A Postcard Is A Postcard Is A Postcard Specialty Cards .
January2009April2008A Postcard is a Postcard is a PostcardSpecialty Cards – Quick OverviewSpecialty Card - TimelineSpecialty Card – Image ContestThe Inside LaneA Postcard is a Postcard is a PostcardExcept, when it’s a MechanicNet Postcard! MechanicNet offers fourprimary groups of postcards. Choosing from these four groups, you caneffectively market your business.As a subscriber to MechanicNet services you have probably alreadyused some (if not all) of the offerings. On one end of the postcard spectrum is the very easy “Vendor Sponsored” postcard promotions (yourvendor does everything - they choose the mail date, postcard image,and list criteria. You simple agree to participate). On the other endof the postcard spectrum are the Specialty Cards where you have fullcontrol.Throughout 2009, we’ll discuss in detail each of the four postcardgroups. In this month’s bulletin we discuss the Specialty Cards.(Table 1)
Specialty Cards – Quick OverviewThe Specialty Card Group is the most flexible among the four primary groups. The other card categories have aparticular pre-defined focus (i.e. reminders, thank you, inspection, holiday, seasonal). But specialty cards can beused for anything. For example:-We Have Moved-Under New Mgmt-Changing Names-Vehicle Recall-Party/Event-Referral/Loyalty Programs-General AnnouncementsBecause of the shop specific information, these cards are the most customizable and require the most input fromyou. All aspects of the promotion need to be clearly defined: the front image, the back message, and the targetlist (see table 1). In order to ensure all of the above are implemented accurately, we will work closely with you during the development process. The cards are not printed until you approve the final proof!Specialty Card - TimelineIf you decide to send out a specialty card, please keep in mind that the process from start to finish generallytakes between two and three weeks. This timeframe is required in order to ensure that we are sending out theprecise card image, message, and the customer list that you want.Step 1:Choose Front ImageStep 2:Specify BacksideMessage requirements(proofing loop)Step 3Specify Target list(verify and approximate size)Step 4:Edit the finalmailing list online
Step 1 – MechanicNet has a collection of images to meet most of your needs. Call us and we’ll provide youthe best image available. Custom front images can be created for a small graphics fee. If you like, we canprovide you the specifications and you can submit your own image.Step 2 – Our graphics team will create the layout for the back of your postcard including an effective message for the announcement. They’ll send you a proof to review. If there are any changes that you need tomake, we work on the update and send you a new version.Step 3 – Your promotion coordinator will work with you in to create a customer mailing list that targetsyour customers who match the parameters that you are seeking assuring the highest possible response.Step 4 - The list is then uploaded to your Weekly Communication Review Tool allowing you to further editthe list in order to skip any cards you do not wish to go out. Tuesdays and Wednesdays are available foryou to review. We mail out postcards on Thursday.Finally, we want to ensure we mail out quality cards which meets your requirements. Remember to schedule between two and three weeks to complete this entire process. Working together we can get the resultsyou want.Specialty Card – Image ContestMechanicNet announces the 2009 Specialty Card Image/Photography Contest. Many of you are amateur digitalphotographers and take wonderful pictures. We want to see what you’ve got! Here is a chance to get yourimagination going and come up with a concept to get your customers attention. Take a picture (or look through yourarchives) and find images that can be used in any of the following categories:-We Have MovedUnder New MgmtChanging Company Name-Vehicle RecallParty/EventReferral/Loyalty ProgramsThe winner will win the custom image for their postcards and the first 100 will be free. To enter your images email itto support@mechanicnet.com with your shops name and phone number.7150 Koll Center Parkway, Suite 200 Pleasanton, California 94566877-632-4638
The Inside LaneHello my name is La Ne’ Scott. Many of you have worked with me during the training stage when starting theMechanicNet program or attended the Advanced Training Series. In training I hear many common questions andthemes from customers who want to make the most of our program. I am excited to share my experience andhelp answer those questions and give tips to making the most of the MechanicNet services. Here’s a questionthat’s always asked during training:Dear La Ne’,I just started the program, how do I change the verbiage on my website?-Brand New in TexasDear Brand New,Changing the verbiage on your MechanicNet website is simple because we do it for you. Email your request tosupport@mechanicnet.com and within five business days your request will be complete. You may change theverbiage on the Home, About Us and Expertise pages. You can also add photos too. You can email any requestrelated to changes on the program, whether changes to your website or changing your postcard image. Alwaysremember to include your shop name and phone number to ensure accuracy. When writing for your website usethese tips to get your customers attention.First, be concise. As your customers log on to your website they already have a purpose in mind, which could beanything from scheduling an appointment to looking at their service history. Whatever your message is keep itsimple, this way your customers will feel free to read your message.Second, be informative and personal. Tell your customers about the services you provide and what makes it special. Provide information about you and your shop that creates interest. Remember, people buy from people.Third, be visual. Great pictures are worth a thousand words.Finally, keep your website updated. Make sure your coupons and pictures are current. Always take time out toreview your website at least twice a year, and make changes to grab your customer’s attention and keep themcoming back.To ask La Ne’ a question write to lscott@mng-inc.comCustomer net.comPhone Number925.931.1987Romelo ElefanteJames NeryFrank RenteriaKresley KusabaStaff Writer (Customer Support Manager)Staff Writer (and Customer Support)Graphics/LayoutGraphics/LayoutLa Ne’ ScottStaff Writer (and Training)7150 Koll Center Parkway, Suite 200 Pleasanton, California 94566877-632-4638
1.00 1.10 USCAPer car NdLargeSize 8”x 5”Customer SupportPhone: 877-632-4638Fax:925-931-1987CountryEarly Bird Deadlines(Get 10% Off)Final DeadlineUSFebruary 6, 2009February 20, 2009March 6, 2009CanadaFebruary 6, 2009February 20, 2009March 6, 2009Mail DateLet your car shine from theinside out. Schedule a Springmaintenance service today 10 Offyour next servicewith this cardCannot be combined with any other offers7150 Koll Center Parkway, Suite 200 Pleasanton, California 94566877-632-4638
1.00 1.10 USCAPer car NdLargeSize 8”x 5”Customer SupportPhone: 877-632-4638Fax:925-931-1987United StatesCanadaSimply complete this form and fax to 925-931-1987. For assistance please call 877-632-4638. Upon receipt,we’ll call you within 24hrs. Please call us if you do not receive a confirmation call.Shop NameContact NameSignatureFax NumberPhoneEmailDateMessage:Let your car shine from the inside out. Schedule a Spring maintenance service today.Step 1: Choose an offer for your postcards:10% Off Your Next Service with this cardOther 15 Off Your Next Service with this cardNoneStep 2: Choose Target:Please check one:Communicate with your best customersClassicTop Spending customers who have been in within the past: (Please check one)1 yearsend no more thanNewCustomersenter quantitycardsTurn Your New Customers Into Loyal CustomersFirst time customers who:visited only once in last yearWe MissYou2 yearvisited once in past 2 yearsBring Back Customers You Haven’t Seen In AwhileUse MechanicNet Group recommended:Customers who visited in the past 24 months but haven’t seen in last 12 months.Specify period:Customers who visited in the pastmonths but haven’t seen in lastmonths.Create your own (Combine as many as you’d like)CustomAll my customersOnly customers who have been to my shop in the last 12 months or months.Only customers who have spent at least Customers with zip/postal code:Step 3: Expiration Date of Promotion:Include this promotion on my websiteYou will receive a courtesy call reminding you to do a list review using your Weekly Review Tool the week of March 3rd, 2009(Note: this promotion may not be available for all programs)7150 Koll Center Parkway, Suite 200 Pleasanton, California 94566877-632-4638
of the postcard spectrum are the Specialty Cards where you have full control. Throughout 2009, we’ll discuss in detail each of the four postcard groups. In this month’s bulletin we discuss the Specialty Cards. Specialty Cards – Quick Overview A Postcard is a Postcard is a Post
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Presentation Outline 155 . Postcard 1 (one mailing) 6,404 49.0% 5,973 52.0% Postcard 1 (two mailings) 6,429 49.3% 6,041 53.0% Postcard 2 (one mailing) 6,396 49.2% 5,979 51.9% Postcard 2 (two mailings) 6,362 49.5% 5,996 51.9% Source: IRS. Compliance Data Warehouse. Individual Retur
Prospect reads postcard and les it somewhere Scenario #6: Prospect reads postcard and contacts whomever sent the postcard because they are interested In the six scenarios above, the only one that is truly “warm” is #6: e prospect reads the postcard and then contacts the sender. Just beca
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Leo Aronson. My hope is that your wonderful capacity for empathy and compassion will help make the world a better place. —E.A. To my family, Deirdre Smith, Christopher Wilson, and Leigh Wilson —T.D.W. To my children, Genevieve and Everett —B.F. To my mentor, colleague, and friend, Dane Archer —R.M.A.
