Embroidery And DTG Marketing Guide

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times other than the holiday season), try coming up with a collage designthat shows a family reunion, little league sports team, In Memory Of, LookWho’s etc. Any type of event that may merit a t-shirt to commemorate itwould be good on this shirt. Use your imagination and watch the orders startcoming in.If you are starting up a business with the direct to garment printer andembroidery machine, more than likely you had some direction prior to yourpurchase. It doesn’t hurt to “fish” a bit for more business, however. If youhave a passion (soccer, football, fishing, dogs, cats, etc.), try to find a localgroup that will provide a venue for you show custom t-shirts that you canproduce either onsite or by taking orders. Going to a dog show or a customcar show with a “generic” custom shirt, a digital camera and an order padcan be a good way to get orders. Make sure to include enough profit in theorder to be able to Priority Mail the finished garment to the customer.You can also try taking out ads in small, local periodicals as well – they areusually inexpensive and target specific geographic areas or demographics. Ifyour business model is more business to business (B2B) – like promotionalproducts companies – then a slightly different approach will work. Invest inone of the inexpensive business card scanners (they are available for lessthan 150) and simply pick up business cards from prospective clients andgenerate a custom shirt with their logo on it and bring it in to them. This is agreat ice breaker and can very easily open doors for you, maybe for evenmore business other than just your direct to garment printer.Page 5 of 8

Embroidery and DTG Marketing GuideWith a little cleanup you may also be able to pull this feat off from potentialcustomers’ websites (be aware that most web graphics are only 72 DPI – soyou may need to do a bit of magic with your graphic software). These arenot the only ways to make money with your DTG and embroidery machine,but they are a good start. If you notice one thing – all of these methodsinvolve actually printing a sample shirt and showing or giving it to aprospective client. They need to be sold on this process, just as you werewhen you bought your machines. Odds are that you requested and received asample prior to making the commitment to “go digital”. Besides, it’s goodfor your machines to print and embroider everyday, so why not turnmaintenance into advertisement!Wearing Your WorkThe number one rule in marketing your decorating business is wearing yourwork. The second is putting business cards in or on all of the products youembellish.In this industry, some of your best advertising is through word of mouth.Something as simple as picking up your child at basketball practice can leadto thousands of dollars in sales.True Story from D.A. in Lake George, NY :I picked up my kid at practice not to long ago, of coursewearing my embroidered polo shirt with my business nameand logo on it. The coach saw my shirt and asked if I couldgive him a quote for 20 bags and hats embroidered for theteam. I gave him a price the next day and got the order.When the parents saw the work and noticed my business cardin the bag, they inquired about having shirts embroidered tosupport their kids and the team.Now this is just the tip of the iceberg. When team picturescame along, I took that team picture and printed it on a shirtPage 6 of 8

Embroidery and DTG Marketing Guideusing my direct to garment printer and wore it to the game.Parents saw it and couldn't resist. I was taking orders inbetween innings.One of the kids parents owns a car dealership in town andwith all the commotion surrounding me, inquired aboutmaking promotional shirts. Before you know it, I'mdelivering 500 printed t-shirts and getting connections withother dealers in the area. The domino effect is endless andthat steady stream of business came from picking up my childfrom baseball practice. Any embroiderer or screenprinterwho takes the time to make garments

Embroidery and DTG Marketing Guide Page 1 of 8 Starting your business off with both an Embroidery Machine and a Summit DTG Direct to Garment printer is one of the best decisions you will make. It gives you the opportunity to go after any market or niche

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