economic Development3CED Extension Creates Advisory Committee to Inform ProgrammingBy Sandra OberbroecklingCommunity Relations SpecialistNameOrganizationBill ClarkRowles-Haynes & Carnes (Principal)In an effort to keep abreast of the needsand desires of Iowa communities, the IowaState University Extension and OutreachCommunity and Economic Development(CED) program has formed an externaladvisory board of “movers and shakers” inthe world of community outreach.Sue CosnerVice President, Iowa Area Development GroupSandy EhrigIowa Farm BureauTerri GoodmannAssistant City Manager, DubuqueRick HunsakerRegion XII COGRudy JonesCity of WaterlooJan KnockRetired, CrestonBrad LittleOttumwa Legacy FoundationGary LozanoFederal Home LoanEd MalloyMayor of FairfieldChris McGowanSioux City Chamber of CommerceNorma MiessNational Trust Main Street CenterJuan RodriguezPresident and CEO, Diversity InsuranceMarie RundquistIowa SenateRoger ThomasIA State Legislator, Elkader Main StreetKaren VickersPresident, Clinton Community CollegeThe mission of the board is “to provideguidance to Iowa State University Extensionand Outreach Community and EconomicDevelopment and to communities in Iowato enhance quality of life and communityvitality in Iowa.”“Advisory boards are nothing new toextension,” said Tim Borich, ISU Extensionand Outreach CED program director. “Atone time, a citizen advisory council existedfor Extension as a whole.”All but one of the CED advisory boardmembers are Iowans, a number of whomare familiar with the CED program and arepart of networks and partnerships involvedwith CED outreach.Meet the board members.Throughout 2015, members of the boardwill be profiled in the pages of CommunityMatters. The complete list of board membersis shown above.Roger ThomasJuan RodriguezSandy EhrigRoger Thomas isserving his 8th termin the Iowa House. Heis a ranking memberof the EconomicGrowth committee andserves on the NaturalResources, VeteransAffairs, and Ways and Means committees.Thomas and his wife Rosemary live on thefamily farm west of Elkader. Thomas servedin the US Air Force for more than six years,after which he returned to Iowa to raise afamily and eventually finished to college.He graduated with honors from Upper IowaUniversity in Fayette with a Bachelor ofScience in public administration. Thomas isnow the Elkader Economic Development/Main Street Elkader director. He is a memberof the Northeast Iowa Community College’sFoundation Board, along with otherorganizations, including Upper ExplorerlandRegion Planning Commission and theClay-Gar American Legion. He serves onthe Clayton County Historic PreservationCommission, and chairs the Clayton CountyEnterprise Commission.Juan Rodriguez movedfrom Colombia to theChicago area early in2003, and found hisway to Des Moines laterthat year. The formercomputer engineerworked the 3:00 a.m.shift as a janitor atDrake University so that he could spendhis off hours reading and learning English.Just four years later, Rodriguez startedhis own insurance agency, and he wouldlater buy a radio station, open a Mexicanrestaurant, acquire an events center, andlaunch a magazine. He is now consideredone of most successful Latino businessmenin Des Moines. Rodriguez provides essentialsupport and tools for a rapidly growingLatino population that makes up 12 percentof Iowa’s capital-city residents. His insuranceagency provides coverage for immigrantswith foreign drivers’ licenses, his restaurantsemploy dozens of people, and his Spanishlanguage magazine and radio programseducate a community often unaware of theirrights or resources.Sandy Ehrig is theeconomic developmentadministrator at theIowa Farm Bureau.Since 1914, theFarm Bureau hassupported ruraleconomic developmentby fostering entrepreneurial growth,encouraging STEM (science, technology,engineering, and mathematics) initiatives,coordinating resource providers, andassisting with community viability efforts.Ehrig manages the Renew Rural Iowainitiative, which recognizes innovative Iowacompanies and helps them find educationand connections to technical and financialresources. Renew Rural Iowa has providedsix years of in-kind matching for the Centerfor Industrial Research and Service (CIRAS),leveraging approximately 2 millionannually in federal funding. The IowaFarm Bureau and Renew Rural Iowa alsosponsor the EntreFest annual small businessconference and Dream Big Grow Herebusiness grant contest.