14 Visions Of The Future You Can Use Today MARKETING B2B

2y ago
113 Views
2 Downloads
3.25 MB
34 Pages
Last View : 12d ago
Last Download : 3m ago
Upload by : Rosemary Rios
Transcription

14 Visions of the Future You Can Use TodayGBN2IB RKET 5A1M 20TopRankOnline Marketing

Strategic insight from marketing leaders is a currency of sorts. Smart marketersgather it up and share it in order to elevate marketing. As experts look forwardtogether, industry trends become apparent.Content marketers are no longer deluded by the notion that “more is better.”Forward-thinking marketers are focused on creating higher-quality,more-efficient content.This visual eBook is an example of that focus. Here we offer insight from 14 B2Bmarketing leaders at companies such as ExactTarget, Marketo, Xerox, LinkedInand more to inspire and guide you through the B2B marketing year ahead.Want to see experts like these in action? Elevate your skills by attending theMarketingProfs annual B2B Marketing Forum in Boston. Register while earlybird rates are still in effect.TopRankOnline Marketing

Our B2B Marketing VisionariesJeannine Rossignol@j9rossignolAnn Handley@AnnHandleySeth Lieberman@sethwliebermanJoel Book@JoelBookSusan Emerick@sfemerickTom Webster@Webby2001Jennifer Sable Lopez@jennitaSteve Garfield@Steve GarfieldKerry O’Shea Gorgone@KerryGorgoneLee Odden@leeoddenJim Greenway@wowjimBrian Massey@bmasseyJon Miller@jonmillerTopRankOnline MarketingJason Miller@JasonMillerCA

LET’S MAKE MARKETING MAGICOCTOBER 20 - 23 BOSTONRegister Now!

Less is more.TopRankOnline Marketing

Ann Handley@annhandleyChief Content Officer at MarketingProfsAuthor of Everybody WritesTL;DR (Too Long; Didn’t Read)will be replaced with GR;LI(Great Read; Loved It).

Step upyour customerservice game.TopRankOnline Marketing

Joel Book@joelbookDirector of eMarketing Education at SalesforceExactTarget Marketing CloudCMOs will be charged withcreating customer servicecommunications, essentially becomingthe Chief Journey Officer.

Gain deepercustomer insights.TopRankOnline Marketing

Tom Webster@webby2001VP of Strategy at Edison ResearchB2B marketers should knowas much about their buyers asB2C marketers know about theirs.

Consult, don’t sell.TopRankOnline Marketing

Steve Garfield@stevegarfieldInvestor, Writer , Humoristat SteveGarfield.comB2B buyers will expect salespeople tobe more like consultants that informand guide them to a purchase decision.

Think mobilecommerce.TopRankOnline Marketing

Kerry O’Shea Gorgone@KerryGorgoneInstructional Design Manager,Enterprise Training at MarketingProfsMobile commerce will overtaketraditional payment methods in theconsumer space. B2B is next.

Be more social.TopRankOnline Marketing

Jim Greenway@wowjimManager, Online Marketingat T.D. WilliamsonB2B marketing winners will be the oneswith the stronger social connectionsto the market.

Predict andpersonalize.TopRankOnline Marketing

Jon Miller@jonmillerVP of Marketing and Co-founderof MarketoEvolved marketing automation will usepredictive analytics to help companiesdeliver personalized interactionswith buyers.

Think of your B2Bcustomers as B2C.TopRankOnline Marketing

Jeannine Rossignol@j9rossignolVice President of Marketingat Xerox Global ServicesThere will be no distinctionbetween B2B or B2C. Everything ismarketed to the individual.

Get ready for apromotion.TopRankOnline Marketing

Seth Lieberman@sethwliebermanFounder and CEO of SnapAppCMOs will take the lead for promotionsto CEO positions, thus elevating everyonein marketing. As marketing becomesthe single biggest driver of businessgrowth, CMOs will ascend to run ‘thewhole shebang.’

Activateto advocate.TopRankOnline Marketing

Susan Emerick@sfemerickFounder and CEO of Brands RisingEmployee advocacy is picking up steam and willbecome the next big social media mega trend.

Find stories inyour data.TopRankOnline Marketing

Jennifer Sable Lopez@jennitaDirector of Community at MozCompanies will quickly turn customerdata into real-time, relevant contentfor their communities.

Get freshperspectives.TopRankOnline Marketing

Jason Miller@JasonMillerCASenior Manager, Content Marketing& Social Media at LinkedInB2B companies will increasingly hireB2C agencies for fresh perspectives, new ideasand to learn how to better humanizetheir messaging and campaigns.

Go forth andco-create.TopRankOnline Marketing

Lee Odden@leeoddenCEO at TopRank Online MarketingBy co-creating content with theircommunity and influencers, B2Bmarketers will increase quality andeffectiveness while elevating relationships.

B2Be human.TopRankOnline Marketing

Brian Massey@bmasseyThe Conversion ScientistMarketers who realize that their B2Bbuyers are actually ‘human’ and notcompanies will create the most engaging,effective content.

ARE YOU READY?LET’S MAKE MARKETING MAGIC!OCTOBER 20 - 23 BOSTONNOW THROUGH MARCH 31 GET 800 OFFWITH THE “EARLIEST BIRD” RATE!Register Now!

BE THE BEST ANSWERFOR YOUR CUSTOMERSBuyers seeking solutions now discover and consume content anywhere, anytime.TopRank Online Marketing delivers integrated content marketing solutions tohelp your brand become “the best answer” wherever customers are looking.Learn More About TopRank Digital Marketing ServicesVisit TopRankMarketing.comTopRankOnline Marketing Smart, Creative, Focused on Results

Here we o“er insight from 14 B2B marketing leaders at companies such as ExactTarget, Marketo, Xerox, LinkedIn and more to inspire and guide you through the B2B marketing year ahead. W ant to see experts like these in action? Elevate your skills by attending the MarketingProfs annual B2B Marketi

Related Documents:

May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)

Silat is a combative art of self-defense and survival rooted from Matay archipelago. It was traced at thé early of Langkasuka Kingdom (2nd century CE) till thé reign of Melaka (Malaysia) Sultanate era (13th century). Silat has now evolved to become part of social culture and tradition with thé appearance of a fine physical and spiritual .

On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.

̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions

Dr. Sunita Bharatwal** Dr. Pawan Garga*** Abstract Customer satisfaction is derived from thè functionalities and values, a product or Service can provide. The current study aims to segregate thè dimensions of ordine Service quality and gather insights on its impact on web shopping. The trends of purchases have

Chính Văn.- Còn đức Thế tôn thì tuệ giác cực kỳ trong sạch 8: hiện hành bất nhị 9, đạt đến vô tướng 10, đứng vào chỗ đứng của các đức Thế tôn 11, thể hiện tính bình đẳng của các Ngài, đến chỗ không còn chướng ngại 12, giáo pháp không thể khuynh đảo, tâm thức không bị cản trở, cái được

Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. Crawford M., Marsh D. The driving force : food in human evolution and the future.

Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. 3 Crawford M., Marsh D. The driving force : food in human evolution and the future.