ADVERTISING NEWS: All-Time January Record: Up 15% Your .
Copy & distribute to: General Manager Sales Manager Sales Consultants Service Manager Parts ManagerAny comments, questions or input? Fax your comments to ( 7 1 4) 9 6 5 - 4 8 7 3The SalesIssue 1 49JANUARY SALES: 42,694 unitsADVERTISING NEWS:All-Time January Record: Up 15%Hyundai: Star ofSuper Bowl XLVIYour hard work keeps paying dividends! It might be anew year, but the fantastic results are the same withoverall sales up 15% and retail sales soaring 19% – in spiteof limited availability on key models!“January was a good month for us as Januarys go. Weset an all-time sales record for the month, saw continuedstabilization in the general economy, and witnessed theElantra crowned as North American Car of the Year,” saidDave Zuchowski, Hyundai Motor America's Executive VicePresident, National Sales. “All in all, a very solid base tobuild off in 2012.” Here are the highlights for January: 15,598 vehicles sold with an estimated 40 mpg highwayfuel economy rating – that’s 37% of all vehicles sold Sonata: #1 selling vehicle at 14,489 units – up 9% North American Car of the Year – Elantra was #2 at10,900 units – up 13% Genesis – 2,291 units – up 28% over January 2011! Equus – 292 units – up 14% over last January!All of this is thanks to your continued hard work and stayingfocused on making 2012 another record-breaking year!Sales Edge Special Features: STAR Recognition & Commitment Awards – page 3 Top Dealers and Auction dates – page 4 VIN Decoder – page 5IN THE NEWS:Hyundai #1 in Customer RetentionJ.D. Power & Associates just released their 2012Customer Retention StudySM and Hyundai is ranked #1among all automotive brands! Now in its 9th year, the studymeasures the rate at which automotive brands retain theirexisting customers and examines the reasons whycustomers remain loyal.Hyundai earned the top spot in the study, improving ourretention rate by four percentage points from 2010 to 64% in2012. This award is a testament to your hard work and thework of your sales and service departments keepingcustomers satisfied throughout their ownership experience sothey come back and buy another new Hyundai – thank you!F e bru a ry 2 01 2EdgeAre you ready for some football?This year marks Hyundai’s 5thconsecutive year as a Super Bowl advertiser, and we willshow five ads on Game Day. The campaign focuses onelements that drive the Hyundai brand, with the two ingame ads that highlight performance. Tune in to see:Pre-game ads: Elantra NACOTY “Victory Lap” (:30) Genesis R-Spec sedan “Faster Acting” (:30) One sponsor billboard and three sponsor animationsPre-kick ad: Brand “All For One” (:60)In-Game ads: 1st Quarter: Veloster Turbo “Cheetah” (:30) 4th Quarter: Genesis Coupe “Think Fast” (:30)The brand spot, “All For One,” was inspired by Hyundai’sfounding chairman, Chung Ju-Yung, and his regularresponse when told challenges were too great to overcome.He simply asked, “Have you tried?” And we think this spotcaptures that spirit which drives us at Hyundai. To view allof the ads, including “behind the scenes” footage, go to:http://www.youtube.com/HyundaiTRAINING NEWS:Customer Calls and IQSEvery month, the Hyundai Customer Connect Center has tohandle various questions from your customers. Researchhas shown that many of these questions could have beenanswered during the delivery – and considering that theIQS Sales Period runs through February 29th (i.e., so yourcurrent buyers could receive the J.D. Power & Associates’Initial Quality Survey), we’ll review a few steps that couldreduce the calls to the Customer Connect Center: During the delivery, review the Quick Reference Guidewith every customer – it helps customers learn how tooperate their vehicle after they leave the dealership. After reviewing the QRG with the customer, you need toget three signatures on the tear-off page – the customer’s,the salesperson, and yours, the Sales Manager – then fileit in the deal jacket.Story continues on the next page P a ge 1 – 5
Customer Calls and IQS Story continued from previous page Review the warranty coverage: Some salespeoplesay that we offer a “bumper-to-bumper” warranty.Truth is, none of our warranties are “bumper-tobumper” – they are limited warranties. Check for any open service campaigns – this canbe done at WEB DCS/SALES/INVENTORY. At the end of the delivery: Walk each customerthrough their first service experience – it’s the first oilchange. If possible, introduce them to the ServiceManager and/or one of your Service Advisors, showthem where to go and what they have to do.The delivery plays a vital part in customer satisfaction –be sure customers know how to operate key controlsbefore leaving the dealership.IN THE NEWS:New Product Print MaterialsDuring the fall STAR Manager’s Training Workshops, youtold us you wanted more print support – so coming laterthis month, you’ll receive a shipment of new product printmaterials including 3 posters, plus 2012 Azera materials,an Azera Walkaround and Video Reference Guide. You’llreceive a DCS message when they have been shipped.Hyundai’s Tech Center InvestmentJanuary 10, 2012 – Hyundai America Technical Center,Inc. (HATCI) will further its commitment to the State ofMichigan and Washtenaw County by building a worldclass Hot/Cold Weather Dynamometer Test facility at itsSuperior Township location, just south of Ann Arbor, MI. Overall investment will total 15 million to supportnew vehicle development Includes upgrades at the 6-year-old technical facility Will add 50 new jobs over the next three yearsSonata Hybrid Battery WarrantyJanuary 31, 2012 – Expanding the benefits of HyundaiAssurance, Hyundai has released the details of itsLifetime Hybrid Battery Replacement Guarantee,which applies to all U.S. 2012 model year SonataHybrids and is the first-of-its-kind in the industry: If the 2012 Sonata Hybrid lithium polymer batteryfails, Hyundai will replace the battery and coverrecycling costs for the old battery pack free of chargeto the original owner The coverage is not transferrable, and does not applyto lease and commercial vehicles, or vehicles servicedoutside the U.S.F e bru a ry 2 0 1 2AWARDS & ACCOLADES:Veloster Earns Multiple Titles 2012 International Sporty Coupe of the Year –Most Personality – awarded to Veloster byInternational Car of the Year Awards (ICOTY). Car of the Year for 2012 by Autobytel – awarded toVeloster, which also won the top award in the CompactCar category. About.com – Cars’ Annual Best New Cars addedVeloster to their list. This marks the fourth year in a rowthat Hyundai has earned a place on the esteemed list asthe Sonata, Elantra, Genesis Coupe and Genesis Sedanwere recognized in 2011, 2010 and 2009, respectively. Best Car Under 20,000 in Winding Road’s 2012Best Car of the Year Awards – awarded to Veloster.Winding Road seeks out and honors the best vehicles,across every level of size, form, and functionality, selectedfrom the hundreds of vehicles they review annually. Polk Automotive Loyalty Award: top CompactCar – awarded to Elantra. The award is presented tovehicles that have the ability to retain owners over repeatbuying cycles. Vehix’s 2012 New Car Buying Guides – the 2012Elantra, Sonata and Genesis earned the toprecommendations: Elantra was selected as the number onepick for Sedans Under 20,000, Sonata was chosen as thenumber two choice for Sedans Under 30,000, and Genesiswas acknowledged as the number two recommendation forSedans Over 30,000. Hyundai ranked 61st Best Global Brand in 2011 byInterBrand; Hyundai moves up 4 spots and remains aheadof Porsche, Nissan and Ferrari.HMF NEWS:Special February Lease Programs 2012 Sonata GLS Automatic Transmission for 199/month for 36 months; 2,599 due at signing. 2012 Elantra GLS Automatic Transmission for 179/month for 36 months; 1,999 due at signing. 2012 Genesis Sedan 3.8L V6 for 399/month for 36months; 2,999 due at signing. 2012 Genesis Coupe 2.0T Manual Transmission Std.Pkg. for 259/month for 36 months; 2,699 due at signing. 2012 Santa Fe GLS Automatic Transmission for 269/month for 36 months; 2,999 due at signing. 2012 Sonata Hybrid for 269/month for 36 months; 2,699 due at signing.Refer to HMF’s Marketing announcements for more details.P a ge 2 – 5
2011 STAR Recognition AwardsSTAR PERFORMANCE AWARDSHere are the highlights of the 2011 STAR Awards. Platinum,Gold, Silver and Bronze level winners earn a letter of recognitionand appreciation, a custom plaque and a luggage tag. To qualifyfor STAR Awards, you must achieve these annual sales volumes:LEVELPlatinumGoldSilverBronzeSALES CONSULTANT450 units sold350 – 449250 – 349150 – 249SALES MANAGER1300 units sold900 – 1299600 – 899400 – 599Top National and Regional Sales Consultants and SalesManagers also receive an additional 1,000 cash bonus. Allawards are scheduled to be delivered in March 2012.TOP NATIONAL SALES MANAGERS:David CantinJeffrey KunzDavid CantinRoosevelt MayA.ApplebyDanielle GerbinoNJ029IL018NJ029TX040FL122CA2934,913 sales2,037 sales4,913 sales2037 sales2,444 sales2,619 salesTOP NATIONAL SALES CONSULTANTS:Joseph Ippolito Jr.Patrick HarriganJoseph Ippolito Jr.Ernest KnightDonald MeinhardtEd PapacNJ005OH066NJ005AL015FL121CA290643 sales424 sales643 sales476 sales450 sales531 salesTop NationalTop CentralTop EasternTop South CentralTop SouthernTop WesternTop NationalTop CentralTop EasternTop South CentralTop SouthernTop WesternSALES MANAGERS – PLATINUM – Top 10David CantinBrad Benson HyundaiDaniel ToomeyAtlantic HyundaiPercy UrrutiaAtlantic HyundaiDanielle GerbinoHardin HyundaiA.ApplebyCoconut Creek HyundaiJeffrey KunzGreen HyundaiRoosevelt MayHuffines Hyundai PlanoRaul GomilaNapleton’s HyundaiPedro CasalDoral HyundaiRalph MoserKeffer 041,923SALES MANAGERS – GOLD – Top 10Blaise ScibettaLester Glenn HyundaiMichael BoccanfusoRoute 2 HyundaiAleksey KhazanovHudson HyundaiPeter CafferataAllen Samuels HyundaiMichael Birmingham Capitol HyundaiMatthew WestcottFairfax HyundaiDerek JohnsonLuther Bloomington HyundaiBrian SobelKeyes HyundaiMichael StrengeMcCafferty HyundaiMichael LeonardHyundai of New Port 71,233SALES MANAGERS – SILVER – Top 10Edward TarboxTarbox HyundaiRon MaidenHyundai of Wesley ChapelJoseph NolanRay Skillman Southside HyundaiElaine Corbin#1 Cochran HyundaiLawrence HallHyundai 112Dwaine SchaefferJenkins Hyundai of LeesburgBenjamin MagenTuttle Click HyundaiDavid ZinsmeisterArapahoe HyundaiIgal StarkNemet HyundaiJay SimrellButler Hyundai893892885884881864855851851846SALES MANAGERS – BRONZE – Top 10Adamm DavisSuburban HyundaiJohn KennyCoconut Creek HyundaiMark EmblyCrestmont Hyundai599597597Bronze winners continue in the next column F e bru a ry 2 0 1 2SALES MANAGERS – BRONZE – Top 10 continued Rick DeSimonePatrick HyundaiJoey HollandJoe Holland HyundaiJoseph LoonamWayne Auto Mall HyundaiTania PulkowskiSalem HyundaiBert PlotnickWin HyundaiRobert DellHuntington Hyundai, Inc.Alejandro CruzJim Click Hyundai EastsideSALES ASSOCIATES – PLATINUMJoseph Ippolito Jr.Towne HyundaiBryan CalabreseSansone's Route 1 HyundaiEd PapacLadin HyundaiSandra RedwayAtlantic HyundaiSteven YeeCapitol HyundaiErnest KnightCapitol HyundaiChris LancasterHardin HyundaiDonald MeinhardtNapleton's HyundaiSALES ASSOCIATES – GOLD – Top 10Andrew GetchellWest Broad HyundaiPatrick HarriganTaylor HyundaiJamie PizzoTeam HyundaiSulpicio ApusagaGlendora HyundaiRobert DinellaEttleson HyundaiPaul WorkmanJason Pilger HyundaiSteve CookeHardin HyundaiJose SolLehman HyundaiMouawia AljalladBrad Benson HyundaiJonathan PelcAtlantic HyundaiSALES ASSOCIATES – SILVER – Top 10Anthony FinelliHyundai of White PlainsGustavo RochaRed Hoagland HyundaiBartosz Wojciechowski Flemington HyundaiDong Jin KimGarden Grove HyundaiCurtis PayneHardin HyundaiBryan EngleFitzgeralds Lakeforest HyundaiStanley BeckerEckert Hyundai, Inc.Celia HernandezNapleton's HyundaiFarrell ShapiroAtlantic HyundaiRobert LazarNapleton's HyundaiSALES ASSOCIATES – BRONZE – Top 10John LyonsCoastal HyundaiJeena VerdelottiHyundai of New Port RicheyHai YonHub HyundaiRobert ZvonchenkoHyundai of Wesley ChapelVincent LorenzoLester Glenn HyundaiKeith FranklinKeyes HyundaiMichael ClancyJones Bel Air HyundaiAnthony SpellerRed McCombs Superior HyundaiJoe PetronisHardin HyundaiSamuel YouStar HyundaiAbraham GorenMid-Island 335332324323249249249247246245245244243243243STAR COMMITMENT AWARDSWe appreciate the loyalty and commitment of our Sales Managers andSales Associates. When you reach a significant number of sales serviceyears, you receive a specially designed longevity award lapel pin inscribedwith your length of service as well as a prestigious gift as a token of ourthanks for your commitment to Hyundai Motor America.Award2011CY Total24 Years224 Years: David ChoiLoren Hyundai22 years5Timothy TweedHatfield Hyundai20 Years918 Years622 Years: Stanley FyallPohanka Hyundai16 Years10Joseph Ippolito Jr. Towne Hyundai14 Years38Custodio SantosGlobal Hyundai12 Years90Rick LongwellHatfield Hyundai10 Years228Carol ChuraSavage Hyundai8 Years2886 Years335A complete list of all 2011 STAR Recognition4 Years478award winners is on Sales Training Online:2 Years900www.spi6891.comTOTAL2389P a ge 3 – 5
Top Dealers – January 2012NATIONALNY075 Atlantic HyundaiFL108 Hyundai of New Port RicheyNJ029 Brad Benson HyundaiNJ032 Lester Glenn HyundaiFL122 Coconut Creek HyundaiSales432424376344241CENTRAL REGIONIL063Family HyundaiIL069Patrick HyundaiIL018Green HyundaiMO023 Joe Machens HyundaiMO030 Suntrup Hyundai1391231059898SOUTHERN REGIONFL108 Hyundai New Port RicheyFL122 Coconut Creek HyundaiVA006 Fairfax HyundaiFL088 O'Brien HyundaiFL114 Rick Case Hyundai424241210204177EASTERN REGIONNY075 Atlantic HyundaiNJ029 Brad Benson HyundaiNJ032 Lester Glenn HyundaiNY110 Advantage HyundaiNY126 Millennium Hyundai432376344173108SOUTH CENTRAL REGIONTX100 Hyundai of El PasoTX139 South Point HyundaiTX040 Huffines Hyundai PlanoTX095 Round Rock HyundaiTX158 Ron Carter Hyundai224160119117115WESTERN REGIONCA232 Hyundai of RosevilleCA293 Hardin HyundaiCA323 Cerritos HyundaiCA314 Keyes HyundaiNV020 Henderson Hyundai Superstore201198179169169CPO / HPP NEWS:CPO Sales: Up 102% in JanuarySales of 4,620 Certified Pre-Owned units set a JanuaryCPO sales record and represents an increase of 102%over January 2011. In addition, a new CPO video is onwww.hyundaicertified.com, on the ‘Learn About Certified’page. It highlights some of the reasons why HyundaiCPO was named by IntelliChoice as winner of the BestCertified Pre-Owned Program – Popular Brand for 2012.Top Selling CPO Dealers for 23NC038FL088FL120SalesBob Dance Hyundai of LongwoodCoastal HyundaiUniversal HyundaiBrad Benson HyundaiRick Case HyundaiHyundai of New Port RicheyAtlantic HyundaiPlanet HyundaiKeffer HyundaiO'Brien HyundaiJenkins Hyundai of LeesburgF e br ua r y 2 0 1 28054514541413836353434Quick Links:To make it easier for you to get access to information, here arelinks to the various Hyundai Product and STAR training sites:www.spi6891.com – Sales Training Product Informationwww.hstarsandy.com – STAR Certificationwww.hstarsandy.com/practices resources – STAR BestPracticeswww.HyundaiNews.com – Hyundai Media sitewww.HyundaiDealer.com – Hyundai Dealer sitewww.Hyundai.com – Hyundai Consumer siteBlue Link NewsThere are 10 new marketing videos available onwww.HyundaiBluelink.com and the Tube that illustrate thefeatures of Blue Link for your customers. Familiarizeyourselves with the videos and direct customers towww.HyundaiBlueLink.com for more information. Inaddition, there’s a hidden command on the Tube to view thedealer Blue Link tutorial videos: Touch the icon in the upperright corner of the screen, then immediately touch the top leftcorner – a hidden menu will appear on the screen and you canthen view the videos.ENROLLMENT PROCESS REMINDER: If yourcustomer wants to waive Blue Link services, please brieflyreview the benefits and features Blue Link provides, includingthe free trial period. Detailed instructions for waiving servicescan be found on page 29 of the Blue Link Handbook, which isavailable on www.HyundaiDealer.com.February / March AuctionsManheim ArenaManheim GeorgiaManheim KansasManheim South SeattleManheim Auto AuctionAdesa MinnesotaManheim OrlandoSouthern Auto AuctionManheim DallasManheim Auto AuctionManheim ArenaColumbus Fair Auto AuctionManheim DenverManheim OrlandoGreensboro Auto AuctionManheim Auto AuctionManheim NevadaManheim ArenaManheim GeorgiaManheim DallasSouthern Auto AuctionBolingbrook, ILAtlanta, GAKansas City, MOKent, WAManheim, PADayton, MNOcoee, FLE. Windsor, CTDallas, TXManheim, PABolingbrook, ILColumbus, OHDenver, COOcoee, FLGreensboro, NCManheim, PALas Vegas, NVBolingbrook, ILAtlanta, GADallas, TXE. Windsor, CTFeb. 7Feb. 7Feb. 8Feb. 8Feb. 10Feb. 14Feb. 14Feb. 15Feb. 15Feb. 17Feb. 21Feb. 22Feb. 28Feb. 28Feb. 29Mar. 2Mar. 2Mar. 6Mar. 6Mar. 7Mar. 7P a ge 4 – 5
Michael Strenge McCafferty Hyundai Sales Associates. When you reach a significant number of sales service 1,237 . Michael Leonard Hyundai of New Port Richey 1,233 . SALES MANAGERS – SILVER – Top 10 Edward Tarbox Tarbox Hyundai 893 . Ron Maiden Hyundai of Wesley Chapel 892 . Joseph Nolan Ray Skillman Southside Hyundai 885
Hindi News NDTV India 317 Hindi News TV9 Bharatvarsh 320 Hindi News News Nation 321 Hindi News INDIA NEWS NEW 322 Hindi News R Bharat 323. Hindi News News World India 324 Hindi News News 24 325 Hindi News Surya Samachar 328 Hindi News Sahara Samay 330 Hindi News Sahara Samay Rajasthan 332 . Nor
81 news nation news hindi 82 news 24 news hindi 83 ndtv india news hindi 84 khabar fast news hindi 85 khabrein abhi tak news hindi . 101 news x news english 102 cnn news english 103 bbc world news news english . 257 north east live news assamese 258 prag
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
of digital advertising should grow by an additional 13.5% during 2022. On this basis, digital advertising should account for 64.4% of total advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019 . Excluding China, where digital advertising shares are particularly high, global digital advertising accounts for 58.7% of all advertising in 2021.
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
What is Salesforce Advertising Studio? Advertising Studio is Salesforce Marketing Cloud's enterprise solution to digital advertising. Drive real business results and manage your advertising campaigns at scale with Advertising Studio Campaigns. In addition, unlock your CRM data in Salesforce to securely and powerfully reach your customers,
the TfL advertising estate, one of the most valuable out-of-home advertising networks in the world. It has a particular focus on the . implementation of the TfL Advertising Policy, which sets out criteria for the acceptance of advertising on the estate and covers the types of advertising we run and the complaints received and resolved.
the impact of online advertising on consumer buying behaviour increased any other forms of advertising. Keywords: Advertising, Consumer buying behaviour, Internet, Online advertising. 1. INTRODUCTION Online Advertising may be a kind of offering and promoting that uses the web to convey promotional selling messages to customers.
