ANNUAL REPORT 2019 - The Home Depot

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ANNUAL REPORT 2019

Letter toSharholderscustomers and associates. Our Board and SeniorLeadership Team are working together to support ourstores and the communities they serve, and we thankour associates for their hard work and dedication totaking care of our customers and each other.LETTER TOSHAREHOLDERSDear Shareholders:Fiscal 2019 was an exciting year for The Home Depotas we celebrated the 40th anniversary of our first storeopening and continued our multi-year, acceleratedinvestment program to create the One Home Depotexperience. One Home Depot is the full realization ofthe interconnected, frictionless shopping experiencethat we started developing years ago. It will enable ourcustomers to seamlessly blend the digital and physicalworlds and was formulated using an entirely customerback approach.The Home Depot already has a number of distinctcompetitive advantages in place. Our investmentstrategy builds on those advantages to create avalue proposition that we believe is unique and furtherextend our leadership position in the marketplace. Toachieve our One Home Depot vision, we are buildingadditional interconnected capabilities that leverageour knowledgeable associates and the convenience ofour stores; further integrate our market-leading digitalexperience; expand our world-class merchandisingefforts; and further enhance the flexibility of our supplychain to allow customers additional choice withrespect to fulfillment.And while this letter focuses primarily on fiscal 2019,as a result of the COVID-19 pandemic, our focus todayis on operating our business while taking care of ourInvesting to Extend Distinct CompetitiveAdvantagesOur more than 400,000 orange-aproned associatesare our greatest asset and a true competitivedifferentiator in the marketplace. The Company’sculture and values promote ongoing investment inour associates. We offer comprehensive benefitsgeared towards helping associates through variouslife experiences, competitive wages, as well as careergrowth and development opportunities that makeworking at The Home Depot a rewarding experience.We create an engaging workplace for our associatesby frequently asking for and acting on associatefeedback. Recent enhancements to our parentalleave benefits, for example, are actionable stepstaken by the Company in response to direct associatefeedback. Our annual Voice of the Associate surveyhelps us determine how emotionally connected ourassociates are to the Company, and we are pleasedthat this survey shows, on average, four out of fiveassociates feel emotionally committed to The HomeDepot. This level of engagement empowers ourassociates to deliver exceptional customer service.In addition to our exceptional associates, we havea premier real estate footprint with our stores servingas the hub of our customer experience. We believethe convenience of our locations provides us witha structural advantage that is nearly impossible toreplicate. As a result, approximately 50 percent ofour investment dollars were targeted at leveraging the advantage we have with our convenientlocations, addressing customer pain points to betterdeliver a great interconnected experience. Our storeinvestments are on track, and the majority of our U.S.stores have a new look and feel. We addressed ourcustomers’ number one issue, navigation, through ourenhanced wayfinding sign and store refresh package,as well as an improved in-store mobile navigationexperience. We are also improving the checkoutexperience through investments in the front-end of ourstores. This includes an enhanced pickup experiencefor online orders fulfilled through our stores byreconfiguring service desks and implementing pickuplockers. Our store investments are driving highercustomer satisfaction scores, which we believe istranslating into market share gains.

Our enhanced associate and store experience isfurther complemented by investments we are makingin an interconnected, digital customer experience.Over the years we have built a market-leadingdigital experience as we know that customerscontinue to blend the channels of engagement withThe Home Depot. We’ve grown our online salesby approximately 1 billion in each of the last sixyears, and over 50 percent of the time, our customerchooses to pick up their online order in our U.S.stores. This is a testament to our interconnected retailstrategy. In fiscal 2019, we continued to invest in ourwebsite and mobile applications, improving searchcapabilities, site functionality, category presentation,product content and fulfillment options. This ongoingfocus on our digital properties continues to yieldimproved customer satisfaction scores, betterconversion and increased sales.data and drive a deeper level of collaboration withsupplier partners is critical. We continue to executemerchandising resets, both in-store and online, thatrefine assortments, introduce innovative product andimprove visual merchandising to drive a bettershopping experience for customers.We also continue to lean into our competitiveadvantage as the number one retailer in productauthority for home improvement by providing ourworld-class merchandising organization with the toolsthey need to keep pace with changing customerexpectations. Today’s customer values innovation,localization and personalization more than everbefore, so investing in tools to better leverage ourFinally, over the last decade we have invested heavily inour supply chain network, which has provided significantcompetitive advantages from both a flexibility andproductivity standpoint. We continue to invest in thisnetwork to drive further efficiency through additionalautomation and mechanization, while also capitalizingon the scale this network provides to further extendthese competitive advantages. We are investing inWe believe that ultimately scale, combinedwith a low-cost position, will win in retail, and weintend to deploy and leverage our scale in homeimprovement to win with the customer and deliverexceptional returns to shareholders.”— Craig Menear, Chairman, CEO and President

Letter toSharholdersapproximately 150 new facilities to drive speedand reliability of delivery for customers, and weare leveraging our scale to create the lowest costnetwork in our industry. We are now live with at leastone of each of the four major types of facilities we are building and are pleased with the early results.The build out will continue to ramp from here, withthe largest number of new facilities coming onlinein 2021 and 2022.As you can see, we have accomplished a lot on ourmulti-year journey. There is more work to do to unlockthe full value of the One Home Depot experience, butthe capabilities we have built thus far are meaningfulto our customers. We believe no one has more waysto empower today’s home improvement customersthan we do. As a result, we recently unveiled our newtagline, “How doers get more done ,” to signal TheHome Depot’s commitment to keeping pace with ourcustomers’ evolving needs.Investing for Continued Value CreationOur distinct competitive advantages and executionhave delivered and will continue to deliver strongfinancial performance, as was the case in fiscal2019. During fiscal 2019, sales were a record 110.2billion, an increase of 1.9 percent compared to fiscal2018. Sales growth in fiscal 2019, a 52-week year,reflects a comparison against a 53-week year in fiscal2018. Excluding the extra week in fiscal 2018, whichadded approximately 1.7 billion of sales in fiscal2018, fiscal 2019 sales grew 3.5 percent. Fiscal 2019comparable sales growth was 3.5 percent for the totalcompany and 3.8 percent in the U.S. Our fiscal 2019net earnings were 11.2 billion, and earnings perdiluted share increased to 10.25.While we define our sales growth in percentageterms, we capture share in dollar terms, and throughthe second year of our One Home Depot investmentprogram, we have grown sales by over 9 billion –

a level of growth unmatched in our market. Whilewe are the leader in our space, our market is largeand fragmented. We estimate our current marketshare to be approximately 15 percent of a 650billion addressable market, so there is significantopportunity for continued market share capture aswe move forward.We will maintain our disciplined approach to capitalallocation. Our strong performance has allowed us toinvest more than anyone in our space, while returningcapital to shareholders in the form of dividends andshare repurchases. During fiscal 2019, after investingin the business, we returned approximately 13 billionto our shareholders in the form of dividends andshare repurchases.We organize our approach to ESG around three keypillars, which embody the values inherited from ourfounders: Focus on People, Strengthen Communitiesand Operate Sustainably.Our commitment to upholding our culture and valuesnot only drives strong business practices, but hasalso enabled us to deliver industry-leading results.Underpinning our strategy to create the One HomeDepot experience is our desire to create value forall stakeholders. This includes our shareholders, ourassociates, our customers, our supplier partners andthe communities we serve.We believe that ultimately scale, combined with alow-cost position, will win in retail, and we intend todeploy and leverage our scale in home improvementto win with the customer and deliver exceptionalreturns to shareholders.I am incredibly proud of the progress our team hasmade as we transform ourselves into The HomeDepot of the future. As we look forward to fiscal 2020,I am more excited than ever about the opportunitiesthat lie ahead as we invest to unlock the power ofan interconnected One Home Depot experience byenhancing our already strong foundation in order todeliver value for years to come.Our CultureWhen our founders opened the first Home Depotstores over forty years ago, they did so within theconstruct of a well-defined culture and valuessystem. This culture is foundational to our businessand provides the lens through which we evaluateand manage important environmental, social andgovernance (“ESG”) issues that impact our business.Craig MenearMarch 25, 2020

FinancialHighlightsTHD BYTHE NUMBERSFISCAL 2019 PERFORMANCE 110.2B 3.5%SALESCOMPARABLE SALESGROWTH 5.3%45.4%DILUTED EPSGROWTHRETURN ONINVESTED CAPITAL**For a calculation of ROIC, please see page 24 of the Annual Report on Form 10-K for the fiscal year ended February 2, 2020.

Table of ContentsUNITED STATESSECURITIES AND EXCHANGE COMMISSIONWashington, D.C. 20549FORM 10-K(Mark One)ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the fiscal year ended February 2, 2020orTRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934For the transition period fromtoCommission file number 1-8207THE HOME DEPOT, INC.(Exact name of registrant as specified in its charter)Delaware(State or other jurisdiction incorporation or organization)95-3261426(I.R.S. Employer Identification No.)2455 Paces Ferry RoadAtlanta, Georgia(Address of principal executive offices)30339(Zip Code)Registrant’s telephone number, including area code: (770) 433-8211Securities registered pursuant to Section 12(b) of the Act:Title of each classTrading SymbolName of each exchange on which registeredNew York Stock ExchangeCommon Stock, 0.05 Par Value Per ShareHDSecurities registered pursuant to section 12(g) of the Act: NoneIndicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. YesIndicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. YesNoNoIndicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the SecuritiesExchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),and (2) has been subject to such filing requirements for the past 90 days. Yes NoIndicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submittedpursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period thatthe registrant was required to submit such files). Yes NoIndicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smallerreporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smallerreporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.Large accelerated filerAccelerated filerNon-accelerated filerSmaller reporting companyEmerging growth companyIf an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period forcomplying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). YesNoThe aggregate market value of voting common stock held by non-affiliates of the registrant on August 4, 2019 was 232.3 billion.The number of shares outstanding of the registrant’s common stock as of March 6, 2020 was 1,074,741,592 shares.DOCUMENTS INCORPORATED BY REFERENCEPortions of the registrant’s proxy statement for the 2020 Annual Meeting of Shareholders are incorporated by reference in Part III ofthis Form 10-K to the extent described herein.

TABLE OF CONTENTSCommonly Used or Defined TermsCautionary Statement Pursuant to the Private Securities Litigation Reform Act of 1995PART IItem 1.Item 1A.Item 1B.Item 2.Item 3.Item 4.iiiiiBusiness.Risk Factors.Unresolved Staff Comments.Properties.Legal Proceedings.Mine Safety Disclosures.181617181919Item 6.Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases ofEquity Securities.Selected Financial Data.Item 7.Item 7A.Item 8.Item 9.Item 9A.Item 9B.Management’s Discussion and Analysis of Financial Condition and Results of Operations.Quantitative and Qualitative Disclosures About Market Risk.Financial Statements and Supplementary Data.Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.Controls and Procedures.Other Information.212930626264PART IIItem 5.PART IIIItem 10. Directors, Executive Officers and Corporate Governance.Item 11. Executive Compensation.Item 12. Security Ownership of Certain Beneficial Owners and Management and Related StockholderMatters.Item 13. Certain Relationships and Related Transactions, and Director Independence.Item 14. Principal Accounting Fees and Services.206465656566PART IVItem 15. Exhibits, Financial Statement Schedules.Item 16. Form 10-K Summary.6670SIGNATURES71i

COMMONLY USED OR DEFINED TERMSTermDefinitionASRASUASU No. 2014-09BODFSBOPISBORISBOSSCDPCFLComparable salesAccelerated share repurchaseAccounting Standards UpdateRevenue from Contracts with Customers (Topic 606)Buy Online, Deliver From StoreBuy Online, Pick-up In StoreBuy Online, Return In StoreBuy Online, Ship to StoreThe not-for-profit organization formerly known as the Carbon Disclosure ProjectCompact fluorescent lightAs defined in the Results of Operations and Non-GAAP Financial Measures section of MD&ADIFMDIYEH&SEPAESPPExchange ActFASBFIRST phonefiscal 2014fiscal 2015fiscal 2016fiscal 2017fiscal 2018fiscal 2019fiscal oRestoration PlanROICSECSecurities ActSG&ATax ActDo-It-For-MeDo-It-YourselfEnvironmental, Health, and SafetyU.S. Environmental Protection AgencyEmployee Stock Purchase PlanSecurities Exchange Act of 1934, as amendedFinancial Accounting Standards BoardWeb-enabled handheld device used by associates in our storesFiscal year ended February 1, 2015 (includes 52 weeks)Fiscal year ended January 31, 2016 (includes 52 weeks)Fiscal year ended January 29, 2017 (includes 52 weeks)Fiscal year ended January 28, 2018 (includes 52 weeks)Fiscal year ended February 3, 2019 (includes 53 weeks)Fiscal year ended February 2, 2020 (includes 52 weeks)Fiscal year ended January 31, 2021 (includes 52 weeks)Forest Stewardship CouncilU.S. generally accepted accounting principlesThe legacy Interline Brands business, now operating as a part of The Home Depot ProInternal Revenue ServiceLondon interbank offered rateManagement’s Discussion and Analysis of Financial Condition and Results of OperationsMaintenance, repair, and operationsNet operating profit after taxNew York Stock ExchangePrivate label credit cardProfessional customerHome Depot FutureBuilder Restoration PlanReturn on invested capitalSecurities and Exchange CommissionSecurities Act of 1933, as amendedSelling, general, and administrativeTax Cuts and Jobs Act of 2017ii

CAUTIONARY STATEMENT PURSUANT TO THEPRIVATE SECURITIES LITIGATION REFORM ACT OF 1995Certain statements contained herein, as well as in other filings we make with the SEC and other written and oralinformation we release, regarding our future performance constitute “forward-looking statements” as defined in thePrivate Securities Litigation Reform Act of 1995. Forward-looking statements may relate to, among other things, thedemand for our products and services; net sales growth; comparable sales; effects of competition; implementationof store, interconnected retail, supply chain and technology initiatives; inventory and in-stock positions; state of theeconomy; state of the housing and home improvement markets; state of the credit markets, including mortgages,home equity loans, and consumer credit; impact of tariffs; issues related to the payment methods we accept;demand for credit offerings; management of relationships with our associates, suppliers and vendors; internationaltrade disputes, natural disasters, public health issues (including pandemics and quarantines), and other businessinterruptions that could disrupt supply or delivery of, or demand for, the Company’s products; continuation of sharerepurchase programs; net earnings performance; earnings per share; dividend targets; capital allocation andexpenditures; liquidity; return on invested capital; expense leverage; stock-based compensation expense;commodity price inflation and deflation; the ability to issue debt on terms and at rates acceptable to us; the impactand expected outcome of investigations, inquiries, claims, and litigation; the effect of accounting charges; the effectof adopting certain accounting standards; the impact of the Tax Act and other regulatory changes; store openingsand closures; financial outlook; and the integration of acquired companies into our organization and the ability torecognize the anticipated synergies and benefits of those acquisitions.Forward-looking statements are based on currently available information and our current assumptions, expectationsand projections about future events. You should not rely on our forward-looking statements. These statements arenot guarantees of future performance and are subject to future events, risks and uncertainties – many of which arebeyond our control, dependent on actions of third parties, or currently unknown to us – as well as potentiallyinaccurate assumptions that could cause actual results to differ materially from our expectations and projections.These risks and uncertainties include, but are not limited to, those described in Item 1A, “Risk Factors,” andelsewhere in this report and also as may be described from time to time in future reports we file with the SEC.Forward-looking statements speak only as of the date they are made, and we do not undertake to update thesestatements other than as required by law. You are advised, however, to review any further disclosures we make onrelated subjects in our filings with the SEC.iii

PART IItem 1. Business.IntroductionThe Home Depot, Inc. is the world’s largest home improvement retailer based on net sales for fiscal 2019. We offerour customers a wide assortment of building materials, home improvement products, lawn and garden products,and décor products and provide a number of services, including home improvement installation services and tooland equipment rental. As of the end of fiscal 2019, we had 2,291 The Home Depot stores located throughout theU.S. (including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam), Canada,and Mexico. The Home Depot stores average approximately 104,000 square feet of enclosed space, withapproximately 24,000 additional square feet of outside garden area. We also maintain a network of distribution andfulfillment centers, as well as a number of e-commerce websites. When we refer to “The Home Depot,” the“Company,” “we,” “us” or “our” in this report, we are referring to The Home Depot, Inc. and its consolidatedsubsidiaries.The Home Depot, Inc. is a Delaware corporation that was incorporated in 1978. Our Store Support Center(corporate office) is located at 2455 Paces Ferry Road, Atlanta, Georgia 30339. Our telephone number at thataddress is (770) 433-8211.Our BusinessOur StrategyThe retail landscape has changed rapidly over the past several years, with customer expectations regarding how,when and where they want to shop constantly evolving. To meet this challenge, we have had to become more agilein our response to the changing competitive environment and customer preferences. As a result, in late 2017, welaunched our transformational journey to create the One Home Depot experience, our vision of an interconnected,frictionless shopping experience that enables our customers to seamlessly blend the digital and physical worlds. Weare now two years into our multi-year, approximately 11 billion accelerated investment program to create thisexperience. We are investing in our stores, associates, interconnected and digital experience, Pro customerexperience, services business, supply chain, and product and innovation to drive value for our customers, ourassociates, our suppliers, and our shareholders. We are guided in our investments by a “customer-back” approach,focusing on the customer experience as we invest. This focus has driven investments aimed at providing aninterconnected shopping experience, featuring curated and innovative product choices, personalized for theindividual shopper’s needs, which are then delivered in a fast and cost-efficient manner. To accomplish this, we areexecuting against five key strategies designed to drive growth in our business: Connect associates to customer needsInterconnected experience: connect stores to online, and online to storesConnect products and services to customer needsConnect product to shelf, site and customerInnovate our business model and value chainTaken together, these strategies are helping us to leverage our competitive advantages and create the One HomeDepot experience that our customers demand. To highlight our evolution and the capabilities we have developed forthe benefit of our customers along this journey, we also changed our tagline in fiscal 2019 to “How Doers Get MoreDone ”, with a corresponding marketing campaign designed to show our customers the ways we are making homeimprovement easier, faster and more convenient for them. We discuss below many of our efforts and investments inthe context of our five key strategies.Connect Associates to Customer NeedsAs noted above, we have been guided by a focus on our customers in our development of the One Home Depotexperience, and we leverage our knowledgeable and engaged associates, guided by our culture and values, toaddress customer needs. We serve two primary customer groups and have developed different approaches to meettheir diverse needs: DIY Customers. These customers are typically home owners who purchase products and complete theirown projects and installations. Our associates assist these customers both in our stores and through onlineresources and other media designed to provide product and project knowledge. We also offer a variety of1

clinics and workshops both to share this knowledge and to build an emotional connection with our DIYcustomers. Professional Customers (or “Pros”). These customers are primarily professional renovators/remodelers,general contractors, handymen, property managers, building service contractors and specialty tradesmen,such as electricians, plumbers and painters. These customers build, renovate, remodel, repair and maintainresidential properties, multifamily properties, hospitality properties and commercial facilities, includingeducation facilities, healthcare facilities, government buildings and office buildings. We recognize the greatvalue our Pro customers provide to their clients, and we strive to make the Pros’ job easier and help themgrow their business. We believe that investments aimed at deepening our relationships with our Procustomers are yielding increased engagement and will continue to translate into incremental spend. As partof our continued commitment to invest in Pro customer relationships and the significant market opportunitythese customers represent, we have created an enhanced Pro customer experience, both online and instore.At the end of 2018, we announced a new consolidated, go-to-market strategy for all of our Pro initiatives,including our MRO business (formerly known as Interline), under “The Home Depot Pro” banner. The HomeDepot Pro serves a number of business customers, including hotels, hospitals, apartment/condominiumproperty managers, educational institutions, government agencies, commercial property managers andhousing authorities. With The Home Depot Pro, Pros have access to a comprehensive offering that includesa combination of our vast store network, a best-in-class dedicated sales force, quality and affordableproducts from trusted brands, an extensive delivery network, and online business solutions that compriseour Pro ecosystem. Within this Pro ecosystem, we also provide specialized programs such as an expandedMRO assortment, inventory management solutions, custom product offerings, in-store Pro desk and Proservices, and enhanced credit programs. We also provide and are continuously working to improve ourdelivery options for Pros, including pick up in-store, direct to job site delivery, or ship-to home, to allow us todeliver when, where and how our customers demand. Online, with our B2B website, our Pros receive apersonalized experience based on their business, their needs, their industry, and their purchasing behavior.Pro customers are not one-size-fits-all, and The Home Depot Pro offers the level of value-added servicesthat our diverse Pro customers demand. Our Pro loyalty program, Pro Xtra, provides Pros with benefitsrelated to useful business services, exclusive product offers, and a purchase monitoring tool to enablereceipt lookup and job tracking of purchases across all forms of payment. We will continue to invest in thePro customer experience to provide the services, solutions, support, and online tools they need to growtheir businesses.Intersecting our DIY customers and our Pros are our DIFM customers. These customers are typically home ownerswho engage with Pros to complete their project or installation, instead of completing the project or installationthemselves. DIFM customers can purchase a variety of installation services in our stores, online, or in their homesthrough in-home consultations. Our installation programs include many categories, such as flooring, cabinets andcabinet makeovers, countertops, furnaces and central air systems, and windows. We believe that changingdemographics are increasing the demand for our installation services, particularly for our “baby boomer” customerswho may have historically been DIY customers but who are now looking for someone to complete a project forthem. We also believe our focus on serving the Pros who perform services for our DIFM customers will help us drivehigher product sales.We help our customers finance their projects by offering PLCC products through third-party credit providers. OurPLCC program includes other benefits, such as a 365-day return policy and, for our Pros, commercial fuel rewardsand extended payment terms. In fiscal 2019, our customers opened approximately 4.8 million new The Home Depotprivate label credit accounts, and at the end of fiscal 2019 the total number of The Home Depot active accountholders was approximately 16.7 million. PLCC sales accounted for approximately 23% of net sales in fiscal 2019.We strive to provide an outstanding customer experience by putting customers first and taking care of ourassociates. Our customer experience begins with excellent customer service, and our associates are key todelivering on that experience. Our goal is to remove complexity and inefficient processes from the stores to allowour associates to focus on our customers and make working at The Home Depot a better experience.To this end, we have continued to focus on freight handling capabilities as part of a multi-year, end-to-end initiativeto optimize how product flows from suppliers to our shelves. Among other benefits, this initiative improves on-shelfavailability of products for customers while decreasing the amount of time a store associate spends locating producton the receiving dock or in overhead storage. Our overhead management application on our FIRST phones helpsassociates locate product stored in overhead storage quickly and accurately, saving time, improving the customer2

experience, and assisting with inventory management. As part of our strategic investments, we have rolled out ournew order management system, “Order Up,” which consolidates certain of our existing legacy systems into a simpleand intuitive user interface that requires minimal training and significantly decreases associate time required tocreate, sell, manage and edit orders. W

2019. During fiscal 2019, sales were a record 110.2 billion, an increase of 1.9 percent compared to fiscal 2018. Sales growth in fiscal 2019, a 52-week year, reflects a comparison against a 53-week year in fiscal 2018. Excluding the extra week in fiscal 2018,

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